[Federal Register Volume 78, Number 28 (Monday, February 11, 2013)]
[Pages 9697-9698]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2013-02985]



Centers for Disease Control and Prevention


Agency Forms Undergoing Paperwork Reduction Act Review

    The Centers for Disease Control and Prevention (CDC) publishes a 
list of information collection requests under review by the Office of 
Management and Budget (OMB) in compliance with the Paperwork Reduction 
Act (44 U.S.C. chapter 35). To request a copy of these requests, call 
the CDC Reports Clearance Officer at (404) 639-7570 or send an email to 
omb@cdc.gov. Send written comments to CDC Desk Officer, Office of 
Management and Budget, Washington, DC or by fax to (202) 395-5806. 
Written comments should be received within 30 days of this notice.

Proposed Project

    Evaluation of the National Tobacco Prevention and Control Public 
Education Campaign (OMB No. 0920-0923, exp. 2/28/2013)--Revision--
National Center for Chronic Disease Prevention and Health Promotion 
(NCCDPHP), Centers for Disease Control and Prevention (CDC).

Background and Brief Description

    The Centers for Disease Control and Prevention (CDC) requests a 
Revision of the current OMB approval for Evaluation of the National 
Tobacco Prevention and Control Public Education Campaign (The Campaign) 
(OMB no. 0920-0923, exp. 2/28/2012). In 2012, CDC conducted web-based 
surveys of smokers and non-smokers in the U.S. for purposes of 
evaluating phase 1 of the CDC's National Tobacco Prevention and Control 
Public Education Campaign (The Campaign). This information collection 
consisted of an initial baseline survey (Wave 1) before the launch of 
The Campaign and a longitudinal follow-up survey (Wave 2) of those 
participants approximately three months later after the conclusion of 
The Campaign. Data from this information collection has been used by 
CDC to examine the association between smokers' and nonsmokers' 
exposure to The Campaign and changes in outcome variables of interest.
    CDC has recently announced plans to launch a second phase of The 
Campaign (Phase 2), using the same campaign name (``Tips from Former 
Smokers''), similar advertisement styles, similar message themes and 
strategies, and in some cases the same ad cast members. CDC therefore 
plans to continue evaluation of The Campaign with a new, third wave of 
data collection. Wave 3 will consist of web-based follow-up surveys of 
smokers and nonsmokers that will facilitate pre-post analysis of the 
cumulative Phase 1 and Phase 2 campaigns. This pre-post design is 
similar to the currently-approved information collection that examined 
pre-post changes in relevant outcomes for the Phase 1 campaign only.
    The timeframe for the Wave 3 data collection is related to the 
anticipated launch and duration of the Phase 2 campaign. The Phase 2 
Campaign is expected to launch in early winter/spring 2013 and will air 
for approximately four months. Therefore, our proposed Wave 3 data 
collection will occur approximately four months after the Phase 2 
Campaign launch to ensure accurate measurement of Campaign awareness 
after all media have been delivered.
    Information will be collected about adult smokers' awareness of and 
exposure to campaign advertisements, knowledge, attitudes, and beliefs 
related to smoking and secondhand smoke. In addition, the survey will 
measure behaviors related to smoking cessation (among the smokers in 
the sample) and behaviors related to non-smokers' encouragement of 
smokers to quit smoking. Information will also be collected on 
demographic variables including age, sex, race, education, income, 
primary language, and marital status.
    Data from this survey will be used to estimate the extent to which 
smokers and non-smokers in the U.S. were exposed to cumulative Phase 1 
and Phase 2 Campaigns and to examine the statistical relationships 
between adults' exposure to Phase 1 and Phase 2 Campaigns and changes 
in outcome variables of interest which will include knowledge, 
attitudes, beliefs and intentions related to smoking and cessation as 
well as behavioral outcomes including quit attempts and cigarette 
    Information will be collected through on-line questionnaires 
involving adult smokers and non-smokers in the U.S., ages 18-54. 
Respondents who are smokers will be recruited from two sources: a 
probability sample drawn from the Knowledge Networks 
KnowledgePanel[supreg], a panel that uses address-based postal mail 
sampling to generate a probability-based online panel of U.S. adults, 
and a supplemental sample from SSI, a leading provider of online 
sampling in the U.S. Respondents who are non-smokers will be recruited 
from Knowledge Networks.
    To obtain the target number of complete Wave 3 responses, 
approximately 43,737 respondents will be contacted through an initial 
screening and consent process. The estimated burden per response is two 
minutes. The target number of complete wave 3 questionnaires for 
smokers is 14,250. The target number of complete wave for non-smokers 
is 3,286. For both respondent groups, the estimated burden per response 
is 25 minutes for each follow-up questionnaire.
    OMB approval is requested for one year. There are no costs to 
respondents other than their time. The total estimated burden hours are 

                                        Estimated Annualized Burden Hours
                                                                                     Number of    Average burden
         Type of respondent                   Form name              Number of     responses per   per response
                                                                    respondents     respondent      (in hours)
General Population.................  Screening and Consent                43,737               1            2/60
Adults, ages 18-54 in the U.S......  Smoker Phase 2 Follow-Up             14,250               1           25/60
                                     Non-Smoker Phase 2 Follow-            3,286               1           25/60
                                      Up Questionnaire.

[[Page 9698]]

    Dated: February 5, 2013.
Ron A. Otten,
Director, Office of Scientific Integrity (OSI), Office of the Associate 
Director for Science (OADS), Office of the Director, Centers for 
Disease Control and Prevention.
[FR Doc. 2013-02985 Filed 2-8-13; 8:45 am]