[Senate Report 111-240] [From the U.S. Government Publishing Office] 111th Congress 2d Session SENATE Report 111-240 _______________________________________________________________________ Calendar No. 500 RESTORE ONLINE SHOPPERS' CONFIDENCE ACT __________ R E P O R T OF THE COMMITTEE ON COMMERCE, SCIENCE, AND TRANSPORTATION on S. 3386August 2, 2010.--Ordered to be printed SENATE COMMITTEE ON COMMERCE, SCIENCE, AND TRANSPORTATION one hundred eleventh congress second session JOHN D. ROCKEFELLER IV, West Virginia, Chairman DANIEL K. INOUYE, Hawaii KAY BAILEY HUTCHISON, Texas JOHN F. KERRY, Massachusetts OLYMPIA J. SNOWE, Maine BYRON L. DORGAN, North Dakota JOHN ENSIGN, Nevada BARBARA BOXER, California JIM DeMINT, South Carolina BILL NELSON, Florida JOHN THUNE, South Dakota MARIA CANTWELL, Washington ROGER F. WICKER, Mississippi FRANK R. LAUTENBERG, New Jersey GEORGE S. LeMIEUX, Florida MARK PRYOR, Arkansas JOHNNY ISAKSON, Georgia CLAIRE McCASKILL, Missouri DAVID VITTER, Louisiana AMY KLOBUCHAR, Minnesota SAM BROWNBACK, Kansas TOM UDALL, New Mexico MIKE JOHANNS, Nebraska MARK WARNER, Virginia MARK BEGICH, Alaska Ellen Doneski, Staff Director James Reid, Deputy Staff Director Bruce Andrews, General Counsel Ann Begeman, Republican Staff Director Brian Hendricks, Republican General Counsel Todd Bertoson, Republican Senior Counsel Calendar No. 500 111th Congress Report SENATE 2d Session 111-240 ====================================================================== RESTORE ONLINE SHOPPERS' CONFIDENCE ACT _______ August 2, 2010.--Ordered to be printed _______ Mr. Rockefeller, from the Committee on Commerce, Science, and Transportation, submitted the following REPORT [To accompany S. 3386] The Committee on Commerce, Science, and Transportation, to which was referred the bill (S. 3386) to protect consumers from certain aggressive sales tactics on the Internet, having considered the same, reports favorably thereon with an amendment (in the nature of a substitute) and recommends that the bill (as amended) do pass. Purpose of the Bill S. 3386, as amended, would protect online consumers from unfair and deceptive sales tactics on the Internet by (1) requiring e-commerce companies that advertise on other companies' websites to meet certain requirements before charging consumers' financial accounts, (2) prohibiting e- commerce companies from transferring their customers' billing information to the e-commerce companies that are advertising on their websites, and (3) requiring e-commerce companies that use ``negative options'' to meet certain minimum requirements. Background and Needs In the past 15 years, the Internet has rapidly grown from an entertaining diversion to an integral part of the daily life of millions of Americans. According to research done by the Pew Internet and American Life Project, over half of all American adults had either made an online purchase or an online travel reservation by 2008. Yet large percentages of online consumers continue to report that they feel frustrated, overwhelmed, or confused by online shopping. A key factor contributing to consumers' lingering unease about online shopping is the aggressive sales tactics that many companies have used against their customers. In response, in May 2009, the Committee opened an investigation into a set of online sales tactics that many consumers, law enforcement officials, and consumer advocates described as misleading and deceptive. The year-long investigation found that hundreds of legitimate, respected websites had shared their customers' billing information through a ``data pass'' process with other companies (defined as ``post-transaction third party sellers'' in S. 3386). These post-transaction third party sellers then enrolled online consumers in their membership programs more than 35 million times, charging them over $1.4 billion in fees for benefits and services they were often unaware they had purchased. The post-transaction third party sellers and the websites they partnered with used a combination of three aggressive sales tactics to enroll consumers in their membership clubs and discount programs: post-transaction marketing, data pass, and negative options. Post-Transaction Marketing: Offers for membership clubs were presented to online consumers as they were completing their purchases on familiar retailers' websites. After consumers entered their billing information into a ``check out'' purchase page on familiar e-retailers' sites, but before they completed confirmation of the transaction, the unfamiliar post- transaction third party sellers interrupted the process and attempted to enroll consumers in membership clubs. Data Pass: Consumers were not required to enter their billing information to be enrolled in the membership clubs offered by the post-transaction third party sellers. The websites on which the consumers had already made purchases were willing to share their customers' billing information with the post-transaction third party sellers. Collectively, hundreds of well-known, reputable websites earned hundreds of millions of dollars by passing their customers' billing information, including credit and debit card numbers, to third party sellers. Negative Options: Consumers enrolled in the membership clubs were automatically charged a recurring, monthly fee until they contacted the post-transaction third party seller to cancel the membership. Post-transaction third party sellers' use of negative options cost American consumers hundreds of millions of dollars because they were enrolled in and charged for the membership clubs indefinitely, until they realized there was an unfamiliar charge on their credit card or debit card statements. Attached to this report are two Committee staff investigative reports which document how extensive the injuries to consumers were and how pervasive the tactics were on the Internet. The evidence obtained by the Committee demonstrated overwhelmingly that most consumers were unaware they were enrolled in the membership programs. During interviews with Committee staff and in Committee testimony, many affected consumers stated repeatedly that they were not aware they were consenting to allow a website to transfer their billing information to a post-transaction third party seller by simply clicking a button and providing their e- mail address. Many online consumers informed Committee staff that