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OCZM GRANT #NA_80_AA-H-CZ157 SUBTASK ALCONA COUNTY GREAT LAKES SPORTS FISHING FACILITIES STUDY LAND DEVELOPMENT PLAN AND TOURISM PROMOTIONAL STRATEGY Augu.6t 1982 Ptepated 6m: Alcona County Economic Development Corporation Harrisville, Michigan Jointty pAepa&ed and 6ubmitted by: Northeast Michigan Community Services Agency, Inc. P.O. Box 1038 Alpena, Michigan 49707 and Northeast Michigan Council of Governments P.O. Box 457 Gaylord, Michigan 49735 This document was prepared through a grant provided by the Coastal Zone Management Act of 1972, administered by the office of Coastal Zone Management (OCZM), National oceanic and Atmos- pheric Administration (NOAA), U.S. Department of Commerce via the Michigan Department of Natural Resources,.Land Resource Programs Division and in part, with funds from the Northeast Michigan Council of Governments and the Northeast Michigan Community Services Agency, Inc. SH 337.5 A43 .1982 ALCONA COUNTY ECONOMIC DEVELOPMENT CORPORATION HARRISVILLE, MICHIGAN A R E S 0 L U T 1 0 N adopting THE ALCONA COUNTY GREAT LAKES SPORTS FISHING FACILITIES STUDY BE IT RESOLVED, That the Alcona.County Economic Development Corporation does hereby adopt, after an appropriate public review and comment period with public hearing, the fi nal draft of the Alcona County Great Lakes Sports Fishing Facilities Study -- A Land Use De- velopment.Plan and Marketing/Promotional Strategy with the ap- propriate modifications as described in the minutes of the meeting of the Alcona County Economic Development Corporation where this resolution is adopted,@contingent to approval by the Department of Natural Resources, Mich igan Coastal Management Program, and; BE IT FURTHER RESOLVED, That the Alcona County Economic-Development Corporation does hereby request the Alcona County Board of Commissioners to support the above action by concurrence of the adoption of this Sports Fishing Facilities Study. The above resolution was adopted by a roll call vote at a meet- ing of the Alcona County Economic Development Corporation held on 18 AuguAt 1982(date) and passed by.a vote of 6 Ayes 2 Nays US Department of Commerce WOAA Coastal Services Center Library 2 Absent 2234 South Hobson Avenue L Charleston,, SC 29405-2-413 Attested by: ChairpersoW Alcona County EDC Witnessed by: ei_ Alcona County Clerk TABLE OF CONTENTS Major Findings and Conclusions 1 Introduction 3 Purpose 3 Coastal Boundary 3 Coastal Area Analysis 5 Regional Setting 5 Shoreline Characteristics 5 Alcona County 8 History 8 Great Lakes Fishing Industry Characteristics 9 Demographic Characteristics 10 Transportation and Circulation 11 Current Land Usq Patterns 13 Existing Recreational Facilities 13 Environmental Features 16 soils 16 High Risk Er osion Areas 16 Geology and Topography 21 Vegetation 22 Coastal Streams and River Mouths 23 Climate 23 Fish and Wildlife 25 Great Lakes Fisheries 26 .IV. Community Analysis 28 Harrisville 28 Traffic and Parking 29 Lake Access 29 Pedestrian Flow 29 Observations 29 Black River and Negwegon Area 31 Greenbush 34 V. sites for Potential Development 35 Huron-Manistee National Forest Properties 39 Sturgeon Point Lighthouse-Property 41 Plan of Action 42 Lake Drive and Adjacent Property _A3 ii VI. Alternative Land Use Plans 45 Alternative A 45 Alternative B 47 Summary 48 VII. Alternative Site-Improvements for the Harrisville Harbor Area 49 Alternative 1 49 Alternative 2 49 Summary 49 VIII.. Lakefront Design Concepts Harrisville Harbor Area 50 Alternative 1-A 50 Alternative 2-B 50 Alternative 3-C .50 Summary 50 IX. Promotional Activity Analysis 56, Introduction 56 Alcona County Promotion Analysis 57 Potential Markets 57 Existing Material 58 Suggestions 59 Material 59 Distribution 60 X. Coastal Fishing Tourism Promotional Analysis 62 Introduction 62 Brochures 62 Promotion Suggestions 63 Promotion Strategies 63 Brochure Distribution 64 XI. Attachments 66 Brochure Layouts and Descriptions 67 Sample Advertisement and Rates 81 Sample Press Releases 85 Resource List 89 I. MAJOR FINDINGS' AND CONCLUSIONS 1. The Great Lakes fisheries resource off Alcona County has per- haps the finest Lake Trout fishery in the State. The county. also has an excellent Steelhead Trout, Rainbow Trout, Coho and Ch 'inook Salmon fishery. Alcona County should strongly support continued fish plantings in their Lake Huron waters by the DNR Fisheries Division. 2. The Great Lakes fishery in Alcona County is currently being under-fished due to lack of promotion and inadequate shore facilities. 3. Harrisville is the established sports fishing center in Alcona County and will most likely remain the primary area of fishing activity. 4. Improvements which enhance Harrisville's position as the lead- ing sports fishing community in the county should be given serious consideration for priority implementation. Additional parking is the most needed improvement in Harrisville's shore- line area. 5. Sedimentation at the mouth of the Black River is preventing the northern Alcona County shoreline from developing into a significant sports fishing-recreational area. 6. The Greenbush area has the complementary services to cater to the Great Lakes angler but lacks boa t launching facilities. 7. Sturgeon Point Lighthouse property does not directly contri- bute to the sports fishing industry of Alcona County but rather offers other coastal recreational opportunities. 8. Development of Negwegon State Park in conjunction with improve- ments at the mouth of Black River would greatly enhance the Lake Huron sports fishing attraction of northern Alcona County and would relieve congestion at Harrisville Harbor. At mini- mum, the DNR Parks Division should be encouraged to-acquire the remaining private inholding (South Point property located in Alpena County) of the Negwegon State Park boundary and should develop a prioritization of implementation phases, including an expected. timetable for development. 9. An examination of the property ownership in Harrisville on Lake Street between Dock and Main indicates that the City of Harris- ville's potential for future lakefront development in this area is limited by reason of the considerable properties owned by the State of Michigan. 10. Any lakefront property development-iaHarrisville should be pre-conditioned on modifications to the existing breakwater structures. At the present time, problems encountered with erosion of existing shoreline and silting of the harbor pre- clude further development. 11. Promotion of the sports fishing industry in Alcona County lacks a well designed complete brochure identifying the outstanding characteristics of the coastline. A brochure can be designed that reflects attractions, services, amenities and events most liiely to be used by the sports fishing industry. 12. An appropriate brochure can be the initial phase in promotion of Alcona County sports fishing, however, distribution of said brochure is key to impacting and increasing the.volume of tourists attracted to the area. 13. Promotional activities can be expanded to include more.versatile methods of marketing Alcona County sports.fishing to the app- ropriate markets. Efforts should be implemented to include press .releases to tri-state papers, paid advertising in outdoor and fishing magazines, direct mailings to fishing clubs and groups- and promotion through attendance at-major outdoor shows held in the state. 2 II. INTRODUCTION Purpose In early 1982, the Alcona County Economic Development Corpo- ration received funds from the Michigan Coastal Management Program to undertake an implementation study to guide improvements for the Great Lakes sports fishing industry within the county. The purpose of this study is to plan for and provide perspective. designs for possible improvement to the necessary facilities that accommodate this industry. This study is also intended to recommend certain measures that may be implemented by either the public or private sector, through a cooperative partnership, that will satisfy the need of anglers, businessmen and residents which are impacted by sports fishing activities. Finally, this study is to take a de- tailed look at the Harrisville community to analyze specific issues and problems relative to this industry. Coastal Boundary The Alcona County Coastal area includes the entire'Lake Huron shoreline extending north to south within the county. The inland boundary varies in width, but usually conforms to specific cultur- al features such as roads or legal boundary descriptions for ease of identification. The map on the next page illustrates this in- land coastal boundary in Alcona County. 3 Co. 23 $LACK RriER I. 14 ID BLACK RIVER T 29 N. 2@ Z7 N VA! A L v. ALCONA T. 27 N. ALCONA COUNTY COASTAL BOUNDARY STUMON PT LINCOLN, 4 KARRISVILLE 1 A v L. E T, 26N- @3 SPRI#16PDRT 32 33 GREEMBUSH y" T 25 W Co.R.9 E 4 III. COASTAL AREA ANALYSIS REGIONAL SETTING Alcona County is situated in the southeast corner of the northeast region of Michigan's lower peninsula. The other seven counties in the region are Alpena,' Cheboygan, Crawford, Montmor- ency, Oscoda, Otsego and Presque Isle. Four of these eight coun- ties boarder Lake Huron with a total of 192 miles of Great Lakes shoreline, with Alcona County having about 27 miles (or about 14% of the region) of coast. The region's relatively low popu- lation density combined with the extensive forest cover and abundant water resources makes it an excellent area for recre- ational activities, particularly those which are water-based or water dependent. SHORELINE CHARACTERISTICS The region has a total of 191..6 miles of Lake Huron shore- line. The variety of shore types -- ranging from sand beaches and dunes to marshes and rock outcrops -- creates aesthetic and and recreational interest. However, public access is minimal. Private ownership has claimed 90% of shoreline property,.either in the form of residential developments or quarry operations. At present, Lake Huron serves a vital function as an excel- lent source of municipal water supply. The next 20 years will bring intensive pressure to utilize the undeveloped stretches of shore. The state and local regulations must be fully employed as tools to preserve the quality of the water. The AuSable, Cheboygan and Thunder Bay River basins are the major drainage systems for the region. Generally, water quality in these basins is classified as good, with occasional exceptions downstream from municipal discharges. 5 ISO@ Royal* VGt J Ontonagon Borago 0 Gogebii-'7 Mora atte Lu 0 L I Alger :-,- J Schoolcroft 0. k1moc Delta a Orimat Ch rievo Antri-l" all - - - - - - - - - - ........ ...... Kalkaska Grand B*r'zi* IT,o.erae ............. .............. - - - - - - - - - - - - - -r1A . ......... monisteo W..ford asoukee Rosco@,,o,, Ogemov, Ilosco Mason ILoks Osceola rio're w n- A r a m a c.- Alcona County in relationship Huron to the Northeast Michigan 0 Y oceono No-cygo M a c 0 A t aIs be a Region and the State of Tuscola -,'Soni7,-j* Michigan 'L-. L------- angsee Looser St. Clair Otto.0 lon,o inton Shia WoSS8o% in d Volt to C Allegan So rry Eat Inghorn Livingston t lwoshtena. I One van Buren Kolo too 11houn jacksom 41 Cost St. iossph*BronCh Medals Lano.46 Monroe U 6 REGIONAL SHORETYPE D Wase C B MAE MAW C ;E D . B L A K E 04 Ob-. C 0 H U R 0 N G C uvuao lop B Most, F MULLET At.*.. Is Co- TWOCA-. *C- &*a^ Rot"t,90 WAVERLY OPT. *.a.. City A 0 0 a A 0 ::1-11, F Mal ... b.'s 0.-1 0 a . A @N- 9466611 WALKCM 0 j L 41 W41 ... is FOREST ALLIS CA99 KRASOW a W, Cl were rose" ap sm- ALPENA CO. weL LON:q :-P 9 D ON RAPS logo B CLASSIFICATION OV E WILSON A - low sand dunes D B - sandy beach ridge O9SIkRK9 SANBORN *&.1 010 --- - -'a C - low bluff - sand and gravel ALCON (;0- CALECONtA B- (under 30 feet high) ALCONIA D - swamp - low and wet "Awl* Us e"I'm To ,11 a,,x 4.1 Its E'- marsh - wet sand MILL9M Toft 1, . 1. t I , V, F -B F - rock outcrop.. I a, 2 - ciWaTIS MIKADO G - low dry level sand plain backland sand beach Data from "Lake Shore Classification of Southern Penninsula.of Michigan" Department of Resource Developnent, Michigan State University Andrew Gifford and C. R. Humphrys, 1966 ALCONA COUNTY History, Originally Alcona County, as well as the rest of Michigan, was the homelan@ of the Indians.. In the early 1600's the French explored the area setting up missions and carrying on a lucrative fur trading business. By its very' nature, the fur business did not encourage the establishment of communities and settlements. In the mid-1700's both the British and the French courted the friendship of the Indians. Control of the Michigan Territory "see-sawed" between the French, the British and the Indians for about 100 years. Fur merchants wanted the west to remain unin- habited, except by Indians and traders; while farmers and specu- lators wanted the lands opened and settled. The Northwest Ordinance of 1787 formed the region between Ohio and the Mississippi Rivers and the Great Lakes into the first organized territory. Even so, very little development took place in northern Michigan due to.insufficient land surveys,, Indian disputes and unstable governments. It was not until the Treaty of Saginaw (1819) that the land area of Alcona County was acquired from the Chippewa Indians. The value of the area was first realized by Lewis Cass in his explo- rations in 1820. He encouraged settlement of the area, particu- larly by former soldiers looking for land to homestead. The land survey of the County, then called "Newegon", was completed in 1840, thus paving the way for orderly settlement. Alcona County was attached to Mackinac County, then to Cheboygan County and finally toIAlpena County, prior to its formal organi- zation in 1869. On May 8, 1869, Alcona County was organized and Harrisville was designated as the County Seat. The first Board of Supervisors included: L.R. Dorr (Harrisville), E.R. Haynes (Alcona) and W. Conklin (Greenbush). Between 1869 and 188l'the 'County program included building the courthouse, the County infirmary and the jail. The latter burned in 1904 and rebuilding it was delayed for seven years because the citizenry of Alcona were in the midst. of a political feud over moving the County Seat to Barton City (the geographical center of the County). Commercial fishing was the first industry in Alcona County and accounted for most of the original settlements. Fishing stations were established at Black River, Harrisville and Sturgeon Point during the 1840's. In 1867, the yearly catch was 5,000 bar- rels valued at $40,000. The "lumber boom" exploited the region's most valuable resource and greatly influenced the future of the area. Towns were origi- nated and inhabited, transportation systems developed, and local 8 governments instituted. By 1881, there were 22 companies engaged in logging operations in the county. R.A. Alger & Co. was the largest and had headquarters at Black River. Some ofthe others were: James Beard & Co. (Alcona), Weston Colwell & Co. (Harris- ville), D.B. Mudgett (Harrisville Twp.) Jos. Van Buskirk (Spring- port), McDougal Co. (Greenbush) and Loud & Co. (Curtis Twp.). The "sticks" measured 75 to 100 feet in diameter. Approximately 142 million feet were cut in 1881. At the City of Harrisville, a large dock stretched out into Lake Huron to accommodate steam- ers loading up with timber. Lumbering peaked in the early 1890's and then began a rapid decline after 1910, which resulted in a population shift and a reduction in the number of lumbering towns for'the next twenty years. Next, agriculture became the primary economic activity be- cause the cleared lands were easily converted to farming. Creamery stations were operated in almost every village. In 1899, the County had 576 farms, totaling 43,197 acres with an average of 75 acres per farm. The first railroads were built by the lumber companies about 1885 for hauling logs to the coast for shipping on the Great Lakes. In 1886, track was extended connecting Detroit to Bay City and Alpena. The Railroad was sold in 1895 and the line became the Detroit and Mackinac Railway. The western portion of the County was serviced by the AuSable-Northwestern Railroad which began operation in 1887, and later became the Loud Line. Great Lakes Sports Fishing Industry Characteristics of Alcona County Before this study examines the various land use problems asso- ciated with the influx of the non-resident sports fisherman into Alcona County, it is important to have a better understanding of the industry itself. In the fall-of 1981, the Department of Fish- eries and Wildlife at Michigan State University published a report on the economic impacts associated with the sports fishing business in Alcona County along Lake Huron. This study reported that the non-resident angler spent an average of $23.78 daily with a higher daily average for the fall salmon fishery than the spring-summer lake trout fishery. Another important observation was that the predominate fall angler was composed of adult males while.-,the spring-summer clientele had a larger percentage of women and children, thereby suggesting a more family oriented fishery during this time of year. Addition- ally, only 4.1% of all anglers fishing along Lake Huron in Alcona County were residents of the county, with the remaining 95.9% pri- marily from southeast Michigan or Ohio. During the spring-summer fishing season, only 3.4% of the anglers were Alcona County resi- dents while the vast majority of fishermen came from the Michigan counties of Bay (34.9%), Wayne (14.8%),'Oakland (12.1%) and Genesee (6.7%). 9 Another important characteristic of this industry is the active fishing areas themselves. In the fall, the Chinook Salmon is the major fi,shing attraction in Alcona. The heaviest used .area is the Harrisville Harbor,when the Chinook move into the streams. Because the Salmon return to home waters, many of them are found inside the harbor breakwater where they are planted from Mill-Creek. -The Black River also provides a goodf but less inten- sive, Salmon fishery in the fall. The other major sports fishing season along Lake Huron in Alcona occurs in the spring and summer with the Lake Trout and Steelhead fishery. This is almost exclusively boat oriented fisheries. In the early spring, the'Lake Trout and Steelhead will cruise the shoal waters only 100 yards or so off shore as long as long as the water temperature remains cool. This is especially true in the Greenbush area where temporary boat launching fa.cili- ties during this time may allow for greater'accessibility to this fishery. Currently, the only notable boat launching facilities in Alcona'County for this fisheries resource are located in the Harrisville Harbor. Similar early springtime fishing for the Lake Trout and Steelhead is also offered in the nearly open waters off of the Black River area in Alcona County. These observations should be considered in any land use re- commendations which examine potential recreational improvements to better accommodate the sports fishing industry-. Demographic Characteristics The 1981 population of Alcona County is estimated to be 9,903 by the Michigan Department of Management and Budget and represents a 1.68% increase over the 1980 census population of 9,740. The 1970 population figure for Alcona County was 7113 and shows the rapid growth in this area over the past decade while still being considered a rural county.. 