[Federal Register Volume 78, Number 1 (Wednesday, January 2, 2013)]
[Notices]
[Pages 105-106]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2012-31503]
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DEPARTMENT OF HEALTH AND HUMAN SERVICES\
National Institutes of Health
Proposed Collection; Comment Request (60-Day FRN); A Generic
Submission for Formative Research, Pretesting, and Customer
Satisfaction of NCI's Communication and Education Resources (NCI)
SUMMARY: Under the provisions of Section 3506(c)(2)(A) of the Paperwork
Reduction Act of 1995, for opportunity for public comment on proposed
data collection projects, the National Institutes of Health (NIH) will
publish periodic summaries of proposed projects to be submitted to the
Office of Management and Budget (OMB) for review and approval.
Written comments and/or suggestions from the public and affected
agencies are invited to address one or more of the following points:
(1) Whether the proposed collection of information is necessary for the
proper performance of the function of the agency, including whether the
information will have practical utility; (2) The accuracy of the
agency's estimate of the burden of the proposed collection of
information, including the validity of the methodology and assumptions
used; (3) The quality, utility, and clarity of the information to be
collected; and (4) Minimize the burden of the collection of information
on those who are to respond, including the use of appropriate
automated, electronic, mechanical, or other technological collection
techniques or other forms of information technology.
To submit comments in writing, request more information on the
proposed project, or to obtain a copy of the data collection plans and
instruments, contact: Nina Goodman, Public Health Advisor, Office of
Communications and Education (OCE), NCI, NIH, 6116 Executive Blvd.,
Suite 400, Rockville, MD 20892, call non-toll-free number (301) 435-
7789 or email your request, including your address to:
[email protected].
Comments regarding this information collection are best assured of
having their full effect if received within 60 days of the date of this
publication.
Proposed Collection: A Generic Submission For Formative Research,
Pretesting, and Customer Satisfaction of NCI's Communication and
Education Resources, 0925-0046, Expiration Date 2/28/2013--EXTENSION--
National Cancer Institute, National Institutes of Health (NIH).
Need and Use of Information Collection: In order to carry out NCI's
[[Page 106]]
legislative mandate to educate and disseminate information about cancer
prevention, detection, diagnosis, and treatment to a wide variety of
audiences and organizations, it is beneficial for NCI through its
Office of Communications and Education (OCE), to pretest NCI
communications strategies, concepts, and messages while they are under
development. This pretesting, or formative evaluation, helps ensure
that the messages, communication materials, and information services
created by NCI have the greatest capacity of being received,
understood, and accepted by their target audiences. Since NCI's OCE
also is responsible for the design, implementation, and evaluation of
education programs over the entire cancer continuum, and management of
NCI initiatives that address specific challenges in cancer research and
treatment, it is also necessary to ensure that customers are satisfied
with programs. This customer satisfaction research helps ensure the
relevance, utility, and appropriateness of the many educational
programs and products that OCE and NCI produce. OCE will use a variety
of qualitative (focus groups, interviews) and quantitative (paper,
phone, in-person, and web surveys) methodologies to conduct this
formative and customer satisfaction research, allowing NCI to: (1)
Understand characteristics (attitudes, beliefs, and behaviors) of the
intended target audience and use this information in the development of
effective communication tools and strategies; (2) use a feedback loop
to help refine, revise, and enhance messages, materials, products, and
programs--ensuring that they have the greatest relevance, utility,
appropriateness, and impact for/to target audiences; and (3) expend
limited program resource dollars wisely and effectively. The
participants may include, but are not limited to, cancer patients,
their families, the general public, health providers, the media,
voluntary groups, scientific and medical organizations (affected public
could include individuals or households; businesses or other for
profit; not-for-profit institutions; and Federal Government; State,
Local, or Tribal Government).
OMB approval is requested for 3 years. There are no costs to
respondents other than their time. The total estimated annualized
burden hours are 6,600.
Estimated Annualized Burden Hours
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Frequency of Time per
Category of respondents Number of response per response (in Burden hours
respondents respondent hours)
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Individuals, Households, Local, State, and 33,000 1 12 6,600
Federal Governments, and Private Sector........
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Totals...................................... 33,000 .............. .............. 6,600
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Dated: December 20, 2012.
Vivian Horovitch-Kelley,
NCI Project Clearance Liaison, NCI, NIH.
[FR Doc. 2012-31503 Filed 12-31-12; 8:45 am]
BILLING CODE 4101-01-P