[Federal Register Volume 78, Number 12 (Thursday, January 17, 2013)]
[Notices]
[Pages 3899-3900]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2013-00860]
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DEPARTMENT OF HEALTH AND HUMAN SERVICES
Centers for Medicare & Medicaid Services
[Document Identifier: CMS-10437]
Agency Information Collection Activities: Proposed Collection;
Comment Request
AGENCY: Centers for Medicare & Medicaid Services, HHS.
In compliance with the requirement of section 3506(c)(2)(A) of the
Paperwork Reduction Act of 1995, the Centers for Medicare & Medicaid
Services (CMS) is publishing the following summary of proposed
collections for public comment. Interested persons are invited to send
comments regarding this burden estimate or any other aspect of this
collection of information, including any of the following subjects: (1)
The necessity and utility of the proposed information collection for
the proper performance of the agency's functions; (2) the accuracy of
the estimated burden; (3) ways to enhance the quality, utility, and
clarity of the information to be collected; and (4) the use of
automated collection techniques or other forms of information
technology to minimize the information collection burden.
1. Type of Information Collection Request: New collection; Title of
Information Collection: Generic Social Marketing & Consumer Testing
Research; Use: The purpose of this submission is to request an
Information Collection Request (ICR) generic clearance for a program of
consumer research aimed at a broad audience of those affected by CMS
programs including Medicare, Medicaid, Children's Health Insurance
Program (CHIP), and health insurance exchanges. This program extends
strategic efforts to reach and tailor communications to beneficiaries,
caregivers, providers, stakeholders, and any other audiences that would
support the Agency in improving the functioning of the health care
system, improve patient care and outcomes, and reduce costs without
sacrificing quality of care. With the clearance, CMS will create a fast
track, streamlined, proactive process for collection of data and
utilizing the feedback on service delivery for continuous improvement
of communication activities aimed at diverse CMS audiences.
The generic clearance will allow rapid response to inform CMS
initiatives using a mixture of qualitative and quantitative consumer
research strategies (including formative research studies and
methodological tests) to improve communication with key CMS audiences.
As new information resources and persuasive technologies are developed,
they can be tested and evaluated for beneficiary response to the
materials and delivery channels. Results will inform communication
development and information architecture as well as allow for
continuous quality improvement. The overall goal is to maximize the
extent to which consumers have access to useful sources of CMS program
information in
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a form that can help them make the most of their benefits and options
The activities under this clearance involve social marketing and
consumer research using samples of self-selected customers, as well as
convenience samples, and quota samples, with respondents selected
either to cover a broad range of customers or to include specific
characteristics related to certain products or services. All collection
of information under this clearance will utilize a subset of items
drawn from a core collection of customizable items referred to as the
Social Marketing and Consumer Testing Item Bank. This item bank is
designed to establish a set of pre-approved generic question that can
be drawn upon to allow for the rapid turn-around consumer testing
required for CMS to communicate more effectively with its audiences.
The questions in the item bank are divided into two major categories.
One set focuses on characteristics of individuals and is intended
primarily for participant screening and for use in structured
quantitative on-line or telephone surveys. The other set is less
structured and is designed for use in qualitative one-on-one and small
group discussions or collecting information related to subjective
impressions of test materials. A Study Initiation Request Form
detailing each specific study (description, methodology, estimated
burden) conducted under this clearance will be submitted before any
testing is initialed. Results will be compiled and disseminated so that
future communication can be informed by the testing results. We will
use the findings to create the greatest possible public benefit. Form
Number: CMS-10437 (OCN: 0938-New); Frequency: Yearly; Affected Public:
Individuals. Number of Respondents: 41,592. Number of Responses:
28,800. Total Annual Hours: 21,488. (For policy questions regarding
this collection contact Chris Koepke at 410-786-5877. For all other
issues call 410-786-1326.)
To obtain copies of the supporting statement and any related forms
for the proposed paperwork collections referenced above, access CMS'
Web Site address at http://www.cms.hhs.gov/PaperworkReductionActof1995,
or Email your request, including your address, phone number, OMB
number, and CMS document identifier, to [email protected], or call
the Reports Clearance Office on (410) 786-1326.
In commenting on the proposed information collections please
reference the document identifier or OMB control number. To be assured
consideration, comments and recommendations must be submitted in one of
the following ways by March 18, 2013:
1. Electronically. You may submit your comments electronically to
http://www.regulations.gov. Follow the instructions for ``Comment or
Submission'' or ``More Search Options'' to find the information
collection document(s) accepting comments.
2. By regular mail. You may mail written comments to the following
address: CMS, Office of Strategic Operations and Regulatory Affairs,
Division of Regulations Development, Attention: Document Identifier/OMB
Control Number ------, Room C4-26-05, 7500 Security Boulevard,
Baltimore, Maryland 21244-1850.
Dated: January 11, 2013.
Martique Jones,
Deputy Director, Regulations Development Group, Office of Strategic
Operations and Regulatory Affairs.
[FR Doc. 2013-00860 Filed 1-16-13; 8:45 am]
BILLING CODE 4120-01-P