1970 1980 % Change 19,90 % Change I-ensus Census 1970-1980 Estimate 1980-1990 Alcona County 7,113 9,740 36.9% 11,429 -- 17.3%'- Alcona Twp. 48,6 811 66.9% 952 17.4% Greenbush Twp. 760 70.0% 1,506 16.6% Harrisville City 541 559 3.3% 665 19.0% Harrisville Twp. 416 569 36.8% 667 17.2% Total Population of Coastal Commu- nities 3,305 4,324 30.8% 5,075 17.4% % of Total County Population 46.5% 44.4% 44.4% 10 An examination of this table shows that nearly one half of Alcona County's total population resides in one of the five coastal political subdivisions and will most likely continue to be the center of the County's population' density for some time. This pat- tern is very similar to that recorded at the beginning of *the twentieth century during the lumbering era when the population was also concentrated along the shore of Lake Huron. Transportation and Circulation Transportation has long been influenced by the assets of the Lake Huron shoreline in Alcona County. -In the early days, the County was accessible only by Great Lakes water because a con- necting shoreline roadway between Alcona County and the Saginaw Bay region did not exist until 1867. In the late 1800's., the lumbering communities of Black River, Alcona and Harrisville joined with Alpena and others to urge the construction of a shore rail line. As a result, in 1886 the Detroit, Bay City and Alpena Railway connected Alcona County with southern Michigan cities and by 1895 the present Detroit and Mackinac Railway Company was formed. By the 1920's, Alcona County became much more accessible via sandy state roads as the automobile begA to replace rail and water as the predominate transportation mode along Lake Huron. This brief history illustrates that transportation improve- ments in Alcona County closely parallel the development of its Lake Huron shoreline. Consequently, the protection and promotion of the County's Great Lakes fisheries and other coastal resources require an identification of the quality and type of transportation sources in the shoreland area. A local airport exists in Harrisville. The Harrisville Air Field contains a 2,140 foot grass landing strip that is suitable for single engine aircraft and some light twin engine aircraft. only minimal services, such as fuel and minor repairs, are avail- able. Current flight patterns at this air field have a negligi- ble impact on the coastal area and therefore, does not create the need for any special land use restrictions in the shoreland area. Additionally, the average non-resident angler is not perceived as a "fly-in fisherman", but rather as a less affluent visitor. The airport services available in Harrisville could, however, play an increasingly important role in attracting the sports fisherman and should.not be completely overlooked. The highway and road network along Alcona County's Great Lakes shoreline is a vital link to the area's sports fishing industry. By far, the predominate accessible transportation mode used by the non-resident angler is the highway system. US-23 is the backbone to the state trunkline system in Alcona County and is located with- in one-half mile of Lake Huron through a large portion of the County. M-72, which'terminates at Harrisville as its eastern end point and which runs westerly across the entire width of northern lower Michi- gan before terminating on the shores of Lake Michigan in Leelanau 11 County, serves as the other major.i state highway serving the coastal region. These two state trunklines provide the major arteries to, from and along the Lake Huron shoreline in Alcona County. The Table below illustrates the average weekday daily traffic -counts for both 19-79 and 1980 along US-23 north and south of Harris-- ville and M-72 west of Harrisville. HARRISVILLE AVERAGE DAILY TRAFFIC FLOW U.S. 23 North U.S. 23 South M-72 West Station Station Station 1979 3,700 4,300 2,100 1980 1,600* 4,300 2,000 NOTE: In 1980, the Michigan Department of Transportation eliminated its U.S. 23 North counting station from within the Harrisville City Limits and only used the station located'five miles north of Harris- ville. This station recorded an ADT count of 1,600 in 1979 as well. The County system of primary roads consists of a rather well d6veloped network tying rural areas into the State and Federal system.- There are two significant County primary-roads situated within the Alcona-County coastal zone and they are located in the two northern most townships of Haynes and Alcona. Lakeshore Drive parallels the Lake Huron shoreline, branching off of US-23 about two and one-half miles north of Harrisville. This County primary road continues along the shoreline for a little more than eight miles, providing access to such coastal locations as Sturgeon Point, the community of Alcona and terminates at Black River. The other major county primary road in the shoreland area is Black River Rd which travels in an east-west direction connecting the rural center of Black River with Highway US-23 located some three miles inland. Both of these roads are paved and road weight restrictions are in force during--the spring freeze-thaw season-.- --Limits are-reduced---- from the noraml 18,000 lbs. per axle to 13,000 lbs. during this time of the year. There are numerous local roads which are either bituminous surfaced or gravel that provide direct access to coastal waterfront properties. Several of these roads terminate as road ends on the shores of Lake Huron and are under the jurisdiction of the Alcona County Road Commission providing unimproved public access points to the coastal area. 12 Current Land Use Patterns Alcona County has a variety of land uses within its coastal area. The northern portion of the county, notably in Alcona and Haynes Township is predominately forested with scattered residential development. Most of these homesites are located in the rural centers of Black River and Alcona although there are residential lots along most of the huron lakefront. Additionally, local zon- ing regulations in both Alcona and Haynes Townships have signifi- cant lakefront property in their residential zoning district. The extreme northern end of Alcona County's shorelihe is the site of the undeveloped Negwegon State Park which has the potential of becoming a major recreational attraction facility in the Black. River area. Another potentially significant attraction in the northern half of Alcona County is the Sturgeon Point Lighthouse site which is now being leased to the Alcona-Historical Society-___.. by the DNR Parks Division and where restoration efforts are now underway. The shoreline in Harrisville and Greenbush Townships is, for the most part residentially developed. There are a few commercial activities in and near the City of Harrisville and a number of lake- front resorts in the Greenbush area. The County's largest indus- trial installation is located in Highway US-23 at the northern limits of the City of Harrisville. This is the site of several large, pri- vately owned jet fuel storage tanks which is used by the U.S. Air Force at its Wurtsmith A.F.B. 'in the City of Oscoda (Isoco County). Lake vessels unload the fuel at a connecting point out in Lake Huron and the jet fuel is pumped to the Air Force Base by means of a pipe- line. Nearly all of the lakefront property in the southern half of the county is zoned for residential development by the local zoning authorities in Harrisville and Greenbush Townships. Existing Recreational Facilities The following is an inventory of private and public recrea- tional facilities and/or sites within the coastal area of Alcona which to some degree serve the sports fishing industry. The in- ventory is categorized into the five separate governmental units with jurisdiction along the Lake Huron shoreline. Alcona Township: 1. Negwegon State Park (public) - currently undeveloped, proposed improvements include rustic camping, picnicking, hiking, nature study and swimming. 2. DNR Waterways Boat Launch (public) - located on north bank at mouth of Black River, currently maintained in primitive con- ditions. 3. Alcona Township Park (public) immediately north of the mouth of Black River adjacent to DNR property and less than two acres. No improvements but does have swimming beach area. 13 co, asE LACX f RIVER T. ZB N. A L y -14 S UNCOL LAND USE FOREST @Aj AGRICULTURAL RRISVILLE RESIDENTIAL H A IR W 1 5 v I COMMERCIAL INDUSTRIAL 1 4. SPRI -'Aj" GREENBUS4 G R E N - T 25 N. B u H El'i 14 Haynes Township: 4. Sturgeon Point Lighthouse (public) open park area surround- ing historic lighthouse structure. 5. Trout Ponds (private) - located at intersection of Lakeshore Drive and US-23, provides fishing in privately stocked trout ponds. City of Harrisville: 6. Harrisville Recreation Area (public). - community recreation primarily used as ball diamonds. 7. Harrisville Harbor of Refuge (public) - boat launch facilities, mooring, shore fishing, fish cleaning stations, playground equipment, benches. Center of sports fishing activities in Alcona.County. 8. Downtown District (private) - provides services such as fish- ing supplies,.gas service stations,-restaurants, liquor store, food markets, taverns, and charter boats. Harrisville Township: 9. Harrisville State Park (public) - DNR camping facility. 10. Springport Inn (private) - historic restaurant and overnight .lodging accommodations. 11. Roadside Park (public) - picnicking and rustic toilet facilities. 12. Resorts and Cottages (private) - five lakefront resorts offer lodging, small boat rentals,,swimming beaches and associated opportunities. Greenbush Township: 13. Resorts and Cottages (private) - twenty lakefront resorts pro- viding lodging, swimming, small boat rentals, limited fishing supplies and other passive recreational activities. 15 ENVIRONMENTAL FEATURES Soils The predominant soil type in Alcona County's c6astal area is the Rubicon-Eastport-Roscommon Association. This association is comprised of well-drained sandy soils and'is accompanied by a near- ly level topography which borders Lake Huron. These soils are usually found in a network of old lake beaches as low ridges with poorly drained, organic and sandy soils in the intervening valleys between ridges. The soils in this association have low natural fertility with native vegetation that is dominated by conifer's with some mixed hardwoods, such as white birch, aspen and poplar for forest cover. The Grayling-Rubicon-Croswell Association is a very well drained sandy soil which is quite suitable for residential develop- ment as well as most recreational activities. It is found mostly in and around the Harrisville area and has many of the same charac- teristics as the Rubicon-Eastport-Roscommon Association. A portion of the coastal land area in northern Alcona County is made of soils from the Brevort-Iosco-Linwood Association. These a.re poorly drained sandy soils found on nearly-level to undulating lands which are dark colored due to the high organic matter in the soil. It is not uncommon to find an underlayer of heavier, clayey material in this association. There are severe limitations for both residential development and recreational activities because of high water tables. Natural vegetation consists of cedar and wetland shrubs. The remaining soil association found in the coastal area of Alcona County, Carbondale-Lupton-Tawas Association, does not com- prise a significant amount of land area. Like the soils in the previous association, it also is made up of poorly drained, organic soils which are wet most of the year and have dense vegetation con- sisting of cedar and wetland-shrubs. High Risk Erosion Areas In April of 1982, the Michigan Department of Natural Resources! under the authority of Public Adt 245 of 1970, as amended (The Shorelands Protection andManagement Act)--f-formally designated certain parcels in Alcona and Greenbush-Townships and in the City of Harrisville as High Risk Erosion Areas. This designation re- quired establishment of a minimum building setback for permanent structures and septic systems as well as additions to existing structures. The setback from the bluffline of Lake.Huron was de- ter-mined to prevent damage from erosion for a period of at least 30 years. The program imposes a state permit which is required be- fore new construction, in any designated area, can begin. However, 16 2 ALCONA COUNTY Shoreland Soils 10 1 Grayling Rubicon - Croswell Assoc. ALCONA 2 Rubicon Eastport . Roscommon Assoc. 10 Brevort losco - Linwood Association 12 Carbondale - Lupton Tawas Association 10* 12 2 HAYNES Sturgeon Point L A K E 12 H U R 0 N HARRISVILLE 2 GREENBUSH 2 17 1981 ALCONA COU NTY i ALCONA TOWNSHIP T. 28N ME RECOMMENDED SETBACK MINIMUM REQUIRED SETBACK WIDE SHADED BAND DEMARKS HIGH RISK EROSION AREA 6 5 4 2 23 7 8 10 oeroche BLACK RIVER 1. 18 17 16 15 14 cr. 20 22 23 19 GO P, 24 2 JS 30 29 N 27 26 25 4 \6 !A 31 32- 33 .34 35 18 1981 ALCONA COUNTy HARRISVILLE TOWNSHIP T.26N R.9E and R.10E RECOMMEND ED SETBACK MINIMUM REQUIRED SETBACK WIDE SHADED BAND, DEMARKS HIGH RISK EROSION AREA Ll NCOLN 5 4 3 HARRI VILLEI 23 AIRP RT Cr 10 PIX 12 9 10 if 72 /@60 H A R R S I L L E 17 1V I le 14 13- 22 23 SPRINGKRT 28 27 ze 30 29 35 31 32 33 -34 19 1981 ALCONA COUNTY GREENBUSH TOWNSHIP T.25N R,9E RECOMMENDED SETBACK N@ MINIMUM REQUIRED SETBACK WIDE SHADED BAND DEMARKS HIGH RISK EROSION AREA 2 e'70 6 5 4 9. 10 R 15 14 IS 17 16 B U S H 19 20 21 .2 23 2 26 30 29 28 31 32 .Z4 3 20 there are provisions which allow, at the option of the local govern- ing bodies, local administration of the permitting procedure through establishment of local regulations which conform to the state re- quirement. The program may have some impact on the County's sport,fishing industry because certain properties discussed in this study lie within some of the designated area. The maps on the next three pages identify the specific geographical area along Lake Huron in Alcona County. The recommended and minimum required setbacks are in feet. Geology and Topography In order to understand the topographical features o.f.the land of Alcona County, it is first necessary to consider the geologic history of the State and some of the processes which brough about--------- the various land forms. In Michigan's lower peninsula, the bedrock formations are a result of the palezoic and mesozoic eras. During these two time periods, the area had a climate quite different from that which we know today. For some time the area 'was covered by a warm tropical sea;.then a dense tropical swamp; and fi nally it was covered by great glaciers. Sediments from the warm seas settled to 'the bot- tom and formed layers or strata of sedimentary rock. As the seas began to dry up and decrease in size, many strata were depdsited in a layered pattern, somewhat resembling a stack of saucers. The upper most bedrock in Alcona County consists of both the upper and lower Mississippian series of the palez'oic era. During the latter stages of the paleozoic era, the northern hemisphere was invaded by four tremendous glaciers. The landscape and terrain were altered each time the giant glaciers moved into the area. As the last glacier melted and gradually receded, it left behind: - hugh heaps of rock debris (some of which are 1000 ft. deep) - a great variety of soils that were scraped from many regions far to the north - the-Great Lakes, world's largest bodies of-fresh water-- - thousands of beautiful inland lakes and, a flow pattern whereby the rivers and streams either flowed into Lake Michigan or Lake Huron, making it easy to reach the interior of the state. Plants, fish and animals, now extinct, gradually moved in be- hind the withdrawing ice and are found from time to time as fossil- ized skeletons. 21 The debris dumped by glaciers and the streams flowing from them are called "glacial drift or till". This drift has charac- teristic and easily recognized surface forms: Moraines - the ridges or heaps of earth, st ones, etc. carried by a glacier and deposited on adjacent ground, either along the course or at the edge of the glacier. Ground moraines - the irregularly'scattered till, not concentra- ted into definite ridges. Outwash and glacial channels - the finer glacial debris that is deposited in rudely stratified layers by the melt- water streams emerging from the ice. The surface geology of Alcona County consists primarily of moraines, till plains and outwash-glacial channels, except for the eastern side near Lake Huron where lake beds of clay and sand are found. Extending inland from Lake Huron are the well defined, nearly flat plains and beaches representing high stages of Lake Huron at the end of the glacial period. The hills are for the most part of morainic origin, while the plains are primarily sand and gravel. A brief overview of the County indicates a total relief of about 600 feet with the high point being the 1,250 foot contour which lies in the westerly portion mid-way between the north and south boundary lines. From this point the terrain slopes toward Lake Huron which is approximately 550 feet above sea level. Sig- nificant deviations from the gently rolling terrain can be found in the northwest corner of the County, south and west of Hubbard Lake, and northeast of the Glennie area. Vegetation Coastal vegetation in Alcona County varies widely, being pri- marily influenced by topography, soils and water level. In general, the northern coast of the County, roughly from Harrisville north, is dominated by cedar swamps. These swamps are characterized by organic soils, high water table and cedar, aspen, birch and spruce trees. The beaches in this area has considerable vegetation con- sisting of dune grasses, sedges, and starry solomans seal. At least two different types of orchids are present. This area pro- vides-appropriate habitat-for-endangered-species-such as Butter-- wort, Lake Huron Tansy, Pitcher's Thistle and the Ramshead Lady Slipper orchid. At this time, however, no official documentation of any coas tal endangered species exist for Alcona County. The area from Harrisville to Greenbush is much higher ground of sandy soils. It is dominated by maples, pines, and aspen. The beach, beca .use of steep slopes and wave action, has very little, vegetation. 22 The area from Greenbush,south is much flatter terrain with sandy soils and occasional high water table. This area is charac- terized by intensive lake shore development.' Birch, aspen and pine are the major trees. Beach vegetation consisting of dune grasses and Starry Solomans Seal are abundant-only on vacant pro- perty. Coastal Streams and River Mouths Alcona County has very few streams or river mouths on Lake Huron. The only rivers or streams of significance include Black River, Mill Creek and Cedar Lake Creek. The other half dozen creeks or streams have such small watersheds that they are only important during the smelt runs. The watershed of the Black River, the only major watercourse emptying into Lake Huron, is divided into a north branch which drains a large cedar swamp and a south branch which drains agri- cultural areas. The river and many of its tributaries are spring fed. The confluence of the north and south branches is approxi- mately-1 and 3/4 miles from the coast. -one mile from the coast to the mouth of the river passes through extensive wetlands. While the river mouth has historical siltation problems, it appears this problem results more from Lake Huron littoral drift than from the rivers sediment load. The rivers ability to provide excellent habitat for the reproduction of Steelhead Trout characterizes its high water quality. . Mill Creek is a small coastal watershed draining both cedar swamps and agricultural land. The creek has at least two impound- ments which were originally used in DNR fish hatchery operations in Harrisville. The creek is now primarily known as the planting and return site of Chinook Salmon in Harrisville Harbor. Cedar Lake Creek is the natural drain for Cedar Lake in Green- bush Township. The creek passes through extensive wetlands at @he north end of Cedar Lake. Past sampling of Cedar Lake by NEMCOG indicates this shallow lake has good water quality. The creek, upon leaving the wetlands, enters Lake Huron near Beach Drive. The creek is probably a good smelt run site in better years. The area where the Cedar Lake Creek empties into Lake Huron has a very sandy beach and is subject to wave action-and-1 'ittoral drift, causing considerable meandering and shifting of the creek mouth. climate The prevailing weather conditions of an area have a direct bearing on human behavior, animal behavior and the growing charac- teristics of various forms of vegetation. Fluctuations in the weather can significantly affect recreation, agriculture, trans- portation, construction, the demand for.fuel, etc., In short, cli- matic factors are an extremely important part of the natural en- vironment and it is for this reason that.they must be considered in a planning program. 