[Federal Register Volume 78, Number 147 (Wednesday, July 31, 2013)]
[Pages 46352-46354]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2013-18383]



Health Resources and Services Administration

Announcement of Requirements and Registration for ``Care Counts: 
Educating Women and Families Challenge''

AGENCY: Health Resources and Services Administration (HRSA), Department 
of Health and Human Services.
    Award Approving Official: Mary K. Wakefield, Ph.D., R.N., 
Administrator, Health Resources and Services Administration.

ACTION: Notice.


SUMMARY: The Health Resources and Services Administration's (HRSA) 
Office of Women's Health, located within the Department of Health and 
Human Services (HHS), and in collaboration with the HHS Office on 
Women's Health, announces the launch of the Care Counts: Educating 
Women and Families Challenge.
    Women are often at the center of healthy and resilient families; 
they make approximately 80 percent of all family health care decisions 
and are more likely to be the primary caregivers for children and 
elderly parents. To help make women aware of the important benefits 
available to them and their families through the Affordable Care Act, 
HHS is initiating this Challenge.
    The Affordable Care Act is already making a difference in the lives 
of millions of Americans. Starting October 1, 2013, millions of 
uninsured Americans will be able to find affordable health insurance 
that meets their needs at the new Health Insurance Marketplace 
(Marketplace). The Marketplace is a one stop shop where people can 
learn about health insurance, get accurate information on different 
plans, and make apples-to-apples comparisons of private insurance 
plans. For the first time, comprehensive information about benefits and 
quality, side-by-side with facts about price, will help each consumer 
make the best coverage decision. For more information about how the 
Marketplace will work, including important deadlines and milestones, 
visit HealthCare.gov (English) or CuidadoDeSalud.gov (Spanish).
    This Challenge will allow teams (the ``Contestants'') to create 
innovative, educational tools (``Tools'') to inform women consumers, 
particularly women living in medically underserved communities, about 
enrollment in new health plans, as well as key provisions of the 
Affordable Care Act to improve their own health and that of their 
    For purposes of this Challenge, the key provision of the Affordable 
Care Act is coverage of 22 preventive services for women without 
copayment. See https://www.healthcare.gov/what-are-my-preventive-care-benefits#part=2.
    The Tool must refer to two or more of the 22 covered preventive 
services for women. The Tool must also direct consumers to 
HealthCare.gov (English) or CuidadoDeSalud.gov (Spanish), and the toll-
free Centers for Medicare and Medicaid (CMS) call centers (1-800-318-
2596) (English and Spanish) to promote enrollment in the Marketplace. 
The Tool must also include the TTY/TTD call center number (1-888-871-
    The Tool may be designed to be used within systems of health care. 
For purposes of this Challenge, a system of health care is defined as 
the organization of people, institutions, and resources to deliver 
comprehensive culturally competent, quality, services to meet the 
health needs of the target audience. Examples include HRSA's Community 
Health Centers, Healthy Start programs, Ryan White Care service sites, 
National Health Service Corps sites, and HHS-supported Title X service 
sites. The Tool may also be designed to be used in community-based 
settings where women live, work, and purchase goods and services, such 
as schools, faith-based settings, recreation centers, and shopping 
    ``Tools'' are defined as print, web, or other social media 
(including Facebook, Twitter, Google+, Apps, and/or other innovative 
resources) used to educate the target audience to improve knowledge and 
abilities leading to action. The target audience for the Tools is adult 
women in the United States and its territories, particularly women 
living in medically underserved communities or who experience 
difficulty accessing health care. The Tools shall focus on 
communicating complex information in understandable, culturally 
competent, and relevant ways. Reading level, common language, and 
health literacy of the target audiences should be considered in 
development of the Tools.
    Contestants must also submit a Promotion/Outreach Plan for the 
tools. The Promotion/Outreach Plan shall: (1) Be no more than two pages 
in length; (2) demonstrate the Contestants' understanding of the target 
audience; and (3) demonstrate how they will use the Tools to reach the 
target audience.

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DATES: Contestants can begin submission of tools August 1, 2013. The 
submission period will be open for approximately 4 weeks and end on 
August 30, 2013. Judging will take place between September 3, 2013, and 
October 31, 2013. Winners will be notified and prizes awarded no later 
than December 31, 2013.

FOR FURTHER INFORMATION CONTACT: Sabrina Matoff-Stepp, Ph.D., Director, 
HRSA Office of Women's Health, 301-443-8664.


