[Federal Register Volume 77, Number 199 (Monday, October 15, 2012)]
[Pages 62516-62517]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2012-25250]



Centers for Disease Control and Prevention


Proposed Data Collections Submitted for Public Comment and 

    In compliance with the requirement of Section 3506(c)(2)(A) of the 
Paperwork Reduction Act of 1995 for opportunity for public comment on 
proposed data collection projects, the Centers for Disease Control and 
Prevention (CDC) will publish periodic summaries of proposed projects. 
To request more information on the proposed projects or to obtain a 
copy of the data collection plans and instruments, call 404-639-7570 or 
send comments to Ronald Otten, CDC Reports Clearance Officer, 1600 
Clifton Road, MS D-74, Atlanta, GA 30333 or send an email to 
[email protected].
    Comments are invited on: (a) Whether the proposed collection of 
information is necessary for the proper performance of the functions of 
the agency, including whether the information shall have practical 
utility; (b) the accuracy of the agency's estimate of the burden of the 
proposed collection of information; (c) ways to enhance the quality, 
utility, and clarity of the information to be collected; and (d) ways 
to minimize the burden of the collection of information on respondents, 
including through the use of automated collection techniques or other 
forms of information technology. Written comments should be received 
within 60 days of this notice.

Proposed Project

    Evaluation of the National Tobacco Prevention and Control Public 
Education Campaign (OMB No. 0920-0923, exp. 2/28/2013)--Revision--
National Center for Chronic Disease Prevention and Health Promotion 
(NCCDPHP), Centers for Disease Control and Prevention (CDC).

Background and Brief Description

    In 2012, CDC obtained OMB approval to collect information needed to 
evaluate CDC's National Tobacco Prevention and Control Public Education 
Campaign (The Campaign) (OMB No. 0920-0923, exp. 2/28/2013). The 
evaluation plan was based on two waves of data collection conducted in 
2012: An initial baseline survey before the launch of The Campaign 
(wave 1), and a longitudinal follow-up survey of those participants 
approximately three months after the conclusion of The Campaign (wave 
2). The pre/post assessment design allowed CDC to examine the 
association between smokers' and nonsmokers' exposure to The Campaign 
and changes in outcome variables of interest.
    CDC recently announced plans to launch a second phase of The 
Campaign (Phase 2) using the same campaign name (``Tips from Former 
Smokers''), similar advertisement styles, similar message themes and 
strategies, and in some cases the same ad cast members. In order to 
apply a similar evaluation strategy to Phase 2 of The Campaign, CDC is 
requesting changes to the previously approved information collection 
plan. These changes include one additional survey in 2013 (wave 3), and 
changes to the previously approved follow-up questionnaires.
    The evaluation plan for Phase 2 will utilize a similar study design 
(pre/post assessment) and the same sample sources that were utilized in 
the first phase of campaign evaluation. In 2013, CDC plans to 
administer 13,750 additional follow-up questionnaires to smokers 
sourced through the Knowledge Networks (KN) online panel and the Survey 
Sampling International (SSI) online panel, and 3,286 additional 
questionnaires to nonsmokers drawn from the KN Panel. Because 
respondents in 2013 will be drawn from the same sources utilized in 
2012, CDC will be able to conduct longer-term longitudinal analysis of 
respondents who participate in both the first wave (2012) and third 
wave (2013) of information collection. CDC will assess relevant outcome 
measures prior to initiation of Phase 1 of The Campaign, and after 
completion of the combined Phase 1 and Phase 2 campaigns.
    The analysis plan for Phase 2 of The Campaign will allow CDC to 
estimate smokers' and nonsmokers' exposure to Phase 2 campaign 
messages, characterize respondents' reactions to Phase 2 campaign 
messages, describe changes in knowledge, attitudes, and beliefs related 
to smoking and secondhand smoke, and quantify the number of quit 
attempts made during the Phase 2 campaign. The revised follow-up 
questionnaires for 2013 will be similar to the questionnaires 
administered in 2012, however, changes will be made to measure new 
outcomes targeted by the Phase 2 campaign, such as knowledge of the 
association between smoking and diabetes, and knowledge of the 
relationship between secondhand smoke exposure and heart attacks.
    The Phase 2 Campaign is expected to launch in early winter/spring 
2013 and will air for approximately three months. To ensure accurate 
measurement of campaign awareness after all media have been delivered, 
wave 3 data collection will occur approximately three months after the 
launch of Phase 2 messages. Information will be collected about 
smokers' and non-smokers' awareness of and exposure to campaign 
advertisements; knowledge, attitudes, and beliefs related to smoking 
and secondhand smoke; and behaviors related to smoking cessation (among 
the smokers in the sample) and behaviors related to non-smokers' 
encouragement of smokers to quit smoking. Respondents will undergo a 
brief screening process to ensure that they

[[Page 62517]]

receive the appropriate version of the follow-up questionnaire (smoker 
or nonsmoker).
    OMB approval is requested for one year. Questionnaires will be 
administered on-line. Participation is voluntary and there are no costs 
to respondents other than their time.

                                        Estimated Annualized Burden Hours
                                                                     Number of    Average burden
      Type of respondents           Form name        Number of     responses per   per response    Total burden
                                                    respondents     respondent        (in hr)         (in hr)
General Population............  Screening and             43,022               1            2/60           1,434
                                 Consent Process.
Adults, ages 18-54 in the U.S.  Smoker Follow-Up          13,750               1           25/60           5,729
                                Non-Smoker                 3,286               1           25/60           1,369
    Total.....................  ................  ..............  ..............  ..............           8,532

    Dated: October 9, 2012.
Ron A. Otten,
Director, Office of Scientific Integrity (OSI), Office of the Associate 
Director for Science (OADS), Office of the Director, Centers for 
Disease Control and Prevention.
[FR Doc. 2012-25250 Filed 10-12-12; 8:45 am]