Media Contracts: Activities and Financial Obligations for Seven Federal Departments (13-JAN-06, GAO-06-305). The federal government contracts with public relations firms, advertising agencies, media organizations, and individual members of the media to provide, among other things, messages about its programs and services. As we have reported, there is a lack of accurate governmentwide information on these contracts. Seven federal departments account for nearly all the obligated federal dollars for public relations and advertising activities in fiscal year 2003--Commerce, Defense, Health and Human Services, Homeland Security, Interior, Treasury, and Veterans Affairs. GAO submitted a questionnaire to each of these seven departments to obtain information for fiscal year 2003 through the second quarter of fiscal year 2005 on (1) the number of contracts with public relations firms, advertising agencies, media organizations, and individual members of the media for which obligations have been incurred; (2) the total amount of contract obligations incurred on each contract by fiscal year; (3) the method by which the contract was awarded--competed, noncompeted, follow-on to competed action, or not available for competition; and (4) summaries of the purpose and scope of work to be performed under each contract. -------------------------Indexing Terms------------------------- REPORTNUM: GAO-06-305 ACCNO: A44798 TITLE: Media Contracts: Activities and Financial Obligations for Seven Federal Departments DATE: 01/13/2006 SUBJECT: Advertising Budget obligations Contract oversight Data collection Federal agencies Federal aid programs Financial analysis Government contracts Government information dissemination Public relations Statistical data Federal Procurement Data System ****************************************************************** ** This file contains an ASCII representation of the text of a ** ** GAO Product. ** ** ** ** No attempt has been made to display graphic images, although ** ** figure captions are reproduced. Tables are included, but ** ** may not resemble those in the printed version. ** ** ** ** Please see the PDF (Portable Document Format) file, when ** ** available, for a complete electronic file of the printed ** ** document's contents. ** ** ** ****************************************************************** GAO-06-305 * Results in Brief * Background * Glossary of Terms * Agency Commentsand Our Evaluation * Acknowledgments * GAO's Mission * Obtaining Copies of GAO Reports and Testimony * Order by Mail or Phone * To Report Fraud, Waste, and Abuse in Federal Programs * Congressional Relations * Public Affairs United States Government Accountability Office Report to Congressional Requesters GAO January 2006 MEDIA CONTRACTS Activities and Financial Obligations for Seven Federal Departments GAO-06-305 MEDIA CONTRACTS Activities and Financial Obligations for Seven Federal Departments What GAO Found The departments reported a total of 343 media contracts, for which they incurred obligations of $1.62 billion during the period of GAO's review. Specifically, the departments reported 137 contracts (40 percent of the total contracts) with advertising agencies, 131 contracts (38 percent) with media organizations, 54 contracts (16 percent) with public relations firms, and 8 contracts (2 percent) with individual members of the media. For 13 contracts (4 percent), departments did not report on type of media firm. The departments incurred obligations of $1.4 billion with advertising agencies (87 percent of the obligations), $197 million with public relations firms (12 percent), $15 million (1 percent) with media organizations, and $90,000 (less than 1 percent) with individual members of the media. With respect to method of award, GAO provided aggregate data on the extent of competition for the surveyed contracts without assessing the validity of individual contract actions. Using the four competition categories in the Federal Procurement Data System, the departments reported that 263 (77 percent) of the media contracts were competed, 69 were not competed (20 percent), 7 were not available for competition (2 percent), and 4 were follow-ons to competed action (1 percent). These methods of award are permitted by various authorities. Competed awards accounted for $1.5 billion (92 percent) of the total media obligations. The purpose and scope of the work described varied by department. For example, Homeland Security incurred financial obligations related to the nation's readiness to respond to terrorist attacks. The departments reviewed a draft of this report and generally concurred with GAO's findings; technical comments were incorporated as appropriate. Contract Obligations by Type of Vendor for Fiscal Year 2003 through March 31, 2005 Percent 100 87 12 10 5 1 Less than 1 0 Advertising Public relationsMediaIndividual membersagenciesfirmsorganizationsof the media Obligations$1,401,816,961 $196,928,916 $15,345,418$90,340 Totals do not equal 100% due to missing dataSource: GAO analysis of datasubmitted by departments United States Government Accountability Office Contents Letter 1 Results in Brief 2 Background 4 Agency Comments and Our Evaluation 5 Appendix I Objectives, Scope, and Methodology 9 Appendix II Contracts with the Media: Summary of Departments, Fiscal Years 2003-2005 11 Appendix III Contracts with the Media: Department of Commerce, Fiscal Years 2003-2005 13 Appendix IV Contracts with the Media: Department of Defense, Fiscal Years 2003-2005 23 Appendix V Contracts with the Media: Department of Health and Human Services, Fiscal Years 2003-2005 58 Appendix VI Contracts with the Media: Department of Homeland Security, Fiscal Years 2003-2005 93 Appendix VII Contracts with the Media: Department of the Interior, Fiscal Years 2003-2005 99 Appendix VIII Contracts with the Media: Department of the Treasury, Fiscal Years 2003-2005 136 Appendix IX Contracts with the Media: Department of Veterans 147 Affairs, Fiscal Years 2003-2005 Appendix X Comments from the Department of Interior 149 Appendix XI GAO Staff Acknowledgments 154 Tables Table 1: Number of Contracts and Incurred Obligations, by Type of Firm, Fiscal Years 2003-2005 for All Seven Departments Combined Table 2: Number of Contracts and Incurred Obligations, by Type of Award, for Fiscal Years 2003-2005 for All Seven Departments Combined Table 3:. Number of Contracts and Incurred Obligations, by Type of Firm/individual, for Fiscal Years 2003-2005 for the Department of Commerce Table 4: Media Contracts Reported by the Department of Commerce for Fiscal Years 2003-2005 Table 5: Number of Contracts and Incurred Obligations, by Type of Firm/individual, for Fiscal Years 2003-2005 for the Department of Defense Table 6: Media Contracts Reported by the Department of Defense for Fiscal Years 2003-2005 Table 7: Number of Contracts and Incurred Obligations, by Type of Firm/individual, for Fiscal Years 2003-2005 for the Department of Health and Human Services Table 8: Media Contracts Reported by the Department of Health and Human Services for Fiscal Years 2003-2005 Table 9: Number of Contracts and Incurred Obligations, by Type of Firm/individual, for Fiscal Years 2003-2005 for the Department of Homeland Security 12 12 Table 10: Media Contracts Reported by the Department of 13 14 Homeland Security for Fiscal Years 2003-2005 Table 11: 23 24 Number of Contracts and Incurred Obligations, by Type of 58 59 Firm/individual, for Fiscal Years 2003-2005 for the 93 94 Department of the Interior 99 Table12: Media Contracts Reported by the Department of the Interior for Fiscal Years 2003-2005 100 Table 13: Number of Contracts and Incurred Obligations, by Type of Firm/individual, for Fiscal Years 2003-2005 for the Department of the Treasury 136 Table 14: Media Contracts Reported by the Department of the Treasury for Fiscal Years 2003-2005 137 Table 15: Number of Contracts and Incurred Obligations, by Type of Firm/individual, for Fiscal Years 2003-2005 for the Department of Veterans Affairs 147 Table16: Media Contracts Reported by the Department of Veterans Affairs for Fiscal Years 2003-2005 148 This is a work of the U.S. government and is not subject to copyright protection in the United States. It may be reproduced and distributed in its entirety without further permission from GAO. However, because this work may contain copyrighted images or other material, permission from the copyright holder may be necessary if you wish to reproduce this material separately. United States Government Accountability Office Washington, DC 20548 January 13, 2006 Congressional Requesters: The federal government uses the services of the media to, among other things, disseminate messages about its programs and services, ranging from first responder readiness against terrorist attacks, consumer health education, protection of the environment and wildlife, to military and civilian recruitment. To communicate these messages to the general public or particular target audiences, departments contract with media-related vendors-public relations firms, advertising agencies, media organizations, 1 and individual members of the media-for a wide range of services, including communication plans, marketing design strategies, public relations campaigns, public service announcements, and educational materials. This report provides information on contracts by seven federal departments with media vendors during fiscal year 2003 through the second quarter of fiscal year 2005. The seven federal departments are Commerce (DOC), Defense (DOD), Health and Human Services (HHS), Homeland Security (DHS), Interior (DOI), Treasury, and Veterans Affairs (VA). The report provides the following information for these departments: (1) the number of contracts with public relations firms, advertising agencies, media organizations, and individual members of the media for which obligations 2 have been incurred; (2) the total amount of obligations incurred on each contract by fiscal year; (3) the method by which the contract was awarded-competed, noncompeted, follow-on to competed action, and not available for competition3-and (4) summaries of the purpose and scope of work to be performed under each contract. 1 These terms are defined in a glossary on page 4. 2 Obligations refer to the dollar amounts of orders placed, contracts awarded, services received, and similar transactions during a given period that will require payments during the same or future periods. 3 These terms are defined in a glossary on pages 4-5. Page 1 GAO-06-305 Media Contracts Results in Brief On the basis of the 2003 Federal Procurement Data System (FPDS)4 -the only available governmentwide contract procurement database-seven selected departments cumulatively accounted for nearly 100 percent of the total obligated federal dollars on two key media measures, public relations and advertising. We collected the information presented in this report primarily through the use of a questionnaire. The questionnaire collected information related to each of our four objectives. In response to our questionnaire, we received information from each of the seven departments. We reviewed the information provided from the seven departments for inconsistencies, missing data, and inaccuracies (we found, for example, cases where reported obligations were inconsistent with contract dates, and where suffixes within contract numbers were incorrectly stated). We did not independently verify the questionnaire responses, but we contacted department respondents, on an as-needed basis, to clarify issues with respect to the questionnaire responses. Furthermore, it was beyond the scope of our review to assess whether agencies followed procurement regulations in awarding contracts. Additional detail on our scope and methodology is contained in appendix I. We conducted our work from May 2005 through November 2005 in accordance with generally accepted government auditing standards. The departments reported a total of 343 media contracts, for which they incurred obligations of $1.62 billion, from fiscal year 2003 through the end of the second quarter, fiscal year 2005. The most contracts were with advertising agencies, the least with individual members of the media. Specifically, the departments reported 137 contracts (40 percent of the total contracts) with advertising agencies, 131 contracts (38 percent) with media organizations, 54 contracts (16 percent) with public relations firms, and 8 contracts (2 percent) with individual members of the media. For 13 contracts (4 percent), departments did not report information on type of media firm. In terms of financial obligations, the departments incurred the highest financial obligations with advertising agencies, the least with individual 4 The Federal Procurement Data System is the central repository of statistical information on federal contracting. The General Services Administration is responsible for operating the system. At the time we selected departments for review, fiscal year 2003 was the latest year for which complete contracting information was available. Page 2 GAO-06-305 Media Contracts members of the media. The departments incurred financial obligations of $1.4 billion (87 percent of the total obligations) with advertising agencies, $197 million (12 percent) with public relations firms, $15 million (1 percent) with media organizations, and $90,000 (less than 1 percent) with individual members of the media. The contract percentage distribution by type of firm and obligation was similar for all 3 years. With respect to method of award, the departments reported that 263 (77 percent) media contracts were competed, 69 were not competed (20 percent), 7 were not available for competition (2 percent), and 4 were follow-ons to competed action (1 percent). These methods of award are permitted by various authorities. The departments also reported that competed awards accounted for $1.5 billion of the total media obligations (92 percent), follow-ons to competed action accounted for $73 million (5 percent of the obligations), noncompeted awards accounted for $49 million (3 percent), and contracts not available for competition accounted for $700,000 (less than 1 percent). The distribution of method of award by obligation amount was similar for all 3 years. The purpose and scope of the work described varied by mission. For example, DOC incurred obligations related to census activities and boater safety; HHS incurred obligations for various types of health programs; DHS incurred contracts for the preparation and response to terrorist attacks and other emergencies; DOD and VA incurred obligations related to recruiting; DOI incurred obligations related to its park services, Indian affairs, and fish and wildlife; and Treasury incurred obligations related to tax communications and the sales and marketing of its coins. Several departments contracted for similar types of work activities, including the planning and implementation of awareness campaigns, creative advertising and placement, the design and marketing of consumer products and services, the production and placement of audiovisual support materials, the planning and implementation of communications strategies, and marketing to various target audiences. Detailed information regarding our objectives is contained in a series of tables within the appendixes, as follows: Appendix II contains the combined results for all seven departments; appendixes III-IX contain department-specific results, including a listing of all media contracts by department entity. 5 We provided a draft of this report to the seven departments for comment. The departments generally concurred with the information provided in the report. We incorporated technical comments as appropriate from DOD, DHS, and DOI. In addition, we received formal comments from DOI, which are contained in appendix X. To clarify the terminology used in the questionnaire and report, we provide a glossary of key terms. Glossary of Terms Types of firms: o Public relations firms are primarily engaged in designing and implementing campaigns to promote the interest and image of their clients (includes lobbying and political or public relations consulting) o Advertising agencies are primarily engaged in creating advertising campaigns and placing such advertisements in the media. These agencies are organized to provide a full range of services, including advice, creative services, account management, production of advertising material, and media planning and buying. o Media organizations create content or acquire the right to distribute content through various outlets, such as radio, television, newspapers, and magazines, and provide that content to the public. We use the term "primarily" in these above definitions, since public relations firms and advertising agencies may at times engage in work that varies somewhat from these definitions. Types of awards: o Competed: when an agency uses full and open competition to fulfill a requirement, or when an agency uses a statutory exception to full and open competition but receives more than one offer. 5 In reviewing the contract obligation data for each of the three years, a blank will sometimes be indicated. This means that either there were no financial obligations incurred for that year, or the respondent did not know or did not report the obligations for that year. Page 4 GAO-06-305 Media Contracts o Not competed: when an agency makes a sole-source award or uses a statutory exception to full and open competition but receives only one offer. o Follow-on to competed action: when an agency has authority to continue a previously competed contract. o Not available for competition: when there is no opportunity for competition (e.g., certain utilities contracts) or when a statute authorizes or requires contracting with a designated source (e.g., sole-source awards under the Small Disadvantaged Business Development program). We provided a draft of this report to the seven participating departments-- DOC, DOD, HHS, DHS, DOI, Treasury, and VA. The departments generally and Our Evaluation concurred with the information provided in the report. We incorporated technical comments from DHS, DOD, and DOI. One department, DOI, provided formal comments, which are contained in appendix X. DOI officials stated that they did not believe that certain contracts included in our report fall within our definitions of public relations firms, advertising agencies, and media organizations. Specifically, o DOI does not believe the production of National Park Service visitor center materials, or certain training programs, falls within the scope of our review. o DOI recommended that we clarify the purposes of contracts sought so as to make a determination as to whether these particular types of visitor center materials and training programs should be included in this report. o DOI also stated that media efforts related to National Park Service visitor center films, multimedia presentations, and exhibits should not be included in the report as they do not, in DOI's view, fall within our definition of public relations firms, advertising agencies, and media organizations. As part of our scope of work, we asked departments to provide all contracts with public relations firms, advertising agencies, media organizations, and individual members of the media, regardless of the type of activity conducted within these categories. We did not ask departments to limit the contracts they reported on to any specific types of activities. In addition, DOI stated that we were particularly seeking information on contracts with parties who might be presenting government information without acknowledging its source. This was not the case. As stated above, we sought to obtain information on all contracts with public relations firms, advertising agencies, media organizations, and individual members of the media. As we agreed with your office, unless you publicly announce the contents of this report earlier, we plan no further distribution of it until 30 days from the date of this letter. We then plan to provide copies of this report to the Secretaries of each department. Copies of this report will also be made available to others upon request. In addition, this report will be available at no charge on GAO's Web site at http://www.gao.gov. If you or your staff have any questions about this report, please contact me at (202) 512-4636 or [email protected]. Contact points for our Offices of Congressional Relations and Public Affairs may be found on the last page of this report. GAO staff that made major contributions to this report are indicated in appendix XI. Paul L. Jones Director, Homeland Security and Justice Issues List of Requesters The Honorable Nancy Pelosi Democratic Leader House of Representatives The Honorable Henry A. Waxman Ranking Minority Member Committee on Government Reform House of Representatives The Honorable George Miller Ranking Minority Member Committee on Education and the Workforce House of Representatives The Honorable David R. Obey Ranking Minority Member Committee on Appropriations House of Representatives The Honorable Elijah E. Cummings Ranking Minority Member Subcommittee on Criminal Justice, Drug Policy and Human Resources Committee on Government Reform House of Representatives The Honorable John D. Dingell Ranking Minority Member Committee on Energy and Commerce House of Representatives The Honorable Louise McIntosh Slaughter Ranking Minority Member Committee on Rules House of Representatives The Honorable Bennie G. Thompson Ranking Minority Member Committee on Homeland Security House of Representatives The Honorable Gary L. Ackerman Ranking Minority Member Subcommittee on the Middle East and Central Asia Committee on International Relations House of Representatives Appendix I: Objectives, Scope, and Methodology On the basis of the 2003 FPDS reports, we selected for participation in our survey the seven departments that accounted for almost 100 percent of the federal obligated dollars for public relations and advertising activities. We used FPDS to select these departments because it (1) is the only governmentwide database of contract obligations and (2) provides contract information on public relations and advertising obligations. While we have reported that FPDS has limitations related to timely and accurate data, 1 it was sufficient for our purposes because our selection process did not require us to analyze departmental contract data with a high level of precision. To ascertain department contracts and their obligations during fiscal years 2003-2005 (through the second quarter), we first researched the departments to determine their organizational structure and to identify all major department entities. In particular, we searched for entities containing media, public affairs, and public relations offices, as these offices may have been directly involved in media contract activities. We developed a questionnaire that covered the information in our objectives and distributed it by e-mail to a study coordinator within each of the seven departments. The coordinator, in collaboration with other knowledgeable individuals within the department, took responsibility for distributing the electronic questionnaire to entities within the department that we identified in our research, as well as other entities thought to have been involved in media contracting. If the coordinator did not distribute a questionnaire to one or more of the entities we identified, the coordinator was asked to provide an explanation. We did not independently verify that the department reached all entities involved in media contracting. Department entities were instructed to complete a separate questionnaire for each media contract for which obligations were incurred for fiscal years 2003-2005 (end of second quarter of 2005). In the event that an entity was not involved in any media contract obligations during this period, the screening portion of the returned