Eligible Entities

    Eligible entities include state, local, Tribal, or other non-
governmental organizations. To be eligible to win a prize under this 
Challenge, a team:
    (1) Shall have registered to participate in the Challenge under the 
Official Rules;
    (2) Shall be comprised of at least two (2) persons, preferably with 
a combination of technical expertise that may include design, social 
media, public health, and health communications expertise. Multi-
disciplinary teams are encouraged to apply;
    (3) In the case of a private entity, shall be incorporated in and 
maintain a primary place of business in the United States;
    (4) All persons must be at least eighteen (18) years old at the 
time of entry and a citizen or permanent resident of the United States;
    (5) Shall have complied with all the requirements set forth herein; 
    (6) May not be a federal entity or federal employee acting within 
the scope of their employment.

Competition Submission Period and Other Submission Requirements

    (1) Submission Period: ends August 30, 2013.
    (2) Review for Eligibility (4 weeks).
    (3) Public Voting (2 weeks).
    (4) Winners Announced--no later than December 31, 2013.

Contest Guidelines

    (1) All Tools must be submitted through the Care Counts: Women, 
Families, and the Affordable Care Act Challenge Contest page on 
    (2) All Tools must specify Spanish or English audiences. If 
Spanish, the submission must also include English translation in a 
separate PDF document.
    (3) All Tools must be submitted with a one-paragraph description of 
the Tool for promotional and public voting purposes. The paragraph 
should be no more than 100 words, in a PDF document.
    (4) All Tools must be submitted with a Promotion/Outreach plan as a 
PDF document, double-spaced, 12 point Times New Roman, and no longer 
than two pages in length. The Plan should demonstrate the Contestants' 
understanding of the target audience and how to reach that audience 
with the Tool.
    (5) Endorsement of private products, services, or enterprises is 
    (6) References to Congress, legislation, or tools that otherwise 
suggest or promote lobbying are prohibited.
    (7) Tools that contain obscene or offensive information will be 
    (8) All Tools must refer to two or more of the 22 covered 
preventive services for women. See https://www.healthcare.gov/what-are-my-preventive-care-benefits#part=2
    (9) All Tools must direct consumers to HealthCare.gov (English) or 
CuidadoDeSalud.gov (Spanish), to promote enrollment in the Marketplace.
    (10) All Tools must mention the toll-free Centers for Medicare and 
Medicaid Services (CMS) call centers (1-800-318-2596) and 1-888-871-
6594 (TTY/TTD).
    (11) Mention of Web sites other than HealthCare.gov (English), 
CuidadoDeSalud.gov (Spanish), or HRSA.gov is not permitted.
    (12) Tools should not include any personal identification 
information (i.e. name, address, Social Security number).
    (13) Contestants may submit an entry in each language category, for 
a limit of two (2) entries per Contestant. Contestants may also submit 
their Tools in multiple formats, for example, a print tool that can 
also be formatted for the web, but this is not a requirement of the 
    (14) Contestants may build upon or tailor existing Tools to 
integrate the Affordable Care Act key provisions noted under the 
Contest Guidelines above.
    (15) Both color and black/white submissions are acceptable.
    (16) Video submissions must be 3 minutes or less in length.
    (17) All submissions must be 508 compliant. See http://www.hhs.gov/web/508/checklists/index.html for more information.

Categories for Submissions

    (1) English print, web-based, or social media.
    (2) Spanish print, web-based, or social media.

Formatting Requirements

    (1) For photos, please use 300 dpi or higher.
    (2) For videos, please use MP4 format.
    (3) For videos, please upload to YouTube first; then link to your 
video in the submission form. Helpful links for YouTube:

How to Upload Your Video
Supported YouTube formats
    (4) For print materials, please upload a PDF document. Please 
format print materials for 8\1/2\ by 11 or 8\1/2\ by 14 size paper.

Winner Selection and Judges

    There will be two (2) First Place Winners (one for each category of 
submission) and two (2) Second Place Winners (one for each category of 
submission), which will be selected by a panel of judges.
    The First Place Winners will be awarded prize dollars in the amount 
of $7,500 each and receive a signed certificate from the HRSA 
Administrator. The First Place Winners' Tools will be posted to the 
HRSA Web site and will be broadly disseminated through the U.S. 
Department of Health and Human Services distribution channels.
    The Second Place Winners will be awarded prize dollars in the 
amount of $5,000 each, receive a signed certificate from the HRSA 
Administrator, and their Tools will be posted to the HRSA Web site.
    HHS will review the submissions for eligibility and merit according 
to the challenge criteria, and the public may be asked to vote for 
their favorite entries in each category. An expert panel comprised of 
federal employees will recommend the First and Second Place winners in 
each category. Judges will be fair and impartial; may not have a 
personal or financial interest in, or be an employee, officer, 
director, or agent of any entity that is a registered participant in 
the competition, and may not have a familial or financial relationship 
with an individual who is a registered Contestant. The panel will 
provide expert advice on the merits of each submission to HRSA 
officials responsible for final selections for award. Winners will 
receive cash prizes and recognition from the HRSA Administrator, as 
well as have their promotion material featured on the Health Resources 
and Services Administration's Web site and distributed across HHS.

