[Federal Register Volume 77, Number 221 (Thursday, November 15, 2012)]
[Notices]
[Pages 68154-68155]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2012-27784]


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NATIONAL WOMEN'S BUSINESS COUNCIL


Data Collection Available for Public Comments and Recommendations

ACTION: Notice and request for comments.

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SUMMARY: In accordance with the Paperwork Reduction Act of 1995, this 
notice announces the National Women's Business Council's intentions to 
request approval on a new information collection activity that is part 
of an ongoing research program.

DATES: Submit comments on or before January 1, 2013.

ADDRESSES: Send all comments regarding whether these information 
collections are necessary for the proper performance of the function of 
the agency, whether the burden estimates are accurate, and if there are 
ways to minimize the estimated burden and enhance the quality of the 
collections to Emily Bruno, Director of Research and Policy, National 
Women's Business Council, 409 3rd St. SW., Suite 210, Washington, DC 
20416.

FOR FURTHER INFORMATION CONTACT: Emily Bruno, Director of Research and 
Policy, National Women's Business Council, 202-205-6826 
([email protected]) or Curtis B. Rich, Management Analyst, 202-205-
7030, [email protected].

SUPPLEMENTARY INFORMATION: The National Women's Business Council (NWBC) 
is a non-partisan federal advisory council that serves as an 
independent source of advice and counsel to the President, Congress, 
and the Small Business Administration on economic issues of importance 
to women business owners. Members of the Council are prominent women 
business owners and leaders of women's business organizations.
    One of NWBC's current research priorities is to segment the market 
of women entrepreneurs to understand differences in opportunities, 
challenges, motivations, and expectations they face in starting and 
growing their businesses. To NWBC's knowledge, no government agency has 
yet delineated a segmentation of women entrepreneurs. At the same time, 
NWBC would like to understand if and how the motivations and 
expectations of women entrepreneurs may result in self-limiting 
perceptions about the potential of their businesses and would like to 
assess which messaging is most effective in overcoming potential self-
limiting perceptions.
    NWBC has acquired the services of a research firm to propose a 
segmentation of women entrepreneurs based on existing and available 
data and to conduct in-depth analysis of different segments of women 
entrepreneurs through qualitative research. The analysis will focus on 
how the expectations and motivations of each segment differs in order 
to provide insight into what messaging can best be used to help these 
different segments overcome potential self-limiting perceptions and 
grow their businesses. The research proposed would build knowledge 
about how women business owners view the potential for their

[[Page 68155]]

endeavors and provide guidance on how messages about entrepreneurship 
resonate with segments of women within this population. The resulting 
data can then inform the NWBC and other policymakers about how to reach 
out to women entrepreneurs to encourage maximum growth for their 
businesses.
    The qualitative research would consist of a set of twelve focus 
groups with up to 12 individuals in each focus group with different 
segments of women entrepreneurs. Questions asked during the focus 
groups would elicit information on motivations and expectations of 
women entrepreneurs, as well as any self-limiting perceptions that the 
respondents may hold about their businesses and the potential for 
growth. The questions will also elicit reactions to messaging that is 
commonly provided to women through public and private small business 
service providers to determine which segments of the population are 
more receptive to the different messages and to identify any new 
messages that should be deployed.
    Title: Focus Group Research: Women Entrepreneurs, Self-Limiting 
Perceptions, and Segmentation.
    Description of Respondents: Women entrepreneurs in a range of 
industries and sectors across the United States.
    Form Number: n/a.
    Annual Responses: 144.
    Annual Burden: 144.

Anmari J. Borja,
Executive Director.
[FR Doc. 2012-27784 Filed 11-14-12; 8:45 am]
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