[Federal Register Volume 78, Number 68 (Tuesday, April 9, 2013)]
[Notices]
[Page 21160]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2013-08154]
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OFFICE OF NATIONAL DRUG CONTROL POLICY
Paperwork Reduction Act; 30-Day Notice
AGENCY: Office of National Drug Control Policy.
The Office of National Drug Control Policy (ONDCP) proposes the
extension of three existing data collection instruments used in the
production of ONDCP's National Youth Anti-Drug Media Campaign
advertising and Media Campaign advertising tracking.
Purpose: The National Youth Anti-Drug Media Campaign is in the
process of extending three data collection instruments. These data
collection instruments--pre-production qualitative (or ``focus group'')
testing of creative advertising concepts (OMB 3201-0011), pre-broadcast
quantitative (or ``copy'') testing of developed advertising (OMB 3201-
0006), and a tracking study to measure advertising effectiveness (OMB
3201-0010)--are critical to the continuity and improvement of the Media
Campaign.
Type of Collections: OMB 3201-0011-Qualitative Research--Focus
groups; OMB 3201-0006--Copy testing--15-minute online interviews; OMB
3201-0010--Tracking Study--15-minute online interviews.
Title of Collections: See above.
Frequency: OMB 3201-0011--Qualitative Research--Quarterly; OMB
3201-0006--Copy testing--Quarterly; OMB 3201-0010--Tracking Study--
Weekly.
Affected Public: Teenagers and adult influencers of teenagers.
Estimated Burden: OMB 3201-0011--Qualitative Research--$19,800; OMB
3201-0006--Copy testing--$16,500; OMB 3201-0010--Tracking Study--
$37,700.
Comments: Address comments within 30-days to Andrew Hertzberg,
Executive Office of the President, Office of National Drug Control
Policy, Washington, DC 20503; by email at [email protected]; or
by fax at (202) 395-6721. For further information, contact Mr.
Hertzberg at (202) 395-6353.
Signed in Washington, DC on April 3, 2013.
Daniel R. Petersen,
Deputy General Counsel.
[FR Doc. 2013-08154 Filed 4-8-13; 8:45 am]
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