[Federal Register Volume 78, Number 65 (Thursday, April 4, 2013)]
[Notices]
[Pages 20329-20330]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2013-07863]
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DEPARTMENT OF HEALTH AND HUMAN SERVICES
National Institutes of Health
Submission for OMB review; 30-day Comment Request: A Generic
Submission for Formative Research, Pretesting, and Customer
Satisfaction of NCI's Communication and Education Resources (NCI)
SUMMARY: Under the provisions of Section 3507(a)(1)(D) of the Paperwork
Reduction Act of 1995, the National Institutes of Health (NIH) has
submitted to the Office of Management and Budget (OMB) a request for
review and approval of the information collection listed below. This
proposed information collection was previously published in the Federal
Register on January 2, 2013 (Volume 78, Page 105) and allowed 60-days
for public comment. Two public comments were received and responded to.
The purpose of this notice is to allow an additional 30 days for public
comment. The National Cancer Institute (NCI), the National Institutes
of Health may not conduct or sponsor, and the respondent is not
required to respond to, an information collection that has been
extended, revised, or implemented on or after October 1, 1995, unless
it displays a currently valid OMB control number.
Direct Comments to OMB: Written comments and/or suggestions
regarding the item(s) contained in this notice, especially regarding
the estimated public burden and associated response time, should be
directed to the: Office of Management and Budget, Office of Regulatory
Affairs, [email protected] or by fax to 202-395-6974,
Attention: NIH Desk Officer.
Comment Due Date: Comments regarding this information collection
are best assured of having their full effect if received within 30-days
of the date of this publication.
FOR FURTHER INFORMATION CONTACT: To obtain a copy of the data
collection plans and instruments, contact: Nina Goodman, Public Health
Advisor, Office of Communications and Education (OCE), NCI, NIH, 6116
Executive Blvd., Suite 400, Rockville, MD 20892, call non-toll-free
number (301) 435-7789 or email your request, including your address to:
[email protected]. Formal requests for additional plans and
instruments must be requested in writing.
Proposed Collection: A Generic Submission For Formative Research,
Pretesting, and Customer Satisfaction of NCI's Communication and
Education Resources, 0925-0046, Expiration Date 2/28/2013,
Reinstatement without Change, National Cancer Institute (NCI), National
Institutes of Health (NIH).
Need and Use of Information Collection: In order to carry out NCI's
legislative mandate to educate and disseminate information about cancer
prevention, detection, diagnosis, and treatment to a wide variety of
audiences and organizations, it is beneficial for NCI through its
Office of Communications and Education (OCE), to pretest NCI
communications strategies, concepts, and messages while they are under
development. This pretesting, or formative evaluation, helps ensure
that the messages, communication materials, and information services
created by NCI have the greatest capacity of being received,
understood, and accepted by their target audiences. Since NCI's OCE is
also responsible for the design, implementation, and evaluation of
education programs over the entire cancer continuum, and management of
NCI initiatives that address specific challenges in cancer research and
treatment, it is also necessary to ensure that customers are satisfied
with programs. This customer satisfaction research helps ensure the
relevance, utility, and appropriateness of the many educational
programs and products that OCE and NCI produce. OCE will use a variety
of qualitative (focus groups, interviews) and quantitative (paper,
phone, in-person, and web surveys) methodologies to conduct this
formative and customer satisfaction research, allowing NCI to: (1)
Understand characteristics (attitudes, beliefs, and behaviors) of the
intended target audience and use this information in the development of
effective communication tools and strategies; (2) use a feedback loop
to help refine, revise, and enhance messages, materials, products, and
programs--ensuring that they have the greatest relevance, utility,
appropriateness, and impact for/to target audiences; and (3) expend
limited program resource dollars wisely and effectively. The
participants may include, but are not limited to, cancer patients,
their families, the general public, health providers, the media,
voluntary groups, scientific and medical organizations (affected public
could include individuals or households; businesses or other for
profit; not-for-profit institutions; and Federal Government; State,
Local, or Tribal Government).
OMB approval is requested for 3 years. There are no costs to
respondents other than their time. The total estimated burden, over
three years for this generic request are 6,600 hours.
3-Year Estimated Burden Hours (Generic Request)
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Frequency of Time per
Category of respondents Form name Number of response per response (in Burden hours
respondents respondent hours)
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Individuals, Households, Local, State, and Focus Groups, Individual In-Depth 33,000 1 12/60 6,600
Federal Governments, and Private Sector. Interviews, Brief Interviews, Surveys,
Website Usability Testing.
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[[Page 20330]]
Dated: March 28, 2013.
Vivian Horovitch-Kelley,
NCI Project Clearance Liaison, NCI, NIH.
[FR Doc. 2013-07863 Filed 4-3-13; 8:45 am]
BILLING CODE 4140-01-P