questionnaire reflected that status. All completed entity questionnaires were submitted through the study coordinator to us. Additionally, in response to our questionnaire, DOD's Army Contracting Agency provided us-in lieu of the questionnaire 1 GAO, Reliability of Federal Procurement Data, GAO-04-295R (Washington, D.C.: Dec. 30, 2003); GAO, Improvements Needed to the Federal Procurement Data System-Next Generation, GAO-05-960R (Washington, D.C.: Sept. 27, 2005). The General Services Administration is working to correct problems in FPDS by developing a more rigorous process of agency certification of the accuracy and completeness of FPDS data. Page 9 GAO-06-305 Media Contracts Appendix I: Objectives, Scope, and Methodology itself-a data file containing contract information on domestic and international Army installations doing media-related work. The information received was based upon self-report questionnaires. We did not independently review department contract files to ascertain the accuracy of the information provided. However, we took all appropriate means to ensure that the data entered into our computer system were entered accurately, that there was no inappropriate modification or deletion of the data, and that all computer processing performed was conducted in a reasonably accurate, complete, and consistent manner. This included verification of the data entry process and conducting internal logic checks of the information for inconsistencies, inappropriate reporting, and missing information. Where necessary, we followed up by contacting the respondent completing the questionnaire. All computer programs were double-checked, and all computer results were compared against the information provided in the accompanying tables. There are no known accurate governmentwide contract databases with which to compare questionnaire obligation responses. A draft of this report was submitted to each department for comment. Furthermore, it was beyond the scope of our review to assess whether agencies followed procurement regulations in awarding contracts. We conducted our work from May 2005 through November 2005 in accordance with generally accepted government auditing standards. Appendix II: Contracts with the Media: Summary of Departments, Fiscal Years 2003-2005 o For fiscal years 2003 through 2005 (through March 31, 2005), Commerce, Defense, Health and Human Services, Homeland Security, the Interior, the Treasury, and Veterans Affairs reported 343 media contracts, with obligations totaling about $1.6 billion. o As shown in table 1, the 343 media contracts consisted of 137 contracts with advertising agencies, with obligations of $1,401,816,961; 54 contracts with public relations firms, with obligations of $196,928,916; 131 contracts with media organizations, with obligations of $15,345,418; and 8 contracts with individual members of the media, with obligations of $90,340. For the remaining 13 media contracts (4 percent), departments did not provide information on the type of firm to which the contract was awarded. o As shown in table 2, of the 343 contracts reported, a total of 263 contracts (77 percent) were competed, 69 (20 percent) were noncompeted, 7 (2 percent) were not available for competition, and 4 (1 percent) were follow-on to competed action. o As shown in table 2, competed contracts had obligations of $1,495,481,136 (92 percent), noncompeted contracts had obligations of $49,293,524 (3 percent), not available for competition contracts had obligations of $659,636 (less than 1 percent), and follow-on to competed action contracts had obligations of $73,436,470 (5 percent). o A more detailed description of the department contracts with media vendors is provided in the following department-specific appendixes. Appendix II: Contracts with the Media: Summary of Departments, Fiscal Years 2003-2005 Table 1: Number of Contracts and Incurred Obligations, by Type of Firm, Fiscal Years 2003-2005 for All Seven Departments Combined Obligations incurred 2003 Type of Number of firm/individual Total contracts Obligations incurred Obligations incurred 2004 2005 Obligation total Number of Number of Number of Total contracts Total contracts Total contracts Advertising agency $507,907,063 72 $535,613,861 59 $358,296,037 44 $1,401,816,961 Public relations firm 104,092,030 30 44,096,624 37 48,740,362 18 196,928,916 Media organization 4,906,524 70 7,312,698 86 3,126,196 53 15,345,418 Individual member of the media 3,565 2 20,700 5 66,075 4 90,340 Missing firm data 917,912 6 1,910,099 10 1,861,020 4 4,689,031 Total $617,827,094 180 $588,953,982 197 $412,089,690 124 $1,618,870,766 Source: GAO analysis of data submitted by departments. Note: Figures for 2005 are for the first two quarters only. Table 2: Number of Contracts and Incurred Obligations, by Type of Award, for Fiscal Years 2003-2005 for All Seven Departments Combined Obligations incurred 2003 Type of Number of firm/individual Total contracts Obligations incurred Obligations incurred 2004 2005 Obligation total Number of Number of Number of Total contracts Total contracts Total contracts Competed $561,299,366 132 $565,443,846 143 $368,737,924 91 1,495,481,136 Follow-on to competed action 51,894,232 2 5,631,194 3 15,911,044 2 73,436,470 Not competed 4,478,616 39 17,571,680 44 27,243,228 26 49,293,524 Not available for competition 154,880 7 307,262 7 197,494 5 659,636 Total $617,827,094 180 $588,953,982 197 $412,089,690 125 $1,618,870,766 Source: GAO analysis of data submitted by departments. Note: Figures for 2005 are for the first two quarters only. Appendix III: Contracts with the Media: Department of Commerce, Fiscal Years 2003-2005 o For fiscal years 2003 through 2005 (through March 31, 2005), the Department of Commerce reported 32 contracts with obligations totaling about $21 million. o As shown in table 3, the 32 contracts consisted of 10 contracts with public relations firms, with obligations of $19,591,152; 20 contracts with media organizations, with obligations of $1,733,650; and 2 contracts with advertising firms, with obligations of $124,985. There were no reported contracts with individual members of the media. o A more detailed description of the department's contracts with media vendors is provided in table 4. Table 3:. Number of Contracts and Incurred Obligations, by Type of Firm/individual, for Fiscal Years 2003-2005 for the Department of Commerce Obligations incurred 2003 Type of Number of firm/individual Total contracts Obligations incurred Obligations incurred 2004 2005 Obligation total Number of Number of Number of Total contracts Total contracts Total contracts Advertising agency 0 0 $124,985 2 0 0 $124,985 Public relations firm $395,703 3 7,595,449 8 $11,600,000 2 19,591,152 Media organization 554,690 7 703,872 14 475,088 9 1,733,650 Individual member of the media 0 00000 00 Missing firm data 0 0 0 0 0 0 0 0 Total $950,393 10 $8,424,306 24 $12,075,088 11 $21,449,787 Source: GAO analysis of data submitted by departments. Note: Figures for 2005 are for the first two quarters only. Appendix III: Contracts with the Media: Department of Commerce, Fiscal Years 2003-2005 Appendix III: Contracts with the Media: Department of Commerce, Fiscal Years 2003-2005 Table 4: Media Contracts Reported by the Department of Commerce for Fiscal Years 2003-2005 Contract Method used in Obligations name and Purpose and awarding prime Type of incurred Obligation Entity number scope of work contract firm/individual 2003 2004 2005 total BEA Development of Develop an Competed Public relations $40,667 $97,158 0 $137,825 Strategic overall firm Communication communications Plan plan for the 2003-GS-23F-0117K agency to help increase its profile among public data suppliers and users and create a consistent image for the organization. BEA Improvements to Provide Competed Public relations 0 $5,000 0 $5,000 Internal Web Site support for firm 2004-purchase the informal card order testing of the current bureau services intranet site and the proposed redesign of that site, including informal usability testing of the proposed redesign. BEA Improvements to Implement Competed Public 0 $8,900 0 $8,900 improvements relations Organizational to the bureau firm newsletter, Newsletter including the provision of assistance and 2004-purchase best solutions card order to enhance readership, revamp content, streamline the production process, and redesign the look. BEA Support BEA's Improve and Competed Public $80,200 $80,200 support the relations Annual bureau's firm annual Conference conference exhibit Exhibit Program program. This includes understanding 2004- how to conduct GS23F0119P evaluations, identifying new booth designs and formats, acquiring updated exhibit components and equipment, performing logistics planning, and providing appropriate warehousing. Contract name Purpose and scope of Entity and number work Method used in awarding Obligations incurred prime Type of Obligation contract firm/individual 2003 2004 2005 total Census Benchmark Conduct a benchmark Not competed Public relations 0 $10,000 0 $10,000 Bureau Analysis of 2002-media analysis of news firm 2003 ACS Media articles from January 2002 Coverage through mid-October 2003 that referenced the 2004-YA1323- 03-SE-0448- "American Community Survey" in the text or headline, to determine the effectiveness of the Census Bureau communications efforts. Census Broadcast Bureau Distribution Services 2003-43-YABC- 372369 2004-YA1323- 04-SE-0393 Distribute Census Bureau Not competed Media $97,500 $66,000 0 $163,500 video news releases organization (VNRs) that demonstrate the everyday use of census data, thereby encouraging the public to respond to the census and its surveys. This includes developing a list of appropriate local, cable, and national TV stations; developing the pitch and script; and monitoring satellite pickup. Census Broadcast Bureau Distribution Services 2003-43-YABC- 372360 2004-YA1323- 04-SE-0412 Distribute Census Bureau video news releases that demonstrate the everyday use of census data, thereby encouraging the public to respond to the census and its surveys. This includes developing a list of appropriate local, cable, and national TV stations; developing the pitch and script; monitoring satellite pickup; and writing a final evaluation report. Not competed Media $56,000 $8,400 0 $64,400 organization Census Broadcast Supplement Not Media $35,000 $6,000 0 $41,000 efforts of competed the Bureau Distribution Census Bureau organization to provide Services radio stations with opportunities to conduct 2003-43-YABC-372361 interviews with senior staff and subject area 2004-YA1323- specialists about the 04-SE-0398 release of census data, especially for media events held outside Census Bureau facilities. Appendix III: Contracts with the Media: Department of Commerce, Fiscal Years 2003-2005 Appendix III: Contracts with the Media: Department of Commerce, Fiscal Years 2003-2005 Method used in awarding Obligations incurred Contract name Purpose prime Type of Obligation and scope of Entity and work contract firm/individual 2003 2004 2005 total number Census Broadcast News Assist the Competed Media 0 $60,000 0 $60,000 Census Bureau Bureau Release in the organization production, pitching, Production and distribution, monitoring and Distribution analyzing the pick-up, of video news 2004-YA1323-04-NC-0688 releases in both English and Spanish. Census Media Training Conduct media Competed Public relations 0 $32,111 0 $32,111 training, as Bureau 2004-YA1323-03-SE-0477 needed, for firm 2005-YA1323- Census Bureau senior staff and subject area specialists on how to be an effective 03-SE-0477 government spokesperson during a media interview. A key component of each training session will be message development and delivery. Census Media Training Conduct one-day training Competed Public relations $7,441 0 0 $7,441 Bureau workshops for firm selected Census 2003-YA1323-03-SE-0318 Bureau Regional Office and Local Census office managers engaged in the 2004 Census Test in New York City who are designated as media spokespersons. Census Profile America Provide radio Not Media $31,250 $31,400 $15,500 $78,150 stations with competed Bureau Daily Radio prerecorded Census organization Features Bureau data facts and 2003-YA1323-03-SE-0102 figures for use as 2004-YA1323-04-SE-0391 interesting airtime factoids, draft the script for each day of the month, provide English narration talent for features recorded 2005-YA1323- daily and distributed monthly 05-SE-0239 to profile America. Contract name Purpose and scope of Entity and number work Method used in awarding Obligations incurred prime Type of Obligation contract firm/individual 2003 2004 2005 total Census Promoting the Bureau 2004 Overseas Enumeration Test 2003-43-YA-BC- 377889 2004-43-YA-BC- 377889 Inform U.S. citizens residing in France, Mexico and Kuwait about the Census Bureau 2004 Overseas Enumeration Test, to make them aware of the options for participating in the test, and to encourage their participation. Conduct the necessary research, provide campaign materials, conduct third-party and media outreach, and conduct evaluation of the outreach. Competed Public relations $347,595 $1,362,080 0 $1,709,675 firm MBDA Asian Fortune Advertise in the Not Media $2,030 $2,460 0 $4,490 Enterprise publication for competed organization 2003-30830 Minority Enterprise Development (MED) Week Conference. MBDA Minority Advertise in the Not Media $3,315 0 $3,315 Enterprise publication for competed organization Advocate Minority Magazine Enterprise 2004-1279 Development Week Conference. MBDA TIYM Publishing Advertise in Not Media $20,350 $10,000 $30,350 Co., Inc three yearbook competed organization 2004-148C publications 2005-2005-1057 (Hispanic, African-American, and Asian) for Minority Enterprise Development Week Conference. NOAA A-73 Killer Submission and Not Media $12,910 0 0 $12,910 Whale Rescue promotion costs competed organization Project/National within the Promotion National Public 2003-CPTV Television Invoice Network for the documentary: "Orphan Orca-Saving Springer." Appendix III: Contracts with the Media: Department of Commerce, Fiscal Years 2003-2005 Contract name Purpose and scope of Entity and number work Method used in awarding Obligations incurred prime Type of Obligation contract firm/individual 2003 2004 2005 total NOAA Be Whale Wise Campaign 2005- NFFKAE50-5-00027 Purchase billboard advertising space for the Be Whale Wise awareness campaign in Settle and Tacoma. Heighten awareness of recreational boaters of the dangers of their activities to marine mammals in the Puget Sound area and the civil penalties for violation of laws designed to protect marine mammals. Competed Media 0 0 $35,300 $35,300 organization NOAA Be Whale Wise Campaign 2004- NFFKAE50-4-00015-02 Develop billboard ads and purchase billboard advertising space for the Be Whale Wise awareness campaign in Seattle and Tacoma. Heighten the awareness of recreational boaters of the dangers of their activities to marine mammals in the Puget Sound area and the civil penalties for violation of laws designed to protect marine mammals. Not competed Media 0 $21,025 0 $21,025 organization NOAA Be Whale Wise Campaign 2005- NFFKAE50-5-00024 Purchase bus advertising space for the Be Wise awareness campaign in the King County Metro Area. Heighten the awareness of recreational boaters of the danger of their activities to marine mammals in the Puget Sound area and the civil penalties for violation of laws designed to protect marine mammals. Not competed Media 0 0 $11,246 $11,246 organization Appendix III: Contracts with the Media: Department of Commerce, Fiscal Years 2003-2005 Contract name Purpose and scope of Entity and number work Method used in awarding Obligations incurred prime Type of Obligation contract firm/individual 2003 2004 2005 total NOAA Be Whale Wise Campaign 2004- NFKAE50400024 Purchase radio airtime for advertising for the Be Whale Wise awareness campaign in Seattle. Heighten the awareness of recreational boaters of the dangers of their activities to marine mammals in the Puget Sound area and the civil penalties for violation of laws designed to protect marine mammals. Not competed Media 0 $10,695 0 $10,695 organization NOAA Be Whale Wise Campaign 2005- NFFKAE50-5-00023 Produce radio advertising and purchase airtime for the Be Whale Wise awareness campaign in Seattle. Heighten the awareness of recreational boaters of the dangers of their activities to marine mammals in the Puget Sound area and the civil penalties for violation of laws designed to protect marine mammals. Not competed Media 0 0 $10,512 $10,512 organization NOAA Be Whale Wise Campaign 2004-NFKAE50-4-0023 Purchase bus advertising space for the Be Whale Wise awareness campaign in the King County Metro Area. Heighten the awareness of recreational boaters of the dangers of their activities to marine mammals in the Puget Sound area and the civil penalties for violation of laws designed to protect marine mammals. Not competed Media 0 $9,000 0 $9,000 organization Appendix III: Contracts with the Media: Department of Commerce, Fiscal Years 2003-2005 Contract name Purpose and scope of Entity and number work Method used in awarding Obligations incurred prime Type of Obligation contract firm/individual 2003 2004 2005 total NOAA Be Whale Wise Campaign 2004-NFKAE50-4-0025 Purchase theater advertising space for the Be Whale Wise awareness campaign in the Puget Sound Region. Heighten the awareness of recreational boaters of the dangers of their activities to marine mammals in the Puget Sound area and the civil penalties for violation of laws designed to protect marine mammals. Not competed Media 0 $8,280 0 $8,280 organization NOAA Be Whale Wise Campaign 2005- NFFKAE50-5-00028 Purchase radio airtime for the Be Whale Wise awareness campaign in Seattle. Heighten the awareness of recreational boaters of the dangers of their activities to marine mammals in the Puget Sound area and the civil penalties for violation of laws designed to protect marine mammals. Not competed Media 0 0 $6,480 $6,480 organization NOAA Be Whale Wise Campaign 2005- NFFKAE50-5-00025 Purchase billboard advertising space for the Be Whale Wise awareness campaign in Seattle and Tacoma. Heighten the awareness of recreational boaters of the dangers of their activities to marine mammals in the Puget Sound area and the civil penalties for violation of laws designed to protect marine mammals. Not competed Media 0 0 $3,550 $3,550 organization Appendix III: Contracts with the Media: Department of Commerce, Fiscal Years 2003-2005 Appendix III: Contracts with the Media: Department of Commerce, Fiscal Years 2003-2005 Method used in Obligations awarding incurred Contract name Purpose and prime Type of Obligation scope of Entity and number work contract firm/individual 2003 2004 2005 total NOAA Graphic Design, Produce print Competed Advertising 0 $24,990 0 $24,990 ads to inform Print Production the public of agency a proposal to and Distribution designate the Services Northwestern Hawaiian Islands a national marine 2004-NC-ND6000-4-109 sanctuary, and to inform the public of opportunities for participation in the designation process. Develop copy and design of ads to be disseminated through the print media. Page 21 GAO-06-305 Media Contracts NOAA NOAA Video Educate the Competed Media $320,000 $450,000 $360,000 $1,130,000 public about Specials on The NOAA organization environmental Weather Channel science and its operation. 2003-DG1330- 02-CQ-0031 2004-DG1330- 02-CQ-0031 2005-DG1330- 02-CQ-0031 NOAA Name not Produce a series Not Media 0 $6,947 $22,500 $29,447 of spots competed available as part of the organization campaign to 2004- AB133F04SE081 raise public 6 2005- awareness of AB133F04SE081 6 protected species under the Endangered Species Act. The spots are designed to educate the public-at-large, the fishing community, and interested parties about regulations and requirements, including the proper use of recreational fishing gear, fisheries management, and protected species biology. NOAA Public Outreach Motivate broad, Competed Advertising 0 $99,995 0 $99,995 informed and public participation in agency the Communications: process to designate the Broadcast Northwestern Hawaiian Production and Islands Coral Reef Distribution Ecosystem as a national Services marine sanctuary. This includes producing radio 2004-NC-ND6000-4-108 and TV public service announcements (PSAs) and ads. Contract name Purpose and scope of Entity and number work Method used in awarding Obligations incurred prime Type of Obligation contract firm/individual 2003 2004 2005 total Office of Travel and Tourism Industries International Travel and Tourism Promotion Campaign 2004-GS23F0273N/DG 135004BR0001 2005- GS23F0273N/DG 135004BR0001 Increase international travel and tourism to the United States from international markets. Develop and implement an integrated advertising, marketing and public relations campaign, together with a cooperative marketing program (in the United Kingdom and in Japan) to raise awareness of the United States as a travel destination and to motivate the purchase of travel services. The contractor shall also undertake the measurement of the program's effectiveness. Competed Public relations 0 $6,000,000 $9,600,000 $15,600,000 firm U.S. Small Business IP Patent Educational and Outreach Trademark Campaign Office 2005-GS-23F-0130M Educate businesses about the international importance of intellectual property protection and the threats of counterfeiting and piracy. Conduct a survey of small businesses and assess the results. Use the results to craft a media and educational campaign, create printed materials, design a Web site, conduct media outreach activities, and assist in planning and conducting intellectual property seminars. Competed Public relations 0 0 $2,000,000 $2,000,000 firm Total $950,303 $8,424,306 $12,075,088 $21,449,787 Source: GAO analysis of data submitted by departments. BEA = Bureau of Economic Analysis MBDA = Minority Business Development Agency NOAA = National Oceanic and Atmospheric Administration Appendix IV: Contracts with the Media: Department of Defense, Fiscal Years 2003-2005 o For fiscal years 2003 through 2005 (through March 31, 2005), the Department of Defense reported 152 contracts with obligations totaling about $1.1 billion. o As shown in table 5, the 152 contracts consisted of 110 contracts with advertising agencies, with obligations of $1,095,553,853; 28 contracts with media organizations, with obligations of $976,626; 4 contracts with public relations firms, with obligations of $3,694,798. There were no reported contracts with individual members of the media. o A more detailed description of the department's contracts with media vendors is provided in table 6. Table 5: Number of Contracts and Incurred Obligations, by Type of Firm/individual, for Fiscal Years 2003-2005 for the Department of Defense Obligations incurred Obligations incurred 2003 2004 Obligations incurred 2005 Obligation total Type of Number of Number of Number of Number of firm/individual Total contracts Total contracts Total contracts Total contracts Advertising agency $412,822,284 56 $395,350,253 37 $287,381,316 34 $1,095,553,853 Public relations firm 0 0 1,942,074 2 1,752,724 3 3,694,798 Media organization 297,619 14 88,596 11 590,411 12 976,626 Individual member of the media 0 0 00 00 00 Missing firm data 891,412 3 1,905,099 8 1,861,020 4 4,657,531 Total $414,011,315 73 $399,286,022 58 $291,585,471 53 $1,104,882,808 Source: GAO analysis of data submitted by departments. Note: Figures for 2005 are for the first two quarters only. Appendix IV: Contracts with the Media: Department of Defense, Fiscal Years 2003-2005 Appendix IV: Contracts with the Media: Department of Defense, Fiscal Years 2003-2005 Appendix IV: Contracts with the Media: Department of Defense, Fiscal Years 2003-2005 Appendix IV: Contracts with the Media: Department of Defense, Fiscal Years 2003-2005 Appendix IV: Contracts with the Media: Department of Defense, Fiscal Years 2003-2005 Appendix IV: Contracts with the Media: Department of Defense, Fiscal Years 2003-2005 Page 24 GAO-06-305 Media Contracts Table 6: Media Contracts Reported by the Department of Defense for Fiscal Years 2003-2005 Method used in Type of Purpose awarding firm/individual Obligations Contract name and and scope prime awarded prime incurred 2003 Obligation Entity number of work contract contract 2004 2005 total Air Name not available For gateway Competed Media $418,500 $418,500 Force 2004-F41999-04-Q-0532 promotion organization program, develop concept, name the program, develop logo, prepare brochure, conduct Web site development, do photo shoots, and prepare and edit versions of a promotional video. Air Name not available For Competed Advertising $56,455 $56,455 Force 2004-F41999-04-F-0391 promotional agency book, produce show calendar and program, and print five sets of 25,000 programs, to be delivered to Lackland Air Force Base. Air Name not available Ad placement Competed Media $100,861 $100,861 Force 2003-F41999-03-P-0272 for ITT and organization membership partnering ads. Air Name not available For Competed Advertising $99,447 $99,447 Force 2003-F41999-03-P-0035 corporate agency PRISM survey materials, print and provide surveys and envelopes. Air Placement of Competed Media $88,953 $88,953 Force recruitment organization Name not available newspaper 2005-F41999-05-F-0019 ads. Page 25 GAO-06-305 Media Contracts Method Type of used in firm/individual awarding awarded prime Obligations Contract name and Purpose and prime contract incurred 2003 Obligation Entity number scope of work contract 2004 2005 total Air Name not available For club card Competed Advertising $86,070 $86,070 Force 2005-F41999-05-F-0097 membership agency promotion, conduct art direction, copywriting, copy editing, computer production, prepress, account services, proofing, and courier service. Air Name not available Ad placement Competed Media $59,064 $59,064 Force 2003-F41999-03-P-0126 for leisure organization travel ads. Air Name not available Photography Competed Advertising $48,135 $9,925 $58,060 Force 2004-F41999-04-F-0450 and agency promotional poster materials. 