[Federal Register Volume 71, Number 171 (Tuesday, September 5, 2006)]
[Notices]
[Pages 52333-52334]
From the Federal Register Online via the Government Printing Office [www.gpo.gov]
[FR Doc No: E6-14620]
-----------------------------------------------------------------------
DEPARTMENT OF HEALTH AND HUMAN SERVICES
Centers for Disease Control and Prevention
[60Day-06-05CL]
Proposed Data Collections Submitted for Public Comment and
Recommendations
In compliance with the requirement of Section 3506(c)(2)(A) of the
Paperwork Reduction Act of 1995 for opportunity for public comment on
proposed data collection projects, the Centers for Disease Control and
Prevention (CDC) will publish periodic summaries of proposed projects.
To request more information on the proposed projects or to obtain a
copy of the data collection plans and instruments, call 404-639-5960
and send comments to Seleda Perryman, CDC Assistant Reports Clearance
Officer, 1600 Clifton Road, MS-D74, Atlanta, GA 30333 or send an e-mail
to omb@cdc.gov.
Comments are invited on: (a) Whether the proposed collection of
information is necessary for the proper performance of the functions of
the agency, including whether the information shall have practical
utility; (b) the accuracy of the agency's estimate of the burden of the
proposed collection of information; (c) ways to enhance the quality,
utility, and clarity of the information to be collected; and (d) ways
to minimize the burden of the collection of information on respondents,
including through the use of automated collection techniques or other
forms of information technology. Written comments should be received
within 60 days of this notice.
Proposed Project
Formative Evaluation of Adults' and Children's Views Related to
Promotion of Healthy Food Choices--New--National Center for Chronic
Disease Prevention and Health Promotion (NCCDPHP), Centers for Disease
Control and Prevention (CDC).
Background and Brief Description
In FY 2004, Congress directed the Centers for Disease Control and
Prevention (CDC) to conduct formative research on the attitudes of
children and parents regarding nutrition behavior. Specifically, the
conferees' FY 2004 Appropriation Language instructs CDC to research
parents' and children's viewpoints on ``the characteristics of
effective marketing of foods to children to promote healthy food
choices.'' Upon completion, a report detailing CDC's
[[Page 52334]]
findings is to ``be submitted to the appropriate Committees of
jurisdiction of Congress.''
In response, CDC has contracted with the Academy for Educational
Development (AED) to conduct focus groups to identify key audience
concepts around food choices, and develop and test concepts and
messages aimed at increasing healthy food choices among children. For
the research to be useful to Congress and to the nation's public health
agenda, a thorough understanding of children at different developmental
stages regarding their attitudes toward healthy food choices, and the
barriers and motivations for adopting and sustaining these choices is
essential. Additionally, a thorough understanding of parents who can
influence the health behaviors of children is important. This
understanding will facilitate the development of messages, strategies,
and tactics that resonate with children, parents, and other
influencers.
The focus groups will be conducted in three phases: Phase One will
address ``tweens'' (ages 9-13) and parents of tweens; Phase 2 will
focus on children 6-8 years old and their parents, and Phase 3 will
conduct groups with parents of children under 6 years old. Current
literature and opinion leaders both strongly suggest that tweens
greatly influence their parents' and younger siblings' nutritional
decisions.
For each phase, 36 focus groups will be conducted; thus, three
phases will amount to 108 total focus groups. In Phases 1 and 2, focus
groups will involve both youth and their parents or key caregivers. In
this way, CDC can gain insight into both parents' and children's views
and family shared decision-making associated with food choices and
attitudes toward healthy eating patterns. For Phase 3, 36 focus groups
about the toddler/young child set (ages 1-5) will be held with their
parents and other important influencers such as educators, primary
caregivers, health care providers. (See chart below for specifics on
structure and related burden.)
All focus group recruiting will incorporate appropriate
representation of diverse ethnic groups, and the groups will be held in
several cities to ensure broad geographic representation. Participants
will be recruited by focus group facilities utilizing their database to
solicit and screen interested parties. The screening process will
include two calls for every successful recruit, each taking
approximately 5 minutes. Each focus group will be asked to respond
verbally. The moderator will utilize a prepared guide which is designed
to specifically ensure that the discussion is limited to 2 hours.
The intent of this research is to solicit input and feedback from
potential audiences. The information gathered will be used to develop,
refine, and modify messages and strategies to increase healthy food
choices by children and parents. There is no cost to respondents other
than their time to participate in the survey.
Estimated Annualized Burden Hours
----------------------------------------------------------------------------------------------------------------
Average
No. of No. of burden per Total burden
Respondents respondents responses per response (in (hours)
respondent hours)
----------------------------------------------------------------------------------------------------------------
Phase 1: Recruitment............................ 528 1 10/60 88
Phase 1: Tweens (ages 9-13);.................... 264 1 2 528
Phase 1: Parents of tweens;..................... 120 1 2 240
Phase 2: Recruitment............................ 528 1 10/60 88
Phase 2: Elementary aged children (ages 5-8);... 264 1 2 528
Phase 2: Parents of elementary aged children.... 120 1 2 240
Phase 3: Recruitment............................ 720 1 10/60 120
Phase 3: Parents of preschoolers (ages 1-4);.... 360 1 2 720
---------------------------------------------------------------
Total....................................... .............. .............. .............. 2552
----------------------------------------------------------------------------------------------------------------
Dated: August 28, 2006.
Joan F. Karr,
Acting Reports Clearance Officer, Centers for Disease Control and
Prevention.
[FR Doc. E6-14620 Filed 9-1-06; 8:45 am]
BILLING CODE 4163-18-P