[Federal Register Volume 78, Number 78 (Tuesday, April 23, 2013)]
[Notices]
[Pages 23970-23972]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2013-09575]
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DEPARTMENT OF TRANSPORTATION
National Highway Traffic Safety Administration
[U.S. DOT Docket Number NHTSA-2013-0046]
Reports, Forms, and Record Keeping Requirements
AGENCY: National Highway Traffic Safety Administration (NHTSA),
Department of Transportation.
ACTION: Request for public comment on proposed collection of
information.
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SUMMARY: Before a Federal agency can collect certain information from
the public, it must receive approval from the Office of Management and
Budget (OMB). Under procedures established by the Paperwork Reduction
Act of 1995, before seeking OMB approval, Federal agencies must solicit
public comment on proposed collections of information, including
extensions and reinstatement of previously approved collections.
This document describes one collection of information for which
NHTSA intends to seek OMB approval.
DATES: Comments must be received on or before June 24, 2013.
ADDRESSES: You may submit comments, identified by the docket number in
the heading of this document, by any of the following methods:
Federal eRulemaking Portal: Go to http://www.regulations.gov. Follow the instructions for submitting comments on
the electronic docket site by clicking on ``Help'' or ``FAQ.''
Hand Delivery: 1200 New Jersey Avenue SE., West Building
Ground Floor, Room W12-140, between 9 a.m. and 5 p.m. Eastern Time,
Monday through Friday, except Federal holidays.
Fax: 202-493-2251.
Regardless of how you submit comments, you should mention the
docket number of this document.
You may call the Docket Management Facility at 202-366-9826.
Instructions: For detailed instructions on submitting comments and
additional information on the rulemaking process, see the Public
Participation heading of the Supplementary Information section of this
document. Note that all comments received will be posted without change
to http://
[[Page 23971]]
www.regulations.gov, including any personal information provided.
Privacy Act: Anyone is able to search the electronic form of all
comments received into any of our dockets by the name of the individual
submitting the comment (or signing the comment, if submitted on behalf
of an association, business, labor union, etc.). You may review DOT's
complete Privacy Act Statement in the Federal Register published on
April 11, 2000 (65 FR 19477-78) or you may visit http://www.dot.gov/privacy.html.
Docket: For access to the docket to read background documents or
comments received, go to http://www.regulations.gov, or the street
address listed above. Follow the online instructions for accessing the
dockets.
FOR FURTHER INFORMATION CONTACT: Kil-Jae Hong, NHTSA, 1200 New Jersey
Avenue SE., W52-232, NPO-520, Washington, DC 20590. Ms. Hong's
telephone number is (202) 493-0524 and email address is [email protected].
SUPPLEMENTARY INFORMATION: Under the Paperwork Reduction Act of 1995,
before an agency submits a proposed collection of information to OMB
for approval, it must first publish a document in the Federal Register
providing a 60-day comment period and otherwise consult with members of
the public and affected agencies concerning each proposed collection of
information. The OMB has promulgated regulations describing what must
be included in such a document. Under OMB's regulation (at 5 CFR
1320.8(d)),\1\ an agency must ask for public comment on the following:
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\1\ Available at http://www.gpo.gov/fdsys/pkg/CFR-2012-title5-vol3/pdf/CFR-2012-title5-vol3-sec1320-5.pdf (last accessed Dec. 11,
2012).
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(i) Whether the proposed collection of information is necessary for
the proper performance of the functions of the agency, including
whether the information will have practical utility;
(ii) the accuracy of the agency's estimate of the burden of the
proposed collection of information, including the validity of the
methodology and assumptions used;
(iii) how to enhance the quality, utility, and clarity of the
information to be collected;
(iv) how to minimize the burden of the collection of information on
those who are to respond, including the use of appropriate automated,
electronic, mechanical, or other technological collection techniques or
other forms of information technology, e.g. permitting electronic
submission of responses.
In compliance with these requirements, NHTSA asks for public
comments on the following proposed collection of information for which
the agency is seeking approval from OMB:
Title: Buzzed Driving is Drunk Driving PSA Campaign Tracking Study.
OMB Control Number: Not Assigned.
Form Number: None.
Affected Public: Consumers 21+ years-old.
Requested Expiration Date of Approval: Three years from approval
date.
Abstract: The National Traffic and Motor Vehicle Safety Act of
1966, Title 15 United States Code 1395, Section 106 (b), gives the
Secretary of the United States Department of Transportation the
authority to conduct research, testing, development, and training as
authorized to be carried out by subsections of this title. The Vehicle
Safety Act was subsequently re-codified under Title 49 of the U.S. Code
in Chapter 301, Motor Vehicle Safety. Section 30168 of Title 49,
Chapter 301, gives the Secretary authorization to conduct research,
testing, development, and training to carry out this chapter.
The Buzzed Driving is Drunk Driving campaign is a public service
communications campaign designed to prevent impaired driving by:
Increasing awareness of the consequences of driving while
impaired;
Educating the public that if you are ``buzzed'' from
drinking alcohol, you're too impaired to drive safely;
Changing adult attitudes and intentions to drive while
impaired; and
Motivating adults to adopt and maintain anti-impaired
driving behaviors.
