[Federal Register Volume 77, Number 109 (Wednesday, June 6, 2012)]
[Notices]
[Pages 33462-33463]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2012-13682]
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DEPARTMENT OF HEALTH AND HUMAN SERVICES
Centers for Disease Control and Prevention
[60Day-12-12LR]
Proposed Data Collections Submitted for Public Comment and
Recommendations
In compliance with the requirement of Section 3506(c)(2)(A) of the
Paperwork Reduction Act of 1995 for opportunity for public comment on
proposed data collection projects, the Centers for Disease Control and
Prevention (CDC) will publish periodic summaries of proposed projects.
To request more information on the proposed projects or to obtain a
copy of the data collection plans and instruments, call 404-639-7570 or
send comments to Kimberly Lane, CDC Reports Clearance Officer, 1600
Clifton Road, MS D-74, Atlanta, GA 30333 or send an email to
[email protected].
Comments are invited on: (a) Whether the proposed collection of
information is necessary for the proper performance of the functions of
the agency, including whether the information shall have practical
utility; (b) the accuracy of the agency's estimate of the burden of the
proposed collection of information; (c) ways to enhance the quality,
utility, and clarity of the information to be collected; and (d) ways
to minimize the burden of the collection of information on respondents,
including through the use of automated collection techniques or other
forms of information technology. Written comments should be received
within 60 days of this notice.
Proposed Project
Community Transformation Grants: Evaluation of Nutrition, Physical
Activity, and Obesity-related Television Media Campaigns--New--National
Center for Chronic Disease Prevention and Health Promotion (NCCDPHP),
Centers for Disease Control and Prevention (CDC).
Background and Brief Description
Chronic diseases such as cancer, heart disease, and diabetes are
among the most common and costly health problems, accounting for 70% of
all deaths in the U.S. These diseases also cause major limitations in
daily living for almost one out of ten Americans or about 25 million
people. Adopting healthy behaviors such as eating nutritious foods,
being physically active, and avoiding tobacco use have been shown to
prevent the devastating effects of these diseases.
Recent legislative developments highlight the importance of chronic
disease prevention in efforts to improve the public's health. These
developments include the American Recovery and Reinvestment Act (ARRA)
of 2009, which provided $650 million to carry out evidence-based
prevention and wellness strategies. The Department of Health and Human
Services (HHS) has developed an initiative in response to ARRA--the
Affordable Care Act (ACA)--that is helping to reorient the U.S. health
care system from primarily treating disease to promoting population
health and well-being. Between 2009-2011, ARRA and ACA funding was
authorized to two CDC programs--Communities Putting Prevention to Work
(CPPW), and Community Transformation Grants (CTG)--in support of
community-based policy and environmental strategies to reduce the
prevalence and burden of chronic diseases.
Through the CPPW program, CDC provided funding to 51 awardees
nationwide to implement evidence-based prevention and wellness
strategies to increase physical activity, improve nutrition, and reduce
tobacco use and exposure to secondhand smoke. A key focus of the CPPW
Program is to promote community-wide policies, systems, and
environmental changes across five evidence-based MAPPS strategies:
Media, Access, Point of decision information, Price and, Social support
services. In fiscal year (FY) 2011, CDC also funded 61 CTG cooperative
agreements with state, local, and tribal government agencies and
nonprofit organizations to support, disseminate, and amplify successful
program models and activities as prescribed under statutory authority
(Section 4201[c][5] of the ACA). CTG awardees are required to focus on
three of five strategic directions: (1) Tobacco-free living, (2) active
lifestyles and healthy eating, (3) and high-impact evidence-based
clinical and other preventive services.
Several CTG awardees have or are planning to implement community-
driven, mass-media campaigns addressing nutrition, physical activity,
and obesity (NPAO). Many of these campaigns are currently under
development and may include messaging about the importance of regular
physical activity, fruit and vegetable consumption, and avoidance of
sugar-sweetened beverages in adults and children, in addition to
raising awareness about obesity prevalence and associated health
outcomes. Primary objectives of the campaigns are to increase public
awareness of these messages, shift attitudes and beliefs toward healthy
behavior change, and increase public support for proven policies and
programs to prevent obesity. The campaigns' primary audiences will be
adults aged 18 and older; specific messaging content will vary among
awardees.
As part of a multi-component evaluation plan for the CTG Program,
CDC is seeking OMB approval to collect the information needed to
evaluate the effectiveness of NPAO-targeted local television media
campaigns. The items of information to be collected focus on the
following areas: Audience awareness and recall of local campaigns;
reactions to and perceptions of campaign messages; NPAO-related
knowledge, attitudes, and beliefs; support for NPAO-related policy/
environmental change; intentions to change NPAO-related behaviors;
NPAO-related behaviors; and socio-demographic characteristics. This
information will be used to evaluate the impact of these efforts on key
NPAO-related outcomes and to examine the extent to which campaign
effectiveness varies by characteristics and stylistic features of
different campaign advertisements. The information will inform the CTG
Program and other NPAO-targeted media campaigns and help to improve the
clarity, salience, appeal, and persuasiveness of messages and campaigns
supporting CDC's mission.
Information will be collected through a Web-based questionnaire to
be completed on personal computers in the home setting. Adult
respondents will be recruited from the Knowledge Networks (KN) panel, a
large online panel of the U.S. population. CDC estimates that
approximately 13,300 respondents must be screened in order to yield the
target number of 8,000 completed questionnaires. The estimated burden
per response is six minutes for screening and 30 minutes for the main
questionnaire. CDC's authority to collect information for public health
purposes is provided by the Public Health Service Act (41 U.S.C. 241)
Section 301.
Approval for this information collection is requested for one year.
Participation is voluntary and there are
[[Page 33463]]
no costs to respondents other than their time.
Estimated Annualized Burden Hours
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Average
Number of Number of burden per Total burden
Type of respondent Form name respondents responses per response (in (in hours)
respondent hours)
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Adults, ages 18+ in the U.S... Screening and 13,300 1 6/60 1,330
Consent.
NPAO 8,000 1 30/60 4,000
Questionnaire.
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Total..................... ................ .............. .............. .............. 5,330
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Kimberly S. Lane,
Deputy Director, Office of Scientific Integrity, Office of the
Associate Director for Science, Office of the Director, Centers for
Disease Control and Prevention.
[FR Doc. 2012-13682 Filed 6-5-12; 8:45 am]
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