23 39 3131'30 Black River 5230 3EG 918: 2 -kI 4 713266@ ,,28 30 2 7,Q@ /41 6716 12 15 40 5)1 15 it 23 19/ 1 17"2 rk Y 0 Y 58 918 Q)26 30 616224 11161660 516 23 (i@\ I 119 36 @21 , 21' 7@3 21 @ (H) 13 15 9(523243 12k 16 21 11 21 192182-9 16212928 22 @2 12 194 1052 827 10, 20 Coastal Streams and 5 14 22 (27 Rivermouths 717 23 29( 23 13 Z 2 493135 Ff via 16 St M turgeon418 18 Alcona County 346 18 26 27 33 11 24& 0 15 17/30 4 171 612 251 5io 172 (D 15 F@ 412 18 R 33 A(di FR18 TANK FIWI/ 32 30\ 31 HARRISVI /28 -72 273 1212S2E E 20 16 25 24 516 19 19 El Park714115 2-, (D 20 26 28 15 11 13202 10 Rk 02 25 15 31 624 /3 r18 J20 29 31 16 28 17 @- 1" 2 233 @7 P . 19 25 28 15 21 17 23 28 4! 31 is 3i 28 14 14 25 37 14' 20 16 Gree.b..h - 132 38 22 16 26 33 HL 11 19 38 43 13 101235 031 7 '3 39 21, 6 2 2,, IF K- 9 47 2' 171 C, 13 3 21)A Climatically, Alcona County is sit uated in a humid, temperate, continental area of the United States. There are a few local vari- ations during the year, and average temperatures in the coldest months are under 32'F.*, and those' in the warmest are over 710F. The month of January usually receives the lowest mean temperature of the year, and July the highest. As is typical of the central United States, Alcona County has.a wide range of temperatures from summer to winter. The highest temperature ever recorded was 1050F., and the lowest -210F. Other statistics based on "yearly averages" include: Average: January temperature 23.20F July temperature 61.60F - .Date of last killing frost in spring April 29 Date of first killing frost in fall October 15 Length of growing season 138 days Annual precipitation 27.97 in. Annual snowfall 53.60 in. -Ice usually forms on the lakes and ponds by the end of December and leaves by the middle of April. The winds of Alcona County, being part of the Westerly Wind Belt System, are not often of high velocity. However, tornados have occurred in the County, especially during the spring and fall.seasons of the year. Fish and Wildlife Alcona County's varied topography, climate and abundance of ,water and forests provide the basis for'extensive fish and wild- life habitats. Unique species found in the area include the wild turkey, which range the entire County, and the bobcat that ranges in the northwest portion. The County is noted for its variety of wild game and fish, and thousands of sportsmen are attracted to the County each year to hunt and fish. To understand the management of Alcona County's fish and wild- life, it is important to review the jurisdictions involved. The U.S. Forest Service is responsible for the management of habitat on Federal forest land, while the Michigan Department of Natural Resources manages habitat on State forest land. The DNR also man- ages all fisheries on both State and Federal land and is responsi- ble for maintaining desirable populations of fish and wildlife through harvest or protection. Both a gencies have worked together in preparing a fish and wildlife ma nagement plan. This program seeks to increase wildlife populations by improving habitat, while at the same time allowing adequate harvest. It is estimated that there are over 200 species of birdsf 55 mammals,, 60 fish and 30 reptiles and amphibians that now inhabit the forest lands at va@:ying population levels. Efforts 25 have been directed toward protecting the endangered species (Kirt- land's Warbler), the threatened species (Lake Sturgeon), and the unique species (Northern Bald Eagle, Osprey, Great Blue Herron). There is a Double-crested'Cormorant rookery on Black River Island, an identified endangered species within the coastal zone area of Alcona County. . . Forest habitat management is accomplished by developing and maintaining permanent forest openings, harvesting timber, develop- ing logging roads and skid trails, protecting and restoring the winter deer range and the adjacent upland areas, and developing impoundments and potholes. Emphasis is-also being directed toward protecting and improving the inland lake and stream habitat to meet the projected demands for recreational fishing. Development of boating access facilities on Lake Huron at Black River and Harrisville, coupled with DNR planting of salmon and lake trout has greatly increased the boating and fishing po- tential of Lake Huron. Further discussion of these facilities and plantings will be addressed in more detail in a later section of this report. Great Lakes Fisheries The Lake Huron fisheries resource of Alcona County is one of the best fisheries in the state. This fact comes as a surprise to many people and perhaps that is why it is often referred to as a sleeping giant. The successful development of the fishery can ,be attributed to the efforts of the Dep.artment,of.Natural Resources. The Department of Natural Resourcesprogram of stocking predator game fish such as Lake Trout, Coho and Chinook Salmon, Steelhead and Rainbow Trout has paid off in a resource that has been under- utilized.and under-publized. Current Department of Natural Resources planting efforts in- clude-stocking of 75-100,000 Lake Trout annually. The Lake Trout fishery in Alcona County has responded exceptionally well, having one of the best survival rates of any stocking area in the State. A good fishery of Steelhead and Rainbow Trout also exists. Steel- .head used to be planted in Black River even though the area is one of the few areas having good natural reproduction of Steelhead. Rainbows--were traditionally planted in Harrisville. Because of, their unavailability, recent plantings of either fish have not been po8sible.''-The.Department of Natural-Regources still has the County listed as a priority stocking area of Steelhead and Rainbow Trout when they are available. Approximately 250,000 Chinook Salmon are planted annually in Harrisville's Mill Creek. This fish has also respondented well, returning to Mill Creek in the fall each year. Coho Salmon are not planted in Alcona County but they do migrate into the area to provide another good sports fishing opportunity. These fish make up the major attraction for fishermen, but several other species should not b.e overlooked. Perch fishing can 26 be very productive in the Greenbush area depending on water temper- ature. The perch quite often rnigriate from the warm waters of Sagi- naw Bay' Summer months can warm.the coastal waters enough in the Greenbu;h area to attract perch. As a result, the perch fishery is restricted to southern Alcona County and can be sporadic, but it should be highlighted when possible. Smelt has historically been a spring outing the whole family could enjoy. Although sur- veys of this fishery indicate good populations, in the past few years smelt runs have been poor. :Smelt runs respond to spring @eather and maybe with a little better spring the runs will improve in the future. Menominee population are also very good. The Meno- minee does not appear to be a desirable-game fish probably because of the Lake Trout abundance. When considering land based developments to enhance fishing opportunities, it becomes necessary to take into account fish migration patterns. Lake Trout are primarily found in the cold deep waters of the lake. This requires the fishermen to have ade- quate watercraft to venture well out into Lake Huron. Only in the spring of the year can Lake Trout be found near shore. At this time of year the fish are spawning and are sometimes only 100 yards offshore. The angler now has the opportunity to fish from shore or smaller boats. Steelhead and Rainbow Trout are again similar to Lake'Trout in that they seek deep cold water during summer. How- ever, they migrate to rivers to spawn in the fall, again,allowing fishing from shore or smaller boats. Coho Salmon do not migrate too much and the best fishing for them is in August offshore. Chinook Salmon migrate into Harrisville Harbor and Mill Creek in October, providing a good fall fishing-season from shore. As stated previously, smelt runs in the early spring and perch fishing can be quite good during the summer in the southern waters of the county. Menominee are found in very deep cold water and are caught occasion- ally. 27 IV. COMMUNITY ANALYSIS HARRISVILLE The Harrisville area (Springport) was first settled bylthe white man in 1845 as a new base for fishing operations. But Alcona County also had a reputation for the pine along its shore and in 1854 a small water driven sawmill@was built on Mill Creek in Harris- ville. This was the beginning of a great lumber industry that flourished through the early 18901s. The original owners of th:@ s mill sold out to a firm known as Harris,and Sons of West Bloomfield, New York, for whom the village was named. The mill was improved and expanded, including docks and a railway to transport logs and lumber. Most of these products were shipped to lumber yards in Chicago and Omaha. During the prosperous years of the lumbering era, the village experienced many major improvements and cedar swamps were cleared where.Harrisville now stands. The settlement was incorporated as a village in 1887 but during the next three years a number of natu- @ral disasters, including a fire, @ Lake Huron. storm and.a washout .on Mill Creek destroyed nearly all-of the reminders of the area's lumbering industry. Harrisville became a city in 1905 as.it be- came a focal center for development of outlying areas in-Alcona County. Fires continued to destroy a number of homes and businesses during the early 1900's. In 1920, a number of decisions were made which have contributed to the modern day Harrisville. The State Fish Commission assured the City that a hatchery would be built and the Michigan State Park Association took control of a six acre tract of lake frontage now known as the Harrisville State Park. Then in 1923, many cottages were built in the area and, by the fall of 1924, new modern build- ings had replaced the old ones on Main and Lake Streets which were destroyed by a disastrous fire the previous year. Harrisville really became a tourist-oreinted community in 1936 with the completion of US-23 as the Huron Shore Scenic Highway from Detroit to Alpena. Many business changes took place in 1945-46 with the end of World War II, most of which have shaped the Harrisvill The year 1948 was another time of buildi e downtown district-today. ng for HarHsvill@?, as many new businesses opened along US-23, includ- -ing a-fish-market and other-touris-t-ori:ented-enterprises. During, the same year,.the State-closed its fish hatchery and gave the pro- perty to the City of Harrisville. The Harrisville Harbor was constructed in 1960-61, setting the stage for the area's groVith as a fishing and boating center. Then, in the early 1970's the Department of Natural Resources began fish plantings in the Harrisville area. This has continued annually, with 225,000 Chinook Salmon planted in the Harrisv'ille/Mill Creek area in 1982. As a result, the Harrisville area has become and will continue to be- popular for fishing, boating, camping and other recre- ational activities. 28 The harbor facility at Harrisville serves as the major access point to*Lake Huron within Alcona'County. Harrisville also offers the widest variety of goods and services available to fishermen in the county. Several areas of concern relating to the sports fish- ing industry have been identified within Harrisville. These are outlined below. Traffic and Parking Traffic to the Harrisville Harbor from US-23 has been routed along a residential street. This leads to unnecessary non-local traffic in the neighborhood during peak.use periods. Additionally, non-residents tend to park along these residential streets, add- ing to traffic congestion. Off-street park ing is limited in the city, forcing people visiting the city during peak seasons to park on scattered sites and along streets throughout the town. During peak periods, many visitors live out of recreation vehicles parked in the city. This occurs even though the state park and private overnight facili@ies are not filled. This condi- tion adds unncessary congestion to local-streets. Lake Access Existing facilities in the city are geared toward visitors and tourists using the lake for fishing. Facilities for comple- mentary activities along the lake, such as swimming, picnicking, etc., are lacking. Access to Lake Huron for fishing is available by boat, but limited for shoreline fishing. A walking pier into the lake would serve residents as well as visitors to the area. Pedestrian Flow Many people travelling to Harrisville to fish are not aware of the facilities available in the town's business district. Im- provements to the streetscape and informational signs at the harbor could alleviate this problem. Observations There is no doubt that Harrisville is the established Great Lakes sports fishing center in Alcona County. It provides most of the necessary services required by the sports angler all in one, fairly condensed, convenient location, including bait and tackle shops, a liquor store, several restaurants, grocery markets and gas station's to name a few. It also provides the most accommodat- ing Lake Huron access facilities between 0scoda and Alpena. The most notable facility is the Harrisville Harbor of Refuge which not only provides for the needs of the off-shore boat anglers via D.NR Waterways boat launching ramps'within the breakwaters, but also 29 c 'r dz4- V xv bNR Parking & Boat Ramps Harrisville k Harbor Parking v City W IL IU OU JeArcesoh DdONi @OIVVN Main Street E3 Proposed Pier U L d H* ,74ck,som Pedestrian Flow Harrisville State Park 30 e"Ylv Limits adequate shoreline within the immediate harbor area for casting from shore. Continued fish plantings by the DNR Fisheries Division has resulted in an excellent fish population annually. Although Harrisville does offer a broad mix of goods and ser- vices, their availability for sports fishermen could be improved. Longer hours during the fishing season for supply stores, food outlets and service stations would better meet needs during peak periods. A wider variety of goods would also be beneficial. Important steps to be taken, then,,to improve conditions for the fishing industry in Harrisville include: - Providing additional off-street parking and routingharbor traffic away from residential areas to limit congestion dur- ing peak periods. - Enforcing overnight parking and camping regulations to limit congestion and encourage visitors to use public and private overnight facilities. Developing additional facilities along Lake Huron for recre- ation activities to complement sport s fishing. - Providing improved access for shoreline fishing, optimally by means of a walking pier into the lake. - Improving the city's streetscape and the local information system at the harbor to encourage visitors to take advantage of services and facilities availabl e in Harrisville. - Extending the hours of stores and service establishments and expanding varieties available during peak periods to-better meet the demands of the fishing trade. BLACK RIVER AND NEGWEGON AREA The mouth of the Black River is a very suitable location for improvements to accommodate the sports-fishing public. It offers protection for boaters and has been authorized by the U.S. Congress, since 1959, as a site for a harbor of refuge but is waiting budget appropriations for construction. Breakwater designs have been com---- pleted by the U.S. Army Corps of Engineers for.several.years-which. would correct the sedimentation problem at the mouth. Currently, the channel is continuously being filled in by sandy material which is deposited by lake wave action and littoral drift. This plugs the mouth of the river and prevents boats from gaining access to the open waters from the shelter of the Black River where the DNR Waterways Division has installed a primitive boat launching ramp. However, thereare few businesses in the Black River community to service the sports fisherman. -There is a general store and-a 31 sports fishing shop which can provide the basic needs of the angler. The Black.River community would also be the approximate location for the entrance to the Negwegon-State Park if it is ever developed by the DNR. A campground in this immediate area is very much needed and would significantly help the community to enhance its recre- ational attractiveness to passing-touri.sts. Negwegon State Park is a 1 '695 acre tract of land located on the shores of Lake Huron.at the Alpena and Alcona County line, hav- ing portions in both counties. At this time, it is an unadminis- tered unit of the Michigan State Park System and there are no facil- ities to accommodate the public making @ise of the area. According to DNR policy, camping is not permitted, but indiscriminate use has. and continues to be made of the park and some physical a.buse is evident. The most impressive and significant features.of Negwegon-State Park are determined by the characteristics of the Lake Huron water frontage.. There is approximately six and one-half miles of uninter- rupted shoreline included in the boundary of the park, of which about two miles are in Alcona County. The shoreline is very irregular with numerous "coves" and "points" which greatly enhance the aesthetic qualities of the site. The majority of-the frontage is classified as a cobble beach. How- ever, sandy beach areas do exist at various locations. To empha- size the value of the.shoreline features, it is pointed out that this site- does offer the most intact public frontage .-on Lake Huron presently available. Topography variation is generally identified as relatively light within,the boundary of the park. There are no depressions or high prominances within the boundary. Surface-geology includes relic shorelines interspersed with small depression areas which are generally poorly drained soil types. Vegetation common to the site is typical of that found in the northern portion of Michigan's lower peninsula. The vegetation is characterized by second growth deciduous hardwoods of relatively young age on the uplands interspersed with -typical coniferous species commonly found in low, wet, poorly drained areas. Vege- tatIve. covex,.-is identified as being thick and dif-ficult to pene- trate in numerous locations. This is especially true in the low- lands. Vegetation does serve.as a protective buffer from the ele- ments for the various wildlife populations making use of the area. Some portions of this park do serve as,winter deer yarding areas. Wildlife common to the park consists of those species normally found in the northern part of Michigan's lower peninsula. Game species consist of, but are not limited to ruffed grouse, snowshoe hare, whitetailed deer ' woodcock, and migratory waterfowl. Many varieties of songbird 's and other non-game species are commonly found within the area. There are no known populations of unique or endan- gered species found within the -boundary of-the park. 32 -------------- PROPOSED BLACK RIVER HARBOR AND NEGWEGON STATE PARK IMPROVEMENTS . ........... ............. ............ ... ................. .......................... ................... . c- .TATI 1.1. , .................... o if ;.o T 10, -- - ------------------ The master plan for Negwegon State Park, as approved by the Natural Resources Commission in 1973, calls for the following im- provements. Access to the park would be made from US-23 easterly along Black River Road, then northerly along Ridge Road. The park entrance would then be along an old logging trail which crosses the Detroit and Mackinac Railroad which would need to be improved and would then become an interior park road. A day use center in- cluding a.parking lot and toilet facilities would be constructed - near the park entrance and located in close proximity to the lake- shore. A 25 site rustic vehicular campground would be constructed south of the day use center with addition hike-in camping areas both to the north and south of the more intensive recreational area. The service area and-control facility-will be located along the park entrance road before it crosses the railroad tracks. The physical development will occupy approximately 25 acres while the majority of the-park will remain undisturbed except for a hiking trail network. The design concept, as illu-strated on the proceed- ing page, is designed-to disperse users of the facility rather than concentrate them in an effort to emphasize the natural ameni-. ties of the park. This will encourage more passive forms of recre- ational activities. GREENBUSH The Greenbush area offers almost as much of a variety of ser- vices as Harrisville, but specializes in the resort industry. In fact, there are twice as many resorts along Lake Huron in Greenbush Township than in the remainder of Alcona County. Additionally, @there is a perch fisheries just off-shore in Greenbush as a result of Saginaw Bay overflow and in the springtime this area provides an* excellent Lake Trout fisheries only 100 yards off-shore. Unfortu- nately, there are no public access sites within the township that provides boat launching,facilities. This-is why most of the resorts cater to the non-fishing visitor or perhaps only to the overflow from both Harrisville and Oscoda during the peak fishing season.. But there is perhaps good reason why such improvements have not been made in Greenbush Township. The Lake Huron shoreline, in this area, offers little protection for boaters and there are no safe, natural harbors or inlets, particularly during stormy weather. However, with the possible placement of temporary boat launch facilities similar to those operated by the Huron County Road Commission in the*Saginaw Bay area, the Greienbush area could capitalize upon the nearby facilities. The Lake Drive site described- on pages 3-7--and-- 39 Cadjacent-,to the Timberlakes property) could-.be-an ideal loca-. tion for such a facility. Thi5 66 foot road end right-of-way could' be developed after acquisition of the vacant, privately owned, 150 foot lot to the immediate north. Preliminary Recommendation - Efforts should be made to serious- ly consider and develop the Lake Drive site with possible acquisi- ti,on of the adjoining lot to provide a temporary boat launching facility during the fair weather season. 34 V. SITES FOR POTENTIAL DEVELOPMENT SITE #1 Newegon State Park Site Description: Newagon State Park is located in Sections 2, 3 and 11 of Alcona Township., T29N R9E._ De.signated as a State Park, the site is totally undeveloped with over two 'miles of lakeshore. Current Use - Multiple dispersed recreation such as swimming, hunting and off road trail riding. T@e Parks Division of the DNR has not scheduled any-planned improvements for the park. Existing Services - Nearby services are.lo cated in Black River or Ossineke. SITE #2 - Black River Access Site - Huron Drive Site Description: The Black River" Access Site is located on the north side of the Black River east of Lakeshore Drive and south of Huron Drive. Thi-s 3.5 acre site is managed by the Waterways Division of the DNR. Two outdoor toilets are on the property. While the site offers excellent pr .o- tedtion and safety for boat launching, it requires numer- ous improvements including the dredging of the river mouth to maintain.access to the lake. Lake depths in the area are very shallow, not exceeding five feet for a mile off- shore. Huron Drive, adjacent to the north side of the DNR site, is managed by the Road Commission and also pro- vides access to the lake. Current Use - The site is used primarily for boat launching and fishing. Site conditions indicate that boats are launched quite often directly into Lake Huron. This is probably a result of the DNR boat launch site being inadequate and poorly maintained and siltation buildup at the mouth of the river inhibiting boat traffic. DNR Waterways Division has budgeted and planned upgrading of this site but the Corps of Engineers would not provide the necessary mainte- nance dredging at the river mouth or break walls. DNR currently uses the site for fish,stock-ing. t'.1." Existing Services - Services are located in Black River. Gas, bait; restaurant and groceries are all available. SITE #3 - U.S. Forest Service 'Site'De*scription: This parcel of 148 acres is located in Section 24 of Alcona Township, T2814 R9E. The site is bisected by Lakeshore Drive and has 1-2 mile of lakeshore frontage. The land area between-the lake and Lakeshore Drive ranges from 500 ft. - 800 ft. in depth covering an area of approxi- mately 50 acres. This-land consists of extensive wetlands 35 with-organic soils, poorly drained sandy sub-soils and a high water table. The beach area is sandy underlain by organic soils. The site is 100%-forested with predomi- nant species being white birch and white cedar. The site also provides excellent habitat for orchids and possibly endangered species such as Ramshead Lady Slipper Orchid, Pitchers thistle, Butterwort-and Lake-Huron Tansy. Lake Huron water depths offshore of this s.ite.are-extremely shallow, not exceeding five feet for over one-half mile. Sand bars and numerous shoals are also common in this area. Current Use - Limited dispersed recreation. Existing Services - Nearest services are in@Black River. SITE #4 U.S. Forest Service Site Description: This site is located in Section 1 of Haynes Township, T27N R9E and comprises 102 acres. This site is also bisected by Lakeshore Drive but has considerable more acreage adjacent to Lake Huron. The beach area is primarily rock although there ate a few sandy areas. The shoreline of this parcel forms a-small cove offer-.- ing some protection if utilized as a boat launching site The soils in the area are predominately upland sands. Water depths are 0-6 feet for the first 1000 feet off- shore. Thereafter,. water depths are greater than 10 feet. An old two-track road is visible connecting Lake shore Drive to the -beach area. Current Use Camping, hunting and swimming on occasion. The site is managed bythe Forest Service for low density dispersed recreation. Existing Services - Black River, approximately three miles north, has the nearest services. SITE #5 Sturgeon Point and Sturgeon Point Road Site Description: This site is.located-in Section 19 of Haynes .-Township, T27N R10E. This is the home of the historic-.. Sturgeon Point Lighthouse. Also of significance@-is-Stu-r@,-@--,-;,--I geon Point, a narrow band--of rock protruding into Lake Huron. Limited public parking is already available at the 60 acre site. Most of the site consists of wetlands, however, the lighthouse and beach area have sandy soils Sturgeon Point Road is county owned and also provides ac_ cess to the lake. Current Use - The primary use is to view the lighthouse with rock hounding and swimming also popular.. DNR utilizes the site for fish stocking. The Alcona County Historical Society is presently working to restore the lighthouse. 36 Existing Services - Nearby services are 3.5 miles away in Harris- ville. SITE #6 - Trask Lake Road Site Description:. This site is a gravelled county road located on the Haynes-Harrisville Townships boundary. The road ends in a cul-de-sac on the beach of Lake Huron. Current Use - The site obviously recognizes swimming and sun- bathing as current use since signs are in place to direct these activities. It does not appear that any kind of boat launching has occurred'at this site. Existing Services - Services are available in Harrisville, 1.5 miles south. SITE #7 - Harrisville Area Site Description - This site includes the Harrisville Harbor, marina, State Park, Dock Street and Main Street. A well developed harbor, marina, boat launch, campground and swimming beach characterize this site. Public parking is also available. Current Use - This site is the center of the county's fishing and boating activities. The area also provides camping and swimming opportunities. Existing Services - Existing services include: groceries, restau- rants, camping facilities, resort facilities., gasoline, marine fuel, charter boat service, bait, fishing supplies, parking, other recreational facilities (i.e. baseball diamonds, tennis courts) and information readily avail- able-at the Chamber of Commerce and County Building. SITE #8 Springport Rd. Site Description - Springport Road is located in Section 23 of Harrisville Township and is another county road which dead ends at Lake Huron. The road is gravel and traverses a steep slope down to the beach. Current Use - The site is used occasionally for swimming. Existing Services - A restaurant is located on the corner of US-23 and Springport Road. All other services are located in Harrisville. SITE #9 Greenbush Area Streets Site Description - This site consists of Mikado Road, Burton Road and Main Street in Greenbush. Each of these roads dead end at Lake Huron. Mikado and Burton Roads are,very narrow gravel roads. They both terminate at the edge 37 SITES FOR POTENTIAL DEVELOPMENT B LIA K RIVCER T@ 29 N 23 N 33 ----------------- 23 ALCO NA Y Np H A T 27 N. F51 STU46M PT LIKORN 2-71 HARRISVILLE H A I S V I L `2 E 58-1 I 4 5 .o .1 G R E N- F fl T 25 N, B s H 3o R9E .38 of a steep slope near-the shore. Main Street is paved and ends on the lakeshore. Current Use - There does not appear to be any utilization of these sites by the public. Existing Services - Services are located in Greenbush. SITE #10 Lake Drive and Vacant Parcel Site Description: Lake Drive is a 60 foot @7ide county road easement located in Section 14 of Greenbush Township, T25N R9E. This easement is'adjacent to the Timber Lakes Restaurant. To the north of the easement is a vacant .parcel of land currently for sale. This parcel measures 193 x 150 ft. and would be quite significant if added to the existing easement. Soils of the area are sandy. Water depth ranges from 0-6.ft. for the first 1000 ft. offshore and 6 ft. or greater beyond. Current Use - This site is occasionally*used for swimming and sunbathing. Existing Services - Services are located in Greenbush as well as numerous resorts, gas stations, groceries, the Cedar Lake Marina and restaurants nearby. SITE #11 - Beach Drive' Site Description: Beach Drive is located in Section 14 of Green- bush Township and is a county road managed by the County Road Commission. The site is a well gravelled road to the sand beach and is approximately 60 ft. wide. Water depths in this area range from 0-6 ft. for the first 1000 ft. offshore and 6-11 ft. for the next 4000 ft. Current Use - The site is used occasionally for sunbathing, swim- ming and as a boat launching site. The Department of Natural Resources uses the site for fish stocking. County Road Commission policy is to maintain the site in its pre- sent state. Existing Services - Nearby services include a ccess to US-23, numerous resorts, several grocery stores including fish- ing supplies and bait. The community of Greenbush is two miles north of this site. HURON-MANISTEE NATIONAL FOREST PROPERTIES -_ The U.S. Forest Service owns and manages two parcels of land on Lake Huron in Alcona County. Each of these sites were reviewed in the proceeding section as public access sites. Currently, the Forest Service management goal is the same for each site: to provide 39 dispersed multiple use recreation while protecting the lakeshore ecosystem. Activities under this management goal can include camp- ing, hiking, hunting, fishing, swimming, nature study, trapping and. timber harvesting. However, none of these activities are encouraged and no site developments or improvements are planned, therefore re- sulting in limited (or perhaps desired) low density use and the pro- tection of the ecosystem. Poten tial developments to either of these sites will first require a change in the management goal. The primary method to achieve a change in the Forest Service management goal is to provide enough public support for the desired change. If the Forest Service determines there is considerable interest and support for a manage- ment goal requiring major development of a site then an economic feasibility study must be conducted to determine if the project is warranted. If the project is warranted, the process would require congressional approval of the planning, design and construction phases. A second method would involve a land trade between the State of Michigan or the county for either parcel. A trade would require that a prospective piece of property be.of.equal value, be within the Huron-Manistee Nationhl Forest boundary and that the parcel further consolidate national forest lands. Two significant draw_ backs appear with the trading of land. At this time it does not appear that there are.any parcels of state or county land that would qualify for trade. Additionally, the waterways Division of DNR has indicated they are not interested in developing access sites that are not protected by natural harbors or man-made breakwalls. Neither of these sites provides the necessary protection. Although each of these sites has positive characteristics for developing a boat launch and parking area*J, there are numerous dis- advantages. The positive aspects include the sizable acreage in- volved with either site which allows for adequate development along with a complementary service such as a campground. Both sites have access by a county black top road and are primarily forested per- mitting the maintenance of greenbelts to screen the area from other land uses already existing. The parcel in Haynes Township is more .suitable for development since a two track road already exists; there is a large meadow located between the road and the beach; the coastal area of this parcel forms a small cove offering some pro- tection to a boat launch site and safety to boaters landing a boat. The parcel-in Alcona Township is primarily-wetlands with poor-soils for any development. The shoreline of this parcel does not offer any protection and the water depths are so shallow that boating could be very hazardous. Another major disadvantage of developing either-parcel is that the primary sports fishing industry activities and complemer@@a-r-y-_ services (i.e. bait, motels, resorts, campgrounds, restaurants, gas and fishing supplies) are concentrated between'Harrisville and Oscoda. 40 STURGEON POINT LIGHTHOUSE PROPERTY The lighthouse has long been an important part of the America's heritage and played a major role in the settlement of the Great Lakes region. The primary reasons for construction of lighthouses, includ- ing the Sturgeon Point Lighthouse, were to-mark navigational dangers and to record and keep track of steamers and sailing vessels. Sturgeon Poi nt received its name because of the once excellent Sturgeon fisheries which spawned along the nearby reefs. The area became a well known menace to navigation because of these same reefs which reached out 11-, miles into Lake Huron. In*1868, the U.S. Con- gress approved the purchase of the present site for the sole pur- pose of building a lighthouse at this site. The following year, construction of the tower and residence was completed and has re- mained virtually unchanged to the present day. The tower is built on a foundation of limestone 7-1-2 feet high, 4 feet of which is below the surface. Brick was used in the construction of the base which is 41-, feet thick and 16 feet in diameter. The height of the tower is 70 feet 9 inches. In 1941, the liahthouse crew was removed as the light itself was automated by an electric flashing beacon, maintained by the U.S. Coast Guard Station out of Tawas City. In 1946, the federal govern- ment disposed of the 50 some acres surrounding the lighthouse as federal surplus property to the Alcona Community School District and @ventually, title was deeded to the State of Michigan and was admin- istered by the DNR Parks Division out of the Harrisville State Park until recently. In early 1982, the DNR Parks Division leased the property to the Alcona County Historical Society, including the resi- dence (the tower still is maintained by U.S.C.G.), which has under- taken an historical restoration effort for both the interior and exterior of the structure. The Society plans to open the residence to the public shortly as a Maritime Museum. Also, in early 1982, the Michigan Historical Commission listed the Sturgeon Point Light- house in the State Register of Historic Sites which,-among other opportunities, enables the purchase and display of an official state marker on the property. Another concept which has been discussed by supporters of the Sturgeon Point Lighthouse restoration efforts, is-the reconstruction of an early 1800's fishing village on the property near the light- house residence. Historical accounts point to the Great Lakes com-, mercial fishing industry as the first money making endeavor under- taken in Alcona County. Sturgeon Point was originally settled as a fishing community because of the large hauls of fish, most nota- bi-y Sturgeon, caught in nets along the reefs, salted and packed in half barrels for shipment via Lake Huron to downstate markets. The current lease arrangement between the DNR Parks Division and the Historical Society, however, does not provide for improvements to the open grounds surrounding the lighthouse residence structure. Additionally, while the idea of a reconstructed fishing village in connection with a museum at the lighthouse certainly is a good one, it appears that the concept needs to be thought out in more 41 detail and given an opportunity to mature. Therefore, the comple- tion of perspective sketches or renderings of a possible streetscape or layout of the proposed fishing village is somewhat premature for inclusion in this study, particularly with the lack of historically accurate information as to the original structures which comprised- the first settlement at Sturgeon Point. PLAN OF ACTION The idea of possible reconstruction of the original settlement at Sturgeon Point as an 1840's fishing village br station has been well received by a number of groups and organizations. The concept appears to be a particularly good idea'in conjunction with present efforts to restore the interior of the Sturgeon Point Lighthouse residence quarters as a museum with a strong maritime and Great Lakes fishing theme. Initial contact with the Michigan Department of Natural Resources, Parks Division (current owners of the pro- perty) has been positive and the idea has been well received. How- ever, current state budgetary reductions has prevented this agency' from making any commitment to a restoration project of this nature. The Alcona County Historical Society is also very interested in pur- suing this concept. They currently hold.a one-year lease to the lighthouse residence quarter and have already began some restoration of the interior. Caution should be made that these efforts not pro- ceed hastily so as to damage any of the original woodworking or wall/ ceiling covering of this historical structure.. Additionally, staff of th'e Jesse Besser Museum in Alpena, Michi-@: gan are very interested in this project because of the historical significance of these early fishing stations to the development in this area of the Great Lakes. Efforts should be made to include provisions in the next lease arrangements between the DNR Parks Divison and the Alcona County Historical Society to further investi- gate this possibility. Alcona County, or one of its agencies, should also become more involved in this project. Efforts could be made on the part of Alcona County to secure funding for an archeological dig on the Sturgeon Point property to locate any remains of the fishing station, such as foundations, that may exist. Also, research should be conducted to secure historically accurate information on the con- struction and material'used during this period. FoIlowingthese activities, perspective sketches and architec- tural drawings could be developed to provide a possible layout of the reconstructed fishing station. The necessary management re- sponsibilities must also be identified and agreed upon during this phase as well. This may very well he a lengthy period of negotia- tion, so steps should be taken as early as possible to begin this- process. Most likely, the initiative for this will have to begin locally if the:project is to have any hope for success and to re- ceive assistance from state agencies. 