[Federal Register Volume 77, Number 207 (Thursday, October 25, 2012)]
[Notices]
[Pages 65191-65192]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2012-26272]
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DEPARTMENT OF HEALTH AND HUMAN SERVICES
Centers for Disease Control and Prevention
[30 Day-13-12LR]
Agency Forms Undergoing Paperwork Reduction Act Review
The Centers for Disease Control and Prevention (CDC) publishes a
list of information collection requests under review by the Office of
Management and Budget (OMB) in compliance with the Paperwork Reduction
Act (44 U.S.C. Chapter 35). To request a copy of these requests, call
the CDC Reports Clearance Officer at (404) 639-7570 or send an email to
[email protected]. Send written comments to CDC Desk Officer, Office of
Management and Budget, Washington, DC or by fax to (202) 395-5806.
Written comments should be received within 30 days of this notice.
Proposed Project
Community Transformation Grants: Evaluation of Nutrition, Physical
Activity, and Obesity-related Television Media Campaigns--New--National
Center for Chronic Disease Prevention and Health Promotion (NCCDPHP),
Centers for Disease Control and Prevention (CDC).
Background and Brief Description
Although there is growing evidence of the impact of tobacco control
media campaigns on tobacco use, less is known about the effectiveness
of media campaigns targeting nutrition, physical activity, and obesity
(NPAO). A number of Community Transformation Grant (CTG) program
awardees have developed messages about the importance of regular
physical activity, fruit and vegetable consumption, and avoidance of
sugar-sweetened beverages. These efforts provide a
[[Page 65192]]
unique opportunity to establish an evidence base for obesity prevention
communication efforts operating within the broader context of
community-level change efforts.
As part of a multi-component evaluation plan for the CTG program,
CDC is seeking OMB approval to collect the information needed to
evaluate the effectiveness of NPAO-targeted local television media
campaigns. The items of information to be collected focus on the
following areas: Audience awareness and recall of local campaigns;
reactions to and perceptions of campaign messages; NPAO-related
knowledge, attitudes, and beliefs; support for NPAO-related policy/
environmental change; intentions to change NPAO-related behaviors;
NPAO-related behaviors; and socio-demographic characteristics. This
information will be used to evaluate the impact of these efforts on key
NPAO-related outcomes and to examine the extent to which campaign
effectiveness varies by characteristics and stylistic features of
different campaign advertisements. The information will inform the CTG
Program and other NPAO-targeted media campaigns and help to improve the
clarity, salience, appeal, and persuasiveness of messages and campaigns
supporting CDC's mission.
Information will be collected through Web surveys to be self-
administered at home on personal computers. Surveys will be
administered to approximately 15,399 adult members of Research Now (RN)
panel, a large online panel of the U.S. population. Information will be
collected once, with an expected burden of approximately 30 minutes per
survey. CDC estimates that approximately 25,665 individuals must be
contacted for screening and consent in order to yield the target number
of completed surveys. The estimated burden response for the initial
contact is three minutes.
Participation is voluntary and there are no costs to respondents
other than their time. CDC's authority to collect information for
public health purposes is provided by the Public Health Service Act (41
U.S.C. 241) Section 301. Approval for this information collection is
requested for one year. The total estimated annualized burden hours are
8,983.
Estimated Annualized Burden Hours
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Average
Number of Number of burden per
Type of respondent Form name respondents responses per response (in
respondent hours)
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Adults, ages 18-54 in the U.S......... Welcome to the Health 25,665 1 3/60
and Media Survey.
Health and Media Survey. 15,399 1 30/60
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Dated: October 18, 2012.
Ron A. Otten,
Director, Office of Scientific Integrity (OSI), Office of the Associate
Director for Science (OADS), Office of the Director, Centers for
Disease Control and Prevention.
[FR Doc. 2012-26272 Filed 10-24-12; 8:45 am]
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