[Federal Register Volume 80, Number 164 (Tuesday, August 25, 2015)]
[Notices]
[Pages 51531-51532]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2015-20922]
========================================================================
Notices
Federal Register
________________________________________________________________________
This section of the FEDERAL REGISTER contains documents other than rules
or proposed rules that are applicable to the public. Notices of hearings
and investigations, committee meetings, agency decisions and rulings,
delegations of authority, filing of petitions and applications and agency
statements of organization and functions are examples of documents
appearing in this section.
========================================================================
Federal Register / Vol. 80, No. 164 / Tuesday, August 25, 2015 /
Notices
[[Page 51531]]
DEPARTMENT OF AGRICULTURE
Agency Information Collection Activities: Proposed Collection;
Comment Request--Generic Clearance for the Development of Nutrition
Education Messages and Products for the General Public
AGENCY: Center for Nutrition Policy and Promotion (CNPP), USDA.
ACTION: Notice.
-----------------------------------------------------------------------
SUMMARY: In accordance with the Paperwork Reduction Act of 1995, this
notice invites the general public and other public agencies to comment
on a proposed information collection. This is an extension of a
currently approved collection. Burden hours and total number of
responses have not changed. This notice announces the Center for
Nutrition Policy and Promotion's (CNPP) intention to request the Office
of Management and Budget's approval of the information collection
processes and instruments to be used during consumer research while
testing nutrition education messages and products developed for the
general public. The purpose of performing consumer research is to
identify consumers' understanding of potential nutrition education
messages and obtain their reaction to prototypes of nutrition education
products, including Internet based tools. The information collected
will be used to refine messages and improve the usefulness of products
as well as aid consumer understanding of current Dietary Guidelines for
Americans and related materials (OMB No.: 0584-0523, Expiration Date 1/
31/2016).
DATES: Written comments must be submitted on or before October 26, 2015
to be assured consideration.
ADDRESSES: Comments are invited on (a) Whether the proposed collection
of information is necessary for the proper performance of the functions
of the agency, including whether the information will have practical
utility; (b) the accuracy of the agency's estimate of the burden of the
proposed collection of information, including the validity of the
methodology and assumptions used; (c) ways to enhance the quality,
utility and clarity of the information collected; and (d) ways to
minimize the burden of the collection of information on those who are
to respond, including the use of appropriate automated, electronic,
mechanical, or other technological collection techniques or other forms
of information technology.
Comments may be sent to Dietary Guidelines Communications, Center
for Nutrition Policy and Promotion, U.S. Department of Agriculture,
3101 Park Center Drive, Room 1034, Alexandria, VA 22302. Comments may
also be submitted via fax to the attention of Dietary Guidelines
Communications at 703-305-3300 or through the Federal eRulemaking
Portal at http://www.regulations.gov. Follow the online instructions
for submitting comments electronically.
All written comments will be open for public inspection during
regular business hours (8:30 a.m. to 5:00 p.m., Monday through Friday)
at the Center for Nutrition Policy and Promotion's main office located
at 3101 Park Center Drive, Room 1034, Alexandria, Virginia 22302.
All responses to this notice will be summarized and included in the
request for Office of Management and Budget approval. All comments will
also become a matter of public record.
FOR FURTHER INFORMATION CONTACT: Requests for additional information
should be directed to Dietary Guidelines Communications at 703-305-7600
or email [email protected].
SUPPLEMENTARY INFORMATION:
Title: Generic Clearance for the Development of Nutrition Education
Messages and Products for the General Public.
OMB Number: 0584-0523.
Expiration Date: January 31, 2016.
Type of Request: Extension of a currently approved information
collection.
Abstract: The Center for Nutrition Policy and Promotion (CNPP) of
the U.S. Department of Agriculture (USDA) conducts consumer research to
identify key issues of concern related to the understanding and use of
the Dietary Guidelines for Americans as well as the effort and tools
used to help implement the Dietary Guidelines. The mission of CNPP is
to improve the health and well-being of Americans by developing and
promoting dietary guidance that links scientific research to the
nutrition needs of consumers.
The Dietary Guidelines are issued jointly by the Secretaries of
USDA and Health and Human Services (HHS) every five years (the National
Nutrition Monitoring and Related Research Act of 1990 [7 U.S.C. 5341]).