2005-F41999-04-F-0450 Air Name not available For tour Competed Advertising $55,144 $55,144 Force 2003-F41999-03-F-0137 commemorative agency program, print and produce programs, including graphic design, photo scans, and boxing for shipping. Air Name not available Provide Competed Advertising $51,170 $51,170 Force 2004-F41999-04-F-0482 Football agency Frenzy promotion materials for clubs. Air Name not available Provide Competed Advertising $49,389 $49,389 Force 2003-F41999-03-F-0374 Football agency Frenzy promotion materials for clubs. Page 26 GAO-06-305 Media Contracts Method Type of used in firm/individual awarding awarded prime Obligations Contract name and Purpose and prime contract incurred Obligation Entity number scope of work contract 2003 2004 2005 total Air Name not available Ad placement of Competed Media $48,510 $48,510 Force 2003-F41999-03-F-0571 program ads. organization Air Name not available To attract Competed Advertising $24,000 $24,000 Force 2004-F41999-04-F-0208 potential agency sponsors, design, produce, and print a sponsorship book for marketing/promo tional package. Air Name not available For scheduled Competed Advertising $45,798 $45,798 Force 2005-F41999-05-F-0330 tour, conduct agency design, photos, print, and program revisions of calendar, schedule, and program. Air Name not available For Stars and Competed Advertising . . $40,995 $40,995 Force 2005-F41999-05-F-0311 Strikes bowling, agency provide promotional items. Air Name not available For market Competed Advertising $40,264 $40,264 Force 2005-F41999-05-f-0276 conference/plann agency ing, create concepts, design, layouts, and graphics; provide rental equipment, photographer/vid eographer services, and account management/ev ent coordination. Air Name not available Video Competed Media $39,405 $39,405 Force 2004-F41999-04-0250 sponsorship. organization Page 27 GAO-06-305 Media Contracts Method Type of used in firm/individual awarding awarded prime Obligations Contract name and Purpose and prime contract incurred 2003 Obligation Entity number scope of work contract 2004 2005 total Air Name not available Newspaper ad Competed Media $33,634 $33,634 Force 2005-F41999-05-F-0329 placement for organization the Stars and Strikes bowling campaign. Air Name not available Print Competed Advertising $32,032 $32,032 Force 2004-F41999-04-P-0122 collateral agency materials (i.e., posters, brochures, banners, binders) for Telling the Services' Story. Air Name not available Print Competed Advertising $32,024 $32,024 Force 2004-F41999-04-F-0749 collateral agency materials for Football Frenzy club promotion. Air Name not available Print Competed Advertising $32,024 $32,024 Force 2004-F41999-04-F-0455 collateral agency materials for Football Frenzy club promotion. Air Name not available Print, package, Competed Advertising $31,418 $31,418 Force 2003-F41999-03-P-0235 and provide agency Football Frenzy promotional materials. Air Name not available Promotional Competed Advertising $30,344 $30,344 Force 2004-F41999-04-F-0265 items for Stars agency and Strikes bowling program. Air Name not available Design, Competed Advertising . $29,408 $29,408 Force 2004-F41999-04-F-0413 implementation, agency production, and printing of different prototypes for commercial sponsorship effort. Method Type of used in firm/individual awarding awarded prime Obligations Contract name and Purpose and prime contract incurred 2003 Obligation Entity number scope of work contract 2004 2005 total Air Name not available Produce Competed Advertising $29,087 $29,087 Force 2003-F41999-03-F-0408 collateral agency materials for Air Force Club Membership Drive. Air Name not available Promotional Competed Advertising $28,026 $28,026 Force 2003-F41999-03-F-0491 materials for agency Bowl by Mail, Read by Mail, and Space Camp (including brochures, banners, graphic design, printing, and packaging). Air Name not available Provide Competed Advertising $14,010 $14,010 Force 2004-F41999-04-F-0713 creative agency direction and production of posters for Outdoor Recreation Awareness Program. Air Name not available Media buys of Competed Media $27,876 $27,876 Force 2004-F1999-04-F-0335 newspaper organization advertisements to promote Stars and Strikes bowling. Air Ad placement Competed Media $27,817 $27,817 Force Name not available for Aero Club organization 2003-F41999-03-F-0570 Program. Method used in Type of awarding firm/individual Obligations incurred Contract name Purpose and prime awarded prime Obligation Entity and number scope of work contract contract 2003 2004 2005 total Air Force Name not available 2005-F41999-05-F-0022 Create campaign for Armed Forces Entertainment (AFE) Branding Plan, including development and image for AFE, graphics for collateral materials, Web concept content, media plan, and public relations/ publicity recommendations. Competed Advertising $25,650 $25,650 agency Page 29 GAO-06-305 Media Contracts Air Name not available Provide Competed $23,490 $23,490 Force 2004-F41999-04-F-0724 vinyl logo lettering decals as part of the Telling the Services' Story. Air Name not available Creative Competed Advertising $23,219 $23,219 Force 2004-F41999-04-F-0190 concept, agency design, and printing of different banners for club promotion and membership acquisition. Air Name not available Program Competed Advertising $22,501 $22,501 Force 2003-F41999-03-F-0550 promotional agency items (including provision, packaging, and shipping of ticket folios). Air Name not available Design, Competed Advertising $22,224 $22,224 Force 2004-F41999-04-F-0039 production agency and print coordination of brochure, mail stuffers, membership kits, and posters for membership acquisition program. Appendix IV: Contracts with the Media: Department of Defense, Fiscal Years 2003-2005 Appendix IV: Contracts with the Media: Department of Defense, Fiscal Years 2003-2005 Appendix IV: Contracts with the Media: Department of Defense, Fiscal Years 2003-2005 Appendix IV: Contracts with the Media: Department of Defense, Fiscal Years 2003-2005 Appendix IV: Contracts with the Media: Department of Defense, Fiscal Years 2003-2005 Appendix IV: Contracts with the Media: Department of Defense, Fiscal Years 2003-2005 Appendix IV: Contracts with the Media: Department of Defense, Fiscal Years 2003-2005 Appendix IV: Contracts with the Media: Department of Defense, Fiscal Years 2003-2005 Appendix IV: Contracts with the Media: Department of Defense, Fiscal Years 2003-2005 Appendix IV: Contracts with the Media: Department of Defense, Fiscal Years 2003-2005 Appendix IV: Contracts with the Media: Department of Defense, Fiscal Years 2003-2005 Page 30 GAO-06-305 Media Contracts Method Type of used in firm/individual Purpose and awarding awarded prime Obligations Contract name and scope of prime contract incurred Obligation Entity number work contract 2003 2004 2005 total Air Name not available Ad placement Competed Media $19,992 $19,992 Force 2003-F41999-03-P-0259 for organization commercial sponsorship ads. Air Name not available Placement of Competed Media $19,951 $19,951 Force 2003-F41999-03-P-0158 bowling organization program NASCAR promotion ads. Air Name not available To promote Competed Advertising $19,705 $19,705 Force 2004-F1999-04-F-0400 club agency membership, provide concept development, theme name, posters, banners, and newspaper ads. Air Name not available Print and Competed Advertising $19,268 $19,268 Force 2003-F41999-03-F-0161 package agency posters, table tents, invitations, program inserts, and ads as tour promotional items. Air Name not available Provide Competed Advertising $18,750 $18,750 Force 2003-F41999-03-P-0003 embroidered agency caps as Football Frenzy promotional materials. Air Name not available Develop Competed Advertising $17,160 $17,160 Force 2004-F41999-04-F-0732 program agency items related to ticket and travel promotion. Air Name not available Design, Competed Advertising $8,425 $8,425 $16,850 Force 2004-F41999-04-F-0195 produce, and agency 2005-F41999-04-F-0195 print posters, brochures, and ads related toTelling the Services' Story. Page 31 GAO-06-305 Media Contracts Method Type of used in firm/individual Purpose and awarding awarded prime Obligations Contract name and scope of prime contract incurred 2003 Obligation Entity number work contract 2004 2005 total Air Name not available Print Competed Advertising $16,248 $16,248 Force 2004-F41999-04-0168 collateral agency materials for Stars and Strikes promotion for bowling centers. Air Name not available Provide Competed Advertising $15,645 $15,645 Force 2003-F41999-03-F-0547 golf towel agency with embroidered design and golf tees with imprint as promotional items for Link Up 2 Golf, Junior Golf Program. Air Name not available Provide Competed Advertising $15,135 $15,135 Force 2003-F41999-03-F-0529 cotton agency twill caps with embroidered logo, T-shirts with imprint, and write-in tags with imprint, as promotional items for Link Up 2 Golf, Junior Golf Program. Air Name not available Produce Competed Advertising $14,650 $14,650 Force 2005-F41999-05-F-0020 concept and agency design for Football Frenzy promotional items. Air Name not available Printing of Competed Advertising $14,438 $14,438 Force 2004-F41999-04-F-0413 collateral agency material for tour promotional items. Air Placement Competed Media $13,685 $13,685 Force of organization newspaper ads for Name not available Aero club 2005-F41999-05-F-0038 promotion. Page 32 GAO-06-305 Media Contracts Method used Type of in awarding firm/individual Obligations Contract name and Purpose and prime awarded prime incurred 2003 Obligation Entity number scope of work contract contract 2004 2005 total Air Name not available Material for Competed Advertising $13,650 $13,650 Force 2004-F41999-04-F-0388 Football agency Frenzy club promotion (including, element concept, design, production, and print coordination of ads, banners, and meeting and account management). Air Name not available Obtain Competed Advertising $12,500 $12,500 Force 2005-F41999-05-F-0275 primary agency photographic images for Armed Forces Entertainment Branding Campaign. Air Name not available Develop Competed Advertising $11,396 $11,396 Force 2005-F41999-05-F-0332 various agency promotional items for tour (including table tents, ad slicks, inserts, postcards, support package, computer toppers, vinyl banners, posters, and T-shirts). Air Name not available Printing and Not Media $3,500 $3,500 $3,500 $10,500 Force 2003-F34650-03-P-0054 distribution available organization 2004-FA8101-04-M-0445 services for related to competition the Oklahoma Choices magazine 2005-FA8101-05-M-0349 Page 33 GAO-06-305 Media Contracts Method Type of used in firm/individual awarding awarded prime Obligations Contract name and Purpose and prime contract incurred Obligation Entity number scope of work contract 2003 2004 2005 total Air Name not available Provide prize Competed Advertising $10,212 $10,212 Force 2003-F41999-03-P-0247 giveaways, agency such as cruises to Mediterranean and to Canada/New England for a program promotion. Air Name not available For a club Competed Advertising $10,197 $10,197 Force 2003-F41999-03-F-0392 membership agency promotional campaign, provide printing and production for posters, counter displays, banners, table tents, counter pads, and newspaper ads. Air Name not available Create six Competed Advertising $10,165 $10,165 Force 2003-F41999-03-P-0097 ads for a agency program. Air Name not available For the Competed Advertising $10,152 $10,152 Force 2003-F41999-03-P-0133 NASCAR agency Bowling Program, provide Coca-Cola logoed items, including: portable radios, victory T-shirts, hats, coolers, and Fast Lanes game pieces and NASCAR playing cards. Air Placement of Competed Media $9,996 $9,996 Force Air Force organization Commercial Name not available Sponsorship 2005-F41999-05-P-0004 ads. Page 34 GAO-06-305 Media Contracts Method Type of used in firm/individual awarding awarded prime Obligations Contract name and Purpose and prime contract incurred Obligation Entity number scope of work contract 2003 2004 2005 total Air Name not available Printing of Competed Advertising $9,925 $9,925 Force 2004-F41999-04-F-0005- collateral agency material (i.e., information, ticket, and travel promotion materials) Air Name not available Material for Competed Advertising $9,800 $9,800 Force 2003-F41999-03-F-0248 Football agency Frenzy club promotion (including, element concept, design, production, and print coordination for logo, table tent, coaster, cocktail napkins, banner, and producing newspaper ad). Air Name not available This includes Competed Advertising $9,561 $9,561 Force 2003-F41999-03-F-0009- certificates, agency stationery, letterhead, CD labels, return address cards, stage graphics panels. Printing for certificates, program shell, schedules and stationery. Provide talent contest promotional items. Air Provide Competed Advertising $8,863 $8,863 Force promotional agency Name not available materials for 2004-F41999-04-F-0108 tour. Page 35 GAO-06-305 Media Contracts Method Type of used in firm/individual Purpose and awarding awarded prime Obligations Contract name and scope of prime contract incurred Obligation Entity number work contract 2003 2004 2005 total Air Name not available Provide Aero Competed Advertising $8,550 $8,550 Force 2003-F41999-03-P-0309 Club Program agency promotional items, including pop-up travel alarm clocks with logo and compass/key ring with logo. Air Name not available Develop Competed Advertising $8,496 $8,496 Force 2003-F41999-03-F-0003 program agency promotional items, including embroidering logo on provided materials (duffel bags, denim shirts, and zip ticket wallet). Air Name not available Provide link Competed Advertising $8,421 $8,421 Force 2005-F41999-05-F-0279 Up 2 Golf agency Youth Program promotional items, including embroidering logo on golf towels, providing towels, tee packs, write-on tags, cotton twill caps, and T-shirts. Air Name not available Construct Competed $7,995 $7,995 Force 2004-F41999-04-0750 Aero Club promotion for "Be A Pilot," including promotion elements concept, design, production, and print coordination of ads, posters, banners, and monitor toppers. Page 36 GAO-06-305 Media Contracts Method Type of used in firm/individual awarding awarded prime Obligations Contract name and Purpose and scope prime contract incurred 2003 Obligation Entity number of work contract 2004 2005 total Air Name not available Provide sports Competed Advertising $7,958 $7,958 Force 2003-F41999-03-F-0544 photos for agency promotional items. Air Name not available Print awareness Competed Advertising $7,915 $7,915 Force 2004-F41999-04-F-0742 material for agency contract, Bolling Air Force Base. Customer awareness Bolling AFB. Air Name not available Place recruitment Competed Media $7,573 $7,573 Force 2005-F41999-05-F-0017 newspaper ads. organization Air Name not available Print collateral Competed Advertising $7,148 $7,148 Force 2004-F41999-04-P-0034 material for agency awareness of Sports and Fitness Athletic Program. Air Name not available Develop Sports Competed Advertising $7,023 $7,023 Force 2003-F41999-03-F-0531 and Fitness agency promotional items, including designing brochures for poster series. Air Name not available Production/printi Competed Advertising $6,620 $6,620 Force 2005-F41999-05-F-0307 ng of rubber agency counter mats. Purpose: Telling the Services' Story promotional campaign. Method used in Type of Purpose awarding firm/individual Obligations Contract name and prime awarded prime incurred Obligation Entity and scope contract 2003 2004 2005 total number of work contract Air Name not Designing and Competed Advertising $6,527 $6,527 Force available producing of agency display and photography 2003-F41999-03-F-0254 services. This includes tour display. Air Name not Provide Aero Competed Advertising $6,295 $6,295 Force available Club agency promotional materials, including 2003-F41999-03-F-0498 designing, printing, and producing, for danglers, post cards, and trifold brochures; print coordination; provide finished files on CD, counter cards w/brochure holders, and stock photos. Page 37 GAO-06-305 Media Contracts Air Name not available Develop UBU Competed Advertising $6,291 $6,291 Force 2005-F41999-05-F-0149 "To The Max" agency campaign promotional items, printing flyer and providing banner hardware. Air Name not available Provide Club Competed Advertising $6,286 $6,286 Force 2003-F41999-03-F-0523 Membership agency Campaign promotional materials, including card holder base, sign holder, and print and trim inserts. Air Place Competed Media $6,114 $6,114 Force Name not available commercial organization 2003-F41999-03-P-0306 sponsorship. Method Type of used in firm/individual awarding awarded prime Obligations Contract name and Purpose and prime contract incurred 2003 Obligation Entity number scope of work contract 2004 2005 total Air Name not available Provide Competed Media $6,070 $6,070 Force 2004-F41999-04-P-0265 various items organization . for annual conference, including advertisements package, and Annual Sponsorship Conference Workbook. Air Name not available 2006 Air Force Competed Media $6,070 $6,070 Force 2005-F41999-05-P-0007 commercial organization sponsorship. Air Name not available Print Competed Advertising $5,940 $5,940 Force 2004-F41999-04-F-0004 collateral agency material for Aero Club promotion "Be a Pilot." Air Name not available Develop Golf 4 Competed Advertising $5,780 $5,780 Force 2003-F41999-03-F-0527 Kids Program agency promotional items, including designing and producing logo, counter card, and brochure. Air Name not available Develop items Competed Advertising $5,653 $5,653 Force 2004-F41999-04-F-0162 for the Stars agency and Strikes promotion for bowling centers, coordinating the design, production, and printing of all elements for promotion. Method Type of used in firm/individual Purpose and awarding awarded prime Obligations Contract name and scope of prime contract incurred Obligation Entity number work contract 2003 2004 2005 total Air Name not available Design, Competed Advertising $5,492 $5,492 Force 2003-F41999-03-F-0557 edit, and agency produce trifold brochure and counter card; provide photo CD with images of teens graduating and attending school. Purpose: Club Scholarship Program promotional items Air Name not available Provide Competed Advertising $5,476 $5,476 Force 2005-F41999-05-P-0009 coffee mugs agency with logo imprinted on them: provide commercial sponsorship promotional items. Air Name not available Place Competed Media $5,426 $5,426 Force 2003-F41999-03-P-0034 commercial organization sponsorship ads Air Name not available Design, Competed Advertising $5,412 $5,412 Force 2004-F41999-04-Q-0532 edit, and agency produce a trifold brochure and counter card that will explain Club Scholarship Program. Method used in Type of awarding firm/individual Obligations incurred Contract name Purpose and prime awarded prime Obligation Entity and number scope of work contract contract 2003 2004 2005 total Air Force Name not available 2005-F41999-05-F-0296 Develop Stars and Strikes bowling program promotional items at Bolling AFB. This includes designing, revising, producing, and printing danglers/counter cards, posters, table tents, banners, entry box header cards, punch cards, coupons, print ads, and prepromotional posters. Competed Advertising $5,100 $5,100 agency Page 40 GAO-06-305 Media Contracts Air Name not available Produce Competed Advertising $4,858 $4,858 Force promotional agency materials. 