[Federal Register Volume 77, Number 236 (Friday, December 7, 2012)]
[Page 73008]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2012-29603]

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Federal Register / Vol. 77, No. 236 / Friday, December 7, 2012 / 

[[Page 73008]]


Submission for OMB Review; Comment Request

December 3, 2012.
    The Department of Agriculture has submitted the following 
information collection requirement(s) to OMB for review and clearance 
under the Paperwork Reduction Act of 1995, Public Law 104-13. Comments 
regarding (a) whether the collection of information is necessary for 
the proper performance of the functions of the agency, including 
whether the information will have practical utility; (b) the accuracy 
of the agency's estimate of burden including the validity of the 
methodology and assumptions used; (c) ways to enhance the quality, 
utility and clarity of the information to be collected; (d) ways to 
minimize the burden of the collection of information on those who are 
to respond, including through the use of appropriate automated, 
electronic, mechanical, or other technological collection techniques or 
other forms of information technology should be addressed to: Desk 
Officer for Agriculture, Office of Information and Regulatory Affairs, 
Office of Management and Budget (OMB), [email protected] or 
fax (202) 395-5806 and to Departmental Clearance Office, USDA, OCIO, 
Mail Stop 7602, Washington, DC 20250-7602. Comments regarding these 
information collections are best assured of having their full effect if 
received within 30 days of this notification. Copies of the 
submission(s) may be obtained by calling (202) 720-8958.
    An agency may not conduct or sponsor a collection of information 
unless the collection of information displays a currently valid OMB 
control number and the agency informs potential persons who are to 
respond to the collection of information that such persons are not 
required to respond to the collection of information unless it displays 
a currently valid OMB control number.

Food and Nutrition Service

    Title: Generic Clearance for the Development of Nutrition Education 
Messages and Products for the General Public.
    OMB Control Number: 0584-0523.
    Summary of Collection: The Center for Nutrition Policy and 
Promotion (CNPP) of the U.S. Department of Agriculture conducts 
consumer research to identify key issues of concern related to 
understanding and use of the Dietary Guidelines for Americans (DGA), as 
well as the tools and resources used to implement the Dietary 
Guidelines--previously known as the MyPyramid food guidance system. The 
Dietary Guidelines, a primary source of dietary health information, are 
issued jointly by the USDA and Health and Human Services and serve as 
the cornerstone of Federal nutrition policy and form the basis for 
nutrition education efforts of these agencies. After the release of the 
2010 DGA a new communication initiative built around USDA's new MyPlate 
icon, including the resources at ChooseMyPlate.gov, was launched. 
MyPlate is a visual cue supported by Dietary Guidelines messages to 
help consumer make better food choices.
    Need and Use of the Information: CNPP will collect information to 
develop practical and meaningful nutrition and physical activity 
guidance for Americans to help improve their health. The collected 
information will also be used to expand the knowledge base concerning 
how the Dietary Guidelines for Americans recommendations and messages 
supporting MyPlate are understood and how they can be used by consumers 
to improve balance of their food intake with physical energy 
expenditure for good health. If this information is not collected, 
USDA's ability to incorporate messages and materials that are 
practical, meaningful, and relevant for the intended audience in any 
proposed update of the Dietary Guidelines for Americans or related 
resources at Choosemyplate.gov will be impaired.
    Description of Respondents: Individuals or households.
    Number of Respondents: 57,000.
    Frequency of Responses: Reporting: Other (as desired).
    Total Burden Hours: 12,004.

Ruth Brown,
Departmental Information Collection Clearance Officer.
[FR Doc. 2012-29603 Filed 12-6-12; 8:45 am]