[Federal Register Volume 77, Number 166 (Monday, August 27, 2012)]
[Notices]
[Pages 51759-51761]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2012-21051]
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DEPARTMENT OF COMMERCE
International Trade Administration
U.S. Medical Mission to Brazil; Sao Paulo, Brazil, May 21-24,
2013
AGENCY: International Trade Administration, Department of Commerce.
ACTION: Notice.
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Mission Description
The United States Department of Commerce (USDOC), International
Trade Administration, U.S. and Foreign Commercial Service (CS) is
organizing a Medical Trade Mission to Brazil from May 21-24, 2013 in
conjunction with Hospitalar 2013--the region's major healthcare trade
show--in Sao Paulo, Brazil's major healthcare industry hub. In addition
to providing exposure to Brazilian buyers, the trade show also attracts
a high number of visitors from Mexico, Central and South America, as
well as attendees from Europe, Asia and Africa.
The Medical Trade Mission to Brazil is intended to include
representatives from a variety of U.S. medical/healthcare industry
manufacturers (equipment/devices, laboratory equipment, emergency
equipment, diagnostic, physiotherapy and orthopedic, healthcare
information technology, and other allied sectors), service providers,
and trade associations. Participating in an official U.S. industry
delegation, rather than traveling to Brazil on their own, will enhance
the participants' ability to secure meetings in Brazil. Mission
participants will have tabletop exhibits at the CS booth at Hospitalar
and prearranged one-on-one appointments at the tables to introduce the
participants to end-users and prospective partners whose needs and
capabilities are best suited to each U.S. participant's strengths. The
participants also will obtain first-hand information through briefings
about the regulations, policies and procedures in the healthcare
industry. Trade mission participants will have the opportunity to
interact extensively with Embassy/Consulate Officials and Commercial
Service (CS) Brazil healthcare specialist to discuss industry
developments, opportunities, and sales strategies.
Commercial Setting
Brazil is the largest medical equipment market in South America.
The total market for medical equipment in Brazil should continue to
expand approximately 15% through 2012. Brazil is both a major medical
equipment producer and importer. This industry consists of a number of
related products and services, including:
Medical equipment and devices;
Dental equipment and products;
Radiological and diagnostic imaging equipment; and
Laboratory equipment.
Brazilian medical equipment revenues in 2011 reached an estimated
US$6.056 billion, which represents an increase of 20% from the previous
year. The United States accounts for approximately 30% of the import
market, with U.S. sales mainly going through local agents, distributors
and importers who sell to hospitals and clinics. The market for
electro-medical equipment is around US$200 million, which represents
approximately 50% of total sales in Latin America. In 2011, imports for
in vitro diagnostics reagents and devices increased approximately 20%.
Medical Equipment
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2011 2012 2013
In US$ billion 2010 (estimated) (estimated) (estimated)
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Total Market Size............................... 5.047 6.056 6.964 8.009
Total Local Production.......................... 2.013 2.415 2.898 3.477
Total Exports................................... 0.633 0.759 0.910 1.092
Total Imports................................... 3.667 4.400 4.976 5.624
Imports from the U.S............................ 1.100 1.320 1.493 1.687
Exchange Rate: 1 US$............................ 1.67 1.67 .............. ..............
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There are few high-quality Brazilian manufacturers of advanced
medical products, so Brazil's reliance on imports should continue for
some time. Local buyers view U.S. and other foreign products (mainly
Canadian and European) as having comparable quality and reliability.
Thus, financing terms often become the differentiating criteria in
making a sale.
Best Prospects/Services
Brazil's strengthened currency has meant that private and public
hospitals have greater purchasing power, and with continued expansion
of Brazil's private healthcare sector, the market should grow.
Approximately 80% of all products used in hospitals have no similar
manufacturing in the country and must be imported. New opportunities
for U.S. exporters abound, particularly for advanced medical equipment,
disposables, diagnostic devices, implants and components.
Opportunities
The market for home healthcare products has been increasing in
recent years. Brazilian health insurance companies are responsible for
paying 99% of the costs related to home care treatment, and as such,
the U.S. Commercial Service sees the market for home healthcare
products growing dramatically during the coming years. Brazil's
Regional Nursing Council is currently developing procedures on how to
regulate this market, including standards for health professionals.
In addition to the attractive size of the Brazilian medical market,
U.S. exporters should consider the opportunities offered by Mercosur,
and use Brazil as a ``spring board'' for export into Argentina, Uruguay
and Paraguay. Since compulsory product registration before sale is
required for all of MERCOSUR countries, U.S. exporters should consult a
local lawyer/consultant before signing a contract with any agent/
distributor.
The growth in this industry makes it very attractive for U.S.
companies, both large companies already doing business in the market
but also and especially small- and medium-sized enterprises (SMEs), and
new-to-market (NTM) companies.
Mission Goals
The goal of the Medical Trade Mission to Brazil is to (1)
Familiarize the participants with the current healthcare market as well
as the developments taking place in Brazil, (2) introduce participants
to strategic
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partners to learn about various regulatory procedures as well as
policies in the healthcare sector, and (3) and introduce participants
to Brazilian companies for potential partnerships.
Mission Scenario
U.S. participants will be counseled before and after the mission by
U.S. Export Assistance Center trade specialists, primarily by members
of the Global Healthcare Team. Participation in the mission will
include the following:
Pre-travel briefings/Webinar on subjects ranging from
business practices in Brazil to security;
Consulate briefings on the business climate, political
scenario, medical/healthcare industry scenario;
Pre-scheduled meetings with potential partners,
distributors, end users, or local industry contacts;
Showcase your company using a tabletop display at
Hospitalar 2013--includes table with two chairs, unlimited Internet
access;
Complimentary promotion and listing on the official
Hospitalar 2013 portal;
Listed in Hospitalar 2013 hard copy exhibitor catalog;
Advanced promotion to top local contacts of the U.S.