42 LAKE DRIVE AND ADJACENT PRIVATE PROPERTY -This proposed site lies in the heart of Alcona County's resort community as well as inbetween the sports fishing communities of Harrisville and Oscoda. Proposed development of this site would require the acquisition of the private parcel immediately north of Lake Drive. The private parcel measures 193 x 150 feet and when added to Lake Drive would measure 193 x 210 feet. The parcel has some fine trees and sandy soils suitable for development. Surround- ing land use is primarily cottages and second homes on the lake. Adjacent to the south side of Lake Drive is a closed restaurant. Proposed development for this site'could include a temporary small boat launch access and swimming site with parking. A boat launch access site could do much to enhance the resort i.ndustry business during the early spring since fishing for Lake Trout near the shore is very productive. During the summer, the Greenbush area has a rather good perch fishery that could also be used in the fall to go after Coho Salmon. Finally, the access site would provide an identified area to funnel fishermen in, therefore, eli- minating problems of fishermen launching boats from other county road easements. The boat launch :Elite would have to be engineered so that the launch itself can be removed during the winter and when severe storms occur from the east. Two alternatives have been in- vestigated that could achieve this goal. The first alternative would be the utilization of a metal grated boat ramp. This type of ramp has shown signs of withstanding wave attack by allowing the wave energy to pass through the grating. This type of ramp would still have to be removed during winter months since the ice would still destro@y it. The second alternati've utilizes a product called Momat. Momat is a large roll of fiberglas mat which can support such vehicles as Army tanks but can be rolled up out of the water during bad weather. There may be additional alternatives worth consideration but any type of boat launch should be temporary since this site does not offer any protection from wave attack or ice buildup. The only disadvantage of developing this site concerns safety for boaters during storms. If a storm caught boaters on the lake before they could reach the access site it could become quite difficult to land a boat on a trailer in heavy waves or if the boat ramp has been removed because of the impending storm. Boaters would simply have to beach their craft, possibly resulting in damage to the boat. Preliminary sketches of developing this site indicates that the parking area could accommodate approximately 17 car spaces and 18 car/boat-trailer spaces. The site would have a 15 foot wide boat ramp with a 50 foot approach area and turn around. The site could also have a beach area of about 4500 square feet to provide sun bathing and swimming opportunities. 43 Proposed Site Improvements for Lake Drive Alcona County ............ ........... L A K E H U R 0 N ........... ............ CC BEACH E 0 Car Parkin,j 7 8 9 10 11112 3 114 115 116 117 1 1 2 4 5 6 x Uj LL LL Car and Boat Trailer Parking z 0 1 2/3 A A A A 8 Lu LU 1 2 3 4/ V 6/ V 10 11 12 VV Car and Boat Trailer Parking VEGETATION BUFFER - - - - - - - - - - - - - - - - - - US-23 . . . . . . . . . . . . . . . . . 210 r One inch equals 40 feet -N /8/ MCat 71ZI 44 VI. ALTERNATIVE LAND USE PLANS Alternative A The first alternative land use plan identifies several areas along the Lake Huron shoreline in Alcona County that are already providing.some degree of service to the sports fishing industry. To begin, any recommended land use strategy would require serious consideration of Harrisville as the center or focal point in that plan because of the major role that community plays in providing services to the non-resident angler. The most severe land use problems in Harrisville are tempo- rary in nature and are very closely associated with the peak fish- ing season, particularly the fall salmon run. Additional lands within close proximity to both the DNR Waterways and City of Harrisville properties must.be located to accommodate these over- crowding conditions. Better pedestrian links need to be instituted within the City of Harrisville so that the Downtown District, the Harbor and the State Park can more effectively relate to each other by encourag- ing people to walk. While this strategy may not totally orient the fisherman who desires to park his vehicle and/or trailer only a few feet from the shore or boat launch facility, it can result in making the walk to the lakefront from the parking facility a more pleasant and enjoyable experiencel provided it is not too great a distance. This recommendation is not suggesting that peo- ple park their vehicles at the state park and walk to the harbor area. This is indeed somewhat unrealistic, but a pedestrian walk- way that does connect these two centers of activity will generate some use and will provide untangible benefits such as a more attractive setting and an appearance of more activity. Wherever possible, recreation facilities designed to provide area residents with access to the Lake Huron amenities should be established between the lakefront and business district. While the sports fishing industry is important economically to Harrisville, the community should give special consideration to the recreational needs of the non-fishing resident for such activities as picnicking, swimming and other more passive forms of recreation. The Harrisville community needs to better relate to the poten- tial drawing attraction which the Sturgeon Point Lighthouse area can become. It is an excellent opportunity to provide non-fishing @ecreational activities for the angler and his/her family during inclement weather. Therefore, this plan suggests development of the historical significance of the Sturgeon Point Lighthouse area. Proposed improvements at this location include not only the resto- ration of the Sturgeon Point Lighthouse residence quarters which has recently begun under the direction of the Alcona County Histor- ical Society, but also previous consideration of the concept of a 45 reconstructed fishing village. Such a fishing station would be very unique in the State of Michigan in terms of historical inter- pretation of early coastal settlements and would be a major attrac- tion for Alcona County if properly developed. In an effort to relieve congestion at the Harrisville Harbo r during certain peak times, it is recommended that efforts to improve lake access facility in the immediate Black River area through the implementation of either approved or modified plans at the mouth of the Black River. While construction of a new harbor of refuge may not be needed, improvements will be required to effectively mitigate the silting problem which annually prevents boat access to the open waters of Lake Huron from the launching ramp inside the river. While improvements to the launching facility itself is also needed, investment of public capital would have no value first correcting the problem at the mouth. Such a project would most likely be a joint Federal and State venture. In conjunction with improvements at Black River, Alcona County should also encourage the development of Negwegon State Park. The approved master plan calls for installation of 25 rustic campground sites as well as a day use center and swimming beach. one option which may be desirable to Alcona County would be to request the DNR Parks Division to-modify the approved master plan in an attempt to expand the number of campsites within the park and to modernize the camping facilities to provide such services as electricity, flush toilets, showers, and other amenities that may be demanded by the.sports fishing visitor. Regardless of the design of the park, the DNR Parks Division should be encouraged to provide Alcona County with plans of development for Negwegon State Park, including prioritization of phases and an expected timetable for each phase. Since the park is located within two counties, Alcona County should establish an open rapport with the appropriate agencies and officials in Alpena County,which have also expressed interest in the future of Negwegon,to coordinate local activities and efforts. Alcona County should also support attempts by the DNR Parks Division to acquire the remaining private inholding, that being the tip of South Point located in Alpena County, within the Negwegon State Park boundary. This would ensure complete control of the interior of the park under the management of one public.agency. U The Greenbush area could perhaps best serve.,the above._.sugge.s_ted._.,. land use developments by remaining an accommodations community serv- ing Harrisville and Oscoda during periods of overcrowding and pro- viding limited sports fishing services. The twenty or so private resorts that are currently located along Lake Huron in the Green- bush area not only accommodate the overflow of anglers during the peak of certain fishing seasons, but also provides such services as boat rentals from their docks or shores during fair weather. Fishing near shore along the shoreline in the Greenbush area where these resorts are located is not as good as it used to be, but does have the potential of coming back. In fact, this immediate area had an excellent perch fisheries some fifteen to twenty years ago 46 and many of the resorts were originally built to accommodate the v,isiting perch sports fisherman. However, heavy commercial fishing severely reduced the perch population and it is only now beginning- to come back. Many local residents and buisinesspeople believe that removal of the weed beds along the lake bottom contributed to this drastic decline while DNR Fisheries biologists argue that relative- ly low water temperature is the predominate factor. In any event, with the absence of a fisheries management program for warm-water species at the state level, rejuvenation of the perch fishery in @ake Huron near Greenbush may be a slow process. However, launch- ing of small boats from shore during fair weathbr should continue for the fishery which does exist there. The fishery itself should be re-examined periodically in an effort to detect any noticeable increases in the perch population which may require additional shore facilities,to accommodate the sports fisherman of this species. Additionally, these resorts.quite easily-..ac-commodate the non-fish--,- ing toursits as well as abandoned families of the avid angler with excellent swimming beaches and peaceful surroundings. The Green- bush area could enhance this role by avoiding or discouraging boat' launching facilities in their community. Such a strategy would strengthen their position as a diversified water-oriented tourism service area without becoming too dependent upon the sports fishing element of the tourism industry. Alternative B As with the first alternative, this suggested land use plan also gives close consideration' to the Harrisville area. However, unlike Alternative "A", this strategy recommends that new, currently unimproved lakeshore properties be considered for recreational im- provements designed to better accommodate the non-resident fisher- men. These improvements include development of a walking pier or extension of the harbor's south breakwater to the shoreline and surfacing the breakwater for fishing access. Development of an information center near the harbor to better direct the non-resi- dent fishermen to available facilities and services. Harrisville has had parking problems associated with the sports fishing industry for several years andhasnot yet effectively reme- * died the situation. But, this problem exists for only a few weeks out.of the entire calendar year and attempts to direct parkinq away from the shore and encouraqe more walkinghas repeatedly ed. Therefore, it is recommended that more intensive development in the form of parking facilities be encouraged near the shore in the harbor vicinity to adequately accommodate these peak seasonal loads. This recommendation would also include enforcement of over- night and street parking laws in the City. In the area south of Black River, the U.S. Forest Service should be encouraged to conduct a economic analysis of their lake- shore parcels to determine if new fishing oriented,developments would better serve the County. Either parcel has the potential to provide adequate parking and camping facilities in conjunction with 47 a publicaccess site. The residents of the County, as well as or- ganizations, should contact the Forest Service office in Harrisville to encourage a change in the current management of the parcels and initiate the economic analysis. In Greenbush, the County should purchase the site ident ified on pages 37 - 39 . The site could be developed as proposed and managed by the Road Commission. This approach has been successful in other counties bordering Lake Huron such as Huron County in the thumb of Michigan. In any case, development of this site would require the boat ramp to be temprorary in design. Additional park_ ing facilities may have to be acquired 8r provided by the private sector. Summary It should be evident that these two alternatives are not the only possible land use strategies available. In fact, the two plans described above are not mutually exclusive, which means selecting one of them does not automatically prevent the consideration of the other. There are elements of each-which could be implemented inde- pendently or in conjunction with others. The purpose of these alternatives is to stimulate ideas about possible land use strategies and their.impact upon each other as well as to provide general guidelines for new recreational develop- ments which can serve the sports fishing industry in Alcona County 48 VII. ALTERNATIVE SITE IMPROVEMENTS FOR THE HARRISVILLE HARBOR AREA The parcels of property considered in the study are located to the northeast of the Lake Street - Main Street intersection in the City of Harrisville. ALTERNATIVE 1 This proposal involves the parcel immediately to the north (par'cel A) as well as some existing right-of-way at the end of Main Street. Proposed as improvements to the lot are the following items: cutting the existing bank back to a gentle slope, providing shoreline erosion protection, creation of a picnic/general recreation area with a covered pavillion, construction of an off-street parking area, and installing a fence along the north and south sides of the property. In addition, a pier protruding into.Lake Huron from Main Street has been suggested along with construction of an information kiosk near the pier. Under this plan, many existing trees could remain in place. Although presently vacant, parcel A would.,have to be purchased from private owners. ALTERNATIVE 2 This alternative design concerns the property outlined in Alternative 1 as well as the parcel directly north of parcel A (parcels A.and B). Because of the greater land area, more exten- sive improvements dan be considered. These include the following items: creation of a sand swimming beach, cutting the existing bank back to a more manageable slope and constructing a stairway, construction of a covered pavillion as well as a bath house facility, establishing an off street parking area, and fencing on the north and south boundaries. As in Alternative 1, the pier and information booth have been suggested. Again, many existing trees could be left.in place with this design. As previously mentioned, parcel A is currently vacant. Parcel B, however, does have a house built on its west end. Both lots are presently owned by private individuals. SUMMARY While the potential exists to develop one or both of the lots mentioned in this report, it must be noted that any such activity should be pre-conditioned on modifications to the existing break- water structures. At the present time, problems encountered with erosion of existing shoreline and silting of the harbor preclude further development. 49 VIII. LAKEFRONT DESIGN CONCEPTS HARRISVILLE HARBOR AREA, An examination of the property ownership on Lake Street between Dock and Main indicates that the City of Harrisville's potential for future lakefront development in this area is limited by reason of the considerable properties owned by-the State of Michigan. Three alternative approaches to future property uses suggest themselves. ALTERNATIVE 1-A This is the "do nothing" alternative action. Under this plan,- the City would not actively pursue further land acquisition or site-improvement. A major disadvantage-to thi:s-null action is that continued erosion of the lakeshore could ultimately result in severe damage to undeveloped properties. ALTERNATIVE 2-B Under this plan, the City would acquire the properties north of Mill Creek (parcel E group) and adjoining the.present city property. The acquired land would complement the existing facility and-allow for the development of a general -recreational area enhanced by the presence of the creek. At the present time, the parcels in group E "are developed with residences on each lot and are privately owned. ALTERNATIVE 3-C This plan involves the properties north of the Main-Lake Street intersection (parcels A, B.,,@C). Parcels A and B have the potential for being developed in a manner suggested by this study. While parcel C also has this potential, it is heavily developed with private residences. SUMMARY The City of Harrisville is limited in-its options for shoreline development because of two factora:, '(1)--conf-iguration of State owned.properties and (2) costs associated with.-the-acquisition of residential property. The most promising avenue for future development appears to be that of general recreation tied in with the attraction of Lake Huron. This can be accomplished by either developing the area north of Mill Creek (Alternative 2-B) in conjunction with the city dock, or developing the properties north of Main Street (Alternative 3-C). Because of the isolation of parcels F and D from other City owned land, pursuit of these parcels is not recommended. 50 Any further development of the shoreline in this area must be made contingent upon modification of the existing breakwater in order to alleviate present problems with erosion and silting. Also, more study should be given to the question of how much public land can exist within the city limits before the resulting reduction in tax revenues becomes a serious problems. 51 L A K E H U R 0 N PROPOSED PIER RIP RA 0 TOURIST I FORMATION BOOTH 4d* SLOPE TO SHO@ELI'E ul 250 1* COVERED PAVIL ION Li 5 PARKI@G nce 99 RafiPOSED IV V E ENTS LAKE S T R E E T EASTMAIN STREE' AREA- (D E N @TS HARRISVILLE, Nilq:ll nomcs-0 4o-A L A K E H U R 0 N HARRISVILLE HARBOR ARFA E, PROPERTY OWNERSHIP State of Michigan City of Harrisville Private Ownership S T REET L A K E I R ST ST' Ad MOT Loll. laj@ -mcm- PROPOSED MAIN STREET PIER -7 :'n, AND LAKEFRONT DEVELOPMENT HARRISVILLE, MICHIGAN perspective no scale L A K E H U R N PROPOSED PIER TOURIST I FORMATION BOOTH A R EA* SAND BEACH uj G RASS SLOPE STAIRS uj 40* Z50'* BATH OUSt/ aim REST ROOMS -co,7i-'.RED PAVILUON LAid CL 06 ronce 50 PARKING PROPOSED SITE IMPROVEMENTS. LAKE STREET EAST MAIN STREET AREA HARRISVILLE, MICHIGAN !