Judging Criteria

    (1) Design and ease of use (35%)
    (2) Clarity of ACA-related information (35%)
    (3) Promotion/Outreach plan (30%)

[[Page 46354]]

Special Considerations

    Contestants must direct consumers to HealthCare.gov (English) or 
CuidadoDeSalud.gov (Spanish), and the toll-free Centers for Medicare 
and Medicaid Services (CMS) call centers (1-800-318-2596) (English and 
Spanish) in their Tools. Contestants will create relevant, timely, 
culturally competent educational Tools for reaching adult women as 
consumers and family health care decision makers.

Winners and Recognition

    Winners will be identified and notified prior to the date of public 
announcement and promotion of winners. All winning tools will be 
featured on HRSA.Gov and disseminated via social media channels, 
including but not limited to HHS and HRSA Facebook, Twitter, and 
YouTube pages.

Intellectual Property Rights

    Each contestant grants the Challenge (HRSA) and others acting on 
behalf of the Challenge an irrevocable, royalty-free, non-exclusive 
worldwide license to use, copy for use, distribute, display publicly, 
perform publicly, create derivative works, and license others to do so 
for the purpose of the Challenge and/or for the purpose of raising 
awareness of ACA provisions for adult women consumers.


    Except where prohibited, participation in the Challenge constitutes 
the winning Contestants' consent to use of its name, likeness, 
photograph, voice, opinions, and/or hometown and state by HRSA and/or 
HHS for promotional purposes in any media, worldwide, without further 
payment or consideration.


    Contestants warrant that they are the sole author and owner of the 
Challenge submission and that the contest submission completely 
originates with the Contestants, that it does not infringe upon any 
copyright or any other rights of any third party of which the 
Contestants is aware, and is free of malware.


    By entering, each Contestant team agrees to: (a) Comply with and be 
bound by these Official Rules and the decisions of the Challenge and 
judges which are binding and final in all matters relating to this 
Challenge; (b) Assume any and all risks and waive claims against the 
federal government and its related entities, except in the case of 
willful misconduct, for any injury, death, damage, or loss of property 
(including any damage that may result from a virus, malware, etc. to 
HRSA systems), revenue, or profits, whether direct, indirect, or 
consequential, arising from the Contestant's participation in the 
Challenge, whether the injury, death, damage, or loss arises through 
negligence or otherwise. The Contestant/Submitter shall be liable for, 
and shall indemnify and hold harmless the government against, all 
actions or claims for any claim, demand, judgment, or other allegation 
arising from alleged violation of an individual's trademark, copyright, 
or other legally protected interest in tools submitted to HRSA--
provided, however, that Contestants are not required to waive claims 
arising out of the unauthorized use or disclosure by the Sponsor and/or 
Administrator of the intellectual property, trade secrets, or 
confidential business information of the Contestant; (c) Be responsible 
for obtaining their own liability insurance to cover claims by any 
third party for death, bodily injury, or property damage, or loss 
resulting from an activity carried out in connection with participation 
in the Challenge, and claims by the federal government for damage or 
loss to government property resulting from such an activity; and (d) 
Indemnify the federal government against third party claims for damages 
arising from or related to Challenge activities.

Privacy Policy

    Challenge Sponsor collects personal information from contestants 
when they enter the Challenge. The information collected is subject to 
the privacy policy located at www.challengepost.com/privacy.

General Conditions

    HRSA reserves the right to cancel, suspend, and/or modify the 
Contest, or any part of it, for any reason, at HRSA's sole discretion. 
Participation in this Contest constitutes a contestant's full and 
unconditional agreement to abide by the Contest's Official Rules found 
at www.carecounts.challenge.gov.

    Authority: 15 U.S.C. 3719.

    Dated: July 25, 2013.
Mary K. Wakefield,
[FR Doc. 2013-18383 Filed 7-30-13; 8:45 am]