Commercial Service network in Brazil, Mexico, and throughout Central
and South America.
Proposed Timetable
Mission participants will be encouraged to arrive Monday, May 20,
2013 to allow time to adjust to their new surroundings before the
mission program begins on Tuesday, May 21.
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Tuesday, May 21................... Sao Paulo.
11 a.m.-11: 45 a.m.: Consulate &
Industry briefing by U.S.
Department of Commerce at U.S.
Commercial Service Pavilion.
Noon to 9 p.m. trade show hours.
One-on-one appointments begin.
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Wednesday, May 22................. Sao Paulo.
Noon to 9 p.m. trade show hours.
One-on-one appointments continue.
No-host Group Dinner.
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Thursday, May 23.................. Sao Paulo.
Noon to 9 p.m. trade show hours.
One-on-one appointments continue.
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Friday, May 24.................... Sao Paulo.
Noon to 9 p.m. trade show hours,
One-on-one appointments end.
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Participation Requirements
All parties interested in participating in the Brazil Medical Trade
Mission must complete and submit an application for consideration by
the Department of Commerce. All applicants will be evaluated on their
ability to meet certain conditions and satisfy the selection criteria
as outlined below. A minimum of 8 and a maximum of 12 companies will be
selected to participate in the mission. U.S. companies already doing
business in Brazil as well as U.S. companies seeking to enter the
Brazilian market for the first time may apply.
Fees and Expenses
After a company or organization has been selected to participate on
the mission, a payment to the Department of Commerce in the form of a
participation fee is required. The participation fee per company will
be $3,850 for small and medium-sized enterprises (SME) \1\ and $5475
for large companies. This includes entry passes to the trade show, and
no additional fees/registration will need to be processed to exhibit at
Hospitalar 2013. Expenses for local translator, local transportation,
lodging, meals, incidentals, and travel will be the responsibility of
each mission participant.
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\1\ An SME is defined as a firm with 500 or fewer employees or
that otherwise qualifies as a small business under SBA regulations
(see http://www.sba.gov/services/contractingopportunities/sizestandardstopics/index.html). Parent companies, affiliates, and
subsidiaries will be considered when determining business size. The
dual pricing reflects the Commercial Service's user fee schedule
that became effective May 1, 2008 (see http://www.export.gov/newsletter/march2008/initiatives.html for additional information).
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Conditions for Participation
An applicant must submit a completed and signed mission
application and supplemental application materials, including adequate
information on the company's products and/or services, (or in the case
of a trade association or trade organization, information on the
products and/or services of the companies to be represented on the
trade mission), primary market objectives, and goals for participation.
If the Department of Commerce receives an incomplete application, the
Department may reject the application, request additional information,
or take the lack of information into account when evaluating the
applications.
Each applicant must also certify that the products and
services it seeks to export through the mission are either produced in
the United States, or, if not, marketed under the name of a U.S. firm
and have at least fifty-one percent U.S. content. In the case of a
trade association or trade organization, the applicant must certify
that, for each company to be represented by the trade association or
trade organization, the products and services the represented company
seeks to export are either produced in the United States, or, if not,
marketed under the name of a U.S. firm and have at least fifty-one
percent U.S. content.
Selection Criteria for Participation
Selection will be based on the following criteria:
Suitability of a company's (or, in the case of a trade
association or trade organization, represented companies') products or
services to the mission's goals.
Company's (or, in the case of a trade association or trade
organization, represented companies') potential for business in Brazil,
including likelihood of exports resulting from the trade mission.
Consistency of the applicant's goals and objectives with
the stated scope of the trade mission.
[[Page 51761]]
Referrals from political organizations and any documents containing
references to partisan political activities (including political
contributions) will be removed from an applicant's submission and not
considered during the selection process.
Timeframe for Recruitment and Applications
Mission recruitment will be conducted in an open and public manner,
including publication in the Federal Register (http://www.gpoaccess.gov/fr), posting on ITA's trade mission calendar--http://export.gov/trademissions--and other Internet web sites, press releases
to general and trade media, direct mail, broadcast fax, notices by
industry trade associations and other multiplier groups, and publicity
at industry meetings, symposia, conferences, and trade shows.
Recruitment for the mission will begin immediately and conclude no
later than March 8, 2013. The U.S. Department of Commerce will review
applications and make selection decisions on a rolling basis until the
maximum of twelve (12) participants is reached. We will inform all
applicants of selection decisions as soon as possible after the
applications are reviewed. Applications received after the March 8
deadline will be considered only if space and scheduling constraints
permit.
How To Apply
Applications can be completed on-line at the Trade Mission Web site
or can be obtained by contacting Pompeya Lambrecht at the U.S.
Department of Commerce (see contact details below.) Completed
applications should be submitted to Pompeya Lambrecht.
Contacts
U.S. Commercial Service Healthcare Team: Ms. Pompeya Lambrecht,
International Trade Specialist, U.S. Commercial Service, U.S.
Department of Commerce, 2800 S. Randolph Street, Suite 800, Arlington,
VA 22206, Phone: 703.756.1707, [email protected].
U.S. Commercial Service in Brazil: Mr. Jefferson Oliveira, U.S.
Commercial Service Sao Paulo, Phone: 011.55.11.5186.7136,
[email protected].
Elnora Moye,
Trade Program Assistant.
[FR Doc. 2012-21051 Filed 8-24-12; 8:45 am]
BILLING CODE 3510-FP-P