@R scale IX. PROMOTIONAL ACTIVITY ANALYSIS INTRODUCTION As required by the Purchase of Services Agreement between the Alcona County Economic Development Corporation and Northeast Michigan Community Services Agency, Inc., the following analysis of current promotional activities for Alcona County has been developed. This report has been broken into'parts including market identification, existing materials analysis, and suggestions for improving promotion materials and distribution. Initially, a general analysis was completed using materials from several settings. These settings included counties adjacent to Alcona,'other counties from Northeast Michigan and other parts of the state, as well as state-wide tourism promotional efforts. As a means of providing objectivity and variety for review, pro- motionalhaterials from other states and tourist areas in the country were also reviewed. Secondly, an analysis of Alcona County's promotional efforts was completed using currently existing materials,.distribution of these materials and identification of potential markets. Suggestions from the review of the aforementioned material will be the final section of this report and will include sug- gestions for types of promotional materials applicable to Alcona County, as well as potential marekting sources and methods. As was indicated, a series of promotional material repre- senting a variety of areas and tourist attractions throughout the country was reviewed. The summary of this review identified completeness, variety and distribution being key qualities for tourism promotion. There generally appeared as parts of a promotional package (1) a Travelers Guide for a specific county or area (region), (2) brochures depicting specific public attractions and activities within that area or region and (3) advertisement brochures for tourist related private enterprises and services. This type of package provides a tourist the opportunity of digesting the variety of available attractions and activities within a general area, then selecting specific activities or attractions within that area. In addition the advertisements and brochures for private enterprises and services provided easy access to a multi- tude of services tourists may use. Distribution of promotion materials' was significatly impor- tant in terms of providing easy access to information for the traveling tourist or the tourist planning a special type of trip. 56 Marketing of tourist promotion materials may take the form of avail- ability through tourist information/rest stops on major highways, often hundreds of miles away; tourist bureaus, information booths and chambers, not just within the area being promoted; advertise- ments in related magazines or state/regional tourist association .magazines; and availability at locations of*other unrelated tourist attractions and private enterprises/services. In general, tourism promotional materials take similar forms in promoting general interest, variety and specific activities and attractions of a given area. Paramount to the type of material available is the distribution of that material to continue the interest of current markets and expanding into new.markets. ALCONA COUNTY PROMOTION ANALYSIS This section will deal primarily with Currently existing efforts of tourism promotion in Alcona County. Included in this review will be an identification of potential markets and a re- view of existing materials. POTENTIAL MARKETS For all intents and purposes, tourism markets can be unlimited in terms of the number of tourists and types of tourists drawn to a particular area and/or attraction. Granted the tourism industry is- impacted by such things as.economic conditions and gas prices, how- ever, people are still traveling and spending money. The key to any tourist promotion is market ideintification and knowing who is drawn to the area and who can be drawn to the area. There are two methods of market identification that can be applied to Alcona County. The first approach is to concisely iden- tify the markets already drawn to Alcona County and the second is to identify potential markets through an assessment of attractions and activities available within the county. A coordinated effort can be made to assess tourist markets currently being drawn to the area. This may take the form of sur- ..veys at parks, guest registers in stores, compilation of information .from registers at hotels, motels, resorts, boat charters, the harbor, gas.stations, chambers, etc. Questions to be considered are where the tourists are from, how and where did they find out about Alcona County, what are they doing while visiting and would they plan on returning. Secondly, identifying potential markets will require somewhat of a coordinated effort. One suggestion involves establishing a steering committee of the Alcona EDC using representatives from such areas of the county as the Huron shoreline, Huron forest area, Alcona Recreational Area, Hubbard Lake, etc. This committee could then jointly assess the attractions and activities 'that may be de- sireable to the tourist trade, present these attractions in a well developed marketing brochure and then market to the groups most likely to be drawn to these attractions.. 57 Several potential and current markets can be' identified through a general assessment of Alcona County's assets and attractions. Following is a general beginning list of potential markets: 1. Fishermen, hunters, sportsmen, campers, hikers, canoeists from Michigan and adjacent states.- 2. Markets of the aforementioned groups have a potential of b6ing developed in other states where topography and activities are somewhat or entirely different, i.e.: Oklahoma, Kansas, Iowa, Arkansas, Texas., etc. 3. Populations attending other nearby and regional activities and events, i.e.: Brown Trout and Salmon Festivals, Mack- inaw Island, Arts & Crafts Fairs, Alpenfest, etc. 4. Sailing and fishing enthusiasts from other ports on the Great Lakes.. 5. i-75/us-23 travelers stopping at travel information centers on the highways 6. Groups for activities at the state and county parks, i.e.: muzzleloaders, RV groups, etc. This list is not by any means complete and can be used as an initial targeting for promotion and as a beginning for identifying additional markets. EXISTING MATERIAL In reviewing the existing promotional materials available in Alcona County, it appears as though most attractions, activities, events and amenities are provided for in one format or another. Addressed in the available material are recreation sites, fishing sites, services and amenities, historical perspectives, area events, parks, color tours, maps and community perspectives. Each item on this list is worthy of individual development which of course depends upon the resources available for such development. A liability does exist in the current material, however, that of presentation. There does not appear to be a well formulated, fairly complete approach to promoting the county as-,a whole or specific attractions within the county. The material-,.as a whole, is not as attractive as it could be nor does it provide easy access to all of the information a tourist may be needing or would make use of. Alcona County consists of several different assets including the Huron shores fishing, ARA activities, Hubbard Lake, county and state parks, Huron Forest attractions, etc. As different as each of these assets is from another, they still represent the whole of Alcona County and the variety available to tourists. The difficulty then becomes how to promote the individual assets as well as the 58 attractiveness and Variety of the entire county in attractive, easily accessible format(s). SUGGESTIONS -Tourism promotiona 1 materials should reflect, in.one-format or another, every available attraction, service, activity and event represented in Alcona County. The material should be eye catching, easily found and present,variety as well as specifics. The key then becomes marketing and distribution of the material to current and potential markets. MATERIAL A logical approach to the development of tourism promotion materials would be to use the steering committee mentioned under the.Section-II-A to develop a county wide promotional booklet. This------- could take the form of a general pamphlet promoting the.variety of activities within the county, and promoting the whole county as an area to visit for recreation. This pamphlet could include but not be limited to the following: 1. County map 2. County historical prespective and communities perspectives 3. Seasonal activities, presented as a variety 4. Campgrounds and parks 5. Fishing regulations and information 6. Preferrably colored photographs The idea of this booklet would be to keep it.general enough to appeal to tourists with varying interests. In addition, if it is kept fairly general, as a promotion of the county as a whole, the booklet could be done once and not need to be redone annually. Supplemental to the county-wide promotional pamphlet could be Travelers Guides that would zero in on specifics within the county. For instanc-e-,.,the Huron Shores.-Chamber could promote the shoreline-,- fishing activities, etc.; Glennie could promote their county park and the Huron Forest attractions, etc. Items included in this type of pamphlet could include but not be limited to: 1. Lists of amenities, i.e.: places to stay and eat, churches, services,, boat and canoe liveries, charters, resorts,.parks and campgrounds, etc*. 59 2. Calendar of events 3. Articles and information related to the specific attraction 4. Maps of the area with points of interest, access sites, parks, etc. 5. Advertisements from private enterprises In most cases a pamphlet of this nature is published on a monthly.or bi-monthly schedule and is generally supported by the paid advertising. However, for Alcona County purposes a bi-annual publication may be sufficient and could be published as Spring and Fall editions. Again this suggestion depends on available resources. There are many other alternatives that could also be used, de- pending upon resources and-preferences of the EDC and chamber. One alternative would be a general promotional brochure similar to the attached ULSTER COUNTY TRAVEL GUIDE.complete with coupon for information on specific interests and activities. This approach would then mean the development of-a series of brochures addressing each specific interest, which could be addressed through the indivi- dual chambers. Another alternative would be to publish a general county wide promotion brochure and supplement the brochure with a Travel Guide which would promote specific areas/interests within the county. This type of guide can be evidenced in the attached Northern Michigan Real Estate & Travelers Guide,'where areas (Gaylord and Grayling) are addressed in their entirety. Which ever approach is chosen for promotion, keys are variety, accessibility, attractiveness and completeness. The greater the variety of activities and attractions promoted, the greater the variety of tourists drawn to the area. DISTRIBUTION Following is a list of potential methods of distributing materials promoting tourism: 1. Through Alcona County chambers and businesses 2. Through adjacent and regional counties' chambers and busi- nesses, particularily those counties sponsoring events that draw people, i.e.: Mackinaw City, Cheboygan. Gaylord, Alpena, Tawas, Standish, Grayling, Oscoda, etc. 3. Through chambers and businesses that cater to fishermen in-other counties and population centers, i.e.: Traverse City, Petoskey, etc. 4. Through travel information centers along the highways 60 5. Yacht Clubs and boat harbors in ma3or ports on the great lakes 6- Take out ads in major Ohio papers, Tulsa, Dallas, Kansas City, etc., offering free tourist information for SASE 7. Take out ads in sportsmens magazines offering free tourist information for SASE 8. Advertising in tourist magazines offering tourist information 9. Using brochure distribution service through Expressway Travelers Aide 10. Possibly offering retail discount coupons with the tourist brochures .11. Submit a.calendar of events to the Say Yes to Michigan Travel Events, Michigan Tourist Bureau for entry in their publications 12. Submit calendar of events to Michigan Bell for their North- east Michigan Travelers.Directory 13. Submit calendar of events-to Michigan Living, AAA, for their coming events calendar 61 X COASTAL FISHING TOURIS M PROMOTIONAL ANALYSIS INTRODUCTION The initial part of this analysis deals with tourism'promotion in Alcona County on a fairly general basis. It discussed in some detail identification of markets, brochure options and suggested distribution efforts for the countyas a whole. This section of the.analysis will discuss the coastal fishing tourism industry exclusively. Central tp this discussion will be marketing promotion strategies as they relate to Alcona County. Obviously the key tourism industry for the Alcona County coast- line is that of the sports fishing. The markets therefore become fishermen of all sizes, types and varieties. It is not difficult to determine what the market for the coastline is, what is difficult is determining how to promote the area to the appropriate markets at the least amount of cost. The balance of this report will be used for the purpose of discussing promotion strategies and costs thereof. BROCHURES Very little discussion will occur on brochures as the majority of suggestions occured in the initial.phase of this study. :What will be discussed is adapting the previous information to the coastal fishing. A brochure used in promoting coastal fishing should have sev- eral chai@acteristics. First, it should be eye catching. This can be accomplished by using colored pictures or artist sketches and line drawings. The choice may also be made to use colored bond paper as the back- ground. Secondly, a brochure promoting coastal fishing should include in some format the information on services and amenities that fisher- men are most likely to need or use. Paid advertisements or lists are two methods of communicating this information. Thirdly, a brochure without -a map becomes almost useless to the first time tourist to the area. A map depicting public boat launches, the harbor, camping, and other attractions can be in- despensible to a tourist. A hand drawn map showing access routes can add uniqueness to the promotional brochure. Fourthly, the brochure should be designed to be mailable. Whether this is accomplished by use of envelopes or leaving a side of the brochure blank for addressing is a decision the spon- soring organization can make 62 As supplements to this study, three alternative brochure con- cepts are attached complete with rough estimates on printing. Also as a cost effective alternative, a.sample newsletter style infor- mation sheet has been attached. Even thbugh.a newsletter style is not as attractive as a well designed brochure, it can accomplish the same goal at less cost. PROMOTION SUGGESTIONS There are several methods that can be:used to market the Alcona County coastline to fishermen. The following suggestions have been prioritized according to cost and maximum return expected. Promotion Stratq@@ 1. Press Releases: A consistent and persistent effort of marketing press releases can be a cost effective means of promotion. The odds of having the press releases used are greater when targeted to weekly papers, suburban and ex- urban papers as opposed to competing for space in larger metropolitan papers. (Press releases/articles can also be sent to national and state magazine publications.) The releases should include "For more information write Alcona EDC, etc." This then gives you an idea of what kind of return there is on this effort and can be fol- lowed up.by mailing promotional material., This method also provides a systematic way of developing a mailing list. The drawback of this method is the time required for pre- paring and mailing the press releases and promotional material to information requests. A recommendation would be the hiring of a writer or using a journalism student on interns-hip from Alpena,Community College. Costs would include the time in preparing press releases (hiring a writer), copy costs and mailing costs. An addi- tional cost would be printing costs of any promotional materials mailed in response to information requests. Sample press releases are attached to this study. 2. Paid Advertising: Most Of-the natio ,nal sportsmens maga- zines offer paid advertising-sections entitled "Where to Go" with a special section on the Mid-West. This type of advertising can be used to promote coastline fishing to groups and clubs as well as individuals. How- ever, this strategy would require that the area business- men cooperate in responding to the requests for scheduling of group bookings and potentially working toward offerin'g package or group rates for charter and resort services. 63 As an example, 'Sports Afield, offers special rates on adver- tising in their "Where to Go" section. The costs are as follows: $110.00 per column inch 5% 3 month consecutive run discount 10% 6 month consecutive run discount 5% prepayment discount $564.30 total cost for 6 month advertising The total costs of this strategy would include the cost of the advertisement, printing of promotional material sent in response to information requests, mailings and time.. A sample ad is attached to this report. 3. The aforementioned strategy of promoting through paid adver- tising can be adapted to newspaper advertising, including ad- vertisements in Travel Sections or classified. This type of effort is geared toward promotion in a particular locale (i..e. Tulsa, Okalhoma) as opposed to a particular Ea-rket (i.e: fishermen) with potentially less exposure than a national sportsmen magazine and potentially greater cost. However, this type of effort can be used as a test marketing survey by targeting a particular location and assessing the return. 4. Booth participation at shows such as Outdoorarama and the Michigan Boat Show. This can be an'excellent resource for brochure distribution and-starting a mailing list. An additional promotion activity could be a raffle drawing, offering afree one or two day chaxter fishing trip with one nights lodging and meals. This effort' would require volunteers from the community to man the booth and a cooperative effort for offering the charter fishing trip. Costs of participating in the show could be covered through the raffle and promotes Alcona County to the appropriate target populations. BROCHURE DISTRIBUTION 1. Direct Mailing: Usually this method includes purchasing a mailing list such as a magazine subscription list. The re- turn on this method is small considering the cost and numbers of mailings required to pay off and is not the most cost effective means. Cost involved include printing of promotional material, bro- chures, etc., purchasing a mailing list, mailing costs and time involved in this effort. Studies show that for any amount of return, direct mailings should number 250,000 or more with a possibility of less than 2% return. When promoting tourism the return will drop to 1-2% or less. 64 2. Direct Mailing: Direct mailing can be adapted as a future endeavor as a follow upto the returns from the suggestions in Section IV, Item A, Promotion Strategies. This may in- clude mailing of promotional material the sec ond year to invidivuals who requested information from the press releases and advertisements. This type.,of direct'mailing should.also include the current market of visitors.1to Alcona County. De- velopinga mailing list from the resorts, boat charters and c&mping facilities can greatly enhance this effort. 3. Direct Mailings: Mailings directed to.fishing clubs and groups within the tri-state and mid-west areas. The diffi- culty with this method is getting access to names and ad- dresses of members of such groups.. The'State Chambers of Commerce or Tourist Bureaus may have access to this infor- mation. Again, costs would include printing of promotional material, mailing costs and costs of researching the mailing lists. .4. Chambers of Commerce and Tourist Information Centers: This method of distribution is the most common and requires that a supply of brochures be deposited in Chambers, tourist centers and businesses within the region and in other parts of the state. There'is no.proven degree of return on this distri- bution method, however, it is a commonly.accepted practice. Costs involve.printing of brochures and distribution costs. Distribution can be accomplished by utilizing a service such as the Expressway Travelers Aide, Brochure Distribution Service at a maximum cost of $540.00 per year. Paramount to any and all promotional efforts is utilizing already existing resources. This includes providing consistent information of fishing reports to the state's toll free fishing hotline, newspapers, J radios. In addition, a calendar of events should be submitted to such resources as the Michigan Travel Bureau and Michigan Living. A goal of the EDC in its efforts to promote coastline fishing should be one of increasing its credibility as the top fishing locale on Lake Huron. This effort requires the courting of people who can promote Alcona County for you'(i.e.: professional sports fishermen, sports editors of magaziryes, newspapers, TV,-@ind'r'adio stations and- outdoor writers). Implementing one or several of the strategies out- lined in this study can greatly enhance the efforts of encouraging tourism and promoting Alcona County's credibility as the place to fish. 65 ATTACHMENTS BROCHUREDESCRIPTIONS -COSTS BROCHURE DISTRIBUTION SERVICE BROCHURE 1 Purpose: Enticement of a variety of visitors to Alcona County by promotion of the various attractions and activities available in the county. Description: The inside of the brochure is a map of the county with towns and villages identified. The cover side includes pictures and narratives signifying the different attractions for the areas specified on the map. Options: Line drawings or sketches can be-added to the map to each village and town specifying the attractions or activities related to that particular area (i.e. a downhill skiier for Hubbard Lake, campsite for Glennie, etc.