[Federal Register Volume 81, Number 76 (Wednesday, April 20, 2016)]
[Notices]
[Page 23269]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2016-09115]
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Notices
Federal Register
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Federal Register / Vol. 81, No. 76 / Wednesday, April 20, 2016 /
Notices
[[Page 23269]]
DEPARTMENT OF AGRICULTURE
Agricultural Marketing Service
Submission for OMB Review; Comment Request
April 14, 2016.
The Department of Agriculture will submit the following information
collection requirement(s) to OMB for review and clearance under the
Paperwork Reduction Act of 1995, Public Law 104-13 on or after the date
of publication of this notice. Comments are requested regarding (1)
whether the collection of information is necessary for the proper
performance of the functions of the agency, including whether the
information will have practical utility; (2) the accuracy of the
agency's estimate of burden including the validity of the methodology
and assumptions used; (3) ways to enhance the quality, utility and
clarity of the information to be collected; and (4) ways to minimize
the burden of the collection of information on those who are to
respond, including through the use of appropriate automated,
electronic, mechanical, or other technological collection techniques or
other forms of information technology should be addressed to: Desk
Officer for Agriculture, Office of Information and Regulatory Affairs,
Office of Management and Budget (OMB), New Executive Office Building,
Washington, DC; New Executive Office Building, 725--17th Street NW.,
Washington, DC 20503. Commenters are encouraged to submit their
comments to OMB via email to: [email protected] or fax (202)
395-5806 and to Departmental Clearance Office, USDA, OCIO, Mail Stop
7602, Washington, DC 20250-7602.
Comments regarding these information collections are best assured
of having their full effect if received by May 20, 2016. Copies of the
submission(s) may be obtained by calling (202) 720-8681.
An agency may not conduct or sponsor a collection of information
unless the collection of information displays a currently valid OMB
control number and the agency informs potential persons who are to
respond to the collection of information that such persons are not
required to respond to the collection of information unless it displays
a currently valid OMB control number.
Agricultural Marketing Service
Title: Local Food Directories and Survey (formerly Farmers Market
Directory and Survey)
OMB Control Number: 0581-0169
Note: Burden from approved collection OMB 0581-0289 ``Local Food
Directories and Survey,'' is being merged with the renewal
submission of 0581-0169. The title of 0581-0169 will be changed from
``Farmers Market Directory and Survey'' to ``Local Food Directories
and Survey.''
Summary of Collection: The primary legislative basis for conducting
farmer's market research is the Agricultural Marketing Act of 1946 (7
U.S.C. 1621-1627). In addition, the Farmer-to-Consumer Direct Marketing
Act of 1976 supports USDA's work to enhance the effectiveness of direct
marketing, such as the development of modern farmers markets, the
development of On-Farm Markets, Community Supported Agriculture (CSA)
and Food Hubs. The Marketing Services Division (MSD), Agricultural
Marketing Service (AMS) identifies marketing opportunities, provides
analysis to help take advantage of those opportunities and develops and
evaluates solutions including improving farmers markets and other
direct-to-consumer marketing activities. Markets are maintained by
State Departments of Agriculture, local public authorities, grower
organizations and non-profit organizations.
Need and Use of the Information: The information will be collected
using the form TM-6 ``Farmers' Market Directory and Survey,'' the On-
Farm Market Questionnaire, CSA Questionnaire, and the Food Hub
Questionnaire. Each survey/questionnaire collects the data necessary to
populate the USDA National Farmers Market Directory, and the other
three direct to customer directories. Combining the collections will
reduce the number of times that it seeks to make contact with market
managers. Participating market managers are invited to participate in
an optional National Farmers Market Managers Survey evaluating the
farmer's market sector. These markets represent a varied range of
sizes, geographical locations, types, ownership, structure, and will
provide a valid overview of farmers markets in the United States.
Information such as the size of market's, operating times and days,
retail and wholesale sales, management structure, and rules and
regulations governing the markets are all important questions that need
to be answered in the design of a new market. The information developed
by the Farmer's Market Survey will support better designs, development
techniques, and operating methods for modern farmers markets and
outline improvements that can be applied to revitalize existing
markets. The three direct marketing channel directories along with the
National Farmer's Market Directory Web site will provide synergies,
give customers a one stop shopping Web site for a wide variety of
locally produced directly marketed farm products, and provide a free
advertising venue for agricultural enterprise managers seeking to
diversify their farming operation by marketing directly to customers.
Description of Respondents: Not-for-profit institutions
Number of Respondents: 5,625
Frequency of Responses: Reporting: On occasion
Total Burden Hours: 1,619
Ruth Brown,
Departmental Information Collection Clearance Officer.
[FR Doc. 2016-09115 Filed 4-19-16; 8:45 am]
BILLING CODE 3410-02-P