In order to effectively achieve the objectives of the
communications campaign and fulfill its statutory obligations, the
National Highway Traffic Safety Administration (NHTSA) had previously
conducted qualitative research to help guide the development of the
campaign strategy and creative advertising that is now playing in the
media. In order to understand if the communications are delivering
against these objectives, the quantitative data captured in the
tracking study will be used to monitor the impact of the advertising.
The tracking survey is intended to measure awareness, attitudes,
intentions, and behaviors related to the objectives of the Buzzed
Driving is Drunk Driving public service advertising campaign. Ongoing
tracking will allow NHTSA to modify measures to reflect changes in
strategy and the introduction of new advertising.
The survey for this tracking study will include questions that
measure awareness, attitudes, and behaviors related to the campaign
messages. The questions will be crafted to gain various perspectives on
the issue of drinking and driving. The survey's key measures will
include:
Awareness of messaging about the issue and aided
recognition of campaign advertisements;
Likelihood to drive when ``buzzed'' or somewhat impaired;
and
Self-reported driving behavior when ``buzzed'' or somewhat
impaired.
NHTSA is proposing to implement this data collection by using an
online survey in order to facilitate the exposure to video, audio, and
jpeg files in the advertising recognition section, a functionality that
is not possible for a telephone survey. As a result of this need to use
an online survey methodology, NHTSA is proposing to use a convenience
sample: Self-selected adults 21+ who drive at least three times per
week and drink alcohol at least once per month. For the purposes of
this study, NHTSA believes that it is sufficient that the sample be a
convenience sample as long as it is diverse in terms of gender, race/
ethnicity, income, age, and region, and quotas will be implemented to
ensure this diversity.
Because the study is not a probability-based sample, there is no
statistical basis to drive unbiased estimates representative of the
target population or to estimate sampling error. However, NHTSA
believes that the benefits offered by an online survey, including the
ability to present respondents with the campaign advertisements,
outweigh the disadvantage of potential respondent bias that rises from
using a convenience sample.
NHTSA understands that this kind of information has already been
collected from consumers through past studies and has worked with other
agencies and third-party partners to ensure all questioning is
relevant, useful, and puts no undue burden on respondents. What
differentiates this survey from any other information collection is the
ability to link advertising awareness with attitudinal and behavioral
metrics. NHTSA's primary interest is attempting to understand
recognition of the advertising campaign and to assess any impact that
the public service announcements (PSAs) from this campaign may have
upon attitudes and behaviors towards impaired driving, which is an area
that previous research has not covered.
Estimated Annual Burden: 325 hours.
Number of Respondents: 1,300.
[[Page 23972]]
Comments are invited on: Whether the proposed collection of
information is necessary for the proper performance of the functions of
the Department, including whether the information will have practical
utility; the accuracy of the Department's estimate of the burden of the
proposed information collection; ways to enhance the quality, utility
and clarity of the information to be collected; and ways to minimize
the burden of the collection of information on respondents.
Public Participation
How do I prepare and submit comments?
Your comments must be written and in English. To ensure that your
comments are filed correctly in the Docket, please include the docket
number of this document in your comments. Your comments must not be
more than 15 pages long (see 49 CFR 553.21). We established this limit
to encourage you to write your primary comments in a concise fashion.
However, you may attach necessary additional documents to your
comments. There is no limit on the length of the attachments.
If you are submitting comments in hard copy, please submit two
copies of your comments, including the attachments, to DOT's Docket
Management at the address given under ADDRESSES.
You may also submit your comments to the docket electronically by
logging onto http://www.regulations.gov. Click on ``Help'' at the top
of the screen to obtain instructions for filing the document
electronically.
How can I be sure that my comments were received?
If you wish DOT's Docket Management to notify you upon its receipt
of your comments, enclose a self-addressed, stamped postcard in the
envelope containing your comments. Upon receiving your comments, Docket
Management will return the postcard by mail.
How do I submit confidential business information?
If you wish to submit any information under a claim of
confidentiality, you should submit three copies of your complete
submission, including the information you claim to be confidential
business information, to the Chief Counsel, NHTSA, at the address given
above under FOR FURTHER INFORMATION CONTACT. In addition, you should
submit two copies, from which you have deleted the claimed confidential
business information, to Docket Management at the address given above
under ADDRESSES. When you send a comment containing information claimed
to be confidential business information, you should include a cover
letter setting forth the information specified in our confidential
business information regulation (49 CFR part 512).
Will the Agency consider late comments?
We will consider all comments that Docket Management receives
before the close of business on the comment closing date indicated
above under DATES. To the extent possible, we also will consider
comments that Docket Management receives after that date. If Docket
Management receives a comment too late for us to consider it, we will
consider that comment as an informal suggestion for future rulemaking
action.
How can I read the comments submitted by other people?
You may read the comments received by Docket Management at the
address given under ADDRESSES. The hours of the Docket are indicated
above in the same location. You also may see the comments on the
Internet. To read the comments on the Internet, go to http://www.regulations.gov, and follow the instructions for accessing the
Docket.
Please note that even after the comment closing date, we will
continue to file relevant information in the Docket as it becomes
available. Further, some people may submit late comments. Accordingly,
we recommend that you periodically check the Docket for new material.
Gregory A. Walter,
Senior Associate Administrator, Policy and Operations.
[FR Doc. 2013-09575 Filed 4-22-13; 8:45 am]
BILLING CODE 4910-59-P