[Federal Register Volume 78, Number 182 (Thursday, September 19, 2013)]
[Notices]
[Pages 57640-57641]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2013-22806]


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DEPARTMENT OF HEALTH AND HUMAN SERVICES

Centers for Disease Control and Prevention

[30 Day-13-13TD]


Agency Forms Undergoing Paperwork Reduction Act Review

    The Centers for Disease Control and Prevention (CDC) publishes a 
list of information collection requests under review by the Office of 
Management and Budget (OMB) in compliance with the Paperwork Reduction 
Act (44 U.S.C. Chapter 35). To request a copy of these requests, call 
(404) 639-7570 or send an email to [email protected]. Send written comments 
to CDC Desk Officer, Office of Management and Budget, Washington, DC 
20503 or by fax to (202) 395-5806. Written comments should be received 
within 30 days of this notice.

Proposed Project

    ``So What? Telling a Compelling Story'' Template--New--Office of 
Public Health Preparedness and Response (OPHPR), Centers for Disease 
Control and Prevention (CDC).

Background and Brief Description

    Background: Stories are difficult to gather and track; therefore, 
OPHPR must use a creative method to collect relevant stories on the 
impacts of the Public Health Emergency Preparedness (PHEP) grant in 
state and local health departments and at the community level. Several 
resources and tools exist within CDC and partner organizations to share 
stories but the stories tend to be dated or already used in another 
capacity. OPHPR must be proactive in leveraging this template to 
collect new, timely anecdotes, described as ``leads'' in the rest of 
this notice, versus full stories, in order to describe the current 
successes and challenges public health officials face implementing the 
PHEP grant and associated activities.
    CDC requests Office of Management and Budget (OMB) approval to 
collect information for three years.
    Description: The storytelling template is a single page, double-
sided guide for storytellers, described as ``sources'' in the remainder 
of this notice. With this tool, developers intend to dramatically 
reduce the burden on respondents and employees who may otherwise engage 
in complete story development with each new event. In this manner, 
staff may tease out pertinent and timely leads for potential 
development at a later date based on the needs of leadership. 
Development of a complete story from this template will occur with a 
small percentage of the leads. The text specifically requested is the 
source's name, telephone number, email address, organization, job 
title, the topic of the compelling story, a headline, and up to three 
key bullet points. The intent of this template is to guide the 
development of bullets and headlines describing successes, impacts, and 
other funding-related activities.
    The goals of these leads are shaped by four topics:
    1. Showcasing the nature of the preparedness and response 
challenge: Something observed at ground level that clearly illustrates 
why preparedness and response work is necessary.
    2. Illustrating the public health contribution: Examples that prove 
public health preparedness and response not only makes a difference, 
but also describe the unique approach public health brings to emergency 
response.
    3. Supporting the evidence-base: Examples that compliment 
qualitative research on evidence based interventions.
    4. Demonstrating return on investment: Leads describing awareness 
of how funds are used and demonstrating fiscal responsibility and 
transparency.
    OPHPR representatives intend to collect story leads from a variety 
of sources including CDC Field Staff, state health officers, local 
health department directors, preparedness planners, non-public health 
preparedness and response partners, the public and volunteer group 
members.
    The developers plan to leverage existing communications channels if 
the leads are used or developed into more lengthy stories. Just as 
stories are used currently, leads from this template will be 
potentially used in congressional inquiries, leadership presentations, 
annual reports, and CDC OPHPR Web sites.
    There are no costs to respondents other than their time. The total 
estimated annual burden hours are 95.

[[Page 57641]]



                                        Estimated Annualized Burden Hours
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                                                                                     Number of    Average burden
          Type of respondents                   Form name            Number of     responses per   per response
                                                                    respondents     respondent       (in hrs.)
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CDC Field Staff, state health           ``So What? Telling a                 100               1           30/60
 officers, local health department       Compelling Story''.
 directors, preparedness planners, non-
 public health preparedness and
 response partners, the public and
 volunteer group members.
CDC Field Staff, state health           ``So What? Telling a                  30               1             1.5
 officers, local health department       Compelling Story''
 directors, preparedness planners, non-  Follow-Up Questions.
 public health preparedness and
 response partners, the public and
 volunteer group members.
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Leroy Richardson,
Chief, Information Collection Review Office, Office of Scientific 
Integrity, Office of the Associate Director for Science, Office of the 
Director, Centers for Disease Control and Prevention.
[FR Doc. 2013-22806 Filed 9-18-13; 8:45 am]
BILLING CODE 4163-18-P