-) Black and white photographs or artist sketches can be used in place of color photos as a cost effective measure. Costs:* 1) Full color on white Enamel (Alpena Printing): 1000 brochures @ $786.00 or 79@ each 5000 brochures @ $1,100.00 or 22@ each .10,000 brochures @ $1,490.00 or 15@ each 2) Sketches on colored bond (Alpena Printing): 1000 brochures @ $178.00 or 18@ each 5000 brochures @ $366.00 or 7@ each 10,000 brochures @ $591.00 or 6@ each 3) Sketches on 20# white (SQeedy Print): 1000 brochures @ $42.85 or 4@ each 5000 brochures @ $195.00 or 4@ each 10,000 brochures @ $395.00 or 4@ each *Costs are based on camera-ready copy and are ball park estimates, not to be taken as actual quotes. 68 Harrisville, Greenbush, For those that are interested Lincoln, Barton City... Black River... in flora and fauna, Alcona County offers an abundance of The best of both worlds Undoubtedly the best lake creatures large and small, and situated right in the heart trout and salmon fishing on some of the most beautiful of the Huron National Forest. Lake Huron. These communities natural beauty in Michigan. These two communities offer- offer the best there is to the access to an abundan,ce of angler - whether it's the natural beauty wildlife for challenge of catching the the hunter or naturalist. A largest or just simply filling multitude of small lakes for your stringer. Whatever your the avid pan fish fisherman, desire, the Alcona County miles of hiking trails and Huron shoreline will satisfy. groomed cross country ski trails. If this beautiful nat0al environment becomes;over- whelming, try the regularly scheduled events at the Alcona Recreation Area in Lincoln. One might find rodeos or snow- mobile races, summer or winter. that is, at the ARA. Glennie... The Alcona County Park situated on the Alcona Dam Hubbard L4ke... Pond;is said to be the most beautiful camping park in the A unique resort community state. The park-and sur- with an identity all its own. rounding Huron National Forest It's certainly a place to is an ideal setting for avid campers, fisherman, hikers, bring your family for a week "IA The Harrisville Start Park of water sports, just 'lounging is conveniently located within canoeists, cross country or downhill skiing in the skiiers and naturalists. a short drive to all the There is no limit to the winter. public boat launch sites. The beauty, ehjoyment and park is si 'tuated for the best activities offered here. You in beach, sand and water for can camp either modern or the non-fishing members of the primitive with over 500 sites i family and is within walking distance of the- to choose from. The park is quaint little complete with boat launch town of Harrisville. One never has to worry sites, river access and hiking about boredom when visiting trails, all within a short this area - there is plenty to drive from Glennie. do. Greenbush offers the best Glennie offers access to in family recreation shopping, camping supplies, **off activities and Black River, fishing supplies and Sturgeon Point are sites restaurants for just the history buffs shouldn't miss. right touch of civi-lization.-, V HUB'BA.RD' LA KE-- LINCOLN 170 BL A CK RI VER BARTON CITY HARRIS VIL L E GREENBUSH -GLENNIE ol -BROCHURE 2 Purpose: To promote coastal/shoreline fishing to the fishing tourism markets. Description: Provides a shoreline map that identifies public boat launches, camping sites, attractions, historical sites and town centers. Options: 1) A hand drawn map showing more detail (cleaner copy) complete with a key and maybe one or two descriptive sentences for each item listed on the key. 2) Lists of 'servi ces and amenities can either be done as a service to the local businesses or advertisements can be sold as a means of defraying costs of printing. 3) Narratives can be added as descriptions of fishing regulations or general descriptions of fishing on Lake Huron. 4) Additional photos or line drawings can be added to break up the written-material.. 5) One side of the brochure can be left blank to allow for addressing and mailing. Costs:* 1) Full color on white enamel (Alpena Printing): 1000 brochures @ $479.00 or 48@ each 5000 brochures @ $730.00 or 15@ each 10,000 brochures @ $977.00 or 10@ each 2) Sketches on colored bond (Alpena Printing): 1000 brochures @ $126.00 or 13@ each 5000 brochures @ $247.00 or 5@ each 10,0.00 brochures @ $365.00 or 3@,@ each 3) Skethces on 20# white (Speedy Print): 1000 brochures @ $42.00 or 4@ each 5000 brochures @ 200.00 or 4@ each 10,000 brochures @ $395.00 or 4@ each .*Costs are based on camera-ready copy and are ball park estimates, not to be taken as actual quotes. 71 RESORTS Alcona Beach Motel CHURCHES ALCONA 700 N. Lake Huron Shore St. Andre .ws By The Lake Harrisville 724-5471 Medore Rd. Harrisville Arseneauls 4 Seasons Haynes Community Church couNry 825 S. US 23 Poor Farm Rd. Harrisville Harrisville 724-6220 United Methodist Church Big Paw Resort 818 N. Lake Huron Shore 216 Sth Harrisville Harrisville 724-6326 Westminster Presbyterian Blue Haven Resort Church Greenbush 201 2nd 724-6771 Harrisville Cherokee Trail 4447 N. US 23 Greenbush 739-2770 TS J@ESTA' RANi Bavarian Bakery, Rest- aurant & Deli Harrisville 724-5121 SHOPPING HaDpy Jack's IGA Harrisville Main St. 724-5204 Harrisville Harbor Lights Harrisville SHORELINE 724-5415 RECREATION FISHING GUIDE Alco Theatre Muelbecks Bavarian Village Main St. Harrisv*ill6 724-6338 Harrisville Hobbyland US 23 S. Greenbush FISHING RULES & REGULATIONS 1. Black e' R i v Boat Launch You'll need a Michigan 2. Black RiveP Village fishing license, schedule STE@@KEAp of seasons and creel limits. \7 3. Sturgeon PDint These are available from Lighthouse Michigan Depar-tment of Natural Resources D;strict LE 4. Cedarbrook Trout Farms Offices or sporting goods stores. S. Harrisvill I ond 2 1 -II% , .1@a I EAD - @i 6. Earrisville Harbor Boat Launch lire, 7. Harrisville Town Center 8. Harrisville State Park 9. Greenbush Boat D., ., -I '... j 1@ . J.. Launch hIRecreation 10. Greenbus Area CALENDAR OF EVENTS April 24 Trout Opening EAD" .11 Pond Harrisville Mi Some of the be... t fishing in the Eastern United MONTH of April - Near Shore > Shallow Water Lake Trout States is found on the Alcona County 3horeline, Fishing - Harrisville 4, or a short drive away. Harbor "A. _@106K July 17-Oct 24 - King @LMONI Small native b ook trout 45 streams back :)ods bass Salmon Derby- fishing W and bluegill DDnds, larger contest Pike and walleye lakes Sept. 19 Chinook along with the@"Holv Waters portion of the AuSable@River provide ends Greenb an exciting va@'riety of angling. BROCHURE 3 Purpose: This brochure concept is nebulous and can be adapted for.severa.1 purposes. Description: The inside of this brochure is a county map, designed to specify lakes, rivers and streams most commonly used for fishing. Options: 1) Additional photos and line drawings added to the narrative section of the outside cover. 2) Specifying one section as Lake Huron fishing and camping and the other section for county-wide fishing and camping. 3) Narratives and drawings of type of fish caught in Alcona County and na-rratives of where caught. 4) Key the map and list access sites to the fishing spots in Alcona County. Costs:* 1) Full color on white enamel (Alpena Printing): 1000 brochures @ $508.00 or 51@ each 5000 brochures @ $835.00 or 17@ each 10,000 brochures @ $1,185.00 or 12@ each 2) Sketches on'20# white (Speedy Print):. 1000 brochures @ $79.00 or V each 5000 brochures @ $300.00 or 6@ each 10,000 brochures @ $595.00 or 6@ each *Costs are based on camera-ready copy and are ball park estimates, not to be taken as actual quotes. 74 LAKE HURON CAMPING HUR 0 N NA TIONA L FORES T FISHING 3 4 1%2 Ir 4 4. 2, 4A 22 23 2. my 29 is 31 3, Xf# 3 coo. 4 3 Rd 2 OL 14 23 cu"Am zi 2. 21 3' 1,, 3. @2 A@d 35 Is 1, W 33 35 X It 12 C1 4----------- A [email protected] Rd. AL a Rd. 10 E@ KI LLAOASTER 2, ti 24 @A I ;_ Rd 22 C2 2. 2 so GUSTIM -n- 12 -cs Cox, 01. CUIMS- VILLE BROCHURE 4 Purpose: This newletter style brochure is designed in a format to allow for maximum amounts of written information and can be mailed without the expense of an envelope. Description: There is space on the front page for a logo and additional graphics if desired. The second page provides a map and key of the coastline. The third and fourth pages can be used for a variety of purposes,such as combined fishing articles and advertisements, lists of amenities and a calendar of events. The least expensive way of illustrating this brochure is by using a variety of sketches and graphics. Costs:* 1) Sketches on colored bond (Speedy Print): 1000 @ $81.75-or 8@ each 5000.@ $268.75 or 5@ each- 10,000 @ $547.50 or 5@ each *Costs are based on camera-ready copy and are ball park estimates, not to be used as actual quotes. 77 ALCONA COUNTY AREA EVENTS 1982 0 0 co C Jan. 16-17 Pro Enduro Snowmobile Race - first leg of Triple Crown, Alcofta Recreation Area - Lincoln 0i all O& scasollis Winter Cross Country Skiing, Downhill Skiing, Ice Fishing Ar%ril 24 Trout Opening Harrisville Mill Pond IMAM& MM a Month of Near Shore Shallow Water Lake Trout Fishing April Harrisville Harbor - FANTASTIC! July 3 Huron Shores Chamber of Commerce Fireworks Display BLACK RIVER Harrisville Harbor STURGEON POINT July 3-4 Sommerfest 182 - Bavarian Festival located behind Muehlbeck's Bavarian Billage, I mile north of HARRISVILLE Harrisville GREENBUSH :ALCONA COUNTY HURON SHORELINE July 4 Biggest Little 4th in the North Barton City -10-11 r July 9 Lincoln,Lions Rodeo & Downtown Art Fai Alcona Recreation Area - Lincoln Undoubtedly the best lake trout and salmon fishing on Lake Huron. These communities offer the best August 7 Harrisville Sidewalk Days sponsored by Huron there is to the angler - whether it's the S hores Cahmber of Commerce challenge of .-catdhing--tha--1argest--or -just simply filling your stringer. Whatever your August 15-21 Alcona County Fair Alcona County Recreation Ares desire, the Alcona County Huron Shoreline will Lincoln satisfy. July.17-Oct 24 King Salmon Derby fishing contest The Harrisville State Park is conveniently located within a short drive to all the public Sept 19 Chinook portion ends boat launches sites. The park is situated for the best in beach, sand and water for the non-fishing members of -the family and is within walking distance of the quaint little town of Al conaCou nty EDC Harrisville. P.O. Box 408 Harrisville, MI 49740 One never has to worry about boredom when visiting this area - there is plenty to do. Greenbush offers the best in family recreation activities - and Black River, Sturgeon Point are sites history buffs shouldn't miss. For those that are interested in flora and fauna, Alcona County offers an abundance of creatures large and small, and some of the most beautiful natural beauty in.MichigAn. HURON' SHOIN'ELIN@-- SITE's SHOPPING B 10 r k R 1 ite IGA Main Street 2. BI Ri V-.@ Harrisville 3. Cedarbi c, Jk L t a r m RESORTS CHURCHES i s v i I ia- I I c. Alcona Beach Motel St. Andrews By The Lake Harr 700 N. Lake Huron Shore Medore Rd. Harrisville Harrisville 5" V 724-5471 Haynes Community Church Arseneau's 4 Seasons Poor Farm Rd. 825 S. US 23 Harrisvil le Harrisville 724-6220 United Methodist Church 9. 216 Fifth Big Paw Resort Harrisville 818 N. Lake Huron Shore Harrisville Westminster Presbyterian Church 724-6326 201 Second Harrisville Blue Haven Resort Greenbush 724-6771 Cherokee Trail 4447 N. US 23 Greenbush 739-2770 % t',,e i'lly V,1' RECREATION c p, r j r t y o 1' Al co Theatre Main St. Harrisville RESTAURANTS Hobbyl and Bavarian Bakery, Restaurant US 23 S. Greenbush 6, M..,c & Deli Harrisville These 724-5121 Harrisville State Park US 23 South frcnyi the ol': Nat-ur;al Re@--- Ul"Cp-zl Harrisville S Happy Jack's @@Lr 4,ot C es. 1., 0 i rig Harrisville 724-5204 Harbor Lights Harrisville 724-5415 Muelbecks Bavarian Village Harrisville 724-6338 EXPRESSWAY EXIT GUIDE BROCHURE DISTRIBUTION SERVICE COST: $45.00 per month for an annual cost of $540.00 DISTRIBUTION: 1-94 from New Buffalo to Ypsilanti 1-96 from Detroit to Holland 1-75 from the Ohio border north to Flint 1-75 from Flint to Mackinaw City U.S. 23 from Mackinaw City to Standish (Coastline) Over 75 racks in high traffic areas such as large motels, Big Boys, Sambos, Kellogg Plant in Battle Creek. FREQUENCY: All racks are,serviced at lease once a month and the high volume locations once every week. 80 SAMPLE ADVERTISEMENT AND RATES Sampl e ALCONA COUNTY ON LAKE HURON IN MICHIGAN The'Best Salmon and Lake Trout Fishing in the eastern United States CHARTERS - RESORTS - BOAT LAUNCH CAMPING SWIMMING For Free Information Write: Alcona County EDC P.O. Box 408 Harrisville, MI 48740 Bring your family or a group!! 82 Please Note: 1. C1osing date: 1st of second month preceding date of issue (for example, March issue closes January 1). 2. Cancellations are NOT accepted after closing date. 3. All copy subject to approval of Publisher. 4. We reserve the right to edit copy. 5. Publisher assumes no responsibility for insertion of wrong key number. 6. Orders are accepted and are subject to change in rate upon notice from Publisher. 7. This Rate Card is subject to all terms and conditions of our current general rate card. 8. Advertisers and agencies should send all orders, copy, layouts, art or negatives, etc., to SPORTS AFIELD (Ruth Shelley), 250 W. 55th Street, New York, New York 10019. INVEST YOUR ADVERTISING DOLLARS IN SPORTS AFIELD . . . . . . A PROVEN MEDIUM TEAR ALONG DOTTED LINE -------------------------------------- YOUR NEXT AVAILABLE ISSUES IS: WHICH CLOSES BY: Date Your Name (please print) Name Of Business Addrress City State Zip --- --- Phone (Please include area code) Advertisers using P.0. Box Number in Ad must furnish name and street address for our records. Permanent Address SIGNATURE (Required) REFERENCES Amount Enclosed $ SPORTS AFIELD THE OUTDOORS NEVER LOOKED BETTER Classified Display Rates Effective FEBRUARY 1982 Issue Where to Go RESORTS o TOURS o TRAVEL o GUIDES OUTFITTERS o CAMPS o SCHOOLS Printed on 4 columns STILL THE LOWEST RATE IN THE OUTDOOR FIELD and is THE PERFECT MEDIUM FOR GETTING YOUR MESSAGE TO THOSE WHO HAVE THE MOST WANT THE BEST ENJOY THE FINEST Ruth Shelley Classified Advertising Director 250 West 55th Street New York, New York 10019 (212) 262-8840 SPORTS AFIELD is a publication of Hearst Magazines, a division of the Hearst Corporation 1981 The Hearst Corporation ADVERTISING RATES AND DISCOUNTS FOR CONSECUTIVE ADVERTISING Effective February, 1982 Issue Listed below are space costs incomparable in the Outdoor Field. MINIMUM SIZE DOLLAR FOR DOLLAR --- SPORTS AFIELD IS YOUR BEST BUY! 4th & 5th (each) 7 Or More ADVERTISEMENT Consecutive Consecutive 1 single column inch SIZE 1st & 2nd (each) On 3rd Insertions 6th Insertions (Depth of Ad in Consecutive Consecutive Earn 5% Consecutive Earn 10% 14 Agate lines One Column) Insertion Insertion Discount Insertion only Discount 1 inch $ 110.00 $ 93.50 $ 104.50 $ 71.50 $ 99.00 1 1/2 inch 165.00 140.25 156.75 107.25 148.50 Column width 2inch 220.00 187.00 209.00 143.00 198.00 1 3/4 inches 2 inch 275.00 233.70 261.25 178.75 247.50 3inch 330.00 280.50 3 13. 50 214.50 297.00 Actual Size of Ad 3 1/2 inch 385.00 327.25 365.75 250.25 346.50 1 inch Deep 4inch 440.00 374.00 418.00 286.00 396.00 - - - - - - - - - - 4 1/2 inch 495.00 420.75 470.25 321.75 445.50 Actual Size of Ad 5inch 550.00 467.50 522.50 357.50 495.00 1 1/2 inches Deep 5 1/2 inch 605.00 514.25 574.75 393.25 544.50 6inch 660.00 561.00 627.00 429.00 594.00 Actual Size of Ad 7inch 770.00 654.50 731.50 500.50 693.00 2 inches Deep 8inch 880.00 748.00 836.00 572.00 792.00 9inch 990.00 841.50 940.50 643.50 891.00 10 inch 1,100.00 935.00 1,045.00 715.00 990.00 CLASSIFIED SECTION Each additional agate line is $7.90 IS PRINTED OFFSET NOTE: 14 AGATE LINES EQUAL 1 SINGLE COLUMN INCH. If ad contains a picture and (FOR LARGER ADS, RATES UPON REQUEST) you supply an exact size * Single Column Width 1 3/4" black and white offset nega- Double Column Width 3 5/8" (2 inches on 2 columns is a 4 inch ad. etc.) tive, there is no Production 3 Column Width 5 1/2" (Ads going across 3 columns must be at least 3" Charge. If vou send art deep) work, camera ready com- No ads 4 columns wide except 1/2 page horizontal or full page. plete ad, or black and white ** O the third consecutive insertion a5% discount is figured on the gross glossy print, there is a one total of the first three insertions. time Production Charge of *** On the sixth consecutive insertion an additional 5% is allowed on the $15.00 for each offset nega- gross total of the first five insertions and a 10% discount on the sixth. tive made. Production charge also applies to re- DISCOUNTSTO BE DEDUCTED AS EARNED verse print ads. TEAR ALONG DOTTED LINE ---- ----------------------------------------- SPORTS AFIELD, 250 W. 55th Street, New York, New York 10019 Phone (212) 262-8840 (Ruth Shelley) WHERE-TO-GO Advertising Order Form The following advertisement is to run times in the issues of: Jan. Feb. Mar. April May June July Aug. Sept. Oct. Nov. Dec. Size: inches deep x columns. Please attach your ad in the box below or print or type the WORDING for your ad: SAMPLE PRESS RELEASES Sampl e PRESS RELEASE "Undoubtly the best lake trout and salmon fishing on Lake Huron". That's what's said about the lakeshore coastline off Alcona County, Michigan. These communities offer the best there is to the angler whether it's the challenge of catching th,e largest or just simply filling your stringer. Whatever your desire, the Alcona County Huron shoreline will satisfy. The Harri svi 11 e State Park i s conveni entl y 1 ocated wi thi n @ short drive to a.11 the public boat launch sites. The park is situated for the best in @E:Ech, 'Sand and water for-the non-fishing members of the family and is within walking distance of the quaint little town of Harrisville. One never has to worry about boredom when visiting this area there is plenty to do. Greenbush offers the best in family recreation activities. and Black River, Sturgeon Point are sites history buffs shouldn't miss. For those that are interested in flora and fauna, Alcona County offers an abundance of creatures large and small, and some of the most beautiful natural beauty in Michigan. 