they had mistakenly believed it was illegal for e-commerce companies to transfer their billing information to another company. Evidence obtained through the Committee's investigation showed that the companies engaged in the practice were well aware that consumers did not understand this process. The companies exploited consumer confusion by using practices that caused consumers to unwittingly enroll in the companies' services and programs. Annually, the post-transaction third party sellers received millions of calls from angry, frustrated consumers cancelling their memberships or asking questions about the charges to their credit or debit cards. When the companies tracked the reasons for these angry calls, the evidence overwhelmingly showed that consumers were being enrolled in the membership programs without their express informed consent. An employee of one company commented candidly in an internal e-mail that ``at least 90% of our members don't know anything about the membership.'' Summary of Provisions To ensure online consumers are no longer taken advantage of by these questionable sales tactics, S. 3386 would create new rules for companies using post-transaction marketing and negative options. It would also prohibit e-commerce companies from using the so-called data pass process to pass their customers' billing information to e-commerce companies engaging in post-transaction marketing on their websites. Post-transaction third party sellers would be required to meet certain requirements before charging a consumer for a good or service. The bill would require post-transaction third party sellers to disclose the material terms of the transaction and obtain the consumer's express informed consent. The disclosure requirements include:
a description of the goods or services being offered; the fact that the post-transaction third party is not affiliated with the initial merchant; and the cost of such goods or services. For a post-transaction third party seller to obtain consumers' express informed consent, consumers would need to provide their full sixteen digit credit card or debit card number, their name and address, and a means to contact them. The purpose of this provision is to require post-transaction third party sellers to go through the same process to charge consumers as initial merchants do. Evidence obtained through the Committee's investigation shows that online consumers understand that they are making a purchase when they go through this process. The bill would also prohibit initial merchants from transferring their customers' billing information to post- transaction third party sellers because initial merchants, like post-transaction third party sellers, should be held liable if they participate in a data pass process prohibited by the bill. The bill's ``negative option'' provision would establish clear standards of disclosure and consent for sales that involve recurring charges. The practices outlined in this provision are already used by most legitimate e-commerce companies selling goods and services through negative option sales. All companies would be required to make certain disclosures, obtain consumers' express informed consent and provide the consumers with simple, convenient ways to cancel the ``negative options'' via the Internet or through e-mail. The disclosure requirements include: the name and entity offering the goods or services; a description of the goods or services; the cost of such goods or services; notice of when billing will begin and at what intervals the charges will occur; the length of any trial period; and instructions for stopping the recurring charges. The bill would provide the Federal Trade Commission with enforcement authority and the State Attorneys General with the power to seek injunctive relief in Federal court. Legislative History Senator Rockefeller introduced S. 3386 on May 19, 2010, and it was referred to the Committee on Commerce, Science, and Transportation. The bill was co-sponsored by Senators Pryor, Nelson, Klobuchar, McCaskill, and LeMieux. The bill was introduced following a November 17, 2009, investigative hearing entitled ``Aggressive Sales Tactics on the Internet and Their Impact on American Consumers'' and the release of two Committee staff reports on the subject. Each staff report is attached. On June 9, 2010, the Committee considered the bill during an open executive session and adopted it by voice vote. Estimated Costs In accordance with paragraph 11(a) of rule XXVI of the Standing Rules of the Senate and section 403 of the Congressional Budget Act of 1974, the Committee provides the following cost estimate, prepared by the Congressional Budget Office: July 14, 2010. Hon. John D. Rockefeller IV, Chairman, Committee on Commerce, Science, and Transportation, U.S. Senate, Washington, DC. Dear Mr. Chairman: The Congressional Budget Office has prepared the enclosed cost estimate for S. 3386, the Restore Online Shoppers' Confidence Act. If you wish further details on this estimate, we will be pleased to provide them. The CBO staff contacts are Alan Eder and Susan Willie. Sincerely, Douglas W. Elmendorf. Enclosure. S. 3386--Restore Online Shoppers' Confidence Act Impact on the Federal Budget: S. 3386 would make it unlawful for any third-party seller to charge a consumer's financial account after the sale of any good or service over the Internet unless certain requirements are met. The bill would define third-party sellers as vendors that offer a good or service to a consumer after the consumer has completed a transaction with a different Internet merchant. Additionally, S. 3386 would make it unlawful for a person who has directly obtained a consumer's billing information through an online transaction to disclose it to any third-party seller. Finally, the bill would require the Federal Trade Commission (FTC) to develop regulations necessary to enforce the new requirements and make any person who violates those regulations subject to penalty. Based on information provided by the FTC, CBO estimates that developing and enforcing the new regulations would have a minor cost. Therefore, CBO estimates that implementing the provisions of S. 3386 would not significantly increase spending subject to appropriation. Enacting S. 3386 could increase revenues from the collection of civil penalties; therefore, pay-as-you-go procedures would apply. However, CBO