[Federal Register Volume 83, Number 50 (Wednesday, March 14, 2018)]
[Notices]
[Pages 11222-11223]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2018-05080]
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DEPARTMENT OF HOMELAND SECURITY
Federal Emergency Management Agency
[Docket ID: FEMA-2018-0016; OMB No. 1660-0139]
Agency Information Collection Activities: Proposed Collection;
Comment Request; Ready PSA Campaign Creative Testing Research
AGENCY: Federal Emergency Management Agency, DHS.
[[Page 11223]]
ACTION: Notice and request for comments.
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SUMMARY: The Federal Emergency Management Agency, as part of its
continuing effort to reduce paperwork and respondent burden, invites
the general public to take this opportunity to comment on a revision of
a currently approved information collection. In accordance with the
Paperwork Reduction Act of 1995, this notice seeks comments concerning
the Ready campaign, which is a national public service advertising
(PSA) campaign in support of FEMA's mission and is designed to educate
and empower Americans to prepare for and respond to emergencies
including natural and man-made disasters.
DATES: Comments must be submitted on or before May 14, 2018.
ADDRESSES: To avoid duplicate submissions to the docket, please use
only one of the following means to submit comments:
(1) Online. Submit comments at www.regulations.gov under Docket ID
FEMA-2018-0016. Follow the instructions for submitting comments.
(2) Mail. Submit written comments to Docket Manager, Office of
Chief Counsel, DHS/FEMA, 500 C Street SW, 8NE, Washington, DC 20472-
3100.
All submissions received must include the agency name and Docket
ID. Regardless of the method used for submitting comments or material,
all submissions will be posted, without change, to the Federal
eRulemaking Portal at http://www.regulations.gov, and will include any
personal information you provide. Therefore, submitting this
information makes it public. You may wish to read the Privacy Act
notice that is available via the link in the footer of
www.regulations.gov.
FOR FURTHER INFORMATION CONTACT: Aretha Carter, External Affairs
Specialist, Federal Emergency Management Agency, (202) 288-6783,
[email protected]. You may contact the Information Management
Division for copies of the proposed collection of information at email
address: [email protected].
SUPPLEMENTARY INFORMATION: This collection is in accordance with
Executive Orders 12862 and 13571 requiring all Federal agencies to
survey customers to determine the kind and quality of services they
want and their level of satisfaction with existing services. The
Government Performance and Results Act (GPRA) requires Federal agencies
to set missions and goals and to measure agency performance against
them. The GPRA Modernization Act of 2010 requires quarterly performance
assessments of government programs for the purposes of assessing agency
performance and improvement. The Federal Emergency Management Agency is
collecting information through focus groups to improve its public
service advertising campaign on disaster preparedness.
Collection of Information
Title: Ready PSA Campaign Creative Testing Research.
Type of Information Collection: Revision of a currently approved
information collection.
OMB Number: 1660-0139.
FEMA Forms: FEMA Form 008-0-21, Recruitment Screener; FEMA Form
008-0-22, Focus Group Discussion Guide.
Abstract: FEMA proposes conducting qualitative research in the form
of focus groups in order to test creative concepts developed for FEMA's
national Ready public service advertising campaign, which aims to
educate and empower Americans to prepare for and respond to
emergencies. The research will help determine the clarity, relevance,
and motivating appeal of the concepts prior to final production of the
advertising.
Affected Public: Individuals or households.
Estimated Number of Respondents: 90.
Estimated Number of Responses: 90.
Estimated Total Annual Burden Hours: 58.
Estimated Total Annual Respondent Cost: $2,060.16.
Estimated Respondents' Operation and Maintenance Costs: There are
no annual costs to respondents' operations and maintenance costs for
technical services.
Estimated Respondents' Capital and Start-Up Costs: There are no
annual start-up or capital costs.
Estimated Total Annual Cost to the Federal Government: $52,834.81.
Comments
Comments may be submitted as indicated in the ADDRESSES caption
above. Comments are solicited to (a) evaluate whether the proposed data
collection is necessary for the proper performance of the agency,
including whether the information shall have practical utility; (b)
evaluate the accuracy of the agency's estimate of the burden of the
proposed collection of information, including the validity of the
methodology and assumptions used; (c) enhance the quality, utility, and
clarity of the information to be collected; and (d) minimize the burden
of the collection of information on those who are to respond, including
through the use of appropriate automated, electronic, mechanical, or
other technological collection techniques or other forms of information
technology, e.g., permitting electronic submission of responses.
Dated: March 1, 2018.
William H. Holzerland,
Senior Director for Information Management, Office of the Chief
Administrative Officer Mission Support, Federal Emergency Management
Agency, Department of Homeland Security.
[FR Doc. 2018-05080 Filed 3-13-18; 8:45 am]
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