[Federal Register Volume 78, Number 8 (Friday, January 11, 2013)]
[Pages 2407-2408]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2013-00467]



Centers for Medicare & Medicaid Services

[Document Identifier: CMS-10458]

Agency Information Collection Activities: Proposed Collection; 
Comment Request

AGENCY: Centers for Medicare & Medicaid Services, HHS.

    In compliance with the requirement of section 3506(c)(2)(A) of the 
Paperwork Reduction Act of 1995, the Centers for Medicare & Medicaid 
Services (CMS) is publishing the following summary of proposed 
collections for public comment. Interested persons are invited to send 
comments regarding this burden estimate or any other aspect of this 
collection of information, including any of the following subjects: (1) 
The necessity and utility of the proposed information collection for 
the proper performance of the agency's functions; (2) the accuracy of 
the estimated burden; (3) ways to enhance the quality, utility, and 
clarity of the information to be collected; and (4) the use of 
automated collection techniques or other forms of information 
technology to minimize the information collection burden.
    1. Type of Information Collection Request: New collection (request 
for a new OMB control number). Title of Information Collection: 
Consumer Research Supporting Outreach for Health Insurance Marketplace. 
Use: The Centers for Medicare and Medicaid Services is requesting 
clearance for two surveys to aid in understanding levels of awareness 
and customer service needs associated with the Health Insurance 
Marketplace established by the Affordable Care Act. Because the 
Marketplace will provide coverage to the almost 50 million uninsured in 
the United States through individual and small employer programs, we 
have developed one survey to be administered to individual consumers 
most likely to use the Marketplace and another to be administered to 
small employers most likely to use the Small Business Health Options 
portion of the Marketplace. These brief surveys, designed to be 
conducted quarterly, will give CMS the ability to obtain a rough 
indication of the types of outreach and marketing that will be needed 
to enhance awareness of and knowledge about the Marketplace for 
individual and business customers. CMS' biggest customer service need 
is likely to be providing sufficient education so consumers: (a) can 
take advantage of the Marketplace and (b) know how to access CMS' 
customer service channels. The surveys will provide information on 
media use, concept awareness, and conceptual or content areas where 
education for customer service delivery can be improved. Awareness and 
knowledge gaps are likely to change over time based not only on 
effectiveness of CMS' marketing efforts, but also of those of state, 
local, private sector, and nongovernmental organizations. Form Number: 
CMS-10458 (OCN: 0938-New). Frequency: Quarterly. Affected Public: 
Individuals or households, Private Sector (business or other for-
profits). Number of Respondents: 40,200. Total Annual Responses: 
40,200. Total Annual Hours: 2,480. (For policy questions regarding this 
collection contact Clarese Astrin at 410-786-5424. For all other issues 
call 410-786-1326.)
    To obtain copies of the supporting statement and any related forms 
for the proposed paperwork collections referenced above, access CMS' 
Web Site address at http://www.cms.hhs.gov/PaperworkReductionActof1995, 
or Email your request, including your address, phone number, OMB 
number, and CMS document identifier, to Paperwork@cms.hhs.gov, or call 
the Reports Clearance Office on (410) 786-1326.
    In commenting on the proposed information collections please 

[[Page 2408]]

the document identifier or OMB control number. To be assured 
consideration, comments and recommendations must be submitted in one of 
the following ways by March 12, 2013:
    1. Electronically. You may submit your comments electronically to 
http://www.regulations.gov. Follow the instructions for ``Comment or 
Submission'' or ``More Search Options'' to find the information 
collection document(s) accepting comments.
    2. By regular mail. You may mail written comments to the following 
address: CMS, Office of Strategic Operations and Regulatory Affairs, 
Division of Regulations Development, Attention: Document Identifier/OMB 
Control Number----, Room C4-26-05, 7500 Security Boulevard, Baltimore, 
Maryland 21244-1850.

    Dated: January 8, 2013.
Martique Jones,
Deputy Director, Regulations Development Group, Office of Strategic 
Operations and Regulatory Affairs.
[FR Doc. 2013-00467 Filed 1-10-13; 8:45 am]