[Federal Register Volume 80, Number 24 (Thursday, February 5, 2015)]
[Notices]
[Pages 6524-6525]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2015-02231]
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DEPARTMENT OF HOMELAND SECURITY
Federal Emergency Management Agency
[Docket ID: FEMA-2015-0007; OMB No. 1660-NEW]
Agency Information Collection Activities: Proposed Collection;
Comment Request; Ready PSA Campaign Creative Testing Research.
AGENCY: Federal Emergency Management Agency, DHS.
ACTION: Notice.
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SUMMARY: The Federal Emergency Management Agency, as part of its
continuing effort to reduce paperwork and respondent burden, invites
the general public and other Federal agencies to take this opportunity
to comment on a new information collection. In accordance with the
Paperwork Reduction Act of 1995, this notice seeks comments concerning
the Ready campaign, which is a national public service advertising
(PSA) campaign in support of FEMA's mission and is designed to educate
and empower Americans to prepare for and respond to emergencies
including natural and man-made disasters.
DATES: Comments must be submitted on or before April 6, 2015.
ADDRESSES: To avoid duplicate submissions to the docket, please use
only one of the following means to submit comments:
(1) Online. Submit comments at www.regulations.gov under Docket ID
FEMA-2015-0007. Follow the instructions for submitting comments.
(2) Mail. Submit written comments to Docket Manager, Office of
Chief Counsel, DHS/FEMA, 500 C Street SW., Room 8NE, Washington, DC
20472-3100.
(3) Facsimile. Submit comments to (703) 483-2999.
All submissions received must include the agency name and Docket
ID. Regardless of the method used for submitting comments or material,
all submissions will be posted, without change, to the Federal
eRulemaking Portal at http://www.regulations.gov, and will include any
personal information you provide. Therefore,
[[Page 6525]]
submitting this information makes it public. You may wish to read the
Privacy Act notice that is available via the link in the footer of
www.regulations.gov.
FOR FURTHER INFORMATION CONTACT: Aretha Carter, External Affairs
Specialist, Federal Emergency Management Agency, (202) 288-6783,
[email protected]. You may contact the Records Management
Division for copies of the proposed collection of information at
facsimile number (202) 212-4701 or email address: [email protected].
SUPPLEMENTARY INFORMATION: This collection is in accordance with
Executive Orders 12862 and 13571 requiring all Federal agencies to
survey customers to determine the kind and quality of services they
want and their level of satisfaction with existing services. The
Government Performance and Results Act (GPRA) requires Federal agencies
to set missions and goals and to measure agency performance against
them. The GPRA Modernization Act of 2010 requires quarterly performance
assessments of government programs for the purposes of assessing agency
performance and improvement. The Federal Emergency Management Agency is
collecting information through focus groups to improve its public
service advertising campaign on disaster preparedness.
Collection of Information
Title: Ready PSA Campaign Creative Testing Research.
Type of Information Collection: New information collection.
OMB Number: 1660-NEW.
FEMA Forms: FEMA Form 008-0-21, Recruitment Screener; FEMA Form
008-0-22, Focus Group Discussion Guide.
Abstract: FEMA proposes conducting qualitative research in the form
of focus groups in order to test creative concepts developed for FEMA's
national Ready public service advertising campaign, which aims to
educate and empower Americans to prepare for and respond to
emergencies. The research will help determine the clarity, relevance,
and motivating appeal of the concepts prior to final production of the
advertising.
Affected Public: Individuals or households.
Number of Respondents: 50.
Number of Responses: 90.
Estimated Total Annual Burden Hours: 58 hours.
Estimated Annualized Burden Hours and Costs
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Number of Total Total
Number of responses Total Average burden per annual Average annual
Type of respondent Form name/form No. respondents per number of response (in burden (in hourly wage respondent
respondent responses hours) hours) rate cost
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Individuals or Households....... Recruitment 50 1 50 0.1667 (10 minutes) 8 $31.26 $250.08
Screener (survey
script)/FEMA Form
008-0-21.
Individuals or Households....... Focus Group 40 1 40 1.25 hours (75 50 31.26 1,563
Discussion Guide/ minutes).
FEMA Form 008-0-22.
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Total....................... ................... 50 ........... 90 ................... 58 ........... 1,813.08
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Note: The ``Avg. Hourly Wage Rate'' for each respondent includes a 1.4 multiplier to reflect a fully-loaded wage rate.
Estimated Cost: The estimated annual cost to respondents for the
hour burden is $1,813.08. There are no annual costs to respondents'
operations and maintenance costs for technical services. There are no
annual start-up or capital costs. The cost to the Federal Government is
$53,383.12.
Comments
Comments may be submitted as indicated in the ADDRESSES caption
above. Comments are solicited to (a) evaluate whether the proposed data
collection is necessary for the proper performance of the agency,
including whether the information shall have practical utility; (b)
evaluate the accuracy of the agency's estimate of the burden of the
proposed collection of information, including the validity of the
methodology and assumptions used; (c) enhance the quality, utility, and
clarity of the information to be collected; and (d) minimize the burden
of the collection of information on those who are to respond, including
through the use of appropriate automated, electronic, mechanical, or
other technological collection techniques or other forms of information
technology, e.g., permitting electronic submission of responses.
Dated: January 28, 2015.
Charlene D. Myrthil,
Director, Records Management Division, Mission Support, Federal
Emergency Management Agency, Department of Homeland Security.
[FR Doc. 2015-02231 Filed 2-4-15; 8:45 am]
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