[Federal Register Volume 80, Number 131 (Thursday, July 9, 2015)]
[Notices]
[Pages 39437-39438]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2015-16772]
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DEPARTMENT OF HEALTH AND HUMAN SERVICES
Centers for Disease Control and Prevention
[30Day-15-15MZ]
Agency Forms Undergoing Paperwork Reduction Act Review
The Centers for Disease Control and Prevention (CDC) publishes a
list of information collection requests under review by the Office of
Management and Budget (OMB) in compliance with the Paperwork Reduction
Act (44 U.S.C. Chapter 35). To request a copy of these requests, call
the CDC Reports Clearance Officer at (404) 639-5960 or send an email to
[email protected]. Send written comments to CDC Desk Officer, Office of
Management and Budget, Washington, DC or by fax to (202) 395-5806.
Written comments should be received within 30 days of this notice.
Proposed Project
Project Title--Digital Media and Tobacco Outcomes Survey--National
Center for Chronic Disease Prevention and Health Promotion (NCCDPHP),
Centers for Disease Control and Prevention (CDC).
Background and Brief Description
The Centers for Disease Control and Prevention (CDC) requests a
one-year OMB approval to conduct a web-based survey of smokers in the
United States. This survey will be fielded for purposes of providing
CDC with new, timely, and relevant information regarding the efficacy
of the digital advertising component of the 2015 National Tobacco
Prevention and Control Public Education Campaign (The Campaign).
Specifically, CDC will evaluate associations between confirmed
exposures to The Campaign's digital and social media advertising and
self-reported knowledge, attitudes, beliefs about tobacco use, and
smoking-related information-seeking behavior.
This information collection will consist of an online survey of
demographically similar comparison groups of Internet users who were
exposed or not exposed to campaign advertising through digital and
social media during the planned March-July 2015 campaign. Information
will be collected about smokers' exposure to campaign digital
advertisements and self-reported knowledge, attitudes, and beliefs
related to smoking, and smoking-related information seeking. The survey
will also measure behaviors related to smoking cessation and intentions
to quit smoking. These data will be used to examine the statistical
relationships between exposure to the digital campaign and changes in
outcome variables of interest. This information collection fills
current gaps in CDC's available data for evaluating the digital
advertising components of The Campaign which, to date, have been
limited to measures of ad reach and do not address digital campaign
impacts on smoking-related knowledge, attitudes, and beliefs,
intentions, and behaviors related to smoking cessation.
Data will be collected using the comScore Internet panel, a market
research company that unobtrusively collects web behavior data on 1+
million U.S. Internet users to measure patterns in consumer behaviors
online. As part of their participation, comScore panelists have
previously agreed to download software on their computers that enables
comScore to passively track their web behavior, including Web sites
visited, searches they conduct, purchases they make, and ads that are
delivered on sites visited, regardless of whether the ads are clicked
or not. These data are then aggregated and weighted to provide
estimates of consumer behaviors online. The panel is a convenience
sample with panelists largely recruited via nonprobability-based
sampling methods (e.g., online ads, partner Web sites). However, a
subsample is recruited via random-digit-dialing to calibrate post-
stratification weights that comScore uses to generate weighted
demographic distributions that are similar to the U.S. Internet
population. While our proposed analyses will also utilize such weights,
all results will be interpreted in light of the sample source and
direct claims of national representation will not be made.
Participation is voluntary and there are no costs to respondents
other than their time. The total estimated annualized burden hours are
4,134.
[[Page 39438]]
Estimated Annualized Burden Hours
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Number of Average burden
Type of respondent Form name Number of responses per per response
respondents respondent (in hours)
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General Population of Internet Users.. Screening and Consent 50,000 1 2/60
Questionnaire.
Eligible participants, ages 18 and Digital Media and 5,000 1 20/60
older in the U.S. Tobacco Outcomes
Questionnaire (Wave 1).
Digital Media and 2,400 1 20/60
Tobacco Outcomes
Questionnaire (Wave 2).
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Total
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Leroy A. Richardson,
Chief, Information Collection Review Office, Office of Scientific
Integrity, Office of the Associate Director for Science, Office of the
Director, Centers for Disease Control and Prevention.
[FR Doc. 2015-16772 Filed 7-8-15; 8:45 am]
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