[Federal Register Volume 79, Number 241 (Tuesday, December 16, 2014)]
[Notices]
[Pages 74724-74725]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2014-29291]
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DEPARTMENT OF HEALTH AND HUMAN SERVICES
Centers for Disease Control and Prevention
[30-Day 15-0910]
Agency Forms Undergoing Paperwork Reduction Act Review
The Centers for Disease Control and Prevention (CDC) has submitted
the following information collection request to the Office of
Management and Budget (OMB) for review and approval in accordance with
the Paperwork Reduction Act of 1995. The notice for the proposed
information collection is published to obtain comments from the public
and affected agencies.
Written comments and suggestions from the public and affected
agencies concerning the proposed collection of information are
encouraged. Your comments should address any of the following: (a)
Evaluate whether the proposed collection of information is necessary
for the proper performance of the functions of the agency, including
whether the information will have practical utility; (b) Evaluate the
accuracy of the agencies estimate of the burden of the proposed
collection of information, including the validity of the methodology
and assumptions used; (c) Enhance the quality, utility, and clarity of
the information to be collected; (d) Minimize the burden of the
collection of information on those who are to respond, including
through the use of appropriate automated, electronic, mechanical, or
other technological collection techniques or other forms of information
technology, e.g., permitting electronic submission of responses; and
(e) Assess information collection costs.
To request additional information on the proposed project or to
obtain a copy of the information collection plan and instruments, call
(404) 639-7570 or send an email to [email protected]. Written comments and/or
suggestions regarding the items contained in this notice should be
directed to the Attention: CDC Desk Officer, Office of Management and
Budget, Washington, DC 20503 or by fax to (202) 395-5806. Written
comments should be received within 30 days of this notice.
Proposed Project
Message Testing for Tobacco Communication Activities (OMB No. 0920-
0910, exp. 1/31/2015)--Revision--National Center for Chronic Disease
Prevention and Health Promotion (NCCDPHP), Centers for Disease Control
and Prevention (CDC).
Background and Brief Description
In 2012, CDC's Office on Smoking and Health obtained OMB approval
of a generic clearance to support the development and testing of
tobacco-related health messages, including messages disseminated
through multiple phases of an ACA-funded media campaign (Message
Testing for Tobacco Communication Activities (MTTCA), OMB No. 0920-
0910, exp. 1/31/2015). CDC has employed the MTTCA clearance to collect
information about adult smokers' and nonsmokers' attitudes and
perceptions, and to pre-test draft messages and materials for clarity,
salience, appeal, and persuasiveness. Information collection modes that
are supported include in-depth interviews, in-person focus groups,
online focus groups, computer-assisted, in-person, or telephone
interviews, and online surveys. Messages have been developed for
multiple media channels including television, radio, print, and digital
formats.
CDC requests OMB approval to extend the MTTCA clearance, with
changes, for three years. The Revision information collection request
will propose a 20% increase in the annualized estimated number of
respondents (from 36,847 to 44,216) and a 52% increase in the
annualized estimated burden hours (from 7,219 to 10,998). The increases
will be used for short, medium and in-depth surveys which are in line
with activities proposed in the initial generic clearance. These
increases are needed to support CDC's planned information collections
and to accommodate additional needs that CDC may identify during the
next three years. For example, the MTTCA generic clearance may be used
to facilitate the development of tobacco-related health communications
of interest for CDC's collaborative efforts with other federal partners
including, but not limited to, the Food and Drug Administration (FDA),
the Substance Abuse and Mental Health Services Administration (SAMHSA),
the National Institutes of Health (NIH), and the National Cancer
Institute (NCI). At this time the revised MTTCA clearance is expected
to be sufficient to test tobacco related messages developed by CDC for
the
[[Page 74725]]
general US population and subpopulations of interest. The MTTCA
clearance should not replace the need for additional generic clearance
mechanisms of HHS and other federal partners that may need to test
tobacco messages related to their campaigns and initiatives.
CDC's revised MTTCA clearance also describes expansion of the
target audience(s) that may be involved in message testing, such as
youth ages 13-17 years. Media campaigns have been shown to be effective
as part of a comprehensive tobacco control program to decrease the
initiation of tobacco use among youths and young adults.
Finally, there may be a need to test prevention and cessation
messages related to products that are not currently regulated,
including non-combustible tobacco products (electronic nicotine
delivery systems such as electronic cigarettes or e-cigarettes) and
some combustible products (such as cigars/little cigars and
cigarillos). In the event that the FDA receives authority to regulate
these products and decides to do a campaign about them, CDC will
continue to work closely with FDA to avoid duplication. Additionally,
CDC will share with FDA the findings from any formative work related to
the youth audience.
CDC will continue to use the MTTCA clearance to develop and test
messages and materials. Participation is voluntary and there are no
costs to respondents other than their time. The total estimated
annualized burden hours are 10,998.
Estimated Annualized Burden Hours
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Number of Average burden
Type of respondents Form name Number of responses per per response
respondents respondent (in hours)
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General Public and Special Screening and Recruitment.. 20,000 1 2/60
Populations. In-depth Interviews (In 96 1 1
Person, telephone, etc.).
Focus Groups (In Person)... 160 1 90/60
Focus Groups (Online)...... 120 1 1
Short Surveys/information 9,800 1 10/60
needed to screen
individuals being
considered for inclusion
in campaign ads (Online,
Bulletin Board, etc.).
Medium Surveys (Online).... 9,940 1 25/60
In-depth Surveys (Online).. 4,100 1 1
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Leroy A. Richardson,
Chief, Information Collection Review Office, Office of Scientific
Integrity, Office of the Associate Director for Science, Office of the
Director, Centers for Disease Control and Prevention.
[FR Doc. 2014-29291 Filed 12-15-14; 8:45 am]
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