The Dietary Guidelines serve as the cornerstone of Federal nutrition
policy and form the basis for nutrition education efforts (nutrition
messages and development of consumer materials) for these agencies. The
Dietary Guidelines for Americans provides advice for making food and
physical activity choices that help promote good health, a healthy
weight, and help prevent disease.
The Dietary Guidelines for Americans includes USDA Food Pattern
recommendations about what and how much to eat. To communicate the
Dietary Guidelines for Americans, USDA established a comprehensive
communications initiative which includes the MyPlate icon; a Web site
designed for professionals and consumers, ChooseMyPlate.gov; and a
variety of professional and consumer resources. The MyPlate icon
emphasizes the five food groups to remind Americans to eat more
healthfully. Activities to promote the Dietary Guidelines are critical
to CNPP's mission, and fulfill requirements of the Government
Performance and Results Act of 1993 (31 U.S.C. 9701).
Information collected from consumer research will be used to
further develop the Dietary Guidelines and related communications.
These may include: (1) Messages and products that help general
consumers make healthier food and physical activity choices; (2)
Additions and enhancements to ChooseMyPlate.gov; and (3) Resources for
special population groups that might be identified. USDA is working
closely in collaboration with HHS in the current Dietary Guidelines
revision cycle for producing the 2015 Dietary Guidelines for Americans.
With the potential for revised or new recommendations, the possibility
for developing new messages, materials and tools exists. CNPP has among
its major functions the
[[Page 51532]]
development and coordination of nutrition policy within USDA and is
involved in the investigation of techniques for effective nutrition
communication. Under Subtitle D of the National Agriculture Research,
Extension, and Teaching Policy Act of 1977 (7 U.S.C. 3171-3175), the
Secretary of Agriculture is required to develop and implement a
national food and human nutrition research and extension program,
including the development of techniques to assist consumers in
selecting food that supplies a nutritionally adequate diet.
Pursuant to 7 CFR 2.19(a)(3), the Secretary of Agriculture has
delegated authority to CNPP for, among other things, developing
materials to aid the public in selecting food for good nutrition;
coordinating nutrition education promotion and professional education
projects within the Department; and consulting with Federal and State
agencies, Congress, universities, and other public and private
organizations and the general public regarding food consumption and
dietary adequacy.
The products for these initiatives will be tested using qualitative
and possibly quantitative consumer research techniques, which may
include focus groups (with general consumers or with specific target
groups such as low-income consumers, children, older Americans,
educators, students, etc.), interviews (i.e., intercept, individual,
diads, triads, usability testing, etc.), and web-based surveys.
Information collected from participants will be formative and will be
used to improve the clarity, understandability, and acceptability of
resources, messages and products. Information collected will not be
nationally representative, and no attempt will be made to generalize
the findings to be nationally representative or statistically valid.
Affected Public: Individuals and Households.
Estimated Number of Respondents: 57,000.
Estimated Number of Responses per Respondent: One.
Estimated Time per Response: 12.63 minutes.
Estimated Total Annual Burden on Respondents: 12,004 hours.
Estimated Burden Hours
--------------------------------------------------------------------------------------------------------------------------------------------------------
Estimated Estimated total
number of Number of annual Estimated time Estimated total
Testing instrument individual responses per responses per per response in annual burden in
respondents respondent respondent hours hours
--------------------------------------------------------------------------------------------------------------------------------------------------------
Focus Group Screeners......................................... 7,500 1 7,500 .25 1,875
Interview Screeners........................................... 7,500 1 7,500 .25 1,875
Focus Groups.................................................. 500 1 500 2 1,000
Interviews.................................................... 500 1 500 1 500
Web-based Collections......................................... 20,000 1 20,000 .25 5,000
Confidentiality Agreement..................................... 21,000 1 21,000 .08 1,753.50
-----------------------------------------------------------------------------------------
Total..................................................... 57,000 ................ 57,000 3.83 12,003.50
--------------------------------------------------------------------------------------------------------------------------------------------------------
The total estimated annual burden is 12,003.50 hours and 57,000
responses. Current estimates are based on both historical numbers of
respondents from past projects as well as estimates for projects to be
conducted in the next three years.
Dated: August 12, 2015.
Angela Tagtow,
Executive Director, Center for Nutrition Policy and Promotion, U.S.
Department of Agriculture.
[FR Doc. 2015-20922 Filed 8-24-15; 8:45 am]
BILLING CODE 3410-30-P