2004-F41999-04-F-0570 Air Name not available Produce Competed Advertising $4,805 $4,805 Force 2003-F41999-03-F-0543 Talent agency Contest 2003, promotional materials, including posters, flyers, and display graphics. Air Name not available Produce AF Competed Advertising $4,270 $4,270 Force 2003-F41999-03-F-0027 Sports agency program collateral materials, including poster and brochure. Air Hook Up 2 Competed Media $4,188 $4,188 Force Bolling AFB organization Promotion Name not available newspaper 2005-F41999-05-F-0016 ads. Appendix IV: Contracts with the Media: Department of Defense, Fiscal Years 2003-2005 Appendix IV: Contracts with the Media: Department of Defense, Fiscal Years 2003-2005 Appendix IV: Contracts with the Media: Department of Defense, Fiscal Years 2003-2005 Appendix IV: Contracts with the Media: Department of Defense, Fiscal Years 2003-2005 Appendix IV: Contracts with the Media: Department of Defense, Fiscal Years 2003-2005 Appendix IV: Contracts with the Media: Department of Defense, Fiscal Years 2003-2005 Appendix IV: Contracts with the Media: Department of Defense, Fiscal Years 2003-2005 Appendix IV: Contracts with the Media: Department of Defense, Fiscal Years 2003-2005 Page 41 GAO-06-305 Media Contracts Method Type of used in firm/individual awarding awarded prime Obligations Contract name and Purpose and prime contract incurred Obligation Entity number scope of work contract 2003 2004 2005 total Air Name not available Produce Competed Advertising $4,130 $4,130 Force 2003-F41999-03-P-0295 commercial agency sponsorship promotional materials, including Post-it pads, mouse and mint holders, and pens. Air Name not available Design and Competed Advertising $4,114 $4,114 Force 2005-F41999-05-F-0271 produce agency danglers, counter displays, posters, and static clings for "To the Max" promotion. Air Name not available Produce AF Competed Advertising $4,068 $4,068 Force 2003-F41999-03-F-0079 Clubs agency Scholarship Program promotional materials, including printing and producing. Air Name not available Provide golf Competed Advertising $4,065 $4,065 Force 2003-F41999-03-F-0542 towel with agency embroidered design for Link Up 2 Golf Junior Golf Program. Air Name not available Develop Link Competed Advertising $3,976 $3,976 Force 2003-F41999-03-P-0310 Up 2 Golf agency Junior Golf Program promotional items, including certificates, note cards, and golf border fun frames paper. Air Provide Competed Advertising $3,942 $3,942 Force creative agency concept. Sign and produce Fitness Name not available Program 2005-F41999-05-F-0285 poster. Page 42 GAO-06-305 Media Contracts Method Type of used in firm/individual Purpose and awarding awarded prime Obligations Contract name and scope of prime contract incurred 2003 Obligation Entity number work contract 2004 2005 total Air Name not available Provide Competed Advertising $3,882 $3,882 Force 2005-F41999-05-F-0290 printing agency and folding of brochures and counter cards for AF Club scholarship program promotional items. Air Name not available Place Competed Media $3,615 $3,615 Force 2003-F41999-03-P-0231 commercial organization sponsorship ads. Air Name not available Produce Competed Advertising $3,380 $3,380 Force 2003-F41999-03-F-0567 club agency scholarship program promotional items, including brochure; print counter cards, and apply easel backs. Air Name not available Place Competed Media $3,342 $3,342 Force 2004-F41999-04-0266 commercial organization sponsorship ads. Air Name not available Develop AF Competed Advertising $3,325 $3,325 Force 2003-F41999-03-F-0073 Sports agency program collateral materials ( i.e., brochures and posters). Air Print Competed Advertising $3,240 $3,240 Force collateral agency material for Aero Club promotion, Name not available "Be A 2004-F41999-04-F-0740 Pilot." Method Type of used in firm/individual awarding awarded prime Obligations Contract name and Purpose and prime contract incurred Obligation Entity number scope of work contract 2003 2004 2005 total Air Name not available Concept and Competed Advertising $3,206 $3,206 Force 2003-F41999-03-F-0347 redesign agency promotional material for Members Reward (club card membership) program. Air Name not available Create, design, Competed Advertising $3,200 $3,200 Force 2005-F41999-05-P-0120 produce, and agency copy PowerPoint presentation for Telling the Services' Story. Air Name not available Printing, Competed Advertising $3,198 $3,198 Force 2003-F41999-03-F-0410 stitching, agency packaging, and shipping magazines, posters, and flyers. Teen Aviation Camp. Air Name not available Print posters, Competed Advertising $3,189 $3,189 Force 2005-F41999-05-F-0284 danglers/counter agency cards, and static clings for To The Max promotion. Air Name not available Print for Link Competed Advertising $3,168 $3,168 Force 2003-F41999-03-F-0569 Up 2 Golf Junior agency Golf Program. Air Name not available Provide Competed Advertising $2,985 $2,985 Force 2003-F41999-03-F-0549 backpacks agency w/embroidered logo for Read by Mail (Youth) program. Page 44 GAO-06-305 Media Contracts Method Type of used in firm/individual awarding awarded prime Obligations Contract name and Purpose and prime contract incurred 2003 Obligation Entity number scope of work contract 2004 2005 total Air Name not available Produce Competed Advertising . $2,605 $2,605 Force 2004-F41999-04-F-0723 promotional agency items for bowling programs to grow new bowlers. Hook Up 2 Bowling promotion. Air Name not available Provide Competed Advertising $2,580 $2,580 Force 2003-F41999-03-F-0572 computer bag agency w/embroidered design for Football Frenzy promotion. Air Name not available Design and Competed Advertising $2,495 $2,495 Force 2003-F41999-03-F-0548 produce agency updated AF Services Agency logo. Air Name not available Print counter Competed Advertising $2,495 $2,495 Force 2003-F41999-03-P-0268 card mounted agency to chipboards with easel back for Club Membership Program. Air Name not available Provide Competed Advertising $2,331 $2,331 Force 2003-F41999-03-F-0036 cotton agency T-shirts and microfiber body bags with clubs' logo imprinted for Football Frenzy promotion. Air Name not available Design a Competed Advertising $2,210 $2,210 Force ticket folio agency to hold large and small tickets. 2003-F41999-03-F-0526 Page 45 GAO-06-305 Media Contracts Method Type of used in firm/individual awarding awarded prime Obligations Contract name and Purpose and prime contract incurred Obligation Entity number scope of work contract 2003 2004 2005 total Air Name not available Print Competed Advertising $2,145 $2,145 Force materials for agency golf centers. 2004-F41999-04-F-0701 Air Name not available Design and Competed Media $2,004 $2,004 Force 2004-F41999-04-F-0729 produce four organization new promotional products for the Hook UP 2 Bowling campaign and develop printed pieces to coordinate and grow from logo. Air Name not available Provide Competed Advertising $1,988 $1,988 Force 2003-F41999-03-P-0258 T-shirts with agency embroidered logo and canvas adjustable ball caps for Youth-Teen Program. Air Name not available Media buy for Competed Media $1,716 $1,716 Force 2004-F41999-04-0400 one organization quarter-page black and white newspaper advertisement for the Link Up 2 Golf programs. Air Name not available Rewrite Competed Advertising $1,600 $1,600 Force 2003-F41999-03-P-0060 survey to agency corporate PRISM survey electronic format. Air Name not available Produce/print Competed Advertising $1,460 $1,460 Force 2003-F41999-03-F-0028 static clings agency and posters for Smoke Free Awareness Campaign. Air Print and Competed Advertising $1,384 $1,384 Force trim Bowling agency Customer Name not available Satisfaction 2003-F41999-03-F-0407 poster. Page 46 GAO-06-305 Media Contracts Method Type of used in firm/individual Purpose awarding awarded prime Obligations Contract name and and scope prime contract incurred Obligation Entity number of work contract 2003 2004 2005 total Air Name not available Print Competed Advertising $1,325 $1,325 Force 2004-F41999-04-F-0101 collateral agency material for promotion to help grow new golfers. Air Name not available Print and Competed Advertising $835 $835 Force 2003-F41999-03-F-0400 fold agency brochures and counter display inserts for JR Golf promotion. Air Name not available Print Competed Advertising $793 $793 Force 2004-F41999-04-F-0725 collateral agency material for Hook Up 2 Bowling promotion. Air Name not available Reformat Competed Advertising $675 $675 Force 2005-F41999-05-F-0305 original agency Telling the Services' Story Campaign poster into a horizontal counter mat. Air Name not available Provide a Competed Advertising $636 $636 Force 2005-F41999-05-F-0079 promotion agency item for Hook Up 2 Bowling program. Air Name not available Provide Competed Advertising $482 $482 Force 2003-F41999-03-F-0541 expandable agency backpack with logo imprint for Teen Aviation Camp. Air Name not available Design and Competed Advertising $300 $300 Force 2005-F41999-05-F-0040 produce agency two insert pieces for Golf Pure promotion. Air Embroider Competed Advertising $288 $288 Force logo on agency bowling bags for Hook Up 2 Name not available Bowling 2005-F41999-05-F-0076 promotion. Method used in Type of Purpose awarding firm/individual Obligations Contract name and prime awarded prime incurred Obligation Entity and scope contract 2003 2004 2005 total number of work contract Air Name not Provide Competed Advertising $286 $286 Force flip-top available calculator with agency services' logo for 2003-F41999-03-F-0063 commercial sponsorship promotion. Air United States Air Design, create, Competed Advertising $63,000,000 $68,000,000 $48,000,000 $179,000,000 Force Force produce, place, agency National/Local and execute all Advertising marketing and Partnership advertising 2003-F41689-00-D-0704-5028 campaigns in 2004-F41689- all appropriate media in support of Air Force 00-D-0704-5039 recruiting 2005-F41689- programs, 00-D-0704-5052 including strategic planning and program development; pre- and post- advertising research and tracking; production and placement of national, regional, and local advertisements. Army Army FA46, Develop the Not 0 0 $521,000 $521,000 Public Affairs, Army Public competed Intermediate Level Affairs, Education (ILE) Intermediate Course Level Education Development (ILE), Course for Army Public Affairs 2005-DABT60-00-D- Officers. 0004,DO#134 Method used in Type of awarding firm/individual Obligations incurred Contract name Purpose and prime awarded prime Obligation Entity and number scope of work contract contract 2003 2004 2005 total Army Army Public Provide a white-Competed Public relations 0 0 $132,000 $132,000 Affairs Battlefield paper study of firm Command, the technical Control, aspects of Army Communications, Public Affairs and Computers battlefield (C4) Architecture command, Study control, communication, 2005-DAAB07-and computers architecture. 03-D-B009 Army FA46 Public Affairs Proponency Support Contract Number Not Available Provide analysis of impact of Army Force Development decisions on the Army Public Affairs force and develop briefing products and input documents reflecting the Army Public Affairs proponent position, including briefing documents. Follow-on to $133,000 $141,000 0 $274,000 competed action Army FA46 Public Affairs Proponency Support 2005-Delivery Order #221 Provide analysis of impact of Army Force Development decisions on the Army Public Affairs force and develop briefing products and input documents reflecting the Army Public Affairs proponent position, including briefing documents. Follow-on to 0 0 $145,000 $145,000 competed action Appendix IV: Contracts with the Media: Department of Defense, Fiscal Years 2003-2005 Method Type of used in firm/individual Contract Purpose and awarding awarded prime Obligations name and scope of prime contract incurred Obligation Entity number work contract 2003 2004 2005 total Army Name not Conduct Competed $719,196 $1,039,466 $2,538,106 available extensive $779,444 research and 2003-DASW01- collect 02-F-1631 information for message 2004-DASW01- development that 02-F-1631 presents the 2005-DASW01- Army's strategic perspective 02-F-1631 in the Global War on Terrorism. This includes developing communications plans that focus on message development and conducting analysis regarding the most effective way to respond to issues raised by the key stakeholders and by influencers. Army W74V8H-04-F- Media pitches, Competed Public $1,120,724 $1,120,724 relations 1151 speakers firm service and bureau, and news story GS-23F-0117K development in support of Soldiers in the Global War on Terror. Appendix IV: Contracts with the Media: Department of Defense, Fiscal Years 2003-2005 Appendix IV: Contracts with the Media: Department of Defense, Fiscal Years 2003-2005 Appendix IV: Contracts with the Media: Department of Defense, Fiscal Years 2003-2005 Appendix IV: Contracts with the Media: Department of Defense, Fiscal Years 2003-2005 Method used in Type of awarding firm/individual Obligations Contract name Purpose and prime awarded prime incurred Obligation Entity and number scope of contract contract 2003 2004 2005 total work Army Name not Provide a Competed 0 $143,071 $155,554 $298,625 senior available analyst to analyze the perceptions, 2004-DASW01-00-D-0002 activities, and events 2005-DASW01-00-D-0002 surrounding the Western Hemisphere Institute for Security Cooperation and assist in developing public affairs plans for other Army personnel issues. This includes conducting extensive research and collecting information used for message development that presents the Army's strategic perspective in the Global War on Terrorism. To provide Army Public Affairs with support for the Western Hemisphere Institute for Security Cooperation and other Army personnel issues. Page 51 GAO-06-305 Media Contracts Method used Type of Purpose and in awarding firm/individual Obligations Contract name and scope of prime awarded prime incurred 2003 Obligation Entity number work contract contract 2004 2005 total Defense In-Store Radio at Provide and Not Media $359 $371 0 $730 Commissary Dugway Commissary maintain available organization Agency 2003-DECA08-01-P-0103 in-store for radio at competition Dugway commissary. 2004-HDEC08-04-P-0047 2005-HDEC08-04-P-0047 Defense In-Store Radio at Provide and Not Media $1,080 $1,080 $1,080 $3,240 Commissary Fort Wainwright maintain available organization Agency Commissary in-store for 2003-DECA08-02-P-0044 radio for competition 2004-DECA08-02-P-0044 background music at Fort Wainwright commissary. 2005-DECA08-02-P-0044 Defense In-Store Radio for Provide Not Media $696 $696 $696 $2,088 Commissary Memphis NAS in-store available organization Agency Commissary radio for for 2003-DECA08-02-V-0055 background competition music at Memphis commissary. 2004-DECA08-02-V0055 2005-DECA08-02-V0055 Defense In-store Radio for Provide Not Media $634 $2,536 $2,536 $5,706 Commissary Lemoore Commissary in-store available organization Agency 2003-DECA08-03-P-0115 radio for for background competition music at Lemoore commissary. 2004-DECA08-03-P-0115 2005-DECA08-03-P-0115 Method used in Type of awarding firm/individual Obligations Contract name Purpose and prime awarded prime incurred Obligation Entity and number scope of contract contract 2003 2004 total work 2005 Responsible $16,816,695 Defense Mullen Advertising for Competed Advertising $15,262,141 $47,565,908 $15,487,072 Human Contract strategic agency Resources direction and Activity 2003-DASW01-02-D-0002 planning; 2004-DASW01- provide direct mail services; execute the 02-D-0002 campaign 2005-DASW01- strategy; 02-D-0002 customized media relation services to include development and execution of media messages and strategies; design and maintain Web sites associated with the JAMRS program. Method used in Type of awarding firm/individual Obligations incurred Contract name Purpose and prime awarded prime Obligation Entity and number scope of work contract contract 2003 2004 2005 total Marines Marine Corps Recruit Advertising Contract 2003-M00264-02-F-0213 2004-M00264-02-F-0213 2005-M00264-02-F-0213 Develop unique, high-quality materials that consistently project and enhance the Marine Corps' image; perform surveys, studies, analysis, and other services to meet Marine Corps requirements for market, creative, attitude, retention and media research; Execute a year-round, multimedia campaign to include paid and public service programs, in both traditional and nontraditional media, direct mail, print, and audiovisual support. Competed Advertising $44,909,705 $41,815,079 $47,160,570 $133,885,354 agency National Name not Design and Competed Advertising $1,058,961 $1,258,228 $1,178,029 $3,495,218 Guard available produce four agency new print advertisements 2003-DAHA90-02-D-0003 and develop and place a media 2004-DAHA90- plan for such ads 02-D-0003 and others for use in the 2005-DAHA90- Image 02-D-0003 Advertising Campaign. Appendix IV: Contracts with the Media: Department of Defense, Fiscal Years 2003-2005 Appendix IV: Contracts with the Media: Department of Defense, Fiscal Years 2003-2005 Method used in Type of awarding firm/individual Obligations Contract name Purpose and prime awarded prime incurred Obligation Entity and number scope of work contract contract 2003 2004 total 2005 $69,486,331 Navy Navy Advertising Conduct Competed Advertising $62,733,461 $194,261,891 $62,042,099 marketing and agency 2003-N00600-00-D-6048 advertising 2004-N00600- research, including audience 00-D-6048 segmentation 2005-N00600- and analysis. 00-D-6048 Provide comprehensive fulfillment operations, database management, prospect relationship management, and other support activities consistent with current and evolving advertising industry practices. Operate contact- response, or call, center. Provide training on advertising capabilities in support of the Navy recruiting mission. Method used in Type of awarding firm/individual Obligations incurred Contract name Purpose and prime awarded prime Obligation Entity and number scope of work contract contract 2003 2004 2005 total Office of the America Supports Assistant You Program Secretary of Defense 2004-GS-23F-0054M 2005-GS-23F-0054M Provide strategies for planning, branding development, and message projection; Web site design; planning/executi on of outreach events and partnership development; design and implementation of media, marketing, and advertising programs, including related collateral material. Competed Public relations 0 $821,350 $500,000 $1,321,350 firm Office of the Scientific, Secretary of engineering, and Defense technical support for media support 2004-MDA972- 02-A-0001 2005-MDA972- 02-A-0001 Receive media/public requests for information/interv iews; research request, develop recommendation s for response. Schedule and monitor media interviews once interview is approved by management. Research, write, and edit news releases. Assist documentary productions. Support the office of the director of DARPA in the area of media and public relations. Competed 0 $421,030 0 $421,030 Appendix IV: Contracts with the Media: Department of Defense, Fiscal Years 2003-2005 Appendix IV: Contracts with the Media: Department of Defense, Fiscal Years 2003-2005 Method used in Type of Purpose awarding firm/individual Obligations Contract name and prime awarded prime incurred Obligation Entity and scope contract 2003 2004 2005 total number of work contract Outreach Student Provide Competed $39,216 $96,432 $135,648 staff to Division employees to help plan and of execute the Army with community community relations relations by researching 2003-DASW01-98-D-0070 audiences, 2004-DASW01- planning events, and escorting officials. 98-D-0070 Outreach W74V8H-04-F- To augment Competed Public $1,120,724 $1,120,724 the relations Division 1151 Army Public firm of the Army Affairs, Outreach Division, staff in 2004-GS-23F-0117K the execution and support of the program Operation Tribute to Freedom by developing media pitches, speakers' service, speakers' bureau, news story development and pitching, and support for conventions and special events that support soldiers in the Global War on Terror Method Type of used in firm/individual Purpose and awarding awarded prime Contract Contract name and scope of prime contract Obligations Obligation name and Entity number work contract incurred total Entity number Outreach Web design Construct a Competed $292,637 $292,637 Division 2004-DASW01-03-F-0286 Web site of the for the Army community relations outreach, Operation Tribute to Freedom, and an internal Army command information Web site. Total $197,031,749 $193,555,171 $178,419,732 $569,006,652 Source: GAO analysis of data submitted by departments. Note: The contracts and obligations listed in this table include only those obtained from department respondents using the GAO questionnaire. We did not include information obtained from the Army Contracting Agency (ACA) in this table. However, ACA information is included in Table 5. Appendix V: Contracts with the Media: Department of Health and Human Services, Fiscal Years 2003-2005 o For fiscal years 2003 through 2005 (through March 31, 2005), the Department of Health and Human Services reported 61 contracts with obligations totaling about $304 million. o As shown in table 7, the 61 contracts consisted of 14 contracts with advertising agencies, with obligations of $188,487,597; 23 contracts with public relations firms, with obligations of $110,021,463; 21 contracts with media organizations, with obligations of $5,036,271; and 2 contracts with individual members of the media, with obligations of $60,000. o A more detailed description of the department's contracts with media vendors is provided in table 8. Table 7: Number of Contracts and Incurred Obligations, by Type of Firm/individual, for Fiscal Years 2003-2005 for the Department of Health and Human Services Obligations incurred 2003 Type of Number of firm/individual Total contracts Obligations incurred Obligations incurred 2004 2005 Obligation total Number of Number of Number of Total contracts Total contracts Total contracts Advertising agency $48,942,498 9 $89,123,810 11 $50,421,289 3 $188,487,597 Public relations firm 67,271,852 14 22,289,009 18 20,460,702 10 110,021,463 Media organization 1,186,298 11 3,581,667 15 268,306 3 5,036,271 Individual member of the media 0 0 15,000 2 45,000 1 60,000 Missing firm data 21,500 1 0 0 0 0 21,500 Total $117,422,148 35 $115,009,486 46 $71,195,297 17 $303,626,831 Source: GAO analysis for data submitted by departments. Note: Figures for 2005 are for the first two quarters only. Appendix V: Contracts with the Media: Department of Health and Human Services, Fiscal Years 2003-2005 Table 8: Media Contracts Reported by the Department of Health and Human Services for Fiscal Years 2003-2005 Method used in Type of awarding firm/individual Contract name Purpose and prime awarded prime Entity and number scope of work contract contract Obligations incurred Obligation 2003 2004 2005 total Page 59 GAO-06-305 Media Contracts ACF/ORR Trafficking For the Victims Competed Public $2,430,000 $2,330,000 $239,817 $4,999,817 Public relations Awareness Protection Act firm of Campaign 2000, develop 2003- materials to GS23F0105M educate the 2004- target audiences GS23F0105M about trafficking, how to identify potential 2005- victims, GS23F0105M and how to assist them. Conduct media outreach nationally, regionally, and to the states. Develop local coalitions. ACF/Office Professional Provide expert Not $21,500 $21,500 of Planning, Services advice and competed contract Research support in the and Evaluation 2003- development of 02Y00187801D several marriage-related research initiatives. Conduct research, draft, and edit brochures on marriage, working with federal staff in preparing a draft article for submission for publication, and educate federal staff on marriage and family research. Appendix V: Contracts with the Media: Department of Health and Human Services, Fiscal Years 2003-2005 Appendix V: Contracts with the Media: Department of Health and Human Services, Fiscal Years 2003-2005 Method used in Type of Obligations awarding firm/individual incurred Contract name Purpose and prime awarded prime Obligation Entity and number scope of work contract contract 2003 2004 2005 total AHRQ Communication's Provide Competed Public $2,100,000 $1,050 $4,201,050 writing, relations $2,100,000 Support editing, and firm 2003-290-98-005 public 2004-290-98-005 affairs support. This includes writing and editing publications for 2005-290-03- print and Web and 0004 electronic media; assisting with exhibits; developing partnerships to help disseminate research to consumers and the health care community; developing press materials; and communicating research to Hispanic audiences. Appendix V: Contracts with the Media: Department of Health and Human Services, Fiscal Years 2003-2005 Method used in Type of Obligations awarding firm/individual incurred Contract Purpose and prime awarded prime Obligation name Entity and number scope of work contract contract 2003 2004 2005 total AOA Public Develop Competed Public 0 0 $419,031 $419,031 relations Awareness materials to firm and Outreach inform and Programs educate older consumers and their 2005- caregivers on GS23F0261M such issues as home and community- based care options, medication management, transportation, fraud, exploitation, and elder abuse. This includes graphic and design services (which portray images reflecting a positive image of older Americans); special events logistical support (such as care giving roundtables that inform and educate about services available for caregivers); and development of marketing strategies. Appendix V: Contracts with the Media: Department of Health and Human Services, Fiscal Years 2003-2005 Method used in awarding Type of Obligations incurred firm/individual Contract name Purpose and prime awarded prime Obligation Entity and number scope of work contract contract 2003 2004 2005 total AOA Creative, Development of Competed Advertising $110,666 $143,819 0 $254,485 administrative materials and agency and logistical graphic and support leading design services up to, during, for promoting and after Older Older Americans Americans Month. Month 2003-233-01- 0062 2004-233-01- 0062 CDC "Verb" Campaign Plan, develop, Competed Advertising $32,000,000 $61,290,034 $40,025,000 $133,315,034 2003-200-2001-00105 produce, agency 2004-200- disseminate, and implement a nationwide 2001-00105 campaign. This 2005-200- includes 2001-00105 strategic communications and marketing plan, ongoing audience assessment, media planning and placement, and public relations activities. Appendix V: Contracts with the Media: Department of Health and Human Services, Fiscal Years 2003-2005 Method used in awarding Type of Obligations incurred firm/individual Contract name Purpose and prime awarded prime Obligation Entity and number scope of work contract contract 2003 2004 2005 total CDC "Verb" Campaign Plan, develop, Competed Advertising $7,760,232 $7,627,397 $4,773,132 $20,160,761 produce, agency disseminate, 2003-200-2001-00109 and implement a nationwide 2004-200-2001-00109 campaign. This includes 2005-200- strategic 2001-00109 communications and marketing plan, ongoing audience assessment, media planning and placement, and public relations activities. CDC Verb Campaign Plan, develop, Competed Advertising $3,775,000 $7,710,647 $5,623,157 $17,108,804 produce, agency disseminate, 2003-200-2001-00108 and implement a nationwide 2004-200-2001-00108 campaign. This includes 205-200-2001- strategic 00108 communications and marketing plan, ongoing audience assessment, media planning and placement, and public relations activities. Appendix V: Contracts with the Media: Department of Health and Human Services, Fiscal Years 2003-2005 Method used in awarding Type of Obligations incurred firm/individual Contract name Purpose and prime awarded prime Obligation Entity and number scope of work contract contract 2003 2004 2005 total CDC Creative Provide Competed Public $4,003,004 $1,251,000 0 $5,254,004 various relations Communications public health- firm related media 2003-200-1999-00061 services and 2004-200- campaigns, including educational 1999-00061 marketing, 2005-200- communications 1999-00061 support, planning, management, booklets, brochures, advertising, and other related media services. CDC Creative Provide Competed Public $1,402,121 $535,377 0 $1,937,498 various relations Communications public health- firm related media 2003-200-1999-00062 services and 2004-200- campaigns, including educational 1999-00062 marketing, 2005-200- communications 1999-00062 support, planning, management, booklets, brochures, advertising, and other related media services. Method used in Type of awarding firm/individual Contract name Purpose and prime awarded prime Entity and number scope of work contract contract Obligations incurred Obligation 2003 2004 2005 total CDC Development of Marketing Plan for the National Bone Health Campaign 2004-200-2004-F-09947 For phase II of the National Bone Health Campaign and to update and expand the previously published scan, audit consumer media; review academic literature; identify subject matter experts in academic settings, nonprofit, and advocacy groups; and conduct consumer marketing of dietary and physical activities of girls 9-18. Competed Public relations $847,956 $847,956 firm CDC Spanish-language Folic Acid Communications Research and Creative Production 2003-200-2004-F-09835 (NIH Contract:263-01-D-0183) 2004-200-2004-F-09835 (NIH Contract: 263-01-D-0183) 2005-200-2004-F-09835 (NIH Contract:263-01-D-0183) Develop communications products to effectively convey to target audiences the importance of folic acid and information on how to obtain it, assist in raising the consumption levels of target audiences, and produce materials for consumer audiences at the sixth to eighth grade reading levels. Competed Media 0 $504,271 0 $504,271 organization Appendix V: Contracts with the Media: Department of Health and Human Services, Fiscal Years 2003-2005 Method used in Type of awarding firm/individual Contract name Purpose and prime awarded prime Entity and number scope of work contract contract Obligations incurred Obligation 2003 2004 2005 total CDC/NCCDPHP Evaluation and Maintenance of National Bone Health Campaign 2004-200-2004-F-09877 Compile, analyze, and report on the National Bone Health Campaign. This includes updating Web sites for girls and their parents, promoting the campaign, analyzing qualitative and quantitative data previously collected for the campaign, and compiling summaries of the findings to be used for future planning. Competed Public relations $454,438 $454,438 firm Center for Medicare Multi- Medicare and Media and Medicaid Education Services Campaign (Spanish Market) 2003-500-99- 0036 2004-500- 2004-00008C For this multimedia and educational campaign on the Medicare Modernization Act, and its coverage and benefits, activities include creative development, a media placement plan, media purchase, consumer research and assessment. Not Advertising $2,999,878 $7,360,065 $10,359,943 competed agency Appendix V: Contracts with the Media: Department of Health and Human Services, Fiscal Years 2003-2005 Method used in Type of awarding firm/individual Contract name Purpose and prime awarded prime Entity and number scope of work contract contract Obligations incurred Obligation 2003 2004 2005 total Center for National Medicare and Medicare Medicaid Education and Services Multi-Media Campaign- Spanish 2004-HHSM- 500-2004- 00016C For this multimedia and educational campaign on the Medicare Modernization Act, its coverage and benefits, and informed use by Spanish-speaking individuals, activities include creative development, a media placement plan, media purchase, consumer research and assessment, and a research report on the success of earned media placement. Not Advertising 0 $2,999,999 0 $2,999,999 competed agency Center for Medicare and Medicaid Services National Medicare Multimedia and Education Campaign 2003-500-01-0002T0#14 2004-500-01-0002T0#20 2005-500-01-0002T0#23 Provide technical professional services for the execution of national multimedia and education campaigns. This includes development and testing of creative, media buying, evaluation of the media campaign, and earned media support. Follow-on Public $51,761,232 $5,415,194 $15,766,044 $72,942,470 to relations competed firm action Appendix V: Contracts with the Media: Department of Health and Human Services, Fiscal Years 2003-2005 Appendix V: Contracts with the Media: Department of Health and Human Services, Fiscal Years 2003-2005 Appendix V: Contracts with the Media: Department of Health and Human Services, Fiscal Years 2003-2005 Method used in Type of Obligations awarding firm/individual incurred Contract name Purpose and prime awarded prime Obligation Entity and number scope of work contract contract 2003 2004 2005 total FDA Name not To educate Competed Media $120,000 0 0 $120,000 available consumers and organization the general public about the 2003-GS-23K-0396K benefits and risks of using prescription and over-the-counter medicines, design and develop print public service announcements (PSA); develop radio PSAs; write, edit, lay out, and design consumer brochures; and develop and implement a dissemination plan. Method used in Type of Obligations awarding firm/individual incurred Contract Purpose and prime awarded prime Obligation name Entity and number scope of work contract contract 2003 2004 2005 total FDA Name not Explain the Competed Media 0 $20,000 0 $20,000 available danger and the organization 2004- physical, GS23F0298M financial, and legal consequences of buying medical products on the Internet. This includes conducting research, developing creative concepts, designing and drafting copy for public service announcements, and arranging video news releases and satellite media tours in addition to developing a targeted media list and pitching and distributing the products to outlets. Method used in Type of awarding firm/individual Contract name Purpose and prime awarded prime Entity and number scope of work contract contract Obligations incurred Obligation 2003 2004 2005 total FDA Name not available 2004-D608604 Communicate the consequences of buying and using prescription and over-the-counter medical products, and outline the role responsible consumers must play to ensure that medicine is taken in a safe and effective manner. This is done through design concepts, suggesting consumer messages, developing distribution strategies, developing creative executions, and developing public service announcements. Competed Advertising 0 $10,000 0 $10,000 agency FDA/CVM Educational Create Competed Media 0 $15,000 0 $15,000 Materials for educational organization Farm materials for Publications farm and other consumer 2004- publications 1032FDAV23513 on bovine 00D2DH01 spongiform encephalopathy and antimicrobial resistance, including developing text for five articles on the subject. Appendix V: Contracts with the Media: Department of Health and Human Services, Fiscal Years 2003-2005 Method used in Type of awarding firm/individual Contract name Purpose and prime awarded prime Entity and number scope of work contract contract Obligations incurred Obligation 2003 2004 2005 total FDA/Center for Education Food Safety and Program on Applied Nutrition Vibrio Vulnificus (Targeting At- Risk Population- Mainly Hispanic Men) 2003-223-99-8001 To prevent illnesses and deaths from vibrio vulnificus in oysters in the at-risk population (mainly Hispanic men), engage in media relations, create key messages, develop media materials, conduct outreach, execute media tours, and track coverage. Competed Public relations $100,000 0 0 $100,000 firm FDA/OGD Name not Develop Competed Advertising 0 $97,715 0 $97,715 creative available messages agency regarding the use of 2004- generic drugs GS23F0071N geared toward people that have difficulty understanding and using health information by developing print and radio PSAs and a dissemination plan. Appendix V: Contracts with the Media: Department of Health and Human Services, Fiscal Years 2003-2005 Method used in Type of awarding firm/individual Contract name Purpose and prime awarded prime Entity and number scope of work contract contract Obligations incurred Obligation 2003 2004 2005 total FDA/Office of Name not Training and available Communications 2003-D-6079 2004-D-6079 To inform Americans about the consequences and potential dangers of buying prescription drugs from non- U.S. sources, develop a Spanish-language bookmark and poster, create print public service announcements and an exhibit panel, and develop an English- and Spanish-language consumer brochure. Not Advertising $20,000 $9,900 0 $29,900 competed agency HRSA National Bullying Prevention Campaign- Administrative Support for the Bullying Campaign 2004- 010171Dmod3to GS-23F-0141L; HHSH24055007t oGS-23-F-0141L HHSH24020041 5011P To design and develop a media campaign and interactive Web site to address bullying for adults and children, conduct focus group research, project designs, multimedia components, and project administration interface with users and partners in the various disciplines. Competed Public relations 0 $1,488,713 0 $1,488,713 firm Appendix V: Contracts with the Media: Department of Health and Human Services, Fiscal Years 2003-2005 Appendix V: Contracts with the Media: Department of Health and Human Services, Fiscal Years 2003-2005 Appendix V: Contracts with the Media: Department of Health and Human Services, Fiscal Years 2003-2005 Method used in awarding Type of Obligations incurred firm/individual Contract name Purpose prime awarded prime Obligation and Entity and scope of contract 2003 2004 2005 total number work contract NIH/NCCAM Name not Conduct Competed Public $499,129 $167,147 $666,276 relations available program firm planning, 2003-N02-AT-38602 formative 2004-N02-AT- research, media relations, materials 38602 development, 2005-N02-AT- patient recruitment 38602 to clinical trials, and consumer involvement activities. NIH/NCI Name not Marketing Competed Public $129,807 $177,299 0 $307,106 plan relations available development firm for media training 2003-N02-CO-21174 program 2004-N02-CO-41106 within NCI; provide media training for groups and individuals who speak with the media on official business; provide monthly progress report, final report, marketing plan, evaluation of training sessions, and interim reports. NIH/NCI Name not Competed Public $1,694,663 $1,761,000 $330,000 $3,785,563 relations available firm 2003-N01-CO- 11008 2004-N01-CO- 11008 2005-N01-CO- 11008 Method used in awarding Type of Obligations incurred firm/individual Contract name Purpose prime awarded prime Obligation and Entity and scope of contract 2003 2004 2005 total number work contract NIH/NCI Name not Create, Not Media $16,566 $16,584 0 $33,150 update, available and distribute competed organization press materials 2003- FQ3177240 on servers, 2004- training and implementation of software. MQ4153520 NIH/NHGR U.S. Surgeon Support the Not Public 0 $300,000 0 $300,000 relations General's Family launch of the competed firm History Initiative U.S. Surgeon General's Family History Initiative by 2004-263-MD-414315, producing a 263-FD-418193 software tool to collect family history, printing paper versions of the family history tool in English and Spanish, and supporting the media rollout of this campaign. Method used in Type of awarding firm/individual Contract name Purpose and prime awarded prime Entity and number scope of work contract contract Obligations incurred Obligation 2003 2004 2005 total NIH/NHLBI Planning, Developing, Implementing, and Evaluating NHLBI Women's Heart Health Awareness Campaign 2003-263-01-D-0190, NICS-20 2004-263-01-D-0190,NICS-20 2005-263-01-D-0190,NICS-20 Provide services to plan, develop, implement, and evaluate a national public education campaign to increase awareness about women and heart disease, and improve prevention and control of heart disease risk factors. This includes strategic planning and formative research; concept development, message testing, identifying communication channels, and materials development; program implementation; and evaluation. Competed Public relations $743,000 $1,385,000 $1,243,000 $3,371,000 firm NIH/NIAAA Name not Redesign Competed Public $89,547 $183,546 $45,097 $318,190 and relations available update firm NIAAA's Web site 2003- for NO1AA22010 children ages 11 to 13. This 2004- includes NO1AA22010 updating and adding 2005- relevant NO1AA22010 information about the risks of underage drinking, and pretesting the Web site with middle schoolers. Appendix V: Contracts with the Media: Department of Health and Human Services, Fiscal Years 2003-2005 Appendix V: Contracts with the Media: Department of Health and Human Services, Fiscal Years 2003-2005 Appendix V: Contracts with the Media: Department of Health and Human Services, Fiscal Years 2003-2005 Appendix V: Contracts with the Media: Department of Health and Human Services, Fiscal Years 2003-2005 Appendix V: Contracts with the Media: Department of Health and Human Services, Fiscal Years 2003-2005 Appendix V: Contracts with the Media: Department of Health and Human Services, Fiscal Years 2003-2005 Method used in Type of Obligations awarding firm/individual incurred Contract name Purpose and prime awarded prime Obligation Entity and number scope of work contract contract 2003 2004 2005 total NIH/NIAID Name not Research Competed Media $49,217 0 $98,339 $49,122 available various markets organization to determine 2003-IR300116 advertising 2004-IR300106 availability to coordinate with 2005-IR520006 other outreach and recruitment efforts statewide and nationally; design advertisements; conduct in-depth research for special publications that are of interest to the NIAID mission; monitor advertisement placement activities, including the negotiation for best prices with a variety of advertising media; and track advertisements. Method used in Type of Obligations awarding firm/individual incurred Contract name Purpose and prime awarded prime Obligation Entity and number scope of work contract contract 2003 2004 2005 total NIH/NIAID Name not Research Competed Media 0 $49,992 $41,600 $91,592 available various markets organization 2003-IR300109 to determine 2004-IR300109 advertising availability to 2005-IR300109 coordinate with other outreach and recruitment efforts statewide and nationally; design advertisements; conduct in-depth research for special publications that are of interest to the NIAID mission; monitor advertisement placement activities, including the negotiation for best prices with a variety of advertising media; and track advertisements. Method used in Type of Obligations awarding firm/individual incurred Contract name Purpose and prime awarded prime Obligation Entity and number scope of work contract contract 2003 2004 2005 total NIH/NIAID Name not Research Competed Media $49,168 0 $99,087 $49,919 available various markets organization to determine 2003-IR300107 advertising 2004-IR300107 availability to coordinate with other outreach and recruitment efforts statewide and nationally; design advertisements; conduct in-depth research for special publications that are of interest to the NIAID mission; monitor advertisement placement activities, including the negotiation for best prices with a variety of advertising media; and track advertisements. Method used in Type of Obligations awarding firm/individual incurred Contract name Purpose and prime awarded prime Obligation Entity and number scope of work contract contract 2003 2004 2005 total NIH/NIAID Name not Research Competed Media $42,260 $14,558 $106,818 $50,000 available various markets organization 2003-IR300113 to determine 2004-IR300113 advertising availability to 2005-IR520005 coordinate with other outreach and recruitment efforts statewide and nationally; design advertisements; conduct in-depth research for special publications that are of interest to the NIAID mission; monitor advertisement placement activities, including the negotiation for best prices with a variety of advertising media; and track advertisements. Method used in Type of Obligations awarding firm/individual incurred Contract name Purpose and prime awarded prime Obligation Entity and number scope of work contract contract 2003 2004 2005 total NIH/NIDA Research To help NIDA Competed Public $80,000 $80,000 relations Promotion promote firm research findings 2003-NO2-DA-3-4211 to highly 2004-NO2-DA-3-4211 targeted audiences, with an emphasis on strategic planning and special 2005-NO2-DA- projects, 3-4211 providing periodic assistance regarding the dissemination of information about research findings to various publics. This includes strategic planning to identify best audiences, outlets, and products. Method used in Type of awarding firm/individual Contract name Purpose and prime awarded prime Entity and number scope of work contract contract Obligations incurred Obligation 2003 2004 2005 total NIH/NIDDK Support Services for the National Diabetes Education Program 2003-NO1-DK-1-2488 2004-NO1-DK-1-2488 2005-NO1-DK-1-2488 Provide project management and administration, materials development and dissemination, and meeting support for the diabetes education program. This includes providing support for the program's Steering and Operation Committees and work groups, and assisting in activities to implement the program's strategic plan (including support for campaigns targeting people with diabetes and those at risk). Competed Public relations $1,889,367 $1,837,740 $1,001,335 $4,728,442 firm NIH/NLM Name not Videotape and Competed Media $25,000 $25,000 available produce video organization segments for Web site, 2004- including MZ401672 editing, scripting, and producing segments. NIH/NLM Name not Provide Competed Individual 0 $5,000 0 $5,000 public available relations member of the services for media 2004- the library MZ401496 with respect to press briefings. Appendix V: Contracts with the Media: Department of Health and Human Services, Fiscal Years 2003-2005 Method used in awarding Type of Obligations incurred firm/individual Contract name Purpose and prime awarded prime Obligation Entity and number scope of contract contract 2003 2004 2005 total work NIH/NLM Name not Produce Competed Individual 0 $10,000 $45,000 $55,000 written available summaries of member of the biographical media 2004- MZ400485 sketches of women 2005- MZ50438;MZ500 physicians 543 for the library's Web site. NIH/NLM Name not Videotape, Competed Media 0 $144,000 0 $144,000 edit, available and produce organization interviews 2004- with MZ400710;MZ50 women 0594;MZ401586 physicians that are featured in library exhibitions and on the Web site. NIH/NLM Name not Produce a Competed Media 0 $23,400 0 $23,400 video available news release organization for the launch of the 2004- MZ400913 library's Information Rx Project with the American College of Physicians in New Orleans in 2004. NIH/Office Name not Video Follow-on Media 0 $75,000 0 $75,000 of the support to Director available services, competed organization including action production and 2004-263-MD-402-903 distribution of a TV program ("NIH on the Inside"), production of staff video on ethics issues, and taping and editing for the National Institutes of Health lecture series. Page 82 GAO-06-305 Media Contracts Appendix V: Contracts with the Media: Department of Health and Human Services, Fiscal Years 2003-2005 Appendix V: Contracts with the Media: Department of Health and Human Services, Fiscal Years 2003-2005 Method used in awarding Type of Obligations incurred firm/individual Contract name Purpose prime awarded prime Obligation and Entity and scope of contract 2003 2004 2005 total number work contract Page 83 GAO-06-305 Media Contracts NIH/Office Name not Communications Competed Public $330,000 0 $50,000 $380,000 of the relations Director available support, firm including preparations 2003-263-01-D-0170 for press briefings, satellite media 2005-263-01-D-0170 tours, Web site support, and development of strategic communications plan/monitoring of implementation progress. NIH/Office Public Education Provide Competed Public 0 0 $1,365,328 $1,365,328 of the services relations Director and Outreach in the firm planning, Activities on development, Neurological implementation, Disorders and and evaluation of Stroke health communications campaigns, 2005- products, and N02NS59000-09 activities related to stroke and Parkinson's disease and other neurological disorders. Specific activities include development of public service announcements, brochures, printing materials as part of a national public education campaign on stroke, and patient recruitment support for Parkinson's trials. Method used in Type of awarding firm/individual Contract name Purpose and prime awarded prime Entity and number scope of work contract contract Obligations incurred Obligation 2003 2004 2005 total OPHS/OMH Closing the Health Gap: Take a Loved One to the Doctor Day 2003 2003- 03T05623501D Conduct strategically targeted media outreach to promote the department's Closing the Health Gap campaign and Take a Loved One to the Doctor Day, with particular emphasis on African American audiences. This includes public service announcement production and media outreach. Not Media $194,600 $194,600 competed organization OPHS/OMH Closing the Health Gap: Take a Loved One to the Doctor Day 2004- 0404P035155 Provide services and voice talent to develop, promote, and broadcast health messages to African Americans throughout the U.S. This includes public service announcement development and assisting in the campaign launch. Not Public relations $99,999 $99,999 competed firm OPHS/OMH Infant Develop, Not Media $200,000 $200,000 Mortality and Health produce, and competed organization Disparities test public Radio Campaign service announcements for media 2004- campaign to HHSP23320042 reduce infant 201TC mortality among African Americans. Appendix V: Contracts with the Media: Department of Health and Human Services, Fiscal Years 2003-2005 Method used in Type of awarding firm/individual Contract name Purpose and prime awarded prime Entity and number scope of work contract contract Obligations incurred Obligation 2003 2004 2005 total OPHS/OMH