[Federal Register Volume 79, Number 154 (Monday, August 11, 2014)]
[Notices]
[Pages 46829-46830]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2014-18902]
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DEPARTMENT OF HEALTH AND HUMAN SERVICES
Centers for Disease Control and Prevention
[60Day-14-0910]
Proposed Data Collections Submitted for Public Comment and
Recommendations
The Centers for Disease Control and Prevention (CDC), as part of
its continuing effort to reduce public burden, invites the general
public and other Federal agencies to take this opportunity to comment
on proposed and/or continuing information collections, as required by
the Paperwork Reduction Act of 1995. To request more information on the
below proposed project or to obtain a copy of the information
collection plan and instruments, call 404-639-7570 or send comments to
Leroy Richardson, 1600 Clifton Road, MS-D74, Atlanta, GA 30333 or send
an email to [email protected].
Comments submitted in response to this notice will be summarized
and/or included in the request for Office of Management and Budget
(OMB) approval. Comments are invited on: (a) Whether the proposed
collection of information is necessary for the proper performance of
the functions of the agency, including whether the information shall
have practical utility; (b) the accuracy of the agency's estimate of
the burden of the proposed collection of information; (c) ways to
enhance the quality, utility, and clarity of the information to be
collected; (d) ways to minimize the burden of the collection of
information on respondents, including through the use of automated
collection techniques or other forms of information technology; and (e)
estimates of capital or start-up costs and costs of operation,
maintenance, and purchase of services to provide information. Burden
means the total time, effort, or financial resources expended by
persons to generate, maintain, retain, disclose or provide information
to or for a Federal agency. This includes the time needed to review
instructions; to develop, acquire, install and utilize technology and
systems for the purpose of collecting, validating and verifying
information, processing and maintaining information, and disclosing and
providing information; to train personnel and to be able to respond to
a collection of information, to search data sources, to complete and
review the collection of information; and to transmit or otherwise
disclose the information. Written comments should be received within 60
days of this notice.
Proposed Project
Message Testing for Tobacco Communication Activities (OMB No. 0920-
0910, exp. 1/31/2015)--Revision--National Center for Chronic Disease
Prevention and Health Promotion (NCCDPHP), Centers for Disease Control
and Prevention (CDC).
Background and Brief Description
In 2012, CDC's Office on Smoking and Health obtained OMB approval
of a generic clearance that established a unified information
collection framework for the development of tobacco-related health
messages, including messages related to CDC's ACA-funded tobacco
education campaign (Message Testing for Tobacco Communication
Activities (MTTCA), OMB No. 0920-0910, exp. 1/31/2015).
The MTTCA clearance was initially approved with the following
estimates: 14,974 annualized responses and 5,775 annualized burden
hours. On January 2, 2014, CDC obtained OMB approval to increase the
capacity of the MTTCA clearance to 36,847 annualized responses and
7,219 burden hours.
CDC has employed the MTTCA clearance to collect information about
adult smokers' and nonsmokers' attitudes and perceptions, and to pre-
test draft messages and materials for clarity, salience, appeal, and
persuasiveness. A variety of information collection strategies are
supported through this mechanism, including in-depth interviews, in-
person focus groups, online focus groups, computer-assisted, in-person,
or telephone interviews, and online surveys. CDC requests OMB approval
for each data collection by submitting a project-
[[Page 46830]]
specific request that describes project purpose, use, and methodology.
CDC plans to request OMB approval to extend the MTTCA clearance,
with changes, for three years. The Revision information collection
request (ICR) will propose further increases in the annualized
estimated number of respondents and the annualized estimated burden
hours. These increases are needed to support CDC's planned information
collections and to accommodate additional needs that CDC may identify
during the next three years. For example, the MTTCA generic clearance
may be used to facilitate the development of tobacco-related health
communications of interest for CDC's collaborative efforts with other
federal partners including, but not limited to, the Food and Drug
Administration (FDA), the Substance Abuse and Mental Health Services
Administration (SAMHSA), the National Institutes of Health (NIH), and
the National Cancer Institute (NCI). At this time the MTTCA clearance
is expected to be sufficient to test tobacco related messages developed
by CDC. However, the MTTCA clearance should not replace the need for
additional generic clearance mechanisms HHS and other federal partners
may need to test tobacco messages related to their campaigns and
initiatives.
CDC's revised MTTCA clearance will also describe expansion of the
target audience(s) that may be involved in message testing, such as
youth ages 13-17 years. The 2014 Surgeon General's Report concluded
that there is already sufficient evidence to caution youth against the
use of electronic cigarettes. Tobacco and electronic cigarette
advertising and promotional activities can prompt smoking initiation,
especially among youth. Recent studies have found that 90.7% of middle
school students and 92.9% of high school students have been exposed to
pro-tobacco advertisements in stores, magazines and on the internet.
Media campaigns have been shown to be effective as part of a
comprehensive tobacco control program to decrease the initiation of
tobacco use among youths and young adults. A coordinated series of
health message testing activities will be required to support future
development of effective, audience-specific and channel-specific
messages for CDC's ACA-funded campaign.
Finally, there may be a need to test prevention and cessation
messages related to products that are not currently regulated,
including non-combustible tobacco products (electronic nicotine
delivery systems such as electronic cigarettes or e-cigarettes) and
some combustible products (such as cigars/little cigars and
cigarillos). In the event that the FDA receives authority to regulate
these products and decides to do a campaign about them, CDC will work
closely with FDA to avoid duplication. Additionally, CDC will share
with FDA the findings from any formative work related to the youth
audience.
CDC will continue to use the MTTCA clearance to develop and test
messages and materials for current and future phases of the ACA-funded
media campaign, OSH's ongoing programmatic initiatives including, but
not limited to, the Media Campaign Resource Center, reports from the
Office of the Surgeon General, and other communication efforts and
materials. Participation is voluntary and there are no costs to
respondents other than their time.
Estimated Annualized Burden Hours
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Number of Average burden
Type of respondents Form name Number of responses per per response Total burden
respondents respondent (in hours) (in hours)
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General Public and Special Populations......... Screening and Recruitment.............. 20,000 1 2/60 667
In-depth Interviews (In Person, 96 1 1 96
telephone, etc.).
Focus Groups (In Person)............... 160 1 1.5 240
Focus Groups (Online).................. 120 1 1 120
Short Surveys/information needed to 9,800 1 10/60 1,633
screen individuals being considered
for inclusion in campaign ads (Online,
Bulletin Board, etc.).
Medium Surveys (Online)................ 9,940 1 25/60 4,142
In-depth Surveys (Online).............. 4,100 1 1 4,100
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Total...................................... ....................................... 44,216 .............. .............. 10,998
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Leroy Richardson,
Chief, Information Collection Review Office, Office of Scientific
Integrity, Office of the Associate Director for Science, Office of the
Director, Centers for Disease Control and Prevention.
[FR Doc. 2014-18902 Filed 8-8-14; 8:45 am]
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