86 Sampl e PRESS RELEASE Don't miss the opening of the King Salmon Derby opening JUly 19th in Harrisville, Michigan on the shore of Lake Huron. If you can't make the July 19th opening, don't despair, the derby runs until October 24th and you can register your winners anytime during those three months.. Sponsored by the Alcona County Economic Development Corporation, the derby offers a guaranteed catch i'n one of the most beautiful settings in Michigan. Harrisville is complete with charter services, camping facilities, resorts, 'Shopping districts and beach activities for the whole family. All this available in a quaint little town with a charm all its own. This derby is guaranteed to produce the largest-salmon ever taken out of Lake Huron by fisherman.... on hooks that is. The Lake Huron coastal fishing off the Harrisville shore is touted as being the best fishing avail able east of the Mississippi River. Don't miss it!!! For more information write the Alcona County Economic Development Corporation, P.O. Box 408, Harrisville, MI 48740 87 Sampl e PRESS KtU8_@)t Is 100' in the shade a tad too warm for you? -It certainly doesn't encourage outdoor recreational acitvities, does it? Well don't despair ..... Here's th,e answer..... Alcona County, Michigan. Average dafly temperature of 78', lake breo'zes in the evening and a beauti.ful natural setting are some of the benefits of visiting.this area. Most importantly, however, is the fa ct that Alcona County touts the best fishing east of the Mississippi River. That's right, you can catch your limit of lake trout, brown trout, salmon and chinook and challenge the record for the largest ever caught. It's a place to-come for rest and relaxation, to join the pace of the unhurried and unworried, to fish to your hearts content or wander the streets of the shopping district. If camping is your favorite, try the Harrisville State Park complete with primitive and modern campsites and a pure sand beach for sun- bathing, swimming or just plain lounging. Resorts and motels are also available for those of you who prefer civilization to roughting it. Besides you don't even have to bring your own boat, charter services are also available on the coast Bring your family and your fishing pole and enjoy one of the best weeks ever.. For more information write the Alcona EDC, P.O. Box 408, Harrisville, MI 48740. 88 RESOURCE LIST RESOURCE LIST Michigan Living (AAA) Auto Club Drive Dearborn, MI 48126 Contributing Editor (fis hing) Bill Semion 2. Outdoor Life 208 Madison Avenue New York, N.Y. 10017 Fishing Editor - Jerry Gibbs Associate Fishing - Lefty Kreh Field Editor - John 0. Cartier. 3. Sports Afield - 250 West 55th Street New York, N.Y. 10019 Editor Afield - Mark Sosin 4. Michigan Sportsman, Inc. P.O. Box-2483 Oshkosh, WI 54903 Field Editor - Richard Smith 5. Michigan Outdoor Writers Association 6. Tollfree Telephone Fishing Hotline Out-of-State 800-248-5703 In Michigan 800-292-2524 7. Expressway Travelerls Aide P.O. Box 273 Battle Creek, MI 49016 616-963-3485 Brochure Distribution Service, 90 XII. IMPLEMENTATION PROGRAM In an effort to provide direction to the Alcona County Eco- nomic Development Corporation as well as other local agencies and coastal communities in Alcona County,the Great Lakes Sports Fishing Facilities Study is concluded with an implementation program. This section is intended to provide implementation pro- cedures and capital improvement recommendations necessary to attain the desired results as set forth in this report. Total realization of this plan is projected over a minimum of ten years and is dependent upon the cooperative efforts of various federal, state and local agencies as well as certain private sector de- velopments. Priorities have been assigned to each of the three general development areas along Alcona County's shoreline with a priority sequence for specific developments or improvements with- in each general area. Based upon the alternative land use plans as well as the major findings and conclusions previously addressed in this report, the following priorities have been given to the three defined coastal communities in Alcona County: High Priority Harrisville Medium Priority Black River/Negwegon Low Priority Greenbush While these priorities identify the relative importance of each of the three general locations to the sports fishing indus- try in Alcona County as established by the Economic Development Corporation, it does not necessarily reflect the chronological sequence of activities or development that could take place. Other factors such as local budgetary conditions, availability of state or federal funding assistance, construction costs and the changing needs of the sports fishing industry itself will more directly influence the actual sequence of improvements and projects identified in this plan. The charts on the following pages illustrates cost estimates and priorities for specific projects within each of these three areas. Following these cost estimates, the capital improvement program identifies potential outside funding assistance. HARRISVILLE Estimated Implementing Project Cost Authority- Priority Acquire two lakefront lots at northeast corner of Lake-Main Street intersection $ 35,000 City High Improve lots with landscaping, bank stabilization, benches, etc. 40,000 City Medium Construct wooden pier at end of Main Street $125,000 City Low Extend breakwater At Harbor with walking pier to shoreline $700,000 Federal High Increase mooring facilities in Harbor --- State Medium Develop pedestrian walkway with land- scaping and benches $ 45,000 City High Sturgeon Point Lighthouse restoration State/County and reconstructed fishing village $250,000 Private Low Expand city parking lot at Harbor for an additional 40 spaces $ 35,000 City Medium Streetscaping along Main Street $ 15,000 City Medium improve traffic flow with directional signage on U.S.-23 and M-72 $ 7,500 State/MDOT High BLACK RIVER/NEGWEGON Estimated Implementing Project Cost Authority Priority Develop Negwegon State Park, including campground, parking lot, trail system, $445,000 over entrance road and headquarters four years State Low Construct Black River Harbor of Refuge $2.3 million Federal/State Low Black River boat launch facility N/A State Medium maintain opening at mouth of Black River --- Federal/State/ County/Private High Improve parking lot at Black River boat launch $ 10,000 State Medium Acquire U.S. Forest Service property (148 acres) in Section 24 of Alcona Twp. through DNR land trade None State Medium Develop parcel for boat launch facility, parking lot and possible campground N/A State Low GREENBUSH Estimated Implementing Lroject Cost Authority Priority Acquire Lake Drive vacant parcel $ 40,000 County Medium Construct parking lot, install temporary boat launch, landscape site and misc. $ 18,000 - improvements to vacant parcel and Lake 39,000 Street R.O.W. variable County Low Reopen vacant restaurant at Lake Drive and provide fair weather dockage for boaters -- Private Medium Installation of temporary boat launch facility at Beach Drive $ 8,000 County/Private Medium OUTSIDE FUNDING ASSISTANCE The projects identified in the previous section will require a variety of funding sources if they are to be successfully under- taken. While it is unrealistic to anticipate that local units in Alcona County will be completely responsible to finance these improvements, it is equally misleading to think that some local financial commitment will not be required if these projects are to be implemented. Given the current economic conditions of the nation and particularly the State of Michigan as well as the present bud- getary constraints of the federal and state governments, it becomes difficult to evaluate the status of many of the funding programs for local recreation, public works and community de- velopment projects. while their long-term future is unknown, the following funding programs have eligibility requirements which would, at least in part, make most of the projects proposed by this plan qualify for funding consideration. Michigan Coastal Management Program Administered by the U.S. Department of Commerce, National Oceanic and Atmospheric Administration via the Michigai@ Department of Natural Resources, Land Resource Programs Division. Land and Water Conservation Fund Heritage Conservation and Recreation Sources (federal agency) via the Michigan Department of Natural Resources, Recreation Services Division. Program being phased out. Michigan Land Trust Fund Michigan Land Trust Fund Board with staff support from Michigan Department of Natural Resources and final approval from Michigan Legislature. Action Measure Proposals, Resource Conservation and Development Program U.S. Department of Agriculture, Soil Conservation Service through the Huron Pines Resource Conservation and Develop- ment Project Community Development Block Grants, Small Cities Program U.S. Department of Housing and Urban Development via the Michigan Department of Commerce, office of Community Develop- ment. 95 * Urban Development Action Grants Administered directly by the U.S. Department of Housing and Urban Development * Local Government and Maintenance Program Michigan Department of Transportation, Bureau of Highways through the MDOT District offices. Assistance also avail- able from U.S. Department of Transportation, Federal High- way Administration via MDOT. * National Register Grant Program U.S. Department of Interior administered via the Michigan Department of State, History Division. * U.S. Army Corps of Engineers, Detroit District No direct grant programs, but this federal agency conducts various feasibility and engineering studies and provides funding for the construction of and improvements to Harbors of Refuge on the Great Lakes in cooperation with and partial funding assistance from the Michigan Department of Natural Resources, Waterways Division. * Local Public Works Grants Program U.S. Department of Commerce, Economic Development Administra- tion. Nearly every state and federal funding program will require some percentage of local financial commitment with which to match their investment to a particular project. Sources of local funds can vary, but are most often raised through the general fund, revenue sharing, general obligation bonds, revenue bonds, special millage, special assessment or private contributions. There has been a trend recently to develop a closer public/ private partnership in the implementation of projects which are mutually beneficial. This stronger relationship is being reflect- ed in the refinement of eligibility requirements and guidelines issued by numerous state and federal grant programs. It will, therefore, become more important in the future, for local govern- ments to establish good working relationships with the private business community in their jurisdiction if there is to be any substanital progress made toward implementing this plan. Additionally, the Michigan Legislature has provided the necessary State legislative authority to allow local units of government to foster this public/private partnership for economic development and improvement. The Economic Corporation Act (under which the Alcona County Economic Development Corporation was 96 established), the Commercial Redevelopment Districts Act and the Downtown Development Authority Act (under which the Harris- ville Downtown Development Authority is established) have strong ?Ossible applicability to improving Alcona County's sports fish- ing industry. Although these are not direct grant programs, they do provide economic incentives to promote development which may result in implementation of the proposed presented in this plan. The Alcona County Economic Development Corporation should take an active role and provide leadership within the County to ini- tiate and effectively utilize all available programs to imple- ment these projects and to ensure that any proposed development which may impact the sports fishing industry conforms to the objectives established in this Facilities Study. Finally, the potential of capitalizing upon contributions from local community organizations, chambers of commerce and other such entities should not be overlooked. Through their efforts, numerous low cost improvements can be made in the coastal area of Alcona County. 97 RECOMMENDED ACTIONS AND IMPLEMENTATION PROCEDURES Based upon the major findings and conclusions as well as the implementation program previously setforth, it is recommended that the Alcona County Economic Development Corporation initiate efforts to accomplish the following specific tasks. A. Annually request the Michigan Department of Natural Resources, Fisheries Division for a fish planting status report and' express concern over any projected decrease in the number of fish plantings. It is absolutely essential that the sports fishery of Alcona County be maintained at its current level. B. Request the Michigan Department of Transportation to route harbor traffic along Main Street (business district) rather than Church Street (residential area) which is currently being done. Additionally, harbor access signs should be relocated on US-23 as well as a new sign on M-72 West to pro- vide directions for motorists. C. Request the DNR Waterways Division to provide a land acqui- sition and improvement schedule, with time tables, for de- velopment of expanded parking facilities in the immediate harbor vicinity. In addition, the City of Harrisville Should be encouraged to secure more off-street parking accommoda- tions near the harbor/downtown area and to more strictly enforce overnight parking regulations. D. Support efforts to acquire the two vacant lakefront lots on the northeast corner of the Lake-Main Street intersection through sponsoring a land acquisition proposal to the Michi- gan Land Trust Fund Board. E. Support efforts of the Alcona County Historical Society to restore and renovate the Sturgeon Point Lighthouse and estab- lish a maritime museum in the old living quarters of the house. Also encourage the DNR Parks Division to commit their agency to the project through an appropriate lease arrange- ment to allow for development of a reconstructed early 1800's fishing village with financial support. F. Support efforts of the Alcona Township/Black River community to secure a commitment from the U.S. Army Corps of Engineers, Detroit District, for development schedule for the proposed Black River Harbor of Refuge, including an anticipated start- up date. Additionally, request the DNR Waterways Division for a plan to maintain their public boat launch facility at Black River and to ensure accessibility to and from Lake Huron waters and the fishery contained therein. G* Encourage the City of Harrisville, through the Harrisville Downtown Development Authority, to construct a pedestrian walkway between the harbor and downtown commercial district so as to develop,a stronger link between these two important areas. 98 H. Participate in the Northern Lake Huron Coastal Counties Alli- ance for the promotion and marketing of the Great Lakes sports fishing industry in Alcona County. 99 XIII. HARRISVILLE HARBOR AREA DESIGN CONSIDERATIONS As briefly explained in Section VIII of this report, three alternative approaches have been recognized as possible courses for future development of the harbor area by the City of Harris- ville. This portion of the report will expand upon these alter- natives and provide additional information. ALTERNATIVE 1-A As previously stated, this is the "do nothing" alternative. The City of Harrisville under this plan would not pursue land acquisition and/or site development. Properties privately owned would remain on the city tax rolls. However, further development by the State of Michigan would not be precluded. The major disadvantage to the "do nothing" alternative is that continued erosion of the shoreline could severely damage the presently undeveloped parcels of property. In addition, some of the parcels have been neglected so as to become un- sightly with long grass and brush, thereby doing nothing to enhance the City's appearance. ALTERNATIVE 2-B This alternative involves the purchase by the City of a block of properties designated as Parcel E on the map on page 52 of this text. The attractiveness of developing this group of properties lies in the fact that they lie immediately north of land presently owned by the City of Harrisville. In addition, .Mill Creek runs along the boundary of these parcels, providing a very scenic location. Several possibilities immediately suggest themselves for developing a general recreation area tying in with the existing City facilities. However the parcels in Group E are presently residential properties containing several homes. As a result, the initial cost of acquiring these parcels is estimated at over $200,000. This high initial expense combined with the additiona.1 costs of developing the land make this alternative unattractive to the City. Considera- tion of the tax revenues lost by making these parcels public property further detracts from this course of action. Because of the obvious disadvantages to the City of Harrisville associ- ated with this alternate, specific site improvement options were not developed as part of this study. ALTERNATIVE 3-C This alternative involves developing one or both of the parcels located immediately north of Main Street (Parcels A and B, p. 52). As outlined in Section VII of this study Parcel A is currently undeveloped. Parcel B has'a private residence on its west end, but is otherwise vacant. Both lots are owned by private individuals. It is estimated that the cost of acquiring these two properties would be over $35,000. Developing one or both of these lots is desirable for several reasons. First of all, both parcels are relatively close to the Harrisville Business District as well as the State Park and harbor. This location would be an asset in encouraging the use of any recreational development. In addition,-the undeveloped Parcel A presently does little to enhance the view of Lake Huron afforded from Lake Street. Furthermore, developing a recreational area somewhat removed from the immediate harbor area would allow non-fishingtourists as well as local residents to enjoy the shoreline area. Specific site improvements are depicted on pages 53 and 54 of this report. Total costs for developing Parcel A alone are estimated at $38,800 while Parcels A and B together are estimated to be $75,000 including land acquisition. A list of site specificimprovements and their costs follows this narrative. Proposed for inclusion.with development of either site is a walking pier projecting into Lake Huron from the end of Main Street. Costs associated with building such a structure are extremely variable depending on the length and type of pier desired. It is estimated that a wooden pier 75 feet long could be erected for approximately $125,000 while a solid concrete structure may run as high as $350,000. More intensive studies than are covere 'd by the scope of this report.are necessary to determine exact requirements for any pier at this site. CONCLUSION AND RECOMMENDATIONS The City of Harrisville has several options open to it regarding development of the property lying between its break- waters. Major concerns by the City center around placing more land in the public domain thereby decreasing tax revenues. As recommended in this report,'s Implementation Plan, the City should give high priority to purchasing Parcels A and B. Once acquired, the actual development of the property can be delayed if necessary. The same is true for the proposed pier. As stated in Section VIII of this report, present problems encountered in the harbor with erosion and silting must be corrected before any shoreline improvement can realistically be considered. Extension of the north breakwall by the Army Corps of Engineers precludes any work as proposed by this study. The City of Harrisville should work closely with both the Corps and the Department of Natural Resources in planning future improvements. ESTIMATED COST FOR HARRISVILLE SITE IMPROVEMENTS ITEM ESTIMATED COST Parcel A only Parcels A B Grading slope to shoreline $1,500 $2,500 Lawn seed, fertilize, erosion control 850 2,500 Paving bituminous concrete on parking areas 4,500 9,000 Fence split rail, cedar 3,000 6,150 Sidewalks - concrete, 36" wide 1,250 2,275 Pavillion open sides, conc. floor, 800 s.f. 2,500 2,500 Bath House conc. block, toilet facilities 3,500 Beach Construction Minor grading, placement of sand --- 4,150 Tourist Information Booth 1,500 1,500 Rip Rap large stone, placed 2,150 1,425 Benches 750 1,500 Misc. Landscaping 2,000 -3,000 TOTAL ...$20,000 $40,000 I 1 11101111111011 1 @ 3 6668 14104 7433 I I I I I I I I I I I I I I i I I