Integrated Marketing Services- African American/Hispan ic Outreach for Closing the Health Gap: Take a Loved One to the Doctor Day/Celebra la Vida Con Salud 2004- 0404CT36380 Provide integrated, comprehensive multicultural marketing and planning services to develop and conduct a strategically targeted media outreach plan, the execution of such to promote the department's Closing the Health Gap campaign in general and Take a Loved One to the Doctor Day/Clebra la Vida Con Salud, in particular. Not Public relations 0 $1,874,600 0 $1,874,600 competed firm OPHS/OMH Spanish-language campaign for Take a Loved One to the Doctor Day 2003-Not Available Conduct strategically targeted media outreach to promote the department's Closing the Health Gap campaign for Hispanic audiences through the Your Passport to Good Health Hispanic health fairs and radio messages. This includes producing public service announcements and conducting the logistics of health fairs. Not Public relations $99,982 $99,982 competed firm Appendix V: Contracts with the Media: Department of Health and Human Services, Fiscal Years 2003-2005 Method used in awarding Type of Obligations incurred firm/individual Contract name Purpose and prime awarded prime Obligation Entity and number scope of work contract contract 2003 2004 2005 total OPHS/OSG The New Ad design to Not Media $10,486 0 0 $10,486 Physician recruit new competed organization magazine physicians and medical students into the 2003- Public Health 03P32203601D Service Commissioned Corps. OPHS/OSG Job Posting Advertise Not Advertising $11,370 0 0 $11,370 recruitment competed agency 2003- material for 03P32202301D the Commissioned Corps. OPHS/OSG Name not Development Not Media $56,675 0 0 $56,675 of available documentary competed organization video to 2003-not educate and available inform viewers of the important role of the Public Health Service Commissioned Corps. OPHS/OSG Name not Develop Not Media $52,955 0 0 $52,955 available recruitment competed organization television 2003-not advertising available package. OPHS/OSG Name not Television Not Media $141,600 0 0 $141,600 and available Internet competed organization advertising to educate the 2003- general 03P32206501D public about the mission and work of the Commissioned Corps, and recruit health care students and professionasl into a career in the Corps. Page 86 GAO-06-305 Media Contracts Appendix V: Contracts with the Media: Department of Health and Human Services, Fiscal Years 2003-2005 Method used in Type of Obligations awarding firm/individual incurred Contract name Purpose and prime awarded prime Obligation Entity and number scope of work contract contract 2003 2004 2005 total OPHS/OWH National Broaden the Not Media $452,771 $212,148 $1,392,283 $727,364 Breastfeeding awareness of competed organization Awareness breastfeeding for Campaign the general public by 2003- 86369 launching a National (GovWorks, Breastfeeding Dept. Awareness of the Campaign to Interior) increase 2004- subsequent rates 86369 of exclusive (GovWorks, breastfeeding in Dept. of the first-time Interior) mothers. This includes 2005- 86369 project management and (GovWorks, administration; Dept. of the creative Interior) strategic planning and formative research; concept development; program implementation, including campaign launch materials distribution to all major media markets; support for local community outreach activities; and evaluation. Appendix V: Contracts with the Media: Department of Health and Human Services, Fiscal Years 2003-2005 Method used in Type of Obligations awarding firm/individual incurred Contract name Purpose and prime awarded prime Obligation Entity and number scope of work contract contract 2003 2004 2005 total SAMHSA National Develop a set of Competed Media $1,632,015 $1,632,015 Association of four new fact organization State Mental sheets on mental Health Program disorders Directors addressing the issues of eating 2004-280-04-0091 disorders, 2005-280-04-0091 obsessive compulsive disorder, cooccurring disorders, and substance abuse, and provide bibliography/publ ications list of material. Develop a set of revised fact sheets addressing: children's mental health, emotional and behavioral disorders, anxiety disorders in children and adolescents, attention-deficit hyperactivity disorder, conduct disorder, major depression, and bipolar disorders. Appendix V: Contracts with the Media: Department of Health and Human Services, Fiscal Years 2003-2005 Method used in Type of Obligations awarding firm/individual incurred Contract name Purpose and prime awarded prime Obligation Entity and number scope of work contract contract 2003 2004 2005 total SAMHSA Name not Provide Competed Advertising $45,000 $45,000 available SAMHSA with agency 2003-280-2003-00016-0002 communications 2004-280- support in developing and disseminating material to 2003-00016- educate service 0002 providers, 2005-280- consumers, 2003-00016- policy makers, 0002 the media, and the general public about SAMHSA, its work, programs and products, and new developments in mental health services, addiction treatment and substance abuse prevention. This includes media- related assistance and press conference support; logistical support for up to six press conferences per year; assistance with media outreach for specific regional events; organizing radio tours; media tracking of broadcast and print material; and conducting analysis and research. Page 89 GAO-06-305 Media Contracts Appendix V: Contracts with the Media: Department of Health and Human Services, Fiscal Years 2003-2005 Method used in Type of awarding firm/individual Contract name Purpose and prime awarded prime Entity and number scope of work contract contract Obligations incurred Obligation 2003 2004 2005 total SAMHSA Safe Schools/ Healthy Students 2003-280-99-0205 2004-280-99-0205 2005-280-99-0205 Develop marketing products and add a press packet to disseminate as part of a public information campaign. Initiate a targeted public information campaign to educate the media, the public, and current professionals providing suicide prevention. Competed Advertising $1,132,676 $1,132,676 agency SAMHSA Recovery Month Support Group 2003-270-03-9000 2004-270-03-9000 2005-270-03-9000 Develop broadcast and print public service announcements for Recovery Month. Educate the public, with a particular focus on treatment providers and at-risk populations, and how to access treatment services. Competed Advertising $1,132,676 $1,132,676 agency Appendix V: Contracts with the Media: Department of Health and Human Services, Fiscal Years 2003-2005 Method used in Type of awarding firm/individual Contract name Purpose and prime awarded prime Entity and number scope of work contract contract Obligations incurred Obligation 2003 2004 2005 total SAMHSA National Health Campaign: The Anti-Stigma Campaign and the National Underage Drinking Public Service Campaign 2004-280-04-0084 2005-280-04-0084 Provide parent with awareness and knowledge about how parental communication with youth affects underage drinking. Design, plan, and produce publications, TV, radio, print, Internet, and other mass media communications. Competed Advertising $1,829,234 $1,829,234 agency Total $117,422,148 $115,009,486 $71,195,297 $303,626,831 Source: GAO analysis of data submitted by departments. ACF = Administration for Children and Families AHRQ = Agency for Health Care Research and Quality AOA = Administration on Aging CDC = Centers for Disease Control and Prevention CVM = Center for Veterinary Medicine FDA = Food and Drug Administration HRSA = Health Resources and Services IHS = Indian Health Service NCCAM = National Center for Complementary and Alternative Medicine NCI = National Cancer Institute NHGRI = National Human Genome Research Institute NHLBI = National Heart, Lung, and Blood Institute NIAAA = National Institute on Alcohol Abuse and Alcoholism NIAID = National Institute of Allergy and Infectious Diseases NIAMS = National Institute of Arthritis and Musculoskeletal and Skin Diseases NIDA = National Institute on Drug Abuse NIDDK = National Institute of Diabetes and Digestive and Kidney Diseases NIH = National Institutes of Health NLM = National Library of Medicine Appendix V: Contracts with the Media: Department of Health and Human Services, Fiscal Years 2003-2005 OGD = Office of Generic Drugs OMH = Office of Minority Health OPHS = Office of Public Health and Science OWH = Office on Women's Health SAMHSA = Substance Abuse and Mental Health Services Administration SG = Office of the Surgeon General Appendix VI: Contracts with the Media: Department of Homeland Security, Fiscal Years 2003-2005 o For fiscal years 2003 through 2005 (March 31, 2005), the Department of Homeland Security reported 9 contracts with obligations totaling about $24 million. o As shown in table 9, the 9 contracts consisted of 2 with advertising agencies, with obligations of $20,858,168; 3 contracts with public relations firms, with obligations of $2,284,069; and 4 contracts with media organizations, with obligations of $734,290. There were no reported contracts with individual members of the media. o A more detailed description of the department's contracts with media vendors is provided in table 10. The one non-competed contract involved an expansion of work performed under a previous arrangement. This avoided the costs of creating new concepts, new graphics, and television spots. Table 9: Number of Contracts and Incurred Obligations, by Type of Firm/individual, for Fiscal Years 2003-2005 for the Department of Homeland Security Obligations incurred 2003 Number of Type of firm/individual Total contracts Obligations incurred Obligations incurred 2004 2005 Obligation total Number of Number of Number of Total contracts Total contracts Total contracts Advertising agency $13,291,829 1 $4,659,154 2 $2,907,185 1 $20,858,168 Public relations firm 1,644,112 3 639,957 1 0 0 2,284,069 Media organization 647,350 1 51,823 2 35,117 2 734,290 Individual member of the media 0 00000 00 Missing firm data 0 0 0 0 0 0 0 0 Total $15,583,291 5 $5,350,934 5 $2,942,302 3 $23,876,527 9* Source: GAO analysis of data submitted by departments. Note: Additionally, DHS submitted a questionnaire for a US-VISIT Public Education and Information Campaign contract for fiscal year 2005-that contract did not incur obligations during the study time frame; an interagency agreement between the U.S. Citizenship and Immigration Service and the ICE media center had an incurred obligation of $33,491 in fiscal year 2005. Figures for 2005 are for the first two quarters only. Appendix VI: Contracts with the Media: Department of Homeland Security, Fiscal Years 2003-2005 Appendix VI: Contracts with the Media: Department of Homeland Security, Fiscal Years 2003-2005 Table 10: Media Contracts Reported by the Department of Homeland Security for Fiscal Years 2003-2005 Method used in Type of Purpose awarding prime firm/individual Obligations Contract name and awarded prime incurred Obligation Entity and scope of contract contract 2003 2004 2005 total number work FEMA Citizen Corps Capture best Competed Public $48,487 0 0 $48,487 relations Case Study practices and firm Project lessons learned from communities 2003-EMW-2003-DO-0173 involved in the Citizen Corps program. These would be adopted in other communities interested in participating in the Citizen Corps. FEMA Citizen Develop and Competed Public $903,481 0 0 $903,481 relations Corps/Community implement a firm Emergency communications Response Team plan to build an (CERT) awareness of the Communications Citizen Corps and Support Contract Community Emergency Response 2003-EMW-2003-BP-0471 Teams Program (CERT), thereby promoting and facilitating volunteer, training, and public education opportunities. This includes media outreach, materials development, on- site planning, exhibit/conference coordination, and partner development. Method used in Type of awarding firm/individual Obligations Contract name Purpose and prime awarded prime incurred Obligation Entity and number scope of work contract contract 2003 2004 2005 total FEMA National Flood Increase the Competed Advertising $13,291,829 0 $14,510,151 $1,218,322 Insurance number of agency national Program Flood Insurance Marketing and Program policies Communications by a minimum of 5 Outreach percent annually. 2003-EMW-2003-BP-0438 Employ an 2004-EMW-2003-BP-0438 integrated, targeted marketing approach for new policy acquisition that includes 2005-EMW- direct 2003-BP-0438 response TV and print advertising, public outreach, direct mail, digital work including FloodSmart.gov, e-mail, online advertising, and sales support materials. FEMA US Fire Administration Fire Safety Campaign 2003-EME-1999-CO-0557 2004-EME-1999-CO-0557 Identify, Competed Public relations $692,144 $639,957 0 $1,332,101 develop, and implement a firm fire safety action plan targeted to specific high-risk audiences, and those specific fire and life-safety problems affecting those groups. Test and evaluate education materials through such means as focus groups, technical advisory panels, and one- to-one interviews with appropriate audiences. Appendix VI: Contracts with the Media: Department of Homeland Security, Fiscal Years 2003-2005 Appendix VI: Contracts with the Media: Department of Homeland Security, Fiscal Years 2003-2005 Method used in Type of awarding firm/individual Obligations Contract name Purpose and prime awarded prime incurred Obligation Entity and number scope of work contract contract 2003 2004 2005 total Office of Ready Campaign Help the U.S. Not Advertising $3,440,832 $2,907,185 $6,348,017 the Contract Department of competed agency Secretary 2004-HSHQP-A-04-C-00001 Homeland 2005-HSHQP-A-04-C-00001/00002 Security produce the Ready Campaign, a public service integrated marketing campaign designed to educate and empower Americans about how to prepare for and respond to terrorist attacks and other emergencies. Includes the production of print, television, radio, Internet, and out- of-home public service announcements, associated exploratory research, quantitative surveys to measure the campaign's effect, supportive public relations outreach, and administrative costs. Method used in Type of awarding firm/individual Obligations incurred Contract name Purpose and prime awarded prime Obligation Entity and number scope of work contract contract 2003 2004 2005 total TSA Media Services 2003-DTSA-20-03-P-00570 Assist TSA in keeping the public informed of all new security procedures and policies by providing camera and production crews for video news releases (VNRs), satellite media tours (SMTs), and radio media tours (RMTs), in addition to coordinating logistics and notifying and pitching to TV stations nationwide. Competed Media $647,350 $647,350 organization TSA Media Services 2004-HSTS-03-04-D-COM-005 Assist TSA in its continuous education campaign to remind passengers of new security procedures and policies by providing camera and production crews to conduct satellite media tours or radio media tours, and lighting and sound, in addition to coordinating logistics and notifying and pitching to TV stations nationwide. Competed Media $30,834 $25,917 $56,751 organization Appendix VI: Contracts with the Media: Department of Homeland Security, Fiscal Years 2003-2005 Method used in Type of awarding firm/individual Obligations incurred Contract name Purpose and prime awarded prime Obligation Entity and number scope of work contract contract 2003 2004 2005 total TSA Media Services 2004-HSTS-03-04-D-COM-006 Assist TSA in its continuous education campaign to remind passengers of the new security procedures and policies, by providing camera and production crews to conduct satellite media tours, including cameras, lighting, and sound. Competed Media $20,989 $20,989 organization TSA Media Services 2004-HSTS-03-04-D-COM-004 Assist TSA in its continuous education campaign to remind passengers of the new security procedures and policies, by providing camera and production crews to conduct satellite media tours, including cameras, lighting, and sound, and notifying and pitching to TV stations nationwide. Competed Media $9,200 $9,200 organization Total $15,583,291 $5,350,934, $2,942,302 $23,876,527 Source: GAO analysis of data submitted by departments. FEMA = Federal Emergency Management Administration TSA = Transportation Security Administration Appendix VII: Contracts with the Media: Department of the Interior, Fiscal Years 2003-2005 o For fiscal years 2003 through 2005 (through March 31, 2005), the Department of the Interior reported 72 contracts with obligations totaling about $8 million. o As shown in table 11, the 72 contracts consisted of 51 contracts with media organizations, with obligations of $6,647,613; 11 contracts with public relations firms, with obligations of $894,274; 2 contracts with advertising agencies, with obligations of $42,684; and 6 contracts with individual members of the media, with obligations of $30,340. o A more detailed description of the department's contracts with media vendors is provided in table 12. Table 11: Number of Contracts and Incurred Obligations, by Type of Firm/individual, for Fiscal Years 2003-2005 for the Department of the Interior Obligations incurred 2003 Number of Type of firm/individual Total contracts Obligations incurred Obligations incurred 2004 2005 Obligation total Number of Number of Number of Total contracts Total contracts Total contracts Advertising agency $41,934 2 0 0 $750 1 $42,684 Public relations firm 394,897 8 $479,377 6 20,000 1 894,274 Media organization 2,157,985 32 2,782,024 42 1,707,604 26 6,647,613 Individual member of the media 3,565 2 5,700 3 21,075 3 30,340 Missing firm data 5,000 2 5,000 2 0 0 $10,000 Total $2,603,381 46 $3,272,101 53 $1,749,429 31 $7,624,911 Source: GAO analysis of data submitted by departments. Note: Figures for 2005 are for the first two quarters only. Appendix VII: Contracts with the Media: Department of the Interior, Fiscal Years 2003-2005 Table12: Media Contracts Reported by the Department of the Interior for Fiscal Years 2003-2005 Method used in Contract awarding Obligations incurred name and Purpose and prime Type of Obligation Entity number scope of work contract firm/individual 2003 2004 2005 total Bureau of Name not Reclamation available 2003- 03PG810647 Provide message development consultation and training for officials of the Bureau of Reclamation, U.S. Fish and Wildlife Service, Bureau of Indian Affairs, and the Office of the Secretary of the Interior, including sessions targeting both verbal and nonverbal communication skills and message delivery training through interactive instruction and on-camera practice. Not Public relations $10,000 0 0 $10,000 competed firm Bureau of Name not Provide media Competed Public 0 $12,500 0 $12,500 relations Reclamation available training for firm 2004- Reclamation's 04PG810716 senior executives, including 1 full day of general media training for 8 participants and 1/2 day of individual one- on-one training. Appendix VII: Contracts with the Media: Department of the Interior, Fiscal Years 2003-2005 Page 101 GAO-06-305 Media Contracts Method used in Obligations incurred Contract awarding name and Purpose and prime Type of Obligation Entity number scope of work contract firm/individual 2003 2004 2005 total Bureau of Name Not Provide Competed Public $6,500 0 0 $6,500 strategic relations Reclamation available communications firm 2003- training at 03PG810639 Reclamation's Public Affairs Group Conference. Bureau of Name not Design and Competed Advertising $12,064 0 0 $12,064 Reclamation available create a agency 2003- PowerPoint 03PG810321 presentation, a backup document, and an accompanying executive summary for an innovative new water initiative. Bureau of Name not Scriptwriting Not Individual $965 0 0 $965 for member Reclamation available Hungry Horse competed of the media Dam virtual tour. Bureau of Name not Scriptwriting Not Individual 0 0 $1,000 $1,000 and member Reclamation available voice-over for competed of the media the Black Rock assessment video. Bureau of Name not Scriptwriting Not Individual 0 $900 0 $900 and member Reclamation available voice-over for competed of the media the Yakima Basin storage study video. Bureau of Name not Rewrite of Not Individual 0 $800 $75 $875 script member Reclamation available and voice-over competed of the media for Hungry Horse Dam virtual tour. Bureau of Name not Simulate field Not Media 0 0 $100 $100 Reclamation available interviews for competed organization 2005-No media training number workshop. assigned Appendix VII: Contracts with the Media: Department of the Interior, Fiscal Years 2003-2005 Method used in Obligations incurred Contract awarding name and Purpose and prime Type of Obligation Entity number scope of work contract firm/individual 2003 2004 2005 total Bureau of Name not Video footage Not Media $5,000 $5,000 $5,000 $15,000 Reclamation available shooting and competed organization 2003- editing. Purchase Order 2004- Purchase Order 2005- Purchase Order Bureau of Name not Media/communic Not Individual $2,600 $4,000 0 $6,600 member Reclamation available ations competed of the media training for 2003-Pay by managers and check, under staff. special procurement authorization 2004-Pay by check, under special procurement authorization Department Name not Provide Not $2,500 $2,500 0 $5,000 of the available information on competed Interior 2003- Charge Interior Card Department Small and 2004-Charge Minority Card Business programs for Resource Guide for Asian and Pacific American Businesses. Appendix VII: Contracts with the Media: Department of the Interior, Fiscal Years 2003-2005 Page 103 GAO-06-305 Media Contracts Method used in Obligations incurred Contract awarding name and Purpose and prime Type of Obligation Entity number scope of work contract firm/individual 2003 2004 2005 total Department Name not Identify Not $2,500 $2,500 0 $5,000 of Interior the available as a sponsor and competed Interior 2003-Charge contributor to Card information on women and 2004-Charge diversity in Card business, in an annual resource book targeted at women-owned businesses. Department Name not Publish an ad Not Media 0 0 $2,500 $2,500 of the available informing competed organization Interior 2005- service-disabled Charge Card veteran-owned businesses of assistance and opportunities within the department. Indian American Provide Indian Not Media $2,522 $2,620 $2,620 $7,762 Arts and Crafts Indian Art Arts and Crafts competed organization Board 2003- Board SBK00030039 advertisement in the American 2004- Indian Art SBK00040074 Magazine in order to reach the consumer population and educate the public about the Indian Arts and Crafts Act. Indian Collector's Provide Indian Not Media $3,650 $3,950 0 $7,600 Arts and Crafts Guide Arts and Crafts competed organization Board Board advertisement in the Collector's Guide magazine in order to reach the consumer population and educate the public about the Indian Arts and Crafts Act. Appendix VII: Contracts with the Media: Department of the Interior, Fiscal Years 2003-2005 Method used in Contract awarding Obligations incurred name and Purpose and prime Type of Obligation Entity number scope of work contract firm/individual 2003 2004 2005 total Indian Arts and Eight Northern Crafts Board Pueblos Visitor's Guide 2003- SBK00030013 Provide Indian Arts and Crafts Board advertisement in the Eight Northern Pueblos Visitor Guide, highlighting culture in the eight northern Pueblos and to educate the consumer about the Indian Arts and Crafts Act. Not Media $2,100 $2,100 competed organization Indian Guest Provide Not Media $4,990 $15,950 $11,955 $32,895 Arts Indian and Crafts Informant Arts and competed organization Board Crafts Board advertisement in Guest Information publications (the Tuscon In-Room Guide, the Tuscon and Anzana Quick Guide) in order to reach the consumer population and educate the public about the Indian Arts and Crafts Act. Indian Indian Provide Arts Country Indian Not Media $403 $403 and Crafts Today Arts and competed organization Board Crafts Board 2004- advertisement SMK0004027 in Indian 5 Country Today. Appendix VII: Contracts with the Media: Department of the Interior, Fiscal Years 2003-2005 Page 105 GAO-06-305 Media Contracts Method used in Obligations incurred Contract awarding name and Purpose and prime Type of Obligation Entity number scope of work contract firm/individual 2003 2004 2005 total Indian Provide Arts Madden Indian Not Media $13,818 $9,829 $3,368 $27,015 and Crafts Publishing Arts and competed organization Board Crafts Board advertisement in Madden publications (the Phoenix Explorer and Valley Guide Quarterly) in order to educate the visiting and local consumer population in Arizona about the Indian Arts and Crafts Act. Indian Provide Arts Native Indian Not Media $6,997 $6,457 $3,022 $16,476 and Crafts People's Arts and competed organization Board Crafts Magazine Board advertisement in Native People's Magazine, so as to educate the American Indian and Alaskan Native populations about the Indian Arts Crafts Act. Indian Provide Arts New Mexico Indian Not Media $24,015 $24,015 $14,955 $62,985 and Crafts Magazine Arts and competed organization Board Crafts Board advertisement in New Mexico Magazine and New Mexico Vacation Guide, in order to reach the consumer population and educate the public about the Indian Arts and Crafts Act. Appendix VII: Contracts with the Media: Department of the Interior, Fiscal Years 2003-2005 Method used in Contract awarding Obligations incurred name and Purpose prime Type of Obligation and Entity number scope of firm/individual 2003 2004 2005 total work contract Indian Arts Oklahoma Provide Indian Media $1,950 $5,850 $975 and Not $8,775 Crafts Board Today Arts and Crafts organization competed Board advertisement in each addition of Oklahoma Today, in order to reach the consumer population and educate the public about the Indian Arts and Crafts Act. Indian Arts Pueblo Provide Indian $632 $632 and Not Media Crafts Board Journal Arts and Crafts organization competed Board advertisement in the Pueblo Journal, specifically targeting members of New Mexico's 19 Pueblo Tribes, with the purpose of educating them about the Indian Arts and Crafts Act. Indian Arts Ramona Further develop Public relations $29,417 $2,965 0 and Not $32,382 Crafts Board Hutko the agency's firm competed public relations 2003- SMK0002016 program, through outreach design, 3;SMK000302 educational, and 34 promotional 2004- materials. SMK0004006 5,SMK000403 35 Appendix VII: Contracts with the Media: Department of the Interior, Fiscal Years 2003-2005 Method used in Contract awarding Obligations incurred name and Purpose prime Type of Obligation and Entity number scope of firm/individual 2003 2004 2005 total work contract Page 107 GAO-06-305 Media Contracts Indian Arts Santa Fean Provide Indian Media $10,360 $8,404 $2,872 and Not $21,636 Crafts Board Arts and Crafts competed organization Board advertisement in the Santa Fean magazine, in order to reach the consumer population and educate the public about the Indian Arts and Crafts Act. Indian Arts Southwest Art Provide $787 and Indian Not Media $787 Crafts Board Arts and Crafts competed organization Board advertisement in Southwest Art Magazine's special "Indian Art" issue, August 2003. The issue was targeted to consumers of Indian arts and crafts, and a valuable opportunity to educate this segment of the population about the Indian Arts and Crafts Act. Indian Arts Visitor Provide Indian Not Media $2,575 $2,575 $2,575 and $7,725 Crafts Board magazine Arts and Crafts organization competed Board 2003- advertisement in SMK0003011 the Visitor Guide, 4 a publication 2004- devoted to Indian SMK0003032 arts and crafts, 6 and other tourist 2005- information, in SMK0005001 the Rapid City, 5 South Dakota, region. Appendix VII: Contracts with the Media: Department of the Interior, Fiscal Years 2003-2005 Method used in Contract awarding Obligations incurred name and Purpose prime Type of Obligation and Entity number scope of firm/individual 2003 2004 2005 total work contract Minerals Finger Lakes Public Not Public 0 $28,115 0 $28,115 education relations Management Productions program, Our competed firm Services Oceans World, 2004-3A-4000-YRE produced as an initiative of the U.S. Commission on Ocean Policy to educate America about our nation's oceans. National R8219040718 Community and Not Public $200,000 $20,000 $220,000 Park relations Service, CRMP DEIS media competed firm Grand relations Canyon and other National 2004- tasks Park C8219040718 involving the public in the Draft Colorado River Management Plan (CRMP) and Environmental Impact Statement (EIS), including distribution of a newsletter announcing public meetings, coordinating logistics throughout the country, researching and arranging for meeting locations, and establishing city information repositories. Appendix VII: Contracts with the Media: Department of the Interior, Fiscal Years 2003-2005 Method used in Contract awarding Obligations incurred name and Purpose and prime Type of Obligation Entity number scope of contract firm/individual 2003 2004 2005 total work National Multimedia Meet the Competed Media $40,791 0 $94,736 Park $53,945 Service, Planning multimedia organization Harper and Ferry Production planning and Center 2003- production C1130030161 needs of the 2004- Department C1130030161 of the Interior, National Park 2005- Service, and C1130030161 occasionally other agencies of the government, by providing ready access to the skills, products, and services necessary to produce and deliver high- quality interpretive multimedia programs. Appendix VII: Contracts with the Media: Department of the Interior, Fiscal Years 2003-2005 Method used in Obligations Contract awarding incurred name and Purpose and prime Type of Obligation Entity number scope of contract firm/individual 2003 2004 2005 total work National Multimedia Meet the Competed Media 0 0 $59,950 $59,950 Park Service, Planning multimedia organization Harper and Ferry Production planning and Center 2003- production C1130030158 needs of the 2004- Department C1130030158 of the Interior, National Park 2005- Service, and C1130030158 occasionally other agencies of the government, by providing ready access to the skills, products, and services necessary to produce and deliver high- quality interpretive multimedia programs. This includes planning, design, development, and production of multimedia program and Web sites, and installation and maintenance of audiovisual systems and hardware at National Park Service locations. Appendix VII: Contracts with the Media: Department of the Interior, Fiscal Years 2003-2005 Method used in Obligations Contract awarding incurred name and Purpose and prime Type of Obligation Entity number scope of contract firm/individual 2003 2004 2005 total work National Multimedia Meet the Competed Media 0 $29,692 0 $29,692 Park Service, Planning multimedia organization Harper and Ferry Production planning and Center 2003- production C1130030159 needs of the 2004- Department C1130030159 of the Interior, National Park 2005- Service, and C1130030159 occasionally other agencies of the government, by providing ready access to the skills, products, and services necessary to produce and deliver high- quality interpretive multimedia programs. This includes planning, design, development, and production of multimedia program and Web sites, and installation and maintenance of audiovisual systems and hardware at National Park Service locations. Appendix VII: Contracts with the Media: Department of the Interior, Fiscal Years 2003-2005 Method used in Contract awarding Obligations incurred name and Purpose and prime Type of Obligation Entity number scope of work contract firm/individual 2003 2004 2005 total National Complete Meet the Competed Media $28,367 $417,963 $727,246 Park $280,916 Service, Audiovisual multimedia organization Harpers Ferry Productions planning and Center and production needs Audiovisual of the Production Department of Services the Interior, 2003- National Park C113098059 Service, and and occasionally C1130030169 other agencies 2004- of the C1130030169 government, by providing ready access to 2005- the skills, C1130030169 products, and services necessary to produce and deliver high- quality interpretive film programs. This includes research, treatment, scriptwriting, and all phases of production and postproduction, with installation and maintenance of audiovisual systems and hardware at National Park Service locations. Appendix VII: Contracts with the Media: Department of the Interior, Fiscal Years 2003-2005 Method used in Obligations Contract awarding incurred name and Purpose and prime Type of Obligation Entity number scope of work contract firm/individual 2003 2004 2005 total National Complete Meet the Competed Media $264,495 0 $511,318 Park $246,823 Service, Audiovisual multimedia organization Harpers Ferry Productions planning and Center and production needs Audiovisual of the Production Department of Services the Interior, 2003- National Park C1130030167 Service, and 2004- occasionally C1130030167 other agencies of the government, 2005- by providing C1130030167 ready access to the skills, products, and services necessary to produce and deliver high- quality interpretive film programs. This includes research, treatment, scriptwriting, and all phases of production and postproduction, with installation and maintenance of audiovisual systems and hardware at National Park Service locations. Appendix VII: Contracts with the Media: Department of the Interior, Fiscal Years 2003-2005 Method used in Obligations Contract awarding incurred name and Purpose and prime Type of Obligation Entity number scope of work contract firm/individual 2003 2004 2005 total National Complete Meet the Competed Media 0 $175,889 $209,675 $385,564 Park Service, Audiovisual multimedia organization Harpers Ferry Productions planning and Center and production needs Audiovisual of the Production Department of Services the Interior, 2003- National Park C1130030166 Service, and 2004- occasionally C1130030166 other agencies of the government, 2005- by providing C1130030166 ready access to the skills, products, and services necessary to produce and deliver high- quality interpretive film programs. This includes research, treatment, scriptwriting, and all phases of production and postproduction, with installation and maintenance of audiovisual systems and hardware at National Park Service locations. Appendix VII: Contracts with the Media: Department of the Interior, Fiscal Years 2003-2005 Method used in Obligations Contract awarding incurred name and Purpose and prime Type of Obligation Entity number scope of work contract firm/individual 2003 2004 2005 total National Complete Meet the Competed Media 0 $277,384 $91,667 $369,051 Park Service, Audiovisual multimedia organization Harpers Ferry Productions planning and Center and production needs Audiovisual of the Production Department of Services the Interior, 2003- National Park C113098060; Service, and occasionally other agencies C1130030165 of 2004- the government, C1130030165 by providing ready access to 2005- the skills, C1130030165 products, and services necessary to produce and deliver high- quality interpretive film programs. This includes research, treatment, scriptwriting, and all phases of production and postproduction, with installation and maintenance of audiovisual systems and hardware at National Park Service locations. Appendix VII: Contracts with the Media: Department of the Interior, Fiscal Years 2003-2005 Method used in Obligations Contract awarding incurred name and Purpose and prime Type of Obligation Entity number scope of work contract firm/individual 2003 2004 2005 total National Complete Meet the Competed Media $253,003 $60,664 $324,655 Park $10,988 Service, Audiovisual multimedia organization Harpers Ferry Productions planning and Center and production needs Audiovisual of the Production Department of Services the Interior, 2003- National Park, C113098063 Service and 2004- occasionally C1130030171 other agencies of the government, 2005- by providing C1130030171 ready access to the skills, products, and services necessary to produce and deliver high- quality interpretive film programs. This includes research, treatment, scriptwriting, and all phases of production and postproduction, with installation and maintenance of audiovisual systems and hardware at National Park Service locations. Appendix VII: Contracts with the Media: Department of the Interior, Fiscal Years 2003-2005 Method used in Obligations Contract awarding incurred name and Purpose and prime Type of Obligation Entity number scope of work contract firm/individual 2003 2004 2005 total National Complete Meet the Competed Media 0 $98,168 $207,490 $305,658 Park Service, Audiovisual multimedia organization Harpers Ferry Productions planning and Center and production needs Audiovisual of the Production Department of Services the Interior, 2003- National Park C1130030163 Service, and 2004- occasionally C1130030163 other agencies of the government, 2005- by providing C1130030163 ready access to the skills, products, and services necessary to produce and deliver high- quality interpretive film programs. This includes research, treatment, scriptwriting, and all phases of production and postproduction, with installation and maintenance of audiovisual systems and hardware at National Park Service locations. Appendix VII: Contracts with the Media: Department of the Interior, Fiscal Years 2003-2005 Method used in Obligations Contract awarding incurred name and Purpose and prime Type of Obligation Entity number scope of work contract firm/individual 2003 2004 2005 total National Complete Meet the Competed Media $106,993 0 0 $106,993 Park Service, Audiovisual multimedia organization Harpers Ferry Productions planning and Center and production needs Audiovisual of the Production Department of Services the Interior, 2003- National Park C1130030172 Service, and 2004- occasionally C1130030172 other agencies of the government, 2005- by providing C1130030172 ready access to the skills, products, and services necessary to produce and deliver high- quality interpretive film programs. This includes research, treatment, scriptwriting, and all phases of production and postproduction, with installation and maintenance of audiovisual systems and hardware at National Park Service locations. Appendix VII: Contracts with the Media: Department of the Interior, Fiscal Years 2003-2005 Method used in Obligations Contract awarding incurred name and Purpose and prime Type of Obligation Entity number scope of work contract firm/individual 2003 2004 2005 total National Complete Meet the Competed Media 0 $1,500 0 $1,500 Park Service, Audiovisual multimedia organization Harpers Ferry Productions planning and Center and production needs Audiovisual of the Production Department of Services the Interior, 2003- National Park C1130030170 Service, and 2004- occasionally C1130030170 other agencies of the government, 2005- by providing C1130030170 ready access to the skills, products, and services necessary to produce and deliver high- quality interpretive film programs. This includes research, treatment, scriptwriting, and all phases of production and postproduction, with installation and maintenance of audiovisual systems and hardware at National Park Service locations. Appendix VII: Contracts with the Media: Department of the Interior, Fiscal Years 2003-2005 Method used in Contract awarding Obligations incurred name and Purpose and prime Type of Obligation Entity number scope of work contract firm/individual 2003 2004 2005 total National Park Exhibit Service, Harpers Planning and Ferry Center Design Services 2003- C1190010145 2004- C1190010145 2005- C1190010145 Develop, plan, and design interpretive media. Exhibit planning and design services including design workshops, research and preparation of resource packages, development of concept plans, preparation of resource information, and final exhibit plan packages. Competed Media $174,642 $201,615 $1,989 $378,246 organization National Park Exhibit Service, Harpers Planning and Ferry Center Design Services 2003- C1190010163 2004- C1190010163 2005- C1190010163 Develop, plan, and design interpretive media. Exhibit planning and design services including design workshops, research and preparation of resource packages, development of concept plans, preparation of resource information, and final exhibit plan packages. Competed Media $343,340 0 0 $343,340 organization Appendix VII: Contracts with the Media: Department of the Interior, Fiscal Years 2003-2005 Method used in Contract awarding Obligations incurred name and Purpose and prime Type of Obligation Entity number scope of work contract firm/individual 2003 2004 2005 total National Park Exhibit Service, Harpers Planning and Ferry Center Design Services 2003- C1190010157 2004- C1190010157 2005- C1190010157 Develop, plan, and design interpretive media. Exhibit planning and design services including design workshops, research and preparation of resource packages, development of concept plans, preparation of resource information, and final exhibit plan packages. Competed Media 0 $70,364 $235,525 $305,889 organization National Park Exhibit Service, Harpers Planning and Ferry Center Design Services 2003- C1190010162 2004- C1190010162 2005- C1190010162 Develop, plan, and design interpretive media. Exhibit planning and design services including design workshops, research and preparation of resource packages, development of concept plans, preparation of resource information, and final exhibit plan packages. Competed Media $221,688 $8,433 $49,960 $280,081 organization Appendix VII: Contracts with the Media: Department of the Interior, Fiscal Years 2003-2005 Method used in Contract awarding Obligations incurred name and Purpose and prime Type of Obligation Entity number scope of work contract firm/individual 2003 2004 2005 total National Park Exhibit Service, Harpers Planning and Ferry Center Design Services 2003- C1190010148 2004- C1190010148 2005- C1190010148 Develop, plan, and design interpretive media. Exhibit planning and design services including design workshops, research and preparation of resource packages, development of concept plans, preparation of resource information, and final exhibit plan packages. Competed Media $184,628 $14,262 $34,900 $233,790 organization National Park Exhibit Service, Harpers Planning and Ferry Center Design Services 2003- C1190010154 2004- C1190010154 2005- C1190010154 Develop, plan, and design interpretive media. Exhibit planning and design services including design workshops, research and preparation of resource packages, development of concept plans, preparation of resource information, and final exhibit plan packages. Competed Media 0 $196,519 0 $196,519 organization Appendix VII: Contracts with the Media: Department of the Interior, Fiscal Years 2003-2005 Method used in Contract awarding Obligations incurred name and Purpose and prime Type of Obligation Entity number scope of work contract firm/individual 2003 2004 2005 total National Park Exhibit Service, Harpers Planning and Ferry Center Design Services 2003- C1190010164 2004- C1190010164 2005- C1190010164 Develop, plan, and design interpretive media. Exhibit planning and design services including design workshops, research and preparation of resource packages, development of concept plans, preparation of resource information, and final exhibit plan packages. Competed Media $54,714 $124,797 0 $179,511 organization National Park Exhibit Service, Harpers Planning and Ferry Center Design Services 2003- C1190010147 2004- C1190010147 2005- C1190010147 Develop, plan, and design interpretive media. Exhibit planning and design services including design workshops, research and preparation of resource packages, development of concept plans, preparation of resource information, and final exhibit plan packages. Competed Media 0 $175,678 0 $175,678 organization Appendix VII: Contracts with the Media: Department of the Interior, Fiscal Years 2003-2005 Method used in Contract awarding Obligations incurred name and Purpose and prime Type of Obligation Entity number scope of work contract firm/individual 2003 2004 2005 total National Park Exhibit Service, Harpers Planning and Ferry Center Design Services 2003- C1190010159 2004- C1190010159 2005- C1190010159 Develop, plan, and design interpretive media. Exhibit planning and design services including design workshops, research and preparation of resource packages, development of concept plans, preparation of resource information, and final exhibit plan packages. Competed Media $984 $130,645 0 $131,629 organization National Park Exhibit Service, Harpers Planning and Ferry Center Design Services 2003- C1190010161 2004- C1190010161 2005- C1190010161 Develop, plan, and design interpretive media. Exhibit planning and design services including design workshops, research and preparation of resource packages, development of concept plans, preparation of resource information, and final exhibit plan packages. Competed Media $75,663 $23,946 0 $99,609 organization Appendix VII: Contracts with the Media: Department of the Interior, Fiscal Years 2003-2005 Method used in Contract awarding Obligations incurred name and Purpose and prime Type of Obligation Entity number scope of work contract firm/individual 2003 2004 2005 total National Park Exhibit Service, Harpers Planning and Ferry Center Design Services 2003- C1190010155 2004- C1190010155 2005- C1190010155 Develop, plan, and design interpretive media. Exhibit planning and design services including design workshops, research and preparation of resource packages, development of concept plans, preparation of resource information, and final exhibit plan packages. Competed Media $88,544 $6,200 0 $94,744 organization National Park Exhibit Service, Harpers Planning and Ferry Center Design Services 2003- C1190010152 2004- C1190010152 2005- C1190010152 Develop, plan, and design interpretive media. Exhibit planning and design services including design workshops, research and preparation of resource packages, development of concept plans, preparation of resource information, and final exhibit plan packages. Competed Media 0 $66,800 0 $66,800 organization Appendix VII: Contracts with the Media: Department of the Interior, Fiscal Years 2003-2005 Method used in Contract awarding Obligations incurred name and Purpose and prime Type of Obligation Entity number scope of work contract firm/individual 2003 2004 2005 total National Park Exhibit Service, Harpers Planning and Ferry Center Design Services 2003- C1190010156 2004- C1190010156 2005- C1190010156 Develop, plan, and design interpretive media. Exhibit planning and design services including design workshops, research and preparation of resource packages, development of concept plans, preparation of resource information, and final exhibit plan packages. Competed Media 0 $56,788 0 $56,788 organization National Park Exhibit Service, Harpers Planning and Ferry Center Design Services 2003- C1190010150 2004- C1190010150 2005- C1190010150 Develop, plan, and design interpretive media. Exhibit planning and design services including design workshops, research and preparation of resource packages, development of concept plans, preparation of resource information, and final exhibit plan packages. Competed Media 0 $44,046 0 $44,046 organization Appendix VII: Contracts with the Media: Department of the Interior, Fiscal Years 2003-2005 Method used in Contract awarding Obligations incurred name and Purpose and prime Type of Obligation Entity number scope of work contract firm/individual 2003 2004 2005 total National Park Exhibit Service, Harpers Planning and Ferry Center Design Services 2003- C1190010160 2004- C1190010160 2005- C1190010160 Develop, plan, and design interpretive media. Exhibit planning and design services including design workshops, research and preparation of resource packages, development of concept plans, preparation of resource information, and final exhibit plan packages. Competed Media 0 $38,000 0 $38,000 organization National Park Exhibit Service, Harpers Planning and Ferry Center Design Services 2003- C1190010153 2004- C1190010153 2005- C1190010153 Develop, plan, and design interpretive media. Exhibit planning and design services including design workshops, research and preparation of resource packages, development of concept plans, preparation of resource information, and final exhibit plan packages. Competed Media 0 $24,500 0 $24,500 organization Appendix VII: Contracts with the Media: Department of the Interior, Fiscal Years 2003-2005 Method used in Obligations incurred Contract awarding name and Purpose and prime Type of Obligation Entity number scope of work contract firm/individual 2003 2004 2005 total National Multimedia Planning, Competed Media $6,499 $14,362 $70,494 $91,355 Park design, Service, Planning development, organization Harpers and Ferry Production and Center production of multimedia 2003- programs and C113098029; Web sites. Also C1130030162 planning, installation, 2004- and C1130030162 maintenance of audiovisual 2005- systems and C1130030162 hardware at National Park Service locations. The purpose of this contract is to meet the multimedia planning and production needs of the Department of the Interior, National Park Service, and occasionally other agencies of the government, by providing ready access to the skills, products, and services necessary to produce and deliver high- quality interpretive multimedia programs. Appendix VII: Contracts with the Media: Department of the Interior, Fiscal Years 2003-2005 Method used in Obligations Contract awarding incurred name and Purpose and prime Type of Obligation Entity number scope of work contract firm/individual 2003 2004 2005 total National Multimedia Meet the Competed Media $14,835 $14,835 Park Service, Planning multimedia organization Harpers and Ferry Production planning and Center 2003- production C113098030 needs of the Department of the Interior, National Park Service, and occasionally other agencies of the government, by providing ready access to the skills, products, and services necessary to produce and deliver high- quality interpretive film programs. This includes research, treatment, scriptwriting, and all phases of production and postproduction, with installation and maintenance of audiovisual systems and hardware at National Park Service locations. Appendix VII: Contracts with the Media: Department of the Interior, Fiscal Years 2003-2005 Method used in Contract awarding Obligations incurred name and Purpose and prime Type of Obligation Entity number scope of contract firm/individual 2003 2004 2005 total work National Outdoor Develop, Not Media $62,861 $189,682 $419,822 Park plan, $167,279 Service, Planning and and design available organization Harpers for Ferry Design outdoor competition Center Services interpretive media. 