estimates that revenue collections from those penalties would be negligible in each year. Intergovernmental and private-sector impact: S. 3386 contains no intergovernmental mandates as defined in the Unfunded Mandates Reform Act (UMRA) and would not affect the budgets of state, local, or tribal governments. S. 3386 would impose private-sector mandates, as defined in UMRA, on sellers that use ``negative-option'' features in selling goods or services on the Internet and on Internet sellers that engage in the sale of consumer financial information for the purpose of marketing or sales. Internet sellers frequently use a negative-option feature wherein consumers who do not wish to buy a good or service being offered at the time of another purchase must opt out of the offer. The bill would require that new and more detailed information be provided to consumers when a negative-option plan is in use, including the means by which consumers can avoid charges after any trial period. Internet sellers sometimes increase sales and revenues by partnering with one another and sharing the financial information of consumers without the consumers' knowledge or consent. As a result of those partnerships, consumers may be enrolled in programs and billed, often on a recurring basis, without their knowledge. The majority of those consumers cancel once they discover they have been enrolled. The sellers that obtain consumer financial information directly would be prohibited from disclosing the financial information of their customers to any third party. Third-party Internet sellers would be prohibited from charging or attempting to charge consumers for their goods or services unless they have obtained the financial information directly from the consumers and received their express informed consent. The cost of the mandate would be the forgone revenue from the sale of products and services which have been sold in this manner. Because of the number of consumers being billed for those types of goods and services and the average monthly cost per consumer, CBO estimates that the aggregate cost of the mandates would be above the annual threshold for private-sector mandates ($141 million in 2010, adjusted annually for inflation). Estimate prepared by: Federal costs: Alan Eder and Susan Willie; Impact on state, local, and tribal governments: Elizabeth Cover Delisle; Impact on the private sector: Marin Randall. Estimate approved by: Peter H. Fontaine, Assistant Director for Budget Analysis. Regulatory Impact Statement In accordance with paragraph 11(b) of rule XXVI of the Standing Rules of the Senate, the Committee provides the following evaluation of the regulatory impact of the legislation, as reported: NUMBER OF PERSONS COVERED S. 3386 would cover all e-commerce companies whose practices meet the definition of a post-transaction third party seller, all Internet merchants that would otherwise share consumers' billing information with post-transaction third party sellers, and all marketers of negative option programs offered through the Internet. ECONOMIC IMPACT S. 3386 would not have an adverse impact on the nation's economy. The legislation is expected to reduce the number of consumers who are subject to fraudulent online sales practices, and would therefore save consumers millions of dollars every year in unauthorized charges. PRIVACY S. 3386 would increase the personal privacy of consumers making purchases on the Internet by prohibiting online retailers from passing consumers' billing information to post- transaction third party sellers. PAPERWORK S. 3386 would not increase paperwork requirements for individuals and businesses. Congressionally Directed Spending In compliance with paragraph 4(b) of rule XLIV of the Standing Rules of the Senate, the Committee provides that no provisions contained in the bill, as reported, meet the definition of congressionally directed spending items under the rule. Section-by-Section Analysis Section 1. Short Title. This section would provide that the Act may be cited as the Restore Online Shoppers' Confidence Act. Section 2. Findings; Declaration of Policy. Section 2 sets out the bill's findings, which are based in large part on the Committee's year-long investigation into aggressive online sales tactics. Section 3. Prohibitions Against Certain Unfair and Deceptive Internet Sales Practices. Section 3(a) would prohibit an online post-transaction third party seller from charging a consumer unless the post- transaction third party seller has clearly disclosed the terms of an Internet purchase to the consumer and has obtained the consumer's express informed consent to the purchase. The consumer signifies express informed consent by submitting his or her billing information, including the full credit or debit card number, to the post-transaction third party seller and by performing an additional affirmative action. Section 3(b) would prohibit Internet retailers and other commercial websites (``initial merchants'') from transferring a consumer's billing information to post-transaction third party sellers. Section 3(c) would establish rules under which Internet retailers may periodically charge consumers for goods or services until the consumer cancels the arrangement (``negative option feature''). It would prohibit a seller from charging a consumer through a negative option feature unless: 1) the seller has clearly disclosed the terms of the plan to the consumer; 2) the seller has obtained the consumer's express informed consent to the plan; and 3) the seller provides the consumer simple, convenient ways to cancel the negative option plan. Section 3(d) would define the terms initial merchant, negative option, and post-transaction third party seller. Section 4. Enforcement by Federal Trade Commission. Section 4 would give the Federal Trade Commission the authority to enforce the prohibitions in section 3 and to write regulations furthering enforcement of the prohibitions in section 3. Section 5. Enforcement by State Attorneys General. Section 5 would give State Attorneys General the authority to use injunctive relief in Federal court to stop entities from violating the prohibitions in section 3. Changes in Existing Law In compliance with paragraph 12 of rule XXVI of the Standing Rules of the Senate, the Committee states that the bill as reported would make no change to existing law. ![]()