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Regulatory Information
2011_register
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2011-04-19
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Notice Inviting Proposals for Taking Ownership and Operation of the TEACH Campaign
Notices
D09002ee1bdd0a909
D09002ee1bdd0a977
United States
Department of Education
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United States Government Agency or Subagency
The U.S. Department of Education (Department) has set a goal for the United States to lead the world in completion of postsecondary education by 2020. The Department recognizes that the most significant in-school-factor in a student's education is his or her teacher, and wants to encourage a large and diverse group of high-performing individuals to pursue a career in teaching. As one strategy to reach this goal, the Department launched the TEACH Campaign--a national teacher recruiting effort with the goal of contributing to a high-performing and more diverse teaching force by linking prospective teachers to opportunities for preparation, licensure, and employment. Through a contract, the Department launched the TEACH Campaign using traditional media, digital media, social networking, and direct outreach and follow-up activities with potential and current teachers, and supported it with a Web-based portal (http://www.teach.gov, and associated social networking accounts with YouTube, Twitter, and Facebook, collectively referred to as the ``Web Portal'') that is available for use by potential and currently employed teachers for free. The TEACH Campaign (i) targets individuals between the ages of 18 and 25, especially those who are potential high- performers and are among populations under-represented in the teaching profession or are individuals interested in teaching English learners, students with disabilities, or in the fields of science, technology, engineering, and mathematics (STEM) in underserved communities (the targeted populations), (ii) strives to enhance public perception of teachers, and (iii) develops support for new and already-practicing teachers. The TEACH Campaign, which is supported through the Web Portal, is based on a comprehensive strategic communications plan, which includes a clear and identifiable ``brand,'' celebrity and teacher public service announcements that are disseminated through multiple formats (e.g., traditional media, digital media, and social networks), and direct outreach and follow-up activities with potential teachers. The Web Portal is designed to improve the recruitment, training, mentoring, retention, and placement of teachers. The Department plans to transfer ownership and operation of the TEACH Campaign, including the recruiting effort and the Web Portal, to an entity or to a group of entities that enter into an agreement to collaborate, form a consortium, or establish a partnership (entity) that works outside of the Federal Government and that would, with its own resources, execute and continuously improve an excellent and effective teacher recruiting effort, continuously improve a highly visible and useful Web Portal, and continue to make the Web Portal available at all times to potential and currently employed teachers for free. Through this notice, we are inviting proposals from entities interested in owning and operating the TEACH Campaign, including the recruiting effort and the Web Portal.
76 FR 21873
https://www.govinfo.gov/app/details/FR-2011-04-19/2011-9485
2011-9485
fr19ap11-39
4000-01-P
https://www.govinfo.gov/app/details/FR-2011-04-19/2011-9485
https://www.govinfo.gov/content/pkg/FR-2011-04-19/html/2011-9485.htm
https://www.govinfo.gov/content/pkg/FR-2011-04-19/pdf/2011-9485.pdf
5 p.
21873
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76 FR 21873
Notice Inviting Proposals for Taking Ownership and Operation of the TEACH Campaign; Federal Register Vol. 76, Issue
NOTICE
2011-9485
DEPARTMENT OF EDUCATION
4000-01-P
2011-9485
Notice inviting proposals for ownership and operation of the TEACH Campaign, including the recruiting effort and the maintenance and operation of the Web Portal.
The U.S. Department of Education (Department) has set a goal for the United States to lead the world in completion of postsecondary education by 2020. The Department recognizes that the most significant in-school-factor in a student's education is his or her teacher, and wants to encourage a large and diverse group of high-performing individuals to pursue a career in teaching. As one strategy to reach this goal, the Department launched the TEACH Campaign--a national teacher recruiting effort with the goal of contributing to a high-performing and more diverse teaching force by linking prospective teachers to opportunities for preparation, licensure, and employment. Through a contract, the Department launched the TEACH Campaign using traditional media, digital media, social networking, and direct outreach and follow-up activities with potential and current teachers, and supported it with a Web-based portal (http://www.teach.gov, and associated social networking accounts with YouTube, Twitter, and Facebook, collectively referred to as the ``Web Portal'') that is available for use by potential and currently employed teachers for free. The TEACH Campaign (i) targets individuals between the ages of 18 and 25, especially those who are potential high- performers and are among populations under-represented in the teaching profession or are individuals interested in teaching English learners, students with disabilities, or in the fields of science, technology, engineering, and mathematics (STEM) in underserved communities (the targeted populations), (ii) strives to enhance public perception of teachers, and (iii) develops support for new and already-practicing teachers. The TEACH Campaign, which is supported through the Web Portal, is based on a comprehensive strategic communications plan, which includes a clear and identifiable ``brand,'' celebrity and teacher public service announcements that are disseminated through multiple formats (e.g., traditional media, digital media, and social networks), and direct outreach and follow-up activities with potential teachers. The Web Portal is designed to improve the recruitment, training, mentoring, retention, and placement of teachers. The Department plans to transfer ownership and operation of the TEACH Campaign, including the recruiting effort and the Web Portal, to an entity or to a group of entities that enter into an agreement to collaborate, form a consortium, or establish a partnership (entity) that works outside of the Federal Government and that would, with its own resources, execute and continuously improve an excellent and effective teacher recruiting effort, continuously improve a highly visible and useful Web Portal, and continue to make the Web Portal available at all times to potential and currently employed teachers for free. Through this notice, we are inviting proposals from entities interested in owning and operating the TEACH Campaign, including the recruiting effort and the Web Portal.
To ensure that your proposal receives consideration, it must be received by the Department no later than May 19, 2011. The Department would like to announce the selected entity on or about June 20, 2011.
For further information, please send an e-mail to: TEACHrfp@ed.gov.
Invitation for Proposals for Taking Ownership and Operation of TEACH Campaign
,
TEACHrfp@ed.gov
http://www.gpo.gov/fdsys
http://www.teach.gov
Federal Register
Vol. 76, no. 75
Office of the Federal Register, National Archives and Records Administration
2011-04-19
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Table of Contents:
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