2003- Outdoor P1170030023 exhibit 2004- planning and design services, P1142040014, including P1106040049, on-site planning, preparation of P1142040013, exhibit proposal, text writing P1106040073 and final 2005- concept design, and P1114050001, production. P1106050015 Appendix VII: Contracts with the Media: Department of the Interior, Fiscal Years 2003-2005 Method used in Obligations Contract awarding incurred name and Purpose and prime Type of Obligation Entity number scope of work contract firm/individual 2003 2004 2005 total National Multimedia Meet the Competed Media $9,144 0 $13,703 $22,847 Park Service, Planning multimedia organization Harpers and Ferry Production planning and Center. 2003- production needs of the C113098028, Department of C1130030160 the Interior, 2004- National Park C1130030160 Service, and occasionally 2005- other agencies of C1130030160 the government, by providing ready access to the skills, products, and services necessary to produce and deliver high- quality interpretive film programs. This includes research, treatment, scriptwriting, and all phases of production and postproduction, with installation and maintenance of audiovisual systems and hardware at National Park Service locations. Appendix VII: Contracts with the Media: Department of the Interior, Fiscal Years 2003-2005 Method used in Contract awarding Obligations incurred name and Purpose and prime Type of Obligation Entity number scope of work contract firm/individual 2003 2004 2005 total National Park Name not Service, available Intermountain 2003- Region Charge Card Provision of media consulting and training, including media training for superintendents and other senior personnel involved in the Winter Use Plan for Yellowstone and Grand Teton National Parks. Services include message and sound bite development, use of TV clips, videotaped mock interviews with analysis, and instruction on effective delivery techniques. Not Public relations $16,000 0 0 $16,000 competed firm National Park Name not Media consulting Not Public $15,500 0 0 $15,500 relations Service, available and training. competed firm Intermountain 2003- Media training Region Charge and consultation Card for superintendents, including message development, effective presentation, and issue consultation. National Park Name not Media Not Public $7,297 0 0 $7,297 relations Service, available consultation and competed firm Intermountain 2003- training, Region Charge including Card production of a video news release on Winter Use Plan. Appendix VII: Contracts with the Media: Department of the Interior, Fiscal Years 2003-2005 Method used in Obligations incurred Contract awarding name and Purpose and prime Type of Obligation Entity number scope of contract firm/individual 2003 2004 2005 total work National Name not Provide Competed Public $67,446 $115,771 0 $183,217 Park media relations Service, available relations firm Outer support Banks 2003- for the Group-Wright P519003A011 North Brothers 2004- Carolina National P5190040017 First Flight Memorial Centennial Celebration, including provision of media support for events, media tracking, and wrap-up reports. National Name not Law Competed Individual $20,000 $20,000 Park enforcement member Service, available media of the media relations Washington training, Support 2005- including Office, P2675050017 instructing Federal Law four Enforcement Telnet courses Training and two Center on-site courses, regarding media relations as related to law enforcement. National Exhibit Develop, Competed Media $47,280 $10,000 0 $57,280 Park plan, Services, Planning and design organization and Harpers Design interpretive Ferry Center Services media. Exhibit 2003- planning and C1190010158 design 2004- services, C1190010158 including design workshops, research and 2005- preparation of C1190010158 resource packages, development of concept plans, preparation of resource information, and final exhibit plan packages. Appendix VII: Contracts with the Media: Department of the Interior, Fiscal Years 2003-2005 Method used in Obligations incurred Contract awarding name and Purpose and prime Type of Obligation Entity number scope of contract firm/individual 2003 2004 2005 total work Office of National Usage Not Media 0 $11,000 $11,000 $22,000 Communications Association distribution competed organization of of Farm text and audio Broadcasters news releases to Services the NFBS and (NFBS) production of two 2004- audio news NBCP04229 releases and text. 2005- NBCP05449 Public Name not Develop Competed Media $15,000 $4,000 $3,000 $22,000 Affairs, Media available interface for organization Services a tour of 2003- 03PG107620 Reclamation's Hungry Horse Dam in Montana, including writing code, editing photos, and video, and other types of support media. U.S. Name not Produce a Not Media $85,750 $131,800 $217,550 Fish and series Wildlife available of vignettes available organization Service- for National pertaining to competition Wildlife 2003- the public Refuge 98210-0-J077 and System conservation 2004-98210-0-J077 programs of the National Wildlife Refuge System, produce features, and produce vignettes and full-length programs for outdoor segment of TV station. Appendix VII: Contracts with the Media: Department of the Interior, Fiscal Years 2003-2005 Method used in Contract awarding Obligations incurred name and Purpose and prime Type of Obligation Entity number scope of work contract firm/individual 2003 2004 2005 total U.S. Fish and Name not Wildlife Service-available National Wildlife 2003-GS- Refuge System 23F-0334K 2004-GS-23F-0334K Provide communications services, including: campaign management system, media tracking, focus group research, public relations activity, and support relating to major events in coordination with Fish and Wildlife Service communications activities. Competed Public relations $242,737 $120,026 0 $362,763 firm U.S. Fish and Waterfowl Wildlife Service-Survey AEA Program 50th 2003- GS23F0334K; GS23F0335K 2005- GS23F0334K/ 982103x797 Consultation, design, and production services. Developed overall look and identity for Waterfowl Program Survey program and 50th anniversary. Reviewed current version of the communication plan and fine-tuned messages and strategies. Competed Advertising $29,870 $750 $30,620 agency Total $2,603,381 $3,272,101 $1,749,429 $7,624,911 Source: GAO analysis of data submitted by departments. Appendix VIII: Contracts with the Media: Department of the Treasury, Fiscal Years 2003-2005 o For fiscal years 2003 through 2005 (through March 31, 2005), the Department of the Treasury reported 16 contracts with obligations totaling about $152 million. o As shown in table 13, the 16 contracts consisted of 6 contracts with advertising agencies, with obligations of $91,146,674; 3 contracts with public relations firms, with obligations of $60,443,160; and 7 contracts with media organizations, with obligations of $216,968. There were no reported contracts with individual members of the media. o A more detailed description of the department's contracts with media vendors is provided in table 14. Table 13: Number of Contracts and Incurred Obligations, by Type of Firm/individual, for Fiscal Years 2003-2005 for the Department of the Treasury Obligations incurred Obligations incurred Obligations incurred 2003 2004 2005 Obligation total Type of Number of Number of Number of Number of firm/individual Total contracts Total contracts Total contracts Total contracts Advertising agency $30,008,518 3 $44,225,659 6 $16,912,497 5 $91,146,674 Public relations firm 34,385,466 2 11,150,758 2 14,906,936 2 60,443,160 Media organization 62,582 5 104,716 2 49,670 1 216,968 Individual member of the media 0 0 0000 00 Missing firm data 0 0 0 0 0 0 0 0 Total $64,456,566 10 $55,481,133 10 $31,869,103 8 $151,806,802 Source: GAO analysis of data submitted by departments. Note: Figures for 2005 are for the first two quarters only. Appendix VIII: Contracts with the Media: Department of the Treasury, Fiscal Years 2003-2005 Table 14: Media Contracts Reported by the Department of the Treasury for Fiscal Years 2003-2005 Method used in Contract name awarding Obligations and Purpose and prime Type of incurred Obligation Entity number scope of work contract firm/individual 2003 2004 total 2005 Public $33,671,936 Bureau of Public Conduct a Competed relations $9,743,246 $54,395,180 $10,979,998 Engraving Education and domestic and firm and Awareness international Printing Program for public education Next program to Generation communicate U.S. Currency information about the new, 2003-TEP-02-15 redesigned currency, 2004-TEP-02-15 including consumer 2005-TEP- research, 02-15 campaign branding, outreach and database development, development of educational materials, media relations, and product placement Bureau Name not Produce Competed Advertising $1,903,937 $2,594,077 $705,608 $5,203,622 of the Public available integrated agency Debt 2003- marketing TPD01C0030 communications services to 2004- educate the public TPD01C0030 about the features and benefits 2005- of TPD01C0030 Treasury securities, and the availability of the products. Provide services in Web site design and development, public relations, research, and advertising. Appendix VIII: Contracts with the Media: Department of the Treasury, Fiscal Years 2003-2005 Method used in Contract name and awarding Obligations Purpose and prime Type of incurred Obligation Entity number scope of work contract firm/individual 2003 2004 2005 total Federal MSB Outreach Provide Competed Public $713,530 . $713,530 education relations . Crimes Campaign about firm registration Enforcement and suspicious Network 2003-TPD-00-C0015 activity (FinCEN) reporting with respect to the Bank Secrecy Act regulations to key third-party organizations and corporate entities, and their members and employees, as well as conducting media outreach to the African- American, Arab- American, Asian- American, and Latino/Hispanic- American communities. Appendix VIII: Contracts with the Media: Department of the Treasury, Fiscal Years 2003-2005 Method used in Contract awarding Obligations name and Purpose and prime Type of incurred Obligation Entity number scope of work contract firm/individual 2003 2004 2005 total Financial Go Conduct a Competed Public $1,407,512 $3,926,938 $5,334,450 Management Direct pilot relations firm Service Pilot campaign to Campaign find effective ways to (FMS) promote direct deposit and increase use of direct deposit, resulting in a decline in the number of checks FMS disburses to Social Security and Supplemental Security Income benefit recipients. Conduct campaign development, partner relations, media relations, materials development and production, advertising, planning and implementing a multicultural marketing approach to reach target audience, and establish measurement procedures to track campaign progress, and prepare and adhere to budget. Appendix VIII: Contracts with the Media: Department of the Treasury, Fiscal Years 2003-2005 Method used in Contract name awarding Obligations and Purpose and prime Type of incurred Obligation Entity number scope of work contract firm/individual 2003 2004 2005 total Internal Multi-Year Strategic Competed Advertising $16,757,079 $1,857,000 $41,460,206 $22,846,127 Revenue Communica planning, concept agency Service tions Contract development, and 2003- execution of the TIRNO-02-D-00009 IRS's 2004- communications, TIRNO-02-D- marketing, and taxpayer information 00009 program, including 2005- corporate TIRNO-02-D- communications 00009 concepts, strategic planning, account management, market research, multilingual/multic ultural communications, internal communications, creative development, interactive marketing, public relations, direct marketing, media research and buying, and measurement and evaluation. Appendix VIII: Contracts with the Media: Department of the Treasury, Fiscal Years 2003-2005 Method used in Contract name and awarding Obligations Purpose and prime Type of incurred Obligation Entity number scope of contract firm/individual 2003 2004 2005 total work Internal Recruitment/ Aid the IRS Competed Advertising 0 $261,516 $748,440 $1,009,956 in the Revenue Advertising development agency of a Service/ and Marketing strategic approach Office Support to of recruitment for Human Services all the major IRS Capital 2004-GS-23F-0076J,TIRNO-04-Z-00011 occupations. 2005-GS-23F-0076J,TIRNO-04-Z-00011 Work includes research and analysis, employment marketing, vacancy advertising, IRS careers Web-site, on-line marketing Collateral Catalogue, other Internet activities, recruitment marketing campaign support, national print media campaign, advertising, television commercials, and photo shoots. Appendix VIII: Contracts with the Media: Department of the Treasury, Fiscal Years 2003-2005 Method used in Contract name awarding Obligations and Purpose and prime Type of incurred Obligation Entity number scope of contract firm/individual 2003 2004 2005 total work United Name not Develop new Competed Advertising $7,166,792 $6,602,843 $13,769,635 States Mint available national agency 2004-TM-K-258 advertising 2005-TM-K- program focused on promoting the U.S. Mint's core 258 products. This includes providing, developing, and executing the national advertising program of television commercials, radio and print advertising, media planning and media buys, program management services, ad testing and pre- and postcampaign analysis. Appendix VIII: Contracts with the Media: Department of the Treasury, Fiscal Years 2003-2005 Method used in Contract awarding name and Purpose and prime Type of Obligations incurred Obligation Entity number scope of work contract firm/individual 2003 2004 2005 total United States Name not Mint available 2003-TM-K-211 Develop new national advertising program focused on promoting the U.S. Mint's core products. This includes providing, developing, and executing the national advertising program of television commercials, radio and print advertising, media planning and media buys, program management services, ad testing and pre- and postcampaign analysis. Competed Advertising $11,347,502 $1,666,261 $13,013,763 agency United FY 04/05 Provide Competed Advertising 0 $9,690,886 $6,998,606 $16,689,492 States print and Mint, Advertising broadcast agency Office of Sales advertising and 2004-TM-K-258 for U.S. Marketing Mint numismatic 2005-TM-K- products sold to 258 the public by engaging in creative development, production, marketing research, and media purchasing. Appendix VIII: Contracts with the Media: Department of the Treasury, Fiscal Years 2003-2005 Method used in Contract name Purpose awarding Obligations and and prime Type of incurred Obligation Entity number scope firm/individual 2003 2004 2005 total of work contract Page 144 GAO-06-305 Media Contracts United Name not Provide video Competed Media $86,216 $49,670 $135,886 States Mint, available support for organization Office 50 of Sales States and 2004-TMK-255 Quarter Marketing Program, Commemorative Coin campaigns, and media event. This includes production and distribution of video and radio news releases under the name of the Untied States Mint. United Name not Provide video Competed Media $18,500 $18,500 States Mint, available support for organization Office 50 of Sales States and 2004-TM-HQ-5853 Quarter Marketing Program, Commemorative Coin campaigns, and media event. This includes production and distribution of video and radio news releases under the name of the Untied States Mint. United Name not Provide video Competed Media $17,500 $17,500 States Mint, available support for organization Office 50 of Sales States and 2003-TM-HQ-5499 Quarter Marketing Program, Commemorative Coin campaigns, and media event. This includes production and distribution of video and radio news releases under the name of the Untied States Mint. Appendix VIII: Contracts with the Media: Department of the Treasury, Fiscal Years 2003-2005 Method used in Contract awarding name and Purpose and prime Type of Obligations incurred Obligation Entity number scope of work contract firm/individual 2003 2004 2005 total United States Name not Mint, Office available of Sales and 2003-TM- Marketing HQ-5617 Provide video support for 50 States Quarter Program, Commemorative Coin campaigns, and media event. This includes production and distribution of video and radio news releases under the name of the Untied States Mint. Competed Media $15,460 $15,460 organization United States Name not Mint, Office available of Sales and 2003-TM- Marketing HQ-5218 Provide video support for 50 States Quarter Program, Commemorative Coin campaigns, and media event. This includes production and distribution of video and radio news releases under the name of the Untied States Mint. Competed Media $14,922 $14,922 organization United States Name not Mint, Office available of Sales and 2003-TM- Marketing HQ-5323 Provide video support for 50 States Quarter Program, Commemorative Coin campaigns and media event. This includes production and distribution of video and radio news releases under the name of the Untied States Mint. Competed Media $7,500 $7,500 organization Appendix VIII: Contracts with the Media: Department of the Treasury, Fiscal Years 2003-2005 Method used in Contract awarding name and Purpose and prime Type of Obligations incurred Obligation Entity number scope of work contract firm/individual 2003 2004 2005 total United States Name not Mint, Office available of Sales and 2003-TM- Marketing HQ-5217 Provide video support for 50 States Quarter Program, Commemorative Coin campaigns, and media event. This includes production and distribution of video and radio news releases under the name of the Untied States Mint. Competed Media $7,200 $7,200 organization Total $64,456,566 $55,481,133 $31,869,103 $151,806,802 Source: GAO analysis of data submitted by departments. Appendix IX: Contracts with the Media: Department of Veterans Affairs, Fiscal Years 2003-2005 o For fiscal years 2003 through 2005 (through March 31, 2005), the Department of Veterans Affairs reported one contract with obligations totaling about $6 million. o As shown in table 15, the one contract was with an advertising agency, with obligations of $5,603,000. o A more detailed description of the department's single media contract is provided in table 16. Table 15: Number of Contracts and Incurred Obligations, by Type of Firm/individual, for Fiscal Years 2003-2005 for the Department of Veterans Affairs Obligations incurred 2003 Number of Type of firm/individual Total contracts Obligations incurred Obligations incurred 2004 2005 Obligation total Number of Number of Number of Total contracts Total contracts Total contracts Advertising agency $2,800,000 1 $2,130,000 1 $673,000 1 $5,603,000 Public relations firm 0 0 0 0 0 0 0 Media organization 0 0 0 0 0 0 0 Individual member of the media 0 0 0 00 0 0 Missing firm data 0 0 0 0 0 0 0 Total $2,800,000 1 $2,130,000 1 $673,000 1 $5,603,000 Source: GAO analysis of data submitted by departments. Note: Figures for 2005 are for the first two quarters only. Appendix IX: Contracts with the Media: Department of Veterans Affairs, Fiscal Years 2003-2005 Table16: Media Contracts Reported by the Department of Veterans Affairs for Fiscal Years 2003-2005 Method used in awarding Contract name Purpose and prime Type of Obligations Obligations Obligations Obligation scope Entity and number of work contract firm/individual incurred incurred incurred total 2003 2004 2005 Department Health Care Staff Provide Competed Advertising $2,800,000 $2,130,000 $673,000 $5,603,000 of recruitment agency Veterans Recruitment marketing and Affairs advertising services, including the 2003-GS-23F-0136KBPA101-049A3-029 establishment and maintenance of an 2004-GS-23F-0136KBPA101 integrated, coherent recruitment 049A3-029 marketing campaign. 2005-GS-23F- This includes 0136KBPA101 creating and developing 049A3-029and101- themes, concepts, 049A3-087 strategies, and promotional items, design material, Web sites on the Internet and Intranet, and the development of necessary electronic underlying databases and electronic applications. Total $2,800,000 $2,130,000 $673,000 $5,603,000 Source: GAO analysis of data submitted by departments. Appendix X: Comments from the Department of Interior Page 150 GAO-06-305 Media Contracts Page 151 GAO-06-305 Media Contracts Page 152 GAO-06-305 Media Contracts Page 153 GAO-06-305 Media Contracts Appendix XI: GAO Staff Acknowledgments The following persons made key contributions to this report: Glenn Davis, Jared Hermalin, R. E. Canjar, Jerry Sandau, Stuart Kaufman, Stan Kostyla, Amanda Miller, Amy Bernstein, Tracy Harris, Sue Conlon, and Anthony Pordes. (440424) GAO's Mission The Government Accountability Office, the audit, evaluation and investigative arm of Congress, exists to support Congress in meeting its constitutional responsibilities and to help improve the performance and accountability of the federal government for the American people. 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