[Federal Register Volume 78, Number 250 (Monday, December 30, 2013)]
[Notices]
[Pages 79472-79473]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2013-31159]


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DEPARTMENT OF HEALTH AND HUMAN SERVICES

National Institutes of Health


Proposed Collection; 60-Day Comment Request: Generic Clearance To 
Support the Safe to Sleep Campaign at the Eunice Kennedy Shriver 
National Institute for Child Health and Human Development

SUMMARY: In compliance with the requirement of Section 3506(c)(2)(A) of 
the Paperwork Reduction Act of 1995, for opportunity for public comment 
on proposed data collection projects, the Eunice Kennedy Shriver 
National Institute of Child Health and Human Development (NICHD), the 
National Institutes of Health (NIH) will publish periodic summaries of 
proposed projects to be submitted to the Office of Management and 
Budget (OMB) for review and approval.
    Written comments and/or suggestions from the public and affected 
agencies are invited to address one or more of the following points: 
(1) Whether the proposed collection of information is necessary for the 
proper performance of the function of the agency, including whether the 
information will have practical utility; (2) The accuracy of the 
agency's estimate of the burden of the proposed collection of 
information, including the validity of the methodology and assumptions 
used; (3) The quality, utility, and clarity of the information to be 
collected; and (4) Minimize the burden of the collection of information 
on those who are to respond, including the use of appropriate 
automated, electronic, mechanical, or other technological collection 
techniques or other forms of information technology.
    To Submit Comments and For Further Information: To obtain a copy of 
the data collection plans and instruments, submit comments in writing, 
or request more information on the proposed project, contact: Dr. Sarah 
L. Glavin, Deputy Director, Office of Science Policy, Analysis and 
Communication, Eunice Kennedy Shriver National Institute of Child 
Health and Human Development, National Institutes of Health, 31 Center 
Drive, Room 2A18, Bethesda, Maryland 20892, or call a non-toll free 
number (301) 496-1877 or Email your request, including your address to 
[email protected]. Formal requests for additional plans and 
instruments must be requested in writing.

DATES: Comment Due Date: Comments regarding this information collection 
are best assured of having their full effect if received within 60 days 
of the date of this publication.
    Proposed Collection: Generic Clearance to Support the Safe to Sleep 
Campaign at the Eunice Kennedy Shriver National Institute for Child 
Health and Human Development (NICHD), 0925--NEW, Eunice Kennedy Shriver 
National Institute of Child Health and Human Development (NICHD), 
National Institutes of Health (NIH).
    Need and Use of Information Collection: This is a request for a new 
generic clearance that would be used for submissions specific to the 
Eunice Kennedy Shriver National Institute of Child Health and Human 
Development (NICHD) Safe to Sleep (STS) public education campaign. 
Submissions for the STS campaign will be used to assess the 
understanding and reach of STS campaign materials and messages, and to 
monitor and improve campaign activities such as training workshops and 
overall implementation. The purpose of this information collection is 
to monitor and modify campaign activities, to plan future campaign 
activities, to develop messages and materials, and to develop 
distribution and outreach strategies that are effective at 
communicating their message to bring about the intended response, 
awareness, and/or behavioral change for the target audiences. This 
generic clearance will enable the NICHD to: (1) More efficiently assess 
the implementation of campaign activities; (2) better understand the 
target audiences' knowledge, attitudes, and beliefs toward STS messages 
and materials; (3) better understand how the campaign activities have 
influenced the target audiences' behaviors and practices; and (4) 
monitor and improve activities such as trainings, and material/message 
development. Having a way to gather feedback on the STS campaign 
activities is critical to assessing the reach and effect of campaign 
efforts. Data collected for the campaign can inform where future STS 
campaign resources can produce the most meaningful results.
    Data collected for the STS campaign generic clearance will be used 
by a number of audiences, including STS campaign staff, NICHD 
leadership, STS campaign collaborators, Federal Sudden and Unexpected 
Infant Deaths (SUID)/Sudden Infant Death Syndrome (SIDS) Workgroup 
members, SUID/SIDS stakeholders, clinical and maternal/child health 
professionals, parents and caretakers, and the general public. These 
audiences may use the information collections to: (1) Develop new 
campaign messages, materials, and/or training curricula; (2) monitor 
and improve campaign activities; (3) make decisions about campaign 
activities; (4) inform current campaign activities; and (5) inform and/
or change practices and behaviors of program participants.
    Examples of the types of information collections that could be 
included under this generic clearance include: Focus groups and in-
depth interviews with parents/caregivers and/or health professionals to 
get feedback on distribution and outreach activities, and/or campaign 
messages; and Surveys with parents/caregivers and/or health 
professionals to: (1) assess the usefulness of the new STS campaign 
materials, including print and on-line materials and a video, (2) track 
outreach experiences of program participants, (3) assess training 
participants' changes in

[[Page 79473]]

knowledge related to safe infant sleep behavior and implementation of 
outreach methods taught, and (4) assess program participants' resource 
needs.
    The sub-studies for this generic will be small scale, designed to 
obtain results frequently and quickly to guide campaign development and 
implementation, inform campaign direction, and be used internally for 
campaign management purposes. NICHD's current scope and capacity for 
STS generic sub-studies is non-existent and this request would fill 
this gap.
    OMB approval is requested for 3 years. There are no costs to 
respondents other than their time. The total estimated annualized 
burden hours are 3,000.
Estimated Annualized Burden Hours

                                   Table 1--Estimates for Annual Burden Hours
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                                                     Number of     Frequency of    Average time     Annual hour
       Type of data collection instrument           respondents      response      per response       burden
----------------------------------------------------------------------------------------------------------------
Focus Groups....................................             500               1               1             500
Pre/Post Test...................................           2,500               1           15/60             625
Survey..........................................           2,500               1           15/60             625
Interview.......................................             500               1               1             500
Tracking/Feedback Form..........................           1,500               1           30/60             750
                                                 ---------------------------------------------------------------
    Total.......................................           7,500  ..............  ..............           3,000
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    Dated: December 19, 2013.
Sarah L. Glavin,
Deputy Director, Office of Science Policy, Analysis, and 
Communications, Eunice Kennedy Shriver National Institute of Child 
Health and Human Development, National Institutes of Health.
[FR Doc. 2013-31159 Filed 12-27-13; 8:45 am